{"id":24150,"date":"2019-11-20T09:21:00","date_gmt":"2019-11-20T14:21:00","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=24150"},"modified":"2019-11-15T09:26:40","modified_gmt":"2019-11-15T14:26:40","slug":"optimize-video-seo","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/optimize-video-seo\/","title":{"rendered":"How to Optimize Your Videos for SEO [11 Tips]"},"content":{"rendered":"\n<p>Video is a big part of how people consume information online. On average, <a href=\"https:\/\/www.limelight.com\/resources\/white-paper\/state-of-online-video-2019\/#growing\" target=\"_blank\" rel=\"noopener noreferrer\">people send 6.8 hours<\/a> every day watching online video, and that number\u2019s on an upward trajectory year to year.\u00a0<\/p>\n\n\n\n<p>For businesses, video is essential. <a href=\"https:\/\/blog.hubspot.com\/news-trends\/content-trends-global-preferences?__hstc=23038436.992d2fbaa0b90bfec7ebab9a89cc975b.1570131376025.1573000937002.1573161073902.18&amp;__hssc=23038436.1.1573161073902&amp;__hsfp=359829889&amp;_ga=2.146337652.1327525174.1573162288-557208306.1548358905\" target=\"_blank\" rel=\"noopener noreferrer\">54% of consumers<\/a> said it\u2019s their preferred format for brand content, making it the top choice-beating out email, social, and blogs.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/kfxQquo63nSBxqaCw_CGtnhbSrqB46B8sivGpDFRj-AUifltYhMCRYfKhKiCBhuYC8Ru6cjRkVOmJga10w-wh0eNy9PRILWI9PUnSoMYF5UkPILjw2zVA1Q5ldGLI8auZUoAedY8\" alt=\"video content is favorite form of brand content\"\/><\/figure>\n\n\n\n<p>That means if you want to reach people online, video is a good way to do it. But as with any type of content you publish on the web, you should anticipate having a <em>lot<\/em> of competition. <a href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-stats\" target=\"_blank\" rel=\"noopener noreferrer\">Over 400 hours<\/a> of video are added to YouTube every minute.\u00a0<\/p>\n\n\n\n<p>Anyone hoping to get their message out using video has to figure out how to rise above the rest of the noise to reach the right people.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Optimize Your Videos for SEO<\/h2>\n\n\n\n<p>Video SEO isn\u2019t about doing one or two things. It involves a whole strategy. While taking steps to optimize each individual video you create is part of it, making sure you\u2019re making the right videos and building out a channel that earns authority is just as important.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.\u00a0 Perform keyword research for your videos.<\/h3>\n\n\n\n<p>You\u2019re probably already doing <a href=\"https:\/\/www.hostgator.com\/blog\/keyword-research-beginners-guide\/\">keyword research<\/a> for your overall SEO strategy, and may figure you can just apply that research to your video strategy as well. Sorry, it\u2019s not that easy. The keywords that get a lot of traction on Google are different than the ones that are most popular on YouTube.<\/p>\n\n\n\n<p>And most searches on Google don\u2019t produce results with video, unless the searcher makes a special point of clicking on the video option in the menu.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/IniQ89IIZ3kI98qJD9socY9N9Kj7_Z_V6rnhSygYaIehxfNKe9FMWEpwaf2mdUMqRmeuQSDvdd9HdbUGrBVcSuwZgN_f9164dpLskPLnCFYtuvE2PaXoEozu2SwDTeeIeg8yhcE9\" alt=\"video tab in google search results\"\/><\/figure>\n\n\n\n<p>Google\u2019s algorithm tracks data on the type of results people click on when doing different types of searches. If they\u2019re not showing video on page one of the search engine results page (SERP) for a keyword, that means people searching that term aren\u2019t usually interested in watching a video for their answers.\u00a0<\/p>\n\n\n\n<p>Video keyword research is focused on learning what people are searching for on YouTube, and what keywords produce video results in Google. Within YouTube, you can gain a lot of helpful keyword suggestions by paying attention to their autofill feature. You start to type a phrase relevant to your business, and see what YouTube suggests.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/gGjxS2YVMDXJABhUgS_JtUoo7c7e4bOi6-OlHp0Ygv7TCSFudHg4Z0gMYaGhx9k7IvGXGzj6I4ozdLG2jwPoceSIHwUJLBMZmThMmnJPTT0Wexx6ObkRNgeOv9ygBk5cZZRQaWRS\" alt=\"use youtube autosuggest for video keyword research\"\/><\/figure><\/div>\n\n\n\n<p>To find out what keywords produce video results, do SERP research. Simply type your top keywords into the search bar, and see what shows up on the SERP. If videos show up on page one, that\u2019s a strong keyword for video SEO.