{"id":24187,"date":"2019-12-10T06:00:00","date_gmt":"2019-12-10T11:00:00","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=24187"},"modified":"2019-11-25T16:02:07","modified_gmt":"2019-11-25T21:02:07","slug":"ways-to-build-quality-backlinks-when-youre-new-unknown","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/ways-to-build-quality-backlinks-when-youre-new-unknown\/","title":{"rendered":"10 Ways to Build Quality Backlinks When You’re New & Unknown"},"content":{"rendered":"\n

When an external website links to a page from your website, they are giving you what\u2019s called a backlink. Backlinks are used by search engines to help quantify the value of a given site. Theoretically, with all other things remaining equal, sites with more backlinks will be given priority in search rankings over those with fewer. Think of each backlink like a vote from one website to another. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

That said, all backlinks aren\u2019t the same and\nit\u2019s not just a numbers game of who has the most backlinks. When building\nbacklinks, relevance is essential.  <\/p>\n\n\n\n

Always Aim for High-Quality\nBacklinks<\/h2>\n\n\n\n

Remember, it\u2019s always quality over quantity. To\nunderstand why high-quality backlinks are so valuable, it\u2019s helpful to learn\nthe reason backlinks are used by search engines like Google in establishing\nsearch ranking. The rationale goes that websites link to content they think\ntheir readers will find valuable. Therefore, the more sites that link to a\nspecific piece of content, the more valuable that content must be. <\/p>\n\n\n\n

Search engines place a higher value on\nbacklinks from websites considered authoritative because it\u2019s assumed that\nthose sites will only link to other high-quality content. Thus, the value of a\nbacklink is generally considered higher when it comes from a more authoritative\nsite. However, I believe any relevant reference from any quality website is\ngood and if you\u2019re starting out, you\u2019ll need to aim for what you can get. <\/p>\n\n\n\n

One high-quality backlink is better than\nhundreds of poor quality links. Which brings us to the difference between white\nhat and black hat SEO.<\/p>\n\n\n\n

Importance of White Hat vs. Black\nHat<\/h2>\n\n\n\n

Black hat SEO strategies are essentially\ncheats usually the easy way with the least amount of work. As you can guess,\nthey typically result in spammy, low quality backlinks. Black hat is generally\nfrowned upon and some black hat techniques can be downright unethical.<\/p>\n\n\n\n

Typical examples of black hat strategies\ninclude link farming, link bait-and-switch, buying dofollow backlinks directly\nfrom other sites, blog comment spamming, sneaky redirects, and more. Here\u2019s the\nofficial\nlist<\/a> of no no\u2019s directly from Google. These techniques can generate a large\nnumber of backlinks, which is why websites (particularly those just starting\nout) are often tempted to use them. But ultimately, they\u2019re spammy and result\nin low quality.<\/p>\n\n\n\n

Search engines are aware of these cheats and they eventually catch on. When they do, your website will be severely punished in the search rankings, and it will likely be extremely difficult to recover. Not good. Therefore, stick with white hat link building strategies (which I\u2019ll get to below) which are the only way to build long term value.<\/p>\n\n\n\n

You Can\u2019t Rush Quality<\/h2>\n\n\n\n

White hat works, but it isn\u2019t fast. It\u2019s a\nprocess that takes dedication. Results will be slow, and it can cost a lot of\ntime and money (if you hire someone to help you). <\/p>\n\n\n\n

So now without further ado, here\u2019s some\ntechniques to help you get started with your link building! <\/p>\n\n\n\n

How to Build Backlinks When\nYou\u2019re Just Starting Out<\/h2>\n\n\n\n

Building backlinks can be difficult when your\nwebsite is new because no one knows you exist. In order to get the ball\nrolling, you need to start introducing your site to people, providing them\nuseful, relevant information that they\u2019ll want to link to. <\/p>\n\n\n\n

