{"id":25444,"date":"2020-05-19T08:59:00","date_gmt":"2020-05-19T13:59:00","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=25444"},"modified":"2020-05-18T16:10:58","modified_gmt":"2020-05-18T21:10:58","slug":"what-are-email-drip-campaigns","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/what-are-email-drip-campaigns\/","title":{"rendered":"What Are Email Drip Campaigns (and How Can They Help Your Business)?"},"content":{"rendered":"\n

How often does your small business run drip campaigns? If the answer is 'never'\u009d or 'what\u2019s a drip campaign?'\u009d then this post is for you. <\/p>\n\n\n\n

'Drip campaign'\u009d is an awkward term for one of the most effective email marketing tools you can use. In this post we\u2019ll show why drip campaigns are worth using and how to get started.<\/p>\n\n\n\n

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What Is a Drip Campaign?<\/h2>\n\n\n\n

A drip campaign is an automated series of marketing messages<\/strong> that go out to your customers or prospects on a schedule that you set ahead of time. <\/p>\n\n\n\n

For example, when a visitor to an online store signs up for email discount offers, that should kick off a drip campaign. The first message in a campaign like this is usually a thank-you\/welcome email that includes a discount code. The next email a few days later might include some personalized product recommendations<\/a> based on items the visitor has viewed on the store\u2019s website. And so on.<\/p>\n\n\n\n

This kind of campaign is designed to nurture leads and grow customer relationships with frequent small interactions <\/strong>rather than one big pitch, the way nurseries water seedlings with a gentle mist and not a firehose.<\/p>\n\n\n\n

Why Do Businesses Use Drip Campaigns? <\/h2>\n\n\n\n

One simple reason that businesses use drip campaigns is because customers are more likely to read a series of brief messages than one long one. After all, if you\u2019ve got five minutes to go through your inbox, are you more likely to read something short and snappy or a 500-word essay?<\/p>\n\n\n\n

There\u2019s another reason that well-planned drip campaigns work, too. It\u2019s because a good drip campaign increases the number and quality of touchpoints your brand has with prospects<\/strong> and customers. <\/p>\n\n\n\n

Touchpoints are the interactions your brand has with your target audience. Customers often need to experience several touchpoints before they\u2019re ready to buy<\/a> from you. That\u2019s because they\u2019re getting to know and trust your brand a bit more with each touchpoint-in this case, with each message in your drip campaign.<\/p>\n\n\n\n

And let\u2019s not forget the biggest reason businesses run drip campaigns: they\u2019re effective<\/strong>. In Q2 of 2019, drip emails had an open rate 66% higher than other marketing emails<\/a>. Drip emails also generated more than twice as many click-throughs as other marketing emails. <\/p>\n\n\n\n

What Can You Do with an Email Drip Campaign?<\/h2>\n\n\n\n

Our example about email offers isn\u2019t the only way you can use drip campaigns to grow your business. You can also use drip campaigns to <\/p>\n\n\n\n