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ndQ2cHah2FXPq0yWmlEjL2gTc6ze5CYl8mF3lmgbFkTUnTpqa-G_1eOsjFUGMkBK1R6rHIGI96Nzz2caiigxf6ecuq3q8dZK7JwBU5j_h8gjE3xRk0leX9LkbatWOamzGrV5LOg5\" alt=\"search keywords in google to find video seo keywords\"\/><\/figure>\n\n\n\n<p>Both of these tactics for video keyword research can take a lot of time, so you can speed the process up a bit with <a href=\"https:\/\/www.hostgator.com\/blog\/best-paid-seo-tools\/\">SEO tools.<\/a> Some general SEO tools will provide an analysis of what the SERPs look like for different keywords, so you can more easily learn when a keyword produces things like video results or an answer box. And there are keyword research tools that focus specifically on YouTube keywords, such as <a href=\"https:\/\/vidiq.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">VidIQ<\/a> and <a href=\"https:\/\/ytcockpit.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">YTCockpit.<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Research the competition.<\/h3>\n\n\n\n<p>Once you\u2019ve identified a list of keywords worth focusing on, start doing competitor research. Identify who\u2019s ranking in both YouTube and Google for those keywords now. Watch their videos. Pay attention to the titles, descriptions, and tags they use. And visit their channels.<\/p>\n\n\n\n<p>Take notes on what you learn, so you can better spot trends in what the winning videos and channels have in common. Those insights will help you figure out how to compete effectively in your space.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Create a video SEO marketing strategy.<\/h3>\n\n\n\n<p>Use what you learned in the first two steps to make a plan that covers:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What your YouTube channel\u2019s branding will be<\/li><li>What topics to cover in your videos<\/li><li>How long each one should be&nbsp;<\/li><li>How often you\u2019ll release a new one<\/li><li>How you\u2019ll promote your videos<\/li><\/ul>\n\n\n\n<p>Your plan will change and evolve as you collect more data on what works for your audience. But having a clear roadmap will help you get the early traction you need to collect that data to begin with.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Optimize your YouTube channel for SEO.<\/h3>\n\n\n\n<p>Ideally, you don\u2019t just want people to watch one of your videos and move on. You want them to click to see more after that first one. Or even better, click that Subscribe button so your new videos start showing up in their main feed. So before you worry about optimizing each of your videos, make sure you\u2019ve built a strong channel page.<\/p>\n\n\n\n<p>Add an original header image that\u2019s visually arresting and says something about your channel\u2019s value. Write a killer channel description that tells people why they should subscribe. Consider making a trailer for your channel that tells people what it\u2019s all about, and why they should follow it.\u00a0<\/p>\n\n\n\n<p>Having a strong channel will add some extra legitimacy to each video you put out there and help you use your video content to build a more ongoing connection with your audience.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.\u00a0 Include your target keyword in the video title.<\/h3>\n\n\n\n<p>Take care in crafting the best possible video title. Your title needs to accomplish multiple things at once:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Clearly communicate to potential viewers what the video is about<\/li><li>Convince them that your video is worth clicking on<\/li><li>Include your target keyword<\/li><\/ul>\n\n\n\n<p>If you\u2019ve chosen good keywords, those three goals won\u2019t be in opposition.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Include your target keyword in your video script.<\/h3>\n\n\n\n<p>When writing the script for your video, include your target keyword somewhere in it. Don\u2019t overload it with keywords, of course. And don\u2019t try to shoehorn it in where it doesn\u2019t fit. But if your video\u2019s genuinely about the topic the keyword represents, including it in there shouldn\u2019t be hard to do naturally.\u00a0<\/p>\n\n\n\n<p>This is important because YouTube can parse a lot of what\u2019s said in a video, which will influence which videos they decide to include in the results for a search. It also matters because of the next tip.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.\u00a0 Include a transcription for your YouTube video.<\/h3>\n\n\n\n<p>Including a transcription of your video does a couple of important things at once:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>It ensures there\u2019s text that Google can understand.