{"id":25886,"date":"2020-04-14T08:06:00","date_gmt":"2020-04-14T13:06:00","guid":{"rendered":"http:\/\/www.hostgator.com\/blog\/?p=25886"},"modified":"2020-04-14T09:27:22","modified_gmt":"2020-04-14T14:27:22","slug":"quick-ways-contact-customers","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/quick-ways-contact-customers\/","title":{"rendered":"10 Quick Ways to Stay in Contact with Your Customers"},"content":{"rendered":"\n<p>Because of the pandemic and social-distancing rules, your business may be operating very differently from just a few weeks ago. <\/p>\n\n\n\n<p>These changes are important for everyone\u2019s health, but they\u2019re also potentially confusing. Letting customers know about the changes is important for maintaining trust in your brand and keeping customers\u2019 business.\u00a0<\/p>\n\n\n\n<p>To keep track of what updates to share and how to share them-while you\u2019re also busy dealing with everything else-use this quick guide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Let your customers know about these changes<\/h2>\n\n\n\n<p>Everyone understands that things have changed, but humans still get frustrated when our expectations aren\u2019t met, especially when we\u2019re stressed. Make things easier on your customers and your employees by briefly updating customers if your business has made any of these changes.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Closures.<\/strong> If your business is temporarily shuttered, tell customers-especially if you run an eatery or store that normally offers items for local delivery.\u00a0<\/li><li><strong>Changes in operating hours.<\/strong> Many essential businesses have cut back their open hours so staffers can disinfect and restock shelves. Some have added special shopping times for seniors and at-risk customers.\u00a0<\/li><li><strong>Delays in restocking, deliveries and orders for curbside pickup.<\/strong> If your suppliers are falling behind, or if you\u2019re short-staffed and taking longer to prepare orders, let customers know before they click the 'buy'\u009d button.<\/li><li><strong>Hiring.<\/strong> Ordinarily, you might not pitch help wanted ads to your customers, but this isn\u2019t an ordinary situation. If you\u2019re an essential business that\u2019s hiring, let your customers know. They may be suddenly looking for work or know someone who is.<\/li><li><strong>New procedures to slow the spread of the coronavirus.<\/strong> If you want customers to text you from their car when they arrive, wear face masks in your store, or let you take their temperature before they can enter your waiting room, give them a heads up.\u00a0<\/li><li><strong>Quantity limits on items.<\/strong> Grocers, drugstores and other essential businesses are now limiting purchase quantities of some items like paper towels, bleach wipes and eggs to ensure that more customers can get what they need. To reduce complaints, make sure your customers know in advance.\u00a0<\/li><\/ul>\n\n\n\n<p>It\u2019s best to share all your changes in one message, because customers may tune out multiple messages. But keep it simple. Here\u2019s a great example from Fiesta International Market\u2019s homepage.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/bT1LvPao4FTbFIq11WnVFVUqJXjNdJ_Dq0Hiu8-PT45fsM8aDXZFyqMapBzKl2fH0CUQCcy9hLVRCCB4IUCZ97ao5L11_96NDDM4JQgLkTFLVuUTUTy3A2SKate5BJ1vK1qZ4IxMW43m9OkGQQ\" alt=\"covid-19 store update for fiesta market\"\/><\/figure>\n\n\n\n<p>With this attention-getting notice, they\u2019ve updated their store hours, outlined senior shopping hours, explained why they\u2019ve made changes, posted a now hiring notice and link, and provided a link to more details-all in 70 words.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10 ways to reach your customers through multiple channels<\/h2>\n\n\n\n<p>The great thing about modern life is the ability to reach people in so many different ways. The downside right now is that you have to reach them in a bunch of different ways when there\u2019s a crisis, and you may not always remember them all.&nbsp;<\/p>\n\n\n\n<p>Use this checklist to ensure that as many of your customers as possible will know about your changes. You may be tempted to use only one or two channels to save time, but that\u2019s a recipe for dissatisfaction among the customers you don\u2019t reach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Email<\/h3>\n\n\n\n<p>Whenever your business makes a change that impacts customers, send out a quick email update to <a href=\"https:\/\/www.hostgator.com\/blog\/what-to-do-with-email-list\/\">your entire customer list<\/a>. For example, Topgolf\u2019s email lets people know they\u2019re closed but available for online play for free.