{"id":24329,"date":"2020-02-13T08:42:28","date_gmt":"2020-02-13T14:42:28","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=24329"},"modified":"2026-04-29T13:09:30","modified_gmt":"2026-04-29T18:09:30","slug":"how-ip-addresses-are-tracked","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/how-ip-addresses-are-tracked\/","title":{"rendered":"How IP Addresses Are Tracked"},"content":{"rendered":"\n

Want to find out what your public IP address is? At any given time you can easily check it using HostGator\u2019s IP address tool<\/a>, or one of a variety of other websites. Calling it a 'public'\u009d IP address isn\u2019t just talk-it really is easily accessible information. <\/p>\n\n\n\n

On the one hand, it\u2019s nice to know that it\u2019s easy to learn your current IP address any time you need to know it. On the other, in an era with lots of online privacy issues, knowing your IP address is readily available to so many sources may be concerning. You may wonder who else can find this information, and what they can do with it.<\/p>\n\n\n\n

If you\u2019re worried about how IP address tracking works and what it means for you from a privacy perspective, we\u2019ve collected all the most important details you need on the topic.  <\/p>\n\n\n

\n
\"build<\/a><\/figure><\/div>\n\n\n

What is an IP Address?<\/h2>\n\n\n\n

To start, you need to know what an IP address is<\/a>. IP stands for internet protocol, which is the set of processes that dictate how information is shared across the web. If you\u2019ve ever wondered how one machine knows how to connect to another and what information to share with it, all internet-connected devices use the internet protocol for that. That, in a nutshell, is how IP addresses work<\/a>.<\/p>\n\n\n\n

Devices that use the internet are all programmed to follow the internet protocol so they know how to interact with each other and keep the internet functioning the way we need it to. For different machines and networks to effectively communicate with each other via the internet protocol, they need a way to identify one another. For that, each device has an IP address.<\/p>\n\n\n\n

In most cases, IP addresses are a string of numbers separated by periods. If you used HostGator\u2019s tool to learn what yours is, you probably saw an IP address that fits this description and looked something like: 95.132.204.8.<\/p>\n\n\n\n

\"what<\/figure>\n\n\n\n

That\u2019s your network\u2019s address. Anytime you send an email or visit a website, that\u2019s how the machines your network communicates with will see you. And that last part is what makes some people uncomfortable. What exactly do we mean when we say that other devices and networks can see<\/em> you (or at least your IP)? <\/p>\n\n\n\n

How Are IP Addresses Tracked?<\/h2>\n\n\n\n

Every time two devices connect to one another using the internet protocol, they have to acknowledge each other. In internet parlance, this is generally described as 'shaking hands.'\u009d Your IP address needs to let the device at the other IP address know where to send the information that\u2019s being requested. That hand shake is how IP addresses are tracked.<\/p>\n\n\n\n

For example, when you\u2019re trying to visit a website, your network sends out an information packet that includes your IP address and port number. Then the server that hosts the website you\u2019re seeking accepts the packet, learns what network is asking for access, and knows where to send back its response in the form of all the files that make up the website. <\/p>\n\n\n\n

That website and the server it\u2019s on now know your IP address has visited. And your internet service provider (ISP) also has a record of that visit. In most cases, that\u2019s where the tracking stops. A random person curious about your internet history won\u2019t be able to find out what websites you\u2019ve visited just based on knowing your IP address.<\/p>\n\n\n\n

But ISPs keep a record of IP address activity, which means that, in rare cases, they can share that information with others. And while your IP address only provides limited information to the servers your network communicates with, it does give them some data about you.  <\/p>\n\n\n\n

3 Reasons to Track an IP Address<\/h2>\n\n\n\n

Why does anyone have to track your IP address to begin with? Why can\u2019t you just browse the internet in peace with total privacy? For the most part, your IP address\u2019s activity is your business alone, assuming no one\u2019s looking over your shoulder or checking the browser history on your device. <\/p>\n\n\n\n

But there are three main instances where that information will be used or accessed by a third party. <\/p>\n\n\n\n

2. Marketing<\/h3>\n\n\n\n

In some legal cases, an IP address can be tracked back to a specific individual. When it comes to marketing uses though, IP tracking is more anonymized than that. Marketing and analytics software includes the capability to track the location data of IP addresses<\/a> and provide that data to website owners.\u00a0<\/p>\n\n\n\n

So when your IP address contacts a server to access a specific website, the website can track where the visitor is coming from. In real time, that information can be used to personalize the page you see. For example, when you visit the website of a national movie theater chain, often the page will automatically detect where you\u2019re coming from and provide showtimes for the closest theater location.<\/p>\n\n\n\n

In addition, that information will be saved and provided to the website owner through tools like Google Analytics<\/a>. They won\u2019t know your name and home address or anything like that, but they\u2019ll be able to see that they got a website visitor from your city. <\/p>\n\n\n\n

If the website uses cookies<\/a>, which are packets of information that track and collect additional information on your website behavior, they\u2019ll also be able to connect your visit to other data about you. For example, they can see if you\u2019re visiting the website for the first time or if you\u2019re returning, and which specific pages you visited. <\/p>\n\n\n\n

