{"id":24202,"date":"2019-12-12T05:22:02","date_gmt":"2019-12-12T11:22:02","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=24202"},"modified":"2020-03-09T13:31:36","modified_gmt":"2020-03-09T18:31:36","slug":"seo-for-product-pages","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/seo-for-product-pages\/","title":{"rendered":"SEO for Product Pages [Your 5-Step Guide]"},"content":{"rendered":"\n

This article is part of HostGator\u2019s Web Pros Series. In this series, we feature articles from our team of experts here at HostGator. Our Product Managers, Linux Administrators, Marketers, and Tech Support engineers share their best tips for getting the most of your website. <\/em><\/p>\n\n\n\n

When it comes to SEO, you can never truly know everything – even us professionals – so it makes sense that we still had questions after our SEO webinar<\/a>. One question we received quite a bit surrounded optimizing product pages for SEO. While there is no perfect formula for optimizing your transactional pages for SEO, as every page and website is different, there are some best practices you should definitely follow – we\u2019ll call this our recipe to product page success. <\/p>\n\n\n\n

Below we\u2019ll cover each step in this recipe so that your result is a fully-baked product page ready to be consumed by Google. <\/p>\n\n\n\n

\"Creating<\/a><\/figure><\/div>\n\n\n\n

Step 1: Create Your Page Template<\/h2>\n\n\n\n

No matter what CMS (Content Management System) you\u2019re using, your first step in creating an optimized product page will be to select a page template. If you\u2019re using WordPress or a website builder<\/a>, you\u2019re likely to have thousands of options to choose from. Or, if you have a custom website, work with your developer directly to compose the perfect template. <\/p>\n\n\n\n

The ideal product page for SEO isn\u2019t always going to be the ideal format for other marketing channels like email and PPC. When creating your product page template, prioritize your traffic sources so that the page template you select isn\u2019t a determinant to your other efforts. <\/p><\/blockquote><\/figure>\n\n\n\n

An SEO-optimized product page will be full of content. While 20 years ago you could have gotten away with adding some FAQs and long-form content at the bottom of your product page, content now needs to be woven throughout your template. Ensure your template is designed to handle all your keyword-rich content and headings and can display it all in a visually appealing way. <\/p>\n\n\n\n

Step 2: Keyword Research<\/h2>\n\n\n\n

While hopefully you\u2019ve already completed some initial keyword research<\/a> to validate the need for your website or product, the second step of our recipe is devoted to product page keyword research. Unlike keywords you would include in a blog post or publication, keywords in product pages should be transactional in nature. <\/p>\n\n\n\n

Your product page keyword research needs to be hyper-focused on the intent of the user; keep an eye out for keyword phrases and questions including words like 'buy'\u009d, 'purchase'\u009d, and 'find'\u009d. The people searching for these types of keyword phrases are further along in the purchasing funnel and are actually looking for places to purchase the product in question. <\/p>\n\n\n\n

Although you\u2019ll want your pages to have a mix of more generic keywords with higher search volume, you\u2019re likely to find your conversions coming from these more longtail queries including those intent-to-purchase keywords. <\/p>\n\n\n\n

Step 3: Write Your Content<\/h2>\n\n\n\n

Here\u2019s where the magic starts – content creation! While the content you add to your product page will be primarily determined by the template you chose (which is why that was your first step), you should ideally include the following elements: <\/p>\n\n\n\n