1. It All Starts With Great\nContent<\/h3>\n\n\n\n

Before you can start executing the strategies\ndetailed in this article, you need to begin generating content. After all, you\ncan\u2019t get a backlink if you have nothing for websites to link to!<\/p>\n\n\n\n

High-quality, engaging, authoritative content\nis what you\u2019re after. You need to get people excited and motivate\nthem to share<\/a> your content through a link. Fluff content that\u2019s light on\nvalue will be ignored. You want to be THE source for information in your\nindustry.<\/p>\n\n\n\n

It\u2019s important to make sure your content is clear, easy-to-read, and formatted well. Using bullet points, quotes, tables, graphics, and infographics can help convey a lot of useful information in a digestible manner. Creating dynamic content is step one. Once you\u2019ve established a decent collection you can start chasing backlinks.<\/p>\n\n\n\n

2. Ask People You Know<\/h3>\n\n\n\n

At the very beginning of your backlink\njourney, you\u2019ll have very little clout, and links will be hard to come by. So,\nstart with your warm market.<\/p>\n\n\n\n

Ask business partners, friends with\nestablished websites, and other connected acquaintances you might know if\nthey\u2019ll link to some of your content. Send them links to content you\u2019ve created\nthat\u2019s relevant to what they do in some way.<\/p>\n\n\n\n

3. Work on Building Relationships<\/h3>\n\n\n\n

Your warm market will only get you so far.\nEventually, you\u2019ll need to expand your pool of candidates.<\/p>\n\n\n\n

A great way to do this is to establish an\nactive social media presence or an email newsletter. Interact with people in\nyour industry and related industries. Start building a community and create an\nemail list to keep in touch. Constant\nContact<\/a> is a great tool for this. By sharing your content, accompanied by\nfriendly banter, you\u2019ll establish yourself as an approachable authority on your\nsubject. You\u2019ll become well-known, and people will naturally begin linking to\nyou.<\/p>\n\n\n\n

You can also start commenting on other\npeople\u2019s content. This further establishes you among your peers and helps\nintroduce you to the people that can ultimately give you backlinks. You can\nalso sneak a backlink of your own into a comment occasionally. Don\u2019t do this\nfrequently however, as it can damage the relationships you\u2019re trying to build.<\/p>\n\n\n\n

Relationships are also very useful for\ngenerating guest blogging opportunities.<\/p>\n\n\n\n

4. Start Guest Blogging<\/h3>\n\n\n\n

Contributing an article on someone else\u2019s\nwebsite is a great way to build high-quality backlinks and is also mutually\nbeneficial since the blog you\u2019re writing for gets free content. When guest\nblogging, you should always contribute an authentic article sharing your\npersonal insights and experience on whatever topic you specialize in. This will\nalso serve as a great way to build authority. <\/p>\n\n\n\n

Acquiring guest blogging opportunities are difficult though, especially if you\u2019re new and unknown. You\u2019ll have to outreach to numerous websites and you\u2019ll often find yourself getting rejected. Link-able<\/a> is a powerful platform that helps websites with great content build quality backlinks by hiring established authors who can outreach and guest blog for you. It\u2019s not cheapest route but can give you an immediate edge in quality link building.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

5. Create an Original Study<\/h3>\n\n\n\n

Writers frequently try to bolster the\nauthority of their content with relevant statistics pulled from a well-designed\nstudy. If you have useful information, you can publish your own study and get\nquantities of premium backlinks. This sounds daunting, and it is\ntime-consuming, but it doesn\u2019t have to be difficult. And the payoff can be well\nworth the investment.<\/p>\n\n\n\n

The simplest way to design a study is to\ncreate a survey using a tool like Google Forms or SurveyMonkey. Fill it with questions\ndesigned to elicit the data you\u2019re looking for, and then send it out to a\nsampling of relevant people. Once you get a sufficient number of responses back\nyou can look for patterns in the data and then publish your results.<\/p>\n\n\n\n

