{"id":26300,"date":"2020-07-21T08:32:00","date_gmt":"2020-07-21T13:32:00","guid":{"rendered":"http:\/\/www.hostgator.com\/blog\/?p=26300"},"modified":"2020-10-08T11:23:21","modified_gmt":"2020-10-08T16:23:21","slug":"ways-bloggers-use-audio-video-content","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/ways-bloggers-use-audio-video-content\/","title":{"rendered":"7 Smart Ways Bloggers Can Use Audio and Video Content"},"content":{"rendered":"\n<p>The purpose of your blog is to capture more relevant traffic from your target audience. While writing high-quality content is a surefire way to engage your audience, video and audio blogging are also trending upwards.<\/p>\n\n\n\n<p>Video marketing is yielding such favorable results that <a href=\"https:\/\/optinmonster.com\/video-marketing-statistics-what-you-must-know\/\" target=\"_blank\" rel=\"noopener noreferrer\">95% of video marketers<\/a> plan to increase or maintain video spend in 2020. And, audio content is not far behind. <a href=\"https:\/\/optinmonster.com\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forty-five percent of bloggers<\/a> report that audio content helps them achieve better results.<\/p>\n\n\n\n<p>If you\u2019re looking to hop on the video and audio content bandwagon, this post is for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What bloggers need to create audio and video content<\/h2>\n\n\n\n<p>Before we delve too deep into creative ways to incorporate audio and video content into your blog, let\u2019s talk about the materials you need to create outstanding content.<\/p>\n\n\n\n<p>If you\u2019re going to create audio content, it\u2019s critical that your audio works properly and sounds good. Here is a quick checklist of what you need:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A blogging platform that is suited for audio content distribution (e.g., WordPress)<\/li><li>A reliable web hosting service (ahem&#8230;HostGator)<\/li><li>A good microphone<\/li><li>Audio recording software<\/li><li>WordPress audio plugins<\/li><\/ul>\n\n\n\n<p>The same rules that apply to audio content apply to video content. Before you record your first video, make sure you have the following tools:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A video camera or a smartphone<\/li><li>Video editing software<\/li><li>A reliable web hosting service<\/li><li>A good microphone<\/li><li>A YouTube account<\/li><\/ul>\n\n\n\n<p>You don\u2019t have to spend a million dollars on audio and video tools, but you do need to have some tools that will help you create excellent DIY audio recordings and videos.<\/p>\n\n\n\n<p>Now that we\u2019ve covered what you need let\u2019s look into the top 7 ways you can use audio and video content in your blog posts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Include an audio version of your blog post<\/h2>\n\n\n\n<p>If you\u2019ve already gone to the trouble of writing a blog post, why not go the extra mile and include a recorded version of your text?<\/p>\n\n\n\n<p>Adding an audio version of your blog posts has two main advantages. First, it makes your website accessible to people of all abilities. Second, audio recordings humanize you.<\/p>\n\n\n\n<p>With the help of an audio recording, you become a friendly voice that people look forward to hearing. Just think how much the podcast-listening world connects to celebrity journalist voices (e.g., Ira Glass, Sarah Koenig, Ronan Farrow, etc.).<\/p>\n\n\n\n<p>The most reliable way to add an audio file to your blog post is with an <a href=\"https:\/\/www.wpbeginner.com\/plugins\/9-best-audio-player-plugins-for-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">audio file WordPress plugin<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Conduct an audio or video interview<\/h2>\n\n\n\n<p>Reaching out to industry leaders to get quotes is a smart blogging strategy. Here\u2019s why:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>It helps you quickly establish a relationship with influencers in your industry.<\/li><li>Leaders offer invaluable insight to your followers that they\u2019ve learned from years of experience.<\/li><li>If you include a quote from an industry leader in your post, they are likely to share your content with their broad audience.&nbsp;<\/li><li>You can add high domain authority links from these leaders\u2019 websites to your blog.<\/li><\/ul>\n\n\n\n<p>Quotes from industry leaders help you create valuable content. But, consider this. Video content is 50% more likely to drive organic traffic than plain text.<\/p>\n\n\n\n<p>Instead of just asking for a quote, find influencers and ask if you can interview them. If you can capture them on video, that\u2019s awesome! If not, an audio interview is just as valuable.&nbsp;<\/p>\n\n\n\n<p>It might be difficult to get an industry leader to agree to an interview at first, but don\u2019t give up. Once you get one person to say yes, others will follow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Create a slideshow video<\/h2>\n\n\n\n<p>Another way to include video in blog posts is to turn your text content into a short slideshow.<\/p>\n\n\n\n<p>Blog content typically follows a basic structure, including an intro, headings of your main points, subheadings that support your heading, and a conclusion.