{"id":26292,"date":"2020-07-02T08:35:00","date_gmt":"2020-07-02T13:35:00","guid":{"rendered":"http:\/\/www.hostgator.com\/blog\/?p=26292"},"modified":"2020-10-08T11:28:58","modified_gmt":"2020-10-08T16:28:58","slug":"keyword-bidding-100-google-ads-budget","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/","title":{"rendered":"How to Optimize Keyword Bidding on a $100 Google Ads Budget"},"content":{"rendered":"\n

This article is part of HostGator\u2019s Web Pros Series. In this series, we feature articles from our team of experts here at HostGator. Our Product Managers, Linux Administrators, Marketers, and Tech Support engineers share their best tips for getting the most out of your website. <\/em><\/p>\n\n\n\n

Are you ready to run ads for your business online? Is the $100 Google Ads credit that came with your new HostGator Hatchling plan<\/a> is burning a hole in your virtual pocket? <\/p>\n\n\n\n

Google and other search engines make it easy to run ads that appear on their search results pages. You can set up your first pay-per-click (PPC)<\/a> campaign in just a few minutes. To get the most value from the money you spend on these ads, there are a few things it\u2019s helpful to know first. <\/p>\n\n\n\n

Know your keyword match options<\/h2>\n\n\n\n

Before you start bidding, it\u2019s important to understand the different ways that Google matches searches to the keywords that trigger your ads to appear<\/a>. <\/p>\n\n\n\n

While you\u2019re setting up your keyword plans, you can choose from three different types of matches for your keywords: exact match, phrase match and broad match<\/strong>. <\/p>\n\n\n\n

What are broad match keywords?<\/h3>\n\n\n\n

By default, Google Ads sets all your keywords to broad match. It\u2019s the most general match category, and it reaches the widest possible audience, because Google will loosely match people\u2019s search terms to that keyword for broad match.<\/p>\n\n\n\n

However, that audience may not be looking for exactly what you offer. That\u2019s because if your keyword is kids\u2019 t-shirts<\/strong>, the broad match setting may also display your ad on searches for kids\u2019 dresses<\/strong> and men\u2019s t-shirts<\/strong>. Here\u2019s an example from Google:<\/p>\n\n\n\n

\"examples<\/figure>\n\n\n\n

How to set up broad match keywords<\/strong>: Just type in your keyword phrases in Keyword Planner without brackets or quotation marks.<\/p>\n\n\n\n

What are phrase match keywords?<\/h3>\n\n\n\n

Phrase match keywords help you reach a more specific audience. For example, if your phrase is 'kids\u2019 t-shirts'\u009d<\/strong> your ad may display on search results for similar phrases, like discounts on<\/strong> t-shirts for kids<\/strong> and tag-free children\u2019s tee shirts<\/strong>.<\/p>\n\n\n\n

\"examples<\/figure>\n\n\n\n

How to set up phrase match keywords: <\/strong>Enclose your keyword phrases in quotation marks.<\/p>\n\n\n\n

What are exact match keywords?<\/h3>\n\n\n\n

When you select exact match for your keywords, your ads will only display on searches where people type in exactly the same text as your keyword phrase or a phrase that shows the same intent. With [kids\u2019 t-shirts]<\/strong> as your exact match keyword phrase, only people who search for kids\u2019 t-shirts<\/strong> and related terms like children\u2019s t-shirts<\/strong> may see your ad.<\/p>\n\n\n\n

\"examples<\/figure>\n\n\n\n

How to set up exact match keywords:<\/strong> Enclose your keyword phrases in square brackets.<\/p>\n\n\n\n

Why exact match keywords are best for bidding on a budget<\/h2>\n\n\n\n

To get the most value from your ad budget, you want to utilize exact match keywords as much as possible. That\u2019s because people who are searching with those terms are looking for something specific, and it usually means they\u2019re ready to make a purchase, so you want to get them to visit your store. <\/p>\n\n\n\n

