{"id":26146,"date":"2020-07-07T08:18:00","date_gmt":"2020-07-07T13:18:00","guid":{"rendered":"http:\/\/www.hostgator.com\/blog\/?p=26146"},"modified":"2020-06-29T15:53:03","modified_gmt":"2020-06-29T20:53:03","slug":"mobile-commerce-best-practices","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/mobile-commerce-best-practices\/","title":{"rendered":"7 Mobile Commerce Best Practices for Any Website"},"content":{"rendered":"\n

There is a reason why brands are investing more and more time and energy into setting up efficient online stores. The popularity of eCommerce is soaring, and the online shopping business in the USA is growing 3X faster than<\/a> the offline segment.<\/p>\n\n\n\n

Professionals expect worldwide retail eCommerce sales will reach $4.9 trillion<\/a> by 2021, and only grow from there. By 2040, 95% of shopping experiences will take place online.<\/p>\n\n\n\n

While eCommerce is growing, so is the functionality of online commerce tech and competition from other brands.<\/p>\n\n\n\n

If you want to stay ahead in the rapid-paced online commerce world, you must keep up with eCommerce best practices and provide a top-notch customer shopping experience.<\/p>\n\n\n\n

One surefire way to do this is to optimize your website, not only for desktop purchases but for smooth mobile shopping experiences as well. <\/p>\n\n\n\n

This article will offer seven mobile commerce best practices that will help you create a stellar mobile shopping experience for your customers.<\/p>\n\n\n\n

1. Optimize your app for mobile navigation by categorizing your products<\/h2>\n\n\n\n

Increasing your mobile sales all comes down to how you organize your mobile shopping experience.<\/p>\n\n\n\n

Your customers only have 6 inches by 2 inches of screen space to understand what products you are offering, so you have to be smart about your user design. This is especially critical if you sell hundreds of products.<\/p>\n\n\n\n

You can make it easy for customers to find what they are looking for by dividing your products into categories. I like the following example from Sephora\u2019s mobile-friendly site<\/a>.<\/p>\n\n\n\n

\"sephora<\/figure><\/div>\n\n\n\n

As you know, Sephora carries hundreds of products. Thankfully, they make it easy to find what you are looking for with the use of categories and thumbnails. Consumers can quickly scan these 12 different thumbnails, locate what they are looking for, and click on the most relevant thumbnail. <\/p>\n\n\n\n

The Sephora shopping app will then redirect shoppers to another easy-to-navigate menu<\/a> to fine-tune results.<\/p>\n\n\n\n

\"filters<\/figure><\/div>\n\n\n\n

The Sephora shopping experience remains clear-cut and organized throughout the entire process, making it possible for make-up and skincare lovers to locate products in just a few clicks of a button.<\/p>\n\n\n\n

2. Create a positive in-app search experience<\/h2>\n\n\n\n

Sometimes customers know exactly what they want when they come to your mobile-friendly website<\/a> or visit your mobile app. The last thing you want customers to do is to waste time browsing through all your various categories to find the exact product they need.<\/p>\n\n\n\n

Instead, include a search bar on the navigation bar that remains visible no matter what page your customer visits. Here is an example from DoorDash.<\/p>\n\n\n\n

\"search<\/figure><\/div>\n\n\n\n

With a click of a button, DoorDashers can enter the restaurant or cuisine they want and can find what they are looking for without a hitch.<\/p>\n\n\n\n

When the product search bar is clearly and always visible, it makes it easy for customers to locate what they want in seconds.<\/p>\n\n\n\n

3. Make it easy to check out<\/h2>\n\n\n\n

Ever been interested in a product and then couldn\u2019t figure out how to add it to your cart and gave up? Worse, have you ever been too lazy to get up and get your credit card, so you abandoned your purchase?<\/p>\n\n\n\n

I\u2019ve been in both of those situations. If the check out process is even the tiniest bit difficult, I\u2019ll be the first one to divert my attention elsewhere. I\u2019m not the only one. The average cart abandonment rate is nearly 68%<\/a>.<\/p>\n\n\n\n

If you want to push your consumers over the finish line, it\u2019s up to you to make it convenient.  Here\u2019s how:<\/p>\n\n\n\n