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/5u-B69OkrtvoQYsMxPEusGbR9R9dxbxyf8CABAOPljaSjtjG3d_hu3DA0uTfJ8JFqwu46_bTiug_tC72jUVoVjzLV1PxjMGJDwkKmWnv5p17fDUvgkYETzJSdN-VRv0yPTChoidu-9XW00ik6w\" alt=\"topgolf email announcement for virtual games during social distancing\"\/><\/figure>\n\n\n\n<p>You can also include your changes on email receipts and replies to customer service inquiries-just make sure you keep that info up to date as your situation evolves.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Website popups or banners<\/h3>\n\n\n\n<p>Every page on your site needs a notice that lets customers know you\u2019ve made some temporary changes. That way, no matter how visitors arrive at your site-through your homepage, a landing page or a product page-they still see the information they need.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/f0uvRU7x_MAH24Ch2ewzGfSfp8LuKFGPTd-V1gjHX1Jh-wscdE_PU30ejNVZUrUwSDZROBX1c9VhGmc5dxql4B8h0VYEM620BtUQ2cSSXh-ZcAtsxU0VRoxduz5vcPEi96ibSJXBcnr0H-XHgw\" alt=\"curbside delivery website popup during coronavirus outbreak\"\/><\/figure>\n\n\n\n<p>Austin eatery Easy Tiger has done a great job of updating their website during the city\u2019s stay-at-home orders. There\u2019s a banner at the top of the page that offers curbside pickup and delivery and a pop-up to encourage customers to order online. Behind the pop-up is news about how the business is helping provide bread to local food banks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Social media posts<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.hostgator.com\/blog\/best-wordpress-social-media-plugins\/\">Post on social media<\/a> whenever you make changes customers need to know about. Pin your notices to the top of your page if you can. For example, see how this Austin cheese shop has updated its Instagram with its new hours, shopping options, curbside pickup policy and online classes:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/db3uWWtuP-4EIpZ2PWiZoVnRgYSITqWatKbSGaUdoIO-gZMAaZT_V8FLPK17jxFbAsnzmxuJTkWMrF6i28NeV_kQTAOvoA8ZkVsPdDzDRbHtBMkse-pvGtNG1cR_jC5escflGo5TjEjdOD1VAA\" alt=\"update instagram bio with schedule and delivery changes during covid-19 social distancing\"\/><\/figure>\n\n\n\n<p>Facebook for Business has a collection of <a href=\"https:\/\/www.facebook.com\/business\/boost\/stay-connected-through-disruptions\" target=\"_blank\" rel=\"noopener noreferrer\">templates and automated Messenger responses<\/a> you can use to show visitors to your page that you\u2019re still taking orders online or that you\u2019ve temporarily closed.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/AKR4vso8eSdUa8H--U7CK5LgR3et-_wLFuh37CVEiXm0EF5f8l9QWHQCdxNMG3sIwH5f35ugaB4imPOTcRJW-2AnvAWMSbnLI5_-cVtIQEg3ven6qclXY70iT81K5ZXDAiNuEqbelTDuouD7vg\" alt=\"facebook for business facebook messenger templates for coronavirus\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. SMS<\/h3>\n\n\n\n<p>If you reach any of your customers by text message, send quick updates to them through this channel. Here\u2019s an example that followed an online order confirmation with a Texas grocery store:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/RGcFcCkeJc4Zu4s5nVcc3OYoHKpvH02bH5O-UzQ8VNAPKuYqmSzC0ZGJHClXTbu9nsiEmYRTvD3d37ZJvHkJ5bx-tjWJgkmZ3QOgV_bnDpNd_KhgDfDzKZ7uwR7dRA1G2vb1xhEL6GYpiI7eNA\" alt=\"SMS text update from grocery store regarding out of stock items during coronavirus\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Outgoing voice calls<\/h3>\n\n\n\n<p>Not every business needs to call its customers, but some should. For example, if you\u2019re temporarily closing a clinic, therapy practice or another business where you normally see your clients or customers face to face, calling and leaving a message is a must, especially if you need to postpone existing appointments or move them online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Message for incoming calls<\/h3>\n\n\n\n<p>Every business with a customer service line or office number should explain any changes on their phone menu or answering machine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Push notifications through your chatbot tools<\/h3>\n\n\n\n<p>If you have a <a href=\"https:\/\/www.hostgator.com\/blog\/benefits-chatbot-small-business\/\">customer service chatbot<\/a> in your online store that does push notification marketing to your customers, you can use it to let them know about changes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Google My Business<\/h3>\n\n\n\n<p>At the very least, <a href=\"https:\/\/www.hostgator.com\/blog\/google-my-business-covid19-tools\/\">update your GMB listing<\/a> to show if your store is closed or if your hours have changed. You can also add delivery services that you partner with, as this Austin restaurant has done:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/kfEmP2WFt-Xrl5gs_kAT8yYv7Yg4dn501n5srcchvTQd1sb-OS95IDObf3OwUSdNQBKryoAXXPGuXcE2xGUkA__qM-ac1T40iJxQEqFbyQ4fcXCO6_Ktc-R_X3LlsXSqrAt7B1oBP8zN_m5wsQ\" alt=\"google my business profile update for delivery and takeout during coronavirus outbreak\"\/><\/figure>\n\n\n\n<p>To give customers more detailed information when they search for your business, check out our post on using the new Google My Business Covid-19 communication tools.