You may have heard this kind of keyword search referred to as long-tail keywords<\/a>. You can and should do your own keyword research<\/a> over time, but Keyword Planner is great for finding exact match keywords fast. To do this, choose Discover new keywords<\/strong>: <\/p>\n\n\n\n

\"discover<\/figure>\n\n\n\n

Then choose start with a website<\/strong>. You can type in your website address and the planner will generate a list of keyword suggestions. Here\u2019s what happens when we enter Hostgator.com:<\/p>\n\n\n\n

\"enter<\/figure>\n\n\n\n

For each suggested keyword, you can see how much traffic is available and how much competition there is. Further to the right in the table, you\u2019ll also see the low and high ranges for bids that would put your ad for each keyword at the top of a results page. Here\u2019s an example from an online flower delivery website:<\/p>\n\n\n\n

\"view<\/figure>\n\n\n\n

Notice that for these keyword suggestions, there\u2019s a lot of competition, so getting just one click from a top-of-the-page ad could cost more than $5 for someone who\u2019s looking for general same-day flowers. When you have $100 to spend, you may want to direct your spending toward people who are closer to making a specific kind of flower purchase.<\/p>\n\n\n\n

To do this, instead of bidding on the most competitive and general searches, you may want to pick the suggested keywords that are longtail but that have a decent amount of traffic. <\/p>\n\n\n\n

Remember that generally speaking, longer tail keywords show higher intent to purchase. So instead of bidding on 'online flower delivery'\u009d you might instead bid on 'graduation flower bouquet'\u009d or 'graduation flowers for guys.'\u009d These are still competitive keywords with lots of traffic, but they show more intent to purchase-and it costs less to get your ad on the top of the results page.<\/p>\n\n\n\n

\"longer<\/figure>\n\n\n\n

So, you find your long-tail keywords to use as exact match keywords [in brackets] in your first Google Ads. As you set up those campaigns, you\u2019ll get more mileage from your budget by thinking about time and money. Is this your first time using Google Ads? <\/em><\/strong>Read my guide to setting up your first ad campaign.<\/em><\/p>\n\n\n\n

Use dayparting to get more value from your ad budget<\/h2>\n\n\n\n

Google ad scheduling tools let you choose when you want your campaign to be active. This can ensure that customers see your ad when your store is open, or that your ads only display at the times when you know your customers are most likely to buy.<\/p>\n\n\n\n

To choose when you want your ad to run, click on the campaign in your Ads dashboard. While you\u2019re  choosing your days and times, remember that you\u2019re looking at your time zone. If your customers are several times zones away, you\u2019ll need to adjust for that. Save your selections, and your schedule is ready.<\/p>\n\n\n\n

Decide on your maximum daily ad spend<\/h2>\n\n\n\n

It\u2019s tempting to bid low when you\u2019re working with a small ad budget, to make that money last as long as possible. But to be effective, your ad generally needs to be the first one people see on a page. <\/p>\n\n\n\n

Why? Nobody really looks down the page if they don’t have to. Of course, the higher the placement on the page, the higher your cost per click. <\/p>\n\n\n\n

To get that top placement, you\u2019ll need to bid close to the max bid range, which you can find for each keyword on your planner list. The best thing to do is spend as much per day as you\u2019re comfortable so customers can see you at the top of their searches-and so you can start getting data on how your ads perform.<\/p>\n\n\n\n

Study your campaign results<\/h2>\n\n\n\n

Your Google Ads dashboard lets you generate reports so you can see which ads work best. Once you start getting data from your first ads, you can start making decisions on which keywords get the best results, and which ads get the most click-throughs and conversions. <\/p>\n\n\n\n

You can use that information to decide which keywords to focus on, which dayparts give you the best results, and the wording in your ads that works best. Keep building on that knowledge, keep testing ways to improve your keywords and ads, and you can keep getting the most from your ad budget. <\/p>\n\n\n\n

Ready to start running pay-per-click ads for your business? <\/em>HostGator\u2019s Hatchling plan<\/em><\/a> comes with a $100 credit for Google Adwords when you spend $25 on ads, and a free $100 credit for Bing Ads.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