&nbsp;<\/p>\n\n\n\n<p>If you\u2019ve outlined your blog post with a solid structure, you can quickly turn it into a slideshow.<\/p>\n\n\n\n<p>Create one slide for your intro, a slide for each heading, and a slide for your conclusion. Then, narrate your slides with the content you\u2019ve already written.<\/p>\n\n\n\n<p>You can create your slideshow directly in WordPress or pick one of the top <a href=\"https:\/\/www.hostgator.com\/blog\/install-wordpress-slideshow-plugin\/\">WordPress slideshow plugins<\/a> to help you make a slideshow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Highlight a product or service with a video<\/h2>\n\n\n\n<p>Blogging is about providing value to your readers, but that doesn\u2019t mean you can\u2019t feature your products and services through an explainer video.<\/p>\n\n\n\n<p>In a short explainer video, you succinctly sum up your products and services and show your target audience how your product solves pain points.<\/p>\n\n\n\n<p>Explainer videos also have incredibly favorable results. In fact, <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\" target=\"_blank\" rel=\"noopener noreferrer\">97% of marketers<\/a> say video has helped users understand their products and services better.<\/p>\n\n\n\n<p>It\u2019s worthy to note that a video coupled with professional copy can boost your results up to 28%, according to <a href=\"https:\/\/www.omnicoreagency.com\/digital-marketing-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Omnicore<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Incorporate video tutorials or a screencast in your blog<\/h2>\n\n\n\n<p>Estimates report that <a href=\"https:\/\/searchengineland.com\/the-informational-content-advantage-156186\" target=\"_blank\" rel=\"noopener noreferrer\">50-80% of all internet searches<\/a> are informational by nature. When people want to know how to do something, they Google it.&nbsp;<\/p>\n\n\n\n<p>If you are sharing 'how-to'\u009d content, consider creating a YouTube video for your blog. Why? Because <a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=587201\" target=\"_blank\" rel=\"noopener noreferrer\">65% of the population are visual learners<\/a>.&nbsp;<\/p>\n\n\n\n<p>When you upload a YouTube video, your audience can watch you complete a task and mimic your actions. They also have the added benefit of being able to pause and restart the video as needed. How much more effective is watching video instruction than reading through a hefty 'how-to'\u009d article?<\/p>\n\n\n\n<p>Similarly, if you offer training on how to do something on the computer, you can record, narrate, and share a screencast.<\/p>\n\n\n\n<p>Showing your audience how to complete a function on a computer is a lot more useful than telling them how to do it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Add a video summary of your blog<\/h2>\n\n\n\n<p>If it\u2019s worth writing about something, it\u2019s worth creating a video about it. Seriously. Ask J.K. Rowling and the Harry Potter franchise.&nbsp;<\/p>\n\n\n\n<p>After you write your blog post, create a video that quickly summarizes your main points. Remember that <a href=\"https:\/\/wistia.com\/learn\/marketing\/optimal-video-length\" target=\"_blank\" rel=\"noopener noreferrer\">short videos get the most engagement<\/a> because they are easy to consume. So, keep your video snappy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Introduce yourself in a video<\/h2>\n\n\n\n<p>Your about page is a staple of your website. In fact, about pages are often the most visited page on any website.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It makes sense why. <a href=\"https:\/\/www.hostgator.com\/blog\/about-us-tell-business-story\/\">About pages<\/a> helps you connect with your readers. It gives your audience a chance to get to know you, learn what makes you tick and why you do what you do, and understand your background.<\/p>\n\n\n\n<p>Your about page humanizes you.<\/p>\n\n\n\n<p>If it\u2019s fun for your audience to read about you, think how much they will enjoy watching a short video about you.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a challenge. Spice up your blog&#8217;s about page with a video and see what results you get.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wrap Up<\/h2>\n\n\n\n<p>If you\u2019re ready to venture into the world of video and audio content creation, who you choose as your website hosting company matters. You need a website hosting company with 100% uptime and complete reliability. You need <a href=\"https:\/\/www.hostgator.com\/web-hosting\">web hosting from HostGator<\/a>.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The purpose of your blog is to capture more relevant traffic from your target audience. While writing high-quality content is&#8230;<\/p>\n","protected":false},"author":203,"featured_media":26366,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[104,121,131],"class_list":["post-26300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","tag-featured","tag-wordpress-hosting","tag-wordpress-plugins"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Smart Ways Bloggers Can Use Audio and Video Content - HostGator<\/title>\n<meta name=\"description\" content=\"The latest blogging trend is adding video and audio to your blog. 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