{"id":25640,"date":"2020-05-29T08:37:00","date_gmt":"2020-05-29T13:37:00","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=25640"},"modified":"2020-05-18T16:08:14","modified_gmt":"2020-05-18T21:08:14","slug":"google-grow-my-store-ecommerce-tool","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/google-grow-my-store-ecommerce-tool\/","title":{"rendered":"Want Google\u00e2\u20ac\u2122s Feedback on Your Store\u00e2\u20ac\u2122s Website? Here\u00e2\u20ac\u2122s How to Get It"},"content":{"rendered":"\n

Does your store\u2019s website have all the elements it needs to succeed? Can customers really find what they need on your site, or do they get frustrated and leave? What, exactly, could your online storefront be doing better? <\/p>\n\n\n\n

If user testing isn\u2019t in your budget yet, no worries. You can get guidance on improving your customer experience (CX) with a free tool from Google. <\/p>\n\n\n\n

Grow My Store will scan your website and give you a CX report card you can use as a to-do list. (Why check your CX? Customer experience improvements can boost revenue by up to 15%<\/a> and reduce business costs by as much as 20%.)<\/p>\n\n\n\n

Grow My Store debuted in 2019 and has been gradually rolling out support for multiple languages. Its goal? To help small and midsized retailers do a better job of giving customers what they want.<\/p>\n\n\n\n

\"google<\/figure><\/div>\n\n\n\n

Right now, Grow My Store is available in English, Spanish, French, Dutch, German and Swedish, plus a new Italian version that launched in April 2020. <\/p>\n\n\n\n

So, if you have a retail website in one of those languages and you want to see what you can do better, grab your store URL and follow along.<\/p>\n\n\n\n

What kinds of businesses can use Grow My Store?<\/h2>\n\n\n\n

Google’s Grow My Store is built to evaluate retail websites only, including eCommerce sites, online stores run by businesses that also sell in-store, and websites for strictly brick-and-mortar retailers. <\/p>\n\n\n\n

That means you don\u2019t have to sell products on your website in order to use the tool and get suggestions from Google. It also means that Grow My Store won\u2019t be much help for non-retail businesses like accounting firms or freelance photographers.<\/p>\n\n\n\n

How do you use Grow My Store?<\/h2>\n\n\n\n

Getting started with Grow My Store is super simple. <\/p>\n\n\n\n

  1. Visit the Grow My Store<\/a> page and paste in your store\u2019s URL. <\/li>
  2. Click the privacy policy checkbox.<\/li>
  3. Hit the send arrow.<\/li><\/ol>\n\n\n\n

    Then you wait for Grow My Store to scrape and analyze your site. This can take a bit. <\/p>\n\n\n\n

    When it\u2019s done, you\u2019ll need to sign in to read your report, which will list the steps you can take and link to information you can use to make your site more customer friendly and, ideally, earn you more traffic and more sales.<\/p>\n\n\n\n

    What exactly is Grow My Store looking for?<\/h2>\n\n\n\n

    Google said when it launched the tool that Grow My Store rates each store on as many as 22 best practices for customer experience, based on studies conducted with its research partners. <\/p>\n\n\n\n

    How does it decide the ratings? The Grow My Store tool searches sites for keywords that correlate with those research-based best practices. Then it checks to see if those keywords appear on the site pages that make the most sense, and it checks to see how many pages those keywords are on. <\/p>\n\n\n\n

    For example, if your site doesn\u2019t mention 'return policy'\u009d anywhere, or only on one page, Grow My Store might flag your store\u2019s return-policy practices for improvement, because the information is hard for your customers to find. <\/p>\n\n\n\n

    And while Google doesn\u2019t specify all of the metrics it might use to evaluate a particular site, it\u2019s reasonable to assume that they\u2019re drawn from retail best practices Google has previously published, such as:<\/p>\n\n\n\n