6. Design Infographics<\/h3>\n\n\n\n

Infographics are immensely popular. People\nrespond to information published in this format because it can make even\ncomplex data easy to understand. They\u2019re entertaining, snackable content, and\nthey get shared on social media in huge numbers.<\/p>\n\n\n\n

You can generate backlinks by publishing your\ninfographic on your website along with a supporting article. Include an embed\ncode so that people can easily share your infographic on their websites. This\ngives you an instant attribution and backlink. <\/p>\n\n\n\n

Then promote the graphic on your social media\nsites, Reddit, and through various infographic submission sites, like\ngraphs.net and visual.ly. The more you can get it shared, the larger your\nbacklink pool will grow.<\/p>\n\n\n\n

7. Give a Backlink, Get a\nBacklink<\/h3>\n\n\n\n

You can generate a lot of quality backlinks by\nfinding relevant content on other sites, linking to it, and then reaching out\nto the publisher to let them know. You can thank them for the content and tell\nthem that you enjoyed it so much, you linked to it on your site.<\/p>\n\n\n\n

Don\u2019t ask for a backlink in return.\nApproaching this as a quid pro quo won\u2019t get you very far. Instead, use this as\na way to build a relationship and just make them aware of your website. Over\ntime you\u2019ll become known to the publishers of the content that you\u2019re linking\nto and as long as your publishing useful content of your own, those people may\nstart linking back to you.<\/p>\n\n\n\n

8. Research Who\u2019s Linking to Your\nCompetitors<\/h3>\n\n\n\n

Using a tool like Ahref\u2019s Link Intersect tool<\/a> you\ncan look for websites that are currently providing backlinks to your\ncompetitor\u2019s sites. The fact that they\u2019re linking to sites similar to yours can\nbe a good indication that they\u2019d be willing to link to your content as well.\nThis research creates a list of strong backlink candidates that you should\npursue. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

9. Find Broken Links and Replace the Content<\/h3>\n\n\n\n

This is another creative strategy that, when\nimplemented properly, can gain you a number of high-quality backlinks in a very\nshort period of time. Here\u2019s how it works.<\/p>\n\n\n\n

Content on the internet disappears frequently.\nCompanies can go out of business and take down their sites. Blogs are\nabandoned. Content is retired. When this happens, any website that\u2019s linking to\nit will end up with a broken link that goes nowhere. Site owners don\u2019t like\nthis because it\u2019s a drag on the user experience.<\/p>\n\n\n\n

You can alleviate this problem for them by\nrecreating the content they were linking to on your own website and then\nproviding them a new URL to replace the broken link. If you contact all of the\nsites that were linking to the original content, you\u2019ll instantly get backlinks\nfrom them. To find broken links, you can use Ahref\u2019s Broken Link Checker tool<\/a>.<\/p>\n\n\n\n

10. Answer Questions on Q&A\nSites<\/h3>\n\n\n\n

Sites like Quora allow people to ask questions\nand solicit answers. You can build backlinks by providing accurate, thorough\nanswers to any questions that are relevant to your industry or subject and then\ninclude a link to get more information.<\/p>\n\n\n\n

Conclusion<\/h2>\n\n\n\n

It should be clear now just how important quality\nbacklinks are when link building. Accumulating them requires a significant\ninvestment of time and effort. However, the payoff can be substantial. Over\ntime your site can rise through the search ranks and eventually become one of\nthe authoritative sites prized by others for the quality backlinks you provide.<\/p>\n\n\n\n

You just need to start!<\/p>\n","protected":false},"excerpt":{"rendered":"

When an external website links to a page from your website, they are giving you what\u2019s called a backlink. Backlinks…<\/p>\n","protected":false},"author":170,"featured_media":24256,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[123],"class_list":["post-24187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","tag-seo-marketing"],"yoast_head":"\n10 Ways to Build Quality Backlinks | HostGator<\/title>\n<meta name=\"description\" content=\"Quality backlinks are an important indicator for SEO. But how do you get backlinks when you're new or unknown? 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