\"accept<\/figure>\n\n\n\n

The IP address alone isn\u2019t enough to do this; it has to work in connection with cookies. But many of the websites you visit will be set up to use cookies for this kind of tracking. Due to recent legislation, you\u2019ll generally know if a website you visit uses cookies, since they\u2019re required to provide a message telling you so.  <\/p>\n\n\n\n

If you see ads for websites you\u2019ve visited before following you around the web, that\u2019s the result of cookies tracking your internet activity. While your IP address provides information about your location, it\u2019s the cookies that provide websites and advertisers with more details about your specific online behaviors.<\/p>\n\n\n\n

3. Scam Detection<\/h3>\n\n\n\n

Consumers aren\u2019t the only ones who have to worry about online scammers. Many credit card companies and eCommerce businesses now use security software to help spot purchases that are likely fraudulent. If someone makes a large purchase, the software can flag it to be reviewed before it goes through. If the purchase is coming from a different location than where the credit card owner lives, they may check with the owner before processing it.<\/p>\n\n\n\n

This is another case where IP address tracking won\u2019t point anyone back to you as an individual, but can help companies learn valuable information about you based on location. The fact that IP addresses provide generalized location data (usually based on where your ISP is located) can help protect you, your credit card company, and the vendors you do business with from costly fraudulent purchases. <\/p>\n\n\n\n

IP Address Information: What Can Someone Learn?<\/h2>\n\n\n\n

In most cases, the information someone can learn based on your IP address is limited. They can find out your city, your zip code (or one nearby), and the area code associated with the area. They can see what internet provider you use, and whether the IP address is on any blacklists.<\/p>\n\n\n\n

In order to gain any more personal details than that, they would need to go through your ISP, which is only likely to provide your details if a lawyer or law enforcement agent provides them with evidence your IP address was linked to a crime. So most people don\u2019t have to worry about their IP address leading any online strangers to your location. <\/p>\n\n\n\n

How Can I Keep My IP Address from Being Tracked?<\/h2>\n\n\n\n

We\u2019ve established that people generally won\u2019t be able to find out personal details about you from your IP address beyond your general location. But if you\u2019re uncomfortable with them even knowing that much about you, or if you don\u2019t like the idea of your internet activity being traceable back to you, you have some options for shielding your IP address.<\/p>\n\n\n\n

Invest in a VPN Service.<\/h3>\n\n\n\n

A virtual private network (VPN) is a paid service that will mask your IP address when browsing the web. It encrypts all your internet activity and shields sites from recognizing your geographic location. A VPN service comes in handy for anyone concerned about internet privacy, or those looking to get around geographic restrictions for accessing a website. <\/p>\n\n\n\n

A VPN can ensure your personal data stays secure when you\u2019re using public WiFi networks, such as at coffee shops or the airport. It can also keep your general geographic location hidden, if you\u2019re worried about stalkers or just want that extra level of security when browsing on a search engine. And it can ensure you\u2019re still able to watch your favorite show on Netflix, even when you\u2019re traveling out of the country.  <\/p>\n\n\n\n

Use a free proxy server.<\/h3>\n\n\n\n

VPNs don\u2019t come for free, so if you want some level of protection from IP website tracking, but don\u2019t want to spend any money, another option is a proxy server. A proxy server obscures your IP address by using a middleman IP it shows up as instead. It\u2019s not as secure as a VPN, since it doesn\u2019t provide encryption for your data, but it does keep your IP address from being accessible to your average website user. <\/p>\n\n\n\n

Set up Tor. <\/h3>\n\n\n\n

Tor is a free, open-source browser add-on that will bounce your internet connection off several different nodes each time you access a website to make your original IP address nearly impossible to trace. It\u2019s not quite as secure as a VPN, as you\u2019d expect from a free service, but it provides an extra level of encryption and anonymity. <\/p>\n\n\n\n

IP Tracking (Usually) Won\u2019t Hurt You<\/h2>\n\n\n\n

Privacy concerns in the internet era are absolutely real and valid. But IP tracking is fairly low on the list of things you should be worried about. The generalized geographic information people and websites can access via your IP address usually isn\u2019t enough to do you any real harm. There are more important cybersecurity issues to keep an eye out for, such as whether the websites you visit use https-meaning they offer the proper encryption to keep your data safe- and knowing how to spot phishing emails. <\/p>\n\n\n\n

Understanding how IP addresses work makes you a more informed internet user. But it\u2019s one aspect of using the internet that shouldn\u2019t keep you up at night.<\/p>\n","protected":false},"excerpt":{"rendered":"

Want to find out what your public IP address is? At any given time you can easily check it using…<\/p>\n","protected":false},"author":166,"featured_media":24301,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[54,120],"class_list":["post-24329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-and-hosting-tips","tag-dedicated-servers","tag-shared-hosting"],"yoast_head":"\nHow IP Addresses Are Tracked - HostGator<\/title>\n<meta name=\"description\" content=\"Each device connected to a computer network can be traced back to specific IP address information. 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