<\/strong> That makes the page your video is on stronger in terms of Google SEO, since their algorithms have more information to learn what the page is about.<\/li><li><strong>It gives your audience more than one way to consume the content.<\/strong> Obviously a lot of people like watching video, but some people prefer reading to watching. With a transcription, you give people a choice.&nbsp;<\/li><li><strong>You make your video more accessible to people with disabilities. <\/strong>You can <a href=\"https:\/\/support.google.com\/youtube\/answer\/2734799?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">load a transcript<\/a> file to YouTube that is used to provide closed captioning on the video itself.&nbsp; And <a href=\"https:\/\/www.3playmedia.com\/2018\/12\/10\/7-ways-video-transcripts-captions-improve-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">one experiment found<\/a> that videos with closed captioning get over 7% more views on average.<\/li><\/ul>\n\n\n\n<p>And because you included your target keyword in your video script, your transcript gets it onto the page another time or two.\u00a0Learn more about the benefits of adding <a href=\"https:\/\/www.hostgator.com\/blog\/how-add-video-captions\/\">closed captions to your videos<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Write a strong video description and include your video keywords.<\/h3>\n\n\n\n<p>Always fill in the description section for your videos. It gives you an additional opportunity to convince visitors that your video is worth watching, and provides another space for you to encourage people to subscribe to your channel.\u00a0<\/p>\n\n\n\n<p>Your video description is one of the best places you have to give YouTube information on what your video is about. Use at least 200 words to describe your video. And of course, use this as another opportunity to get your keyword in there (naturally).\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Add tags to your YouTube videos.<\/h3>\n\n\n\n<p>YouTube also lets you add tags to your video. These probably aren\u2019t as strong of a ranking signal for them as the other parts of the page we\u2019ve covered already, but it never hurts to make good use of this section. Use your main keyword as a tag, along with any secondary keywords on your list that are relevant.\u00a0<\/p>\n\n\n\n<p>If you\u2019re not sure what to put here, go back to the notes you took when analyzing your competitors\u2019 videos to get some ideas.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Select the best thumbnail option.<\/h3>\n\n\n\n<p>While all this text is helpful for SEO, one of the main ways YouTube and Google will decide if your video is a helpful resource for the topics it covers is whether people actually watch it. Picking a good thumbnail for your video won\u2019t directly impact your SEO, but it\u2019s important for getting people to click on your video.\u00a0<\/p>\n\n\n\n<p>Video\u2019s a visual medium, so you want the first image people see to be compelling enough to make them want to click to see more. Don\u2019t just settle for the default image YouTube grabs, take a minute to figure out the best screen to capture for your thumbnail and customize it.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Promote your YouTube videos and channel.<\/h3>\n\n\n\n<p>As with website SEO, some of the ranking signals that determine whether your videos show up have to do with communicating to YouTube and Google what your video is about. But others have more to do with trying to gauge the quality of the video-the two search engines care whether or not people see something they like when they click.<\/p>\n\n\n\n<p>That means metrics like how many people subscribe to your channel, view your video, and how long they view the video for all have a role to play in whether or not your videos show up in search. To start getting the kind of impressive metrics that prove to YouTube and Google that your videos are awesome, people have to watch your videos to begin with.<\/p>\n\n\n\n<p>So once you\u2019ve created your channel and started releasing your first videos, actively promote them. Send them to your email list and share them on social media. <a href=\"https:\/\/www.hostgator.com\/blog\/embed-youtube-video-wordpress\/\">Embed them on your WordPress website<\/a> and in related blog posts. <\/p>\n\n\n\n<p>Consider if it\u2019s worth promoting your channel via a <a href=\"https:\/\/creatoracademy.youtube.com\/page\/lesson\/ad-promotion#strategies-zippy-link-1\" target=\"_blank\" rel=\"noopener noreferrer\">paid advertising campaign<\/a> to give it an initial boost. Your first viewers will help you both get the metrics that signal quality to the search engines. And if they like the videos, they\u2019re likely to share and help promote them as well.