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Local delivery services<\/h3>\n\n\n\n<p>Notify your delivery partners when your hours change so drivers don\u2019t waste time and gas finding out the hard way that you\u2019re closing early or that you\u2019ve temporarily shut down.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Window signs<\/h3>\n\n\n\n<p>And finally, if you have a brick-and-mortar location, put a sign in the window-one that\u2019s large and clear enough to read from a car at the curb.<\/p>\n\n\n\n<p>Bookmark this list and return to it whenever you need to update your customers on critical information about your business. Keeping your customers in the loop is work, but when they know they can rely on your business to communicate clearly, they\u2019re more likely to stay loyal and recommend you to others.<\/p>\n\n\n\n<p>Get more tips for managing your business during times of crisis:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.hostgator.com\/blog\/crisis-website-updates-checklist\/\">Small Business Checklist: Key Website Updates to Make During a Crisis<\/a><\/li><li><a href=\"https:\/\/www.hostgator.com\/blog\/local-business-temporarily-closed-remote-shopping-ecommerce\/\">Remote Shopping &amp; eCommerce Ideas for Closed Local Businesses<\/a><\/li><li><a href=\"https:\/\/www.hostgator.com\/blog\/how-to-add-ecommerce-functionality-to-website\/\">How to Add eCommerce to Your Small Business Website<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Because of the pandemic and social-distancing rules, your business may be operating very differently from just a few weeks ago&#8230;.<\/p>\n","protected":false},"author":162,"featured_media":25887,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[150,139],"class_list":["post-25886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-small-business","tag-covid-19","tag-startup-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Quick Ways to Stay in Contact with Your Customers - HostGator<\/title>\n<meta name=\"description\" content=\"A lot is changing for your business right now, from delivery delays to changed store hours. 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Here&#039;s how to quickly inform your customers of changes during a crisis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/quick-ways-contact-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-14T13:06:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-14T14:27:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2020\/04\/Quick-Ways-to-Stay-in-Contact-with-Your-Clients.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1154\" \/>\n\t<meta property=\"og:image:height\" content=\"608\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casey Kelly-Barton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casey Kelly-Barton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/quick-ways-contact-customers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/quick-ways-contact-customers\/\"},\"author\":{\"name\":\"Casey Kelly-Barton\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4c68d74801037eb3f313d8a456d6506a\"},\"headline\":\"10 Quick Ways to Stay in Contact with Your Customers\",\"datePublished\":\"2020-04-14T13:06:00+00:00\",\"dateModified\":\"2020-04-14T14:27:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/quick-ways-contact-customers\/\"},\"wordCount\":1183,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/quick-ways-contact-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/04\/Quick-Ways-to-Stay-in-Contact-with-Your-Clients.jpg\",\"keywords\":[\"COVID-19\",\"Startup &amp; Small Business\"],\"articleSection\":[\"Startup &amp; Small Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/quick-ways-contact-customers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/quick-ways-contact-customers\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/quick-ways-contact-customers\/\",\"name\":\"10 Quick Ways to Stay in Contact with Your Customers - HostGator\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/quick-ways-contact-customers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/quick-ways-contact-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/04\/Quick-Ways-to-Stay-in-Contact-with-Your-Clients.jpg\",\"datePublished\":\"2020-04-14T13:06:00+00:00\",\"dateModified\":\"2020-04-14T14:27:22+00:00\",\"description\":\"A lot is changing for your business right now, from delivery delays to changed store hours. 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