This article is part of HostGator\u2019s Web Pros Series. In this series, we feature articles from our team of experts…<\/p>\n","protected":false},"author":221,"featured_media":26347,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[141,104,137,139],"class_list":["post-26292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","tag-ecommerce","tag-featured","tag-hostgator-web-pros","tag-startup-small-business"],"yoast_head":"\nHow to Optimize Keyword Bidding on a $100 Google Ads Budget - HostGator<\/title>\n<meta name=\"description\" content=\"Ready to run ads for your business online, but you're short on budget? No problem. Here's how to get the best keyword bidding on a $100 Google Ads budget.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Optimize Keyword Bidding on a $100 Google Ads Budget\" \/>\n<meta property=\"og:description\" content=\"Ready to run ads for your business online, but you're short on budget? No problem. Here's how to get the best keyword bidding on a $100 Google Ads budget.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-02T13:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-08T16:28:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2020\/06\/keyword-bidding-on-a-100-google-ads-budget.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gerard Mendoza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gerard Mendoza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/\"},\"author\":{\"name\":\"Gerard Mendoza\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/dfa0e19ed014641e02afc3932d0125e0\"},\"headline\":\"How to Optimize Keyword Bidding on a $100 Google Ads Budget\",\"datePublished\":\"2020-07-02T13:35:00+00:00\",\"dateModified\":\"2020-10-08T16:28:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/\"},\"wordCount\":1270,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/keyword-bidding-on-a-100-google-ads-budget.jpg\",\"keywords\":[\"eCommerce\",\"featured\",\"HostGator Web Pros\",\"Startup & Small Business\"],\"articleSection\":[\"Marketing Tips and Tricks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/\",\"name\":\"How to Optimize Keyword Bidding on a $100 Google Ads Budget - HostGator\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/keyword-bidding-on-a-100-google-ads-budget.jpg\",\"datePublished\":\"2020-07-02T13:35:00+00:00\",\"dateModified\":\"2020-10-08T16:28:58+00:00\",\"description\":\"Ready to run ads for your business online, but you're short on budget? No problem. Here's how to get the best keyword bidding on a $100 Google Ads budget.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/#primaryimage\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/keyword-bidding-on-a-100-google-ads-budget.jpg\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/keyword-bidding-on-a-100-google-ads-budget.jpg\",\"width\":1200,\"height\":630,\"caption\":\"keyword bidding on a $100 google ads budget\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hostgator.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Optimize Keyword Bidding on a $100 Google Ads Budget\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"name\":\"HostGtaor\",\"description\":\"Web Hosting and Marketing Tips for Entrepreneurs\",\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\",\"name\":\"HostGtaor\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"width\":1092,\"height\":215,\"caption\":\"HostGtaor\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HostGator\",\"https:\/\/x.com\/HostGator\",\"https:\/\/www.instagram.com\/hostgator\",\"https:\/\/www.linkedin.com\/company\/hostgator-com\",\"https:\/\/www.pinterest.com\/hostgator\/\",\"https:\/\/www.youtube.com\/user\/hostgator\"],\"email\":\"support@gator.com\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/dfa0e19ed014641e02afc3932d0125e0\",\"name\":\"Gerard Mendoza\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7dc98b0aab2b17bd1cda9a69e617d5d8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7dc98b0aab2b17bd1cda9a69e617d5d8?s=96&d=mm&r=g\",\"caption\":\"Gerard Mendoza\"},\"description\":\"Gerard is a Senior Marketing Manager in the Digital\u00c2\u00a0Acquisition team with over a decade of paid search experience. He is responsible for managing conversion based campaigns that drive direct sales through Google Ads along with other\u00c2\u00a0paid search platforms, and he has done so for HostGator for over 6 years.\",\"url\":\"https:\/\/www.hostgator.com\/blog\/author\/gmendoza\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Optimize Keyword Bidding on a $100 Google Ads Budget - HostGator","description":"Ready to run ads for your business online, but you're short on budget? No problem. Here's how to get the best keyword bidding on a $100 Google Ads budget.