{"id":24350,"date":"2020-01-30T08:36:00","date_gmt":"2020-01-30T14:36:00","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=24350"},"modified":"2020-02-03T11:34:55","modified_gmt":"2020-02-03T17:34:55","slug":"hostgator-customer-spotlight-souly-rested-blog","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/hostgator-customer-spotlight-souly-rested-blog\/","title":{"rendered":"HostGator Customer Spotlight: Michelle Visser of Souly Rested"},"content":{"rendered":"\n

Starting a side hustle can feel like a big risk, but here is the good news. Many other people and companies that have come before you started as side hustles. <\/p>\n\n\n\n

In fact, HostGator started out as a college project. So, we know how hard it can be to stay motivated when creating a business on the side. <\/p>\n\n\n\n

That\u2019s why we make it part of our mission to help side hustlers get their feet off the ground. We do this by providing a website builder<\/a> that helps customers get an affordable and smart-looking website up in no time, with no previous expertise needed. <\/p>\n\n\n\n

We also like to make the process fun and rewarding. That\u2019s why we sponsor the Side Hustle Stars Awards<\/a>, and highlight some of our successful customers.<\/p>\n\n\n\n

To help you stay motivated as you create your own side hustle website, here\u2019s a look into the inspiring story of 3rd place Side Hustle Star Awards Winner, Michelle Visser, the creator of the blog Souly Rested.<\/p>\n\n\n\n

\"Creating<\/a><\/figure><\/div>\n\n\n\n

Who is Michelle Visser, and What is Souly Rested?<\/h2>\n\n\n\n

Souly Rested<\/a> is a blog based on life on a 219-year-old farm in rural New England. The blog includes everything from tutorials on tapping maple trees to cooking with maple and everything in between.<\/p>\n\n\n\n

\"souly<\/figure>\n\n\n\n

We wanted to learn more about Michelle Visser her fun blog, Souly Rested, so we asked her a handful of questions.<\/p>\n\n\n\n

Since Michelle Visser is an avid niche blogger, the first thing we wanted to learn was what her most successful blog post<\/strong> was.<\/p>\n\n\n\n

Visser said, 'My most popular post is about how we trained our dog to be friendly to our free-ranging chicken. When I saw its numbers rising not long after I wrote it, I quickly realized that my readers just want genuine solutions to everyday problems that we all face. It also helped the post\u2019s popularity that I couldn\u2019t find any other blog post at all on this topic.'\u009d<\/p>\n\n\n\n

As you start your own blog, you may consider answering everyday questions as well, and see how your posts perform. Monitoring your post performance is a great way to generate more ideas for your blog.<\/p>\n\n\n\n

We were also dying to know what Visser\u2019s most popular social media post<\/strong> was, since social media is a stellar way to promote a website. <\/p>\n\n\n\n

Visser said, 'My most popular social media post was when I asked readers to vote on their favorite cover design for my book. That taught me that readers love to have a say and tell me their opinion, which works out great for marketing research. If I want to know what my readers want, I just need to ask them.'\u009d<\/p>\n\n\n\n

What better way to find out what your readers want than to ask them via social media?<\/p>\n\n\n\n

Overall, we learned that Visser has grown a successful homesteading community, offered countless blog posts with practical advice, designed and started selling a product for backyard sugarmaking, and even launched books.<\/p>\n\n\n\n

What Challenges Come with Blogging?<\/h2>\n\n\n\n

While Visser has experienced loads of success with her blog, it hasn\u2019t always been easy for her to keep up the rapid pace of creating continuous and relevant content.<\/p>\n\n\n\n

Visser said one of her biggest challenges has been 'hanging on and continuing to create great content when only your aunt and a few friends are reading it.'\u009d <\/p>\n\n\n\n

However, her motto is close to what Kevin Costner says in Field of Dreams, 'if you build it, they will come.'\u009d Visser adds, ' if you build it right<\/em>,'\u009d then they (website visitors) will come.<\/p>\n\n\n\n

As Visser has continued creating and publishing content, she has shared her expertise on baking with maple syrup, making DIY kombucha, gardening, and real-food recipes. She has also provided encouragement for homesteaders and built a robust following.<\/p>\n\n\n\n

What Advice Do You Have for Other Bloggers?<\/h2>\n\n\n\n

We also asked what advice Visser has for other people interested in starting a blog<\/a>. She says, 'Don\u2019t sugar coat it. If something\u2019s hard, be real. Share why it\u2019s hard. Then explain why-for you-it was worth the work.'\u009d<\/p>\n\n\n\n

Visser also says to not be afraid to 'tap into your reader\u2019s needs and fears and find a few great products that you love that help you meet those needs or squelch those fears.'\u009d <\/p>\n\n\n\n

She explains that selling products<\/a>, and even finding affiliates that meet the needs of readers, are great ways to make money on a blog<\/a>. <\/p>\n\n\n\n

Visser has experienced this success herself. She says, 'I’ve established myself as both a maple and a kombucha expert, sell related e-products, sold $28k worth of related merchandise via my affiliates and via my blog, and am hoping I sell tens of thousands of copies of my maple-infused cookbook, Sweet Maple, which I’m excited to say is available where ever books are sold.'\u009d<\/p>\n\n\n\n

For more on Michelle’s experience, check out her article on how she makes money as a blogger<\/a>. <\/p>\n\n\n\n

Why Choose HostGator?<\/h2>\n\n\n\n

When it comes to building a website, business owners and bloggers have several options. We wanted to know why Michelle Visser chose HostGator to build her blog. <\/p>\n\n\n\n

She said, 'Honestly, I was just starting a blog and I didn’t make a penny for years. The most important thing to me at the time was saving in every way that I could. HostGator was the most cost-effective hosting company I could find that also had great reviews.'\u009d<\/p>\n\n\n\n

HostGator started as a side hustle. The team gets what it\u2019s like to penny pinch. That\u2019s why we offer 3 affordable hosting plans for our website builder, starting at just a few dollars per month.<\/p>\n\n\n\n

\"gator<\/figure>\n\n\n\n

We also make it our mission to help our customers build a successful website. Michelle Visser appreciates this about HostGator. <\/p>\n\n\n\n

She said, 'It blows me away how friendly and non-condescending folks are when I call with (sometimes silly) questions. And, I\u2019ve never once hung up from a call without a resolution.'\u009d<\/p>\n\n\n\n

For help getting your own website started, check out the Gator Website Builder<\/a> today. We can\u2019t wait to help you build your website.<\/p>\n","protected":false},"excerpt":{"rendered":"

Starting a side hustle can feel like a big risk, but here is the good news. Many other people and…<\/p>\n","protected":false},"author":203,"featured_media":24474,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[138,122],"class_list":["post-24350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories","tag-side-hustle","tag-website-builder"],"yoast_head":"\nHostGator Customer Spotlight: Michelle Visser of Souly Rested - HostGator<\/title>\n<meta name=\"description\" content=\"Interested in starting a blog? 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