{"id":26272,"date":"2020-06-15T09:42:50","date_gmt":"2020-06-15T14:42:50","guid":{"rendered":"http:\/\/www.hostgator.com\/blog\/?p=26272"},"modified":"2020-06-15T09:43:01","modified_gmt":"2020-06-15T14:43:01","slug":"host-of-the-jordan-harbinger-show-shares-his-advice-for-new-podcasters","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/host-of-the-jordan-harbinger-show-shares-his-advice-for-new-podcasters\/","title":{"rendered":"Host of The Jordan Harbinger Show Shares His Advice for New Podcasters"},"content":{"rendered":"\n

Jordan Harbinger was podcasting before podcasting with a thing. He and his friend AJ (who also uses the last name Harbinger<\/a>) debuted The Jordan Harbinger Show podcast in 2006<\/a> to talk about social skills, meeting people, and building relationships. The Jordan Harbinger Show<\/a> now has more than 530 episodes and gets two million downloads per month by listeners eager to hear 'the Charlie Rose of podcasting<\/a>'\u009d talk with high-profile leaders in fields ranging from law and business to medicine and journalism about the social skills and mindset they use to succeed in their relationships at work and off the clock.<\/p>\n\n\n\n

HostGator is a proud sponsor of The Jordan Harbinger Show, and Jordan recently took the time to answer questions from our team about starting the podcast, why podcast producers must have a good website, and the steps new podcasters and site owners must take to succeed. The discussion has been edited and condensed.<\/p>\n\n\n\n

HostGator: Did The Jordan Harbinger Show start as a podcast, a website, or something else?<\/em><\/strong><\/p>\n\n\n\n

Jordan:<\/strong> It did start as a podcast. We started this as a hobby because AJ and I were having conversations about eye contact, vocal tonality, body language, persuasion, influence, and non-verbal communication. People were saying, '\u02dcYou should write a book.\u2019<\/p>\n\n\n\n

I was studying for the bar exam, and AJ was a cancer biologist. We weren\u2019t about to write anything because we didn\u2019t have time, but we thought we could record our conversations and let those fly somewhere on the Internet. There wasn\u2019t such a thing as podcasting when we initially envisioned this, or at least we didn\u2019t know about it yet. AJ figured out that we could record things and put them in iTunes.<\/p>\n\n\n\n

HostGator: What made you decide to get a website?<\/strong><\/em><\/p>\n\n\n\n

Jordan:<\/strong> Originally, you had to have a website for your podcast<\/a>. You had to host it on a web server, because iTunes doesn\u2019t host. We also needed a website so we could point people to it, especially since most people didn\u2019t know how to use iTunes back then, and most people probably still don\u2019t now.<\/p>\n\n\n\n

HostGator: What happened once you got the website? Did it help you expand your business?<\/strong><\/em><\/p>\n\n\n\n

Jordan:<\/strong> Once we got the website, we found that a lot of people were emailing us. It was easier to contact us. People started to hire us for coaching services. People started finding our show because they were Googling the things we were talking about. It was really interesting to see how things kind of exploded once we got that online presence.<\/p>\n\n\n\n

HostGator: How do you encourage people to visit <\/strong><\/em>The Jordan Harbinger Show<\/em><\/strong> website and build your site traffic?<\/strong><\/em><\/p>\n\n\n\n

Jordan:<\/strong> We encourage people to visit the website through word of mouth. We also talk about the website on the show so that people will go back to the web site and use that to email us or to find other episodes of the show. You can\u2019t tell people, '\u02dcFirst, go download iTunes, then do this, then do this, then do this.\u2019 You just tell people about websites because everybody knows how to use them.<\/p>\n\n\n\n

HostGator: Which of your website features has had the most impact on your business?<\/strong><\/em><\/p>\n\n\n\n

Jordan:<\/strong> In the beginning, it was the ability to host files. We had a blog where we were able to discuss what we were talking about briefly, and then we\u2019d create the MP3 and host it there. People could click and download it or click and play it on our site if they weren\u2019t playing the show through iTunes.<\/p>\n\n\n\n

That was huge. The website wasn\u2019t just a web presence, it gave us the ability to host files for download and the ability to point people to those files directly.<\/p>\n\n\n\n

HostGator: What advice do you have for future podcasters and new website owners?<\/strong><\/em><\/p>\n\n\n\n

Jordan:<\/strong> Make sure your files are not only playable but also downloadable so listeners can export them onto their smartphone or other device.<\/p>\n\n\n\n

Also, there should be an easy way to contact you. Visitors shouldn\u2019t have to dig for it. Your number should be on the front page, or your contact form or email. Make sure your contact forms are working. Your email should be there for people who don\u2019t want to use the form. I think that\u2019s obvious, but I see most sites still don\u2019t have that.<\/p>\n\n\n\n

A lot of times, companies make it tough to contact them because they don\u2019t want to deal with that, but if I\u2019m trying to hire you, if I have to figure out how to contact you, I don\u2019t want to do that. It means you\u2019re purposely difficult to reach or you\u2019re ignorant of how people should be reaching you. That\u2019s not somebody I want to give money to. I want to be able to reach them quickly and easily.<\/p>\n\n\n\n

For podcasters, you need to make sure you\u2019ve got a description of your content as well as a way to download that content. Stream it online, too, so if people want to listen at their computer or on their smartphone they can make it work.<\/p>\n\n\n\n

Last but not least, it has to work on mobile. Most visitors come from mobile, especially if they\u2019re listening to podcasts, so you can\u2019t have a janky website that doesn\u2019t work well on mobile or it\u2019s just a huge fail. You\u2019re going to lose more than half your business. <\/p>\n\n\n\n

You can subscribe to The Jordan Harbinger Show\u00a0here<\/a>. \u00a0Learn more about HostGator\u2019s easy to use web hosting services and plans\u00a0here<\/a>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Jordan Harbinger was podcasting before podcasting with a thing. He and his friend AJ (who also uses the last name…<\/p>\n","protected":false},"author":162,"featured_media":23452,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-26272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks"],"yoast_head":"\nJordan Harbinger Shares Advice for New Podcasters | HostGator<\/title>\n<meta name=\"description\" content=\"Jordan Harbinger was podcasting before podcasting was a "thing." 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