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. Analyze your YouTube metrics.<\/h3>\n\n\n\n<p>With every new marketing tactic you try, you\u2019ll probably get something wrong. Even the best content creators and marketers can\u2019t fully predict what people will like and not like. But luckily, digital channels come with analytics that tell you what\u2019s working and what\u2019s not.<\/p>\n\n\n\n<p>Pay attention to your metrics on YouTube to learn what your audience likes. Which topics get the most views? Which videos do viewers tend to drop off from early, and at what point do they stop? Which ones do people give the thumb\u2019s up and thumb\u2019s down for?\u00a0<\/p>\n\n\n\n<p>Every video you launch will help you gain some new data on what your audience is interested in. Put that to work by revising your video strategy over time to better create a channel that\u2019s truly useful to your audience, and that performs better in the search engines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why SEO for Videos is Important<\/h2>\n\n\n\n<p>Creating great videos requires a significant investment in time and money. If no one ever finds the videos you create, nothing you spend making them will pay off. If you\u2019re going to put work into making videos, it\u2019s just as important to also put work into making sure people will be able to find them.\u00a0<\/p>\n\n\n\n<p>Search engine optimization (SEO) is mostly associated with text, since so much of it is about using the right terminology to match the language your audience uses when they\u2019re searching for information. But video SEO is one of the best tactics you have to make your video content more discoverable.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Video SEO?<\/h2>\n\n\n\n<p>Video SEO is the collection of steps and best practices you can use to increase the odds that your video will show up in the search engines. But where SEO is typically focused on one main search engine-Google-in video SEO, we have another that\u2019s at least as important: YouTube.\u00a0<\/p>\n\n\n\n<p>YouTube is the <a href=\"https:\/\/ahrefs.com\/blog\/most-visited-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">most visited website<\/a> in the world. So while you also want to get your videos to show up in Google as often as possible, YouTube should have a special place in how you approach your video SEO strategy.<\/p>\n\n\n\n<p>The good news is that what\u2019s good for YouTube SEO and what\u2019s good for Google SEO are essentially the same. Google owns YouTube, and <a href=\"https:\/\/blogs.perficientdigital.com\/2017\/11\/30\/how-youtube-videos-rank-in-google\/\" target=\"_blank\" rel=\"noopener noreferrer\">88% of videos<\/a> in the top 10 results on Google are pulled from YouTube.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Video SEO: One More Channel to Reach Your Audience<\/h2>\n\n\n\n<p>Optimizing your videos for SEO is important for getting them in front of more people. But it\u2019s always important to remember that showing up in the search engines is never the whole point. It\u2019s about connecting with your audience.\u00a0<\/p>\n\n\n\n<p>Using video and promoting what you create via SEO are just another way to establish that initial connection required to provide something of value to your audience. <\/p>\n\n\n\n<p>What\u2019s even more important is what happens after they click. Strive to create videos that earn the attention and time people give to them, and that will both improve your SEO and help you gain a more loyal audience that cares about your content.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video is a big part of how people consume information online. On average, people send 6.8 hours every day watching&#8230;<\/p>\n","protected":false},"author":166,"featured_media":22575,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[123],"class_list":["post-24150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","tag-seo-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Optimize Your Videos for SEO [11 Tips] - HostGator<\/title>\n<meta name=\"description\" content=\"Want to get more eyeballs on your video content? You need to optimize your videos for SEO. Get started with these 11 tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/optimize-video-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Optimize Your Videos for SEO [11 Tips]\" \/>\n<meta property=\"og:description\" content=\"Want to get more eyeballs on your video content? You need to optimize your videos for SEO. 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