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/","og_locale":"en_US","og_type":"article","og_title":"How to Optimize Keyword Bidding on a $100 Google Ads Budget","og_description":"Ready to run ads for your business online, but you're short on budget? No problem. Here's how to get the best keyword bidding on a $100 Google Ads budget.","og_url":"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/","og_site_name":"HostGator","article_publisher":"https:\/\/www.facebook.com\/HostGator","article_published_time":"2020-07-02T13:35:00+00:00","article_modified_time":"2020-10-08T16:28:58+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2020\/06\/keyword-bidding-on-a-100-google-ads-budget.jpg","type":"image\/jpeg"}],"author":"Gerard Mendoza","twitter_card":"summary_large_image","twitter_creator":"@HostGator","twitter_site":"@HostGator","twitter_misc":{"Written by":"Gerard Mendoza","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/#article","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/"},"author":{"name":"Gerard Mendoza","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/dfa0e19ed014641e02afc3932d0125e0"},"headline":"How to Optimize Keyword Bidding on a $100 Google Ads Budget","datePublished":"2020-07-02T13:35:00+00:00","dateModified":"2020-10-08T16:28:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/"},"wordCount":1270,"commentCount":0,"publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/keyword-bidding-on-a-100-google-ads-budget.jpg","keywords":["eCommerce","featured","HostGator Web Pros","Startup & Small Business"],"articleSection":["Marketing Tips and Tricks"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/","url":"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/","name":"How to Optimize Keyword Bidding on a $100 Google Ads Budget - HostGator","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/#primaryimage"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/keyword-bidding-on-a-100-google-ads-budget.jpg","datePublished":"2020-07-02T13:35:00+00:00","dateModified":"2020-10-08T16:28:58+00:00","description":"Ready to run ads for your business online, but you're short on budget? No problem. Here's how to get the best keyword bidding on a $100 Google Ads budget.","breadcrumb":{"@id":"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/#primaryimage","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/keyword-bidding-on-a-100-google-ads-budget.jpg","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/keyword-bidding-on-a-100-google-ads-budget.jpg","width":1200,"height":630,"caption":"keyword bidding on a $100 google ads budget"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hostgator.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Optimize Keyword Bidding on a $100 Google Ads Budget"}]},{"@type":"WebSite","@id":"https:\/\/www.hostgator.com\/blog\/#website","url":"https:\/\/www.hostgator.com\/blog\/","name":"HostGtaor","description":"Web Hosting and Marketing Tips for Entrepreneurs","publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hostgator.com\/blog\/#organization","name":"HostGtaor","url":"https:\/\/www.hostgator.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","width":1092,"height":215,"caption":"HostGtaor"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HostGator","https:\/\/x.com\/HostGator","https:\/\/www.instagram.com\/hostgator","https:\/\/www.linkedin.com\/company\/hostgator-com","https:\/\/www.pinterest.com\/hostgator\/","https:\/\/www.youtube.com\/user\/hostgator"],"email":"support@gator.com"},{"@type":"Person","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/dfa0e19ed014641e02afc3932d0125e0","name":"Gerard Mendoza","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7dc98b0aab2b17bd1cda9a69e617d5d8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7dc98b0aab2b17bd1cda9a69e617d5d8?s=96&d=mm&r=g","caption":"Gerard Mendoza"},"description":"Gerard is a Senior Marketing Manager in the Digital\u00c2\u00a0Acquisition team with over a decade of paid search experience. He is responsible for managing conversion based campaigns that drive direct sales through Google Ads along with other\u00c2\u00a0paid search platforms, and he has done so for HostGator for over 6 years.","url":"https:\/\/www.hostgator.com\/blog\/author\/gmendoza\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/26292"}],"collection":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/users\/221"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/comments?post=26292"}],"version-history":[{"count":1,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/26292\/revisions"}],"predecessor-version":[{"id":26294,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/26292\/revisions\/26294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media\/26347"}],"wp:attachment":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media?parent=26292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/categories?post=26292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/tags?post=26292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}