{"id":26006,"date":"2020-05-08T08:51:00","date_gmt":"2020-05-08T13:51:00","guid":{"rendered":"http:\/\/www.hostgator.com\/blog\/?p=26006"},"modified":"2020-05-20T18:44:09","modified_gmt":"2020-05-20T23:44:09","slug":"ways-specialty-stores-artists-drive-sales-social-media","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/ways-specialty-stores-artists-drive-sales-social-media\/","title":{"rendered":"5 Creative Ways Specialty Stores & Artists Can Drive Sales via Social Media Now"},"content":{"rendered":"\n

Remember craft fairs, window shopping and in-store events? <\/p>\n\n\n\n

If you\u2019re a local retailer or artisan whose income depended on making in-person connections with customers and letting them see your products up close, you may miss the old pre-quarantine days more than most. <\/p>\n\n\n\n

How can you connect with customers during shelter in place orders? Social media. <\/p>\n\n\n\n

Before the pandemic, Facebook, YouTube and other platforms were popular. During stay-at-home orders, social media is a lifeline for people stuck at home<\/a>, missing their friends and worried about their local communities. <\/p>\n\n\n\n

Even if you\u2019re an old hand at using social media to promote your boutique, craft business or creative side hustle, there are some specific approaches you may want to adopt or increase while everyone\u2019s searching for connection, creativity and items to brighten up the same four walls. <\/p>\n\n\n\n

1. Use your local handmade, arts and crafts hashtags<\/h2>\n\n\n\n

A lot of people worry that their favorite local businesses are struggling during closures, and they\u2019re looking for ways to support their local faves from home<\/a>. For makers and shop owners that means making the most of hashtags and keywords that show where you are and what you do. <\/p>\n\n\n\n

For example, here are a few Instagram posts by different Austin area artists, all using the tag #atxart<\/a>: <\/p>\n\n\n\n