{"id":23982,"date":"2020-01-14T08:45:32","date_gmt":"2020-01-14T14:45:32","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=23982"},"modified":"2020-03-09T13:27:22","modified_gmt":"2020-03-09T18:27:22","slug":"what-is-woocommerce","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/what-is-woocommerce\/","title":{"rendered":"What Is WooCommerce?"},"content":{"rendered":"\n<p>When you\u2019re just getting started <a href=\"https:\/\/www.hostgator.com\/blog\/get-ecommerce-website-running\/\">building an eCommerce store<\/a>, you\u2019re going to have a lot of different options to choose from.&nbsp;<\/p>\n\n\n\n<p>One of the options you\u2019ve probably come across is WooCommerce.<\/p>\n\n\n\n<p>WooCommerce is a free plugin for WordPress that can transform any WordPress website into a full-fledged eCommerce store.&nbsp;<\/p>\n\n\n\n<p>It\u2019s flexible, beginner-friendly, and widely used as well. But, when you\u2019re creating an eCommerce store, you want to know that you\u2019re using the best platform for you.<\/p>\n\n\n\n<p>Below we dive into what WooCommerce is, how it began, and how it became so popular. Then, we&#8217;ll show you how to get started using WooCommerce for your own website.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"60\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/create-your-website.png\" alt=\"build your website\" class=\"wp-image-20109\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/create-your-website.png 470w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/create-your-website-300x38.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What is WooCommerce?<\/h2>\n\n\n\n<p>At the core, WooCommerce is a WordPress plugin that can transform an existing WordPress website into a true eCommerce store. All it takes is a couple of clicks.<\/p>\n\n\n\n<p>Essentially, WooCommerce builds upon the initial capabilities of WordPress and adds eCommerce functionality.&nbsp;<\/p>\n\n\n\n<p>WooCommerce allows you to sell anything on your website. It\u2019s primarily used to <a href=\"https:\/\/www.hostgator.com\/blog\/sell-products-online\/\">sell physical products<\/a>, like jewelry, coffee, t-shirts, beard oils, and basically anything else under the sun. However, it doesn\u2019t end there, you can use WooCommerce to sell digital products as well.<\/p>\n\n\n\n<p>You can sell eBooks, courses, and even allow people to book appointments or make reservations.<\/p>\n\n\n\n<p>Whatever you\u2019re looking to sell through your website, WooCommerce can help you do it easily.<\/p>\n\n\n\n<p>Here are a few reasons why the use of WooCommerce is so widespread:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>It\u2019s entirely free to install on your site, just like WordPress.<\/li><li>It\u2019s also open-source, like WordPress, so you\u2019ll find a massive library of free themes, add-ons, and more.<\/li><li>It\u2019s straightforward to use and built with complete beginners in mind.<\/li><li>You have control over the final design, via a full library of WooCommerce themes.<\/li><li>Your store is mobile-friendly right out of the box, so it will look and perform great no matter what devices your visitors are using to shop.<\/li><li>You can add a ton of different features via the plugin library, just like how you usually add features to a standard WordPress site.&nbsp;<\/li><\/ul>\n\n\n\n<p>All in all, WooCommerce operates in a very similar fashion to WordPress, which makes sense since the same company, Automattic, runs it. We dive deeper into the origins of WooCommerce below.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The History of WooCommerce: WooCommerce and WordPress<\/h2>\n\n\n\n<p>The origins of WooCommerce started with a company called WooThemes, a premium WordPress theme company, founded by Mark Forrester, Magnus Jepson, and Adii Pienaar. They achieved success with a handful of their premium themes.<\/p>\n\n\n\n<p>But things were about to change quickly when they brought on two developers, James Koster and Mike Jolley. They were working on a previous eCommerce software known as Jigoshop.<\/p>\n\n\n\n<p>Once the company was sold, they got to work on WooCommerce.&nbsp;<\/p>\n\n\n\n<p>The first version of WooCommerce was launched in 2011, and it only took two years to achieve 1 million downloads!<\/p>\n\n\n\n<p>In 2015, WooCommerce was purchased by Automattic, the same team that\u2019s behind WordPress. Since acquiring WooCommerce, Automattic has become the leading developer of WooCommerce. In that same year, the plugin surged to over 7 million downloads and powering over 30% of eCommerce stores online.<\/p>\n\n\n\n<p>Today WooCommerce remains one of the most popular and most flexible eCommerce tools in the world.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Is WooCommerce So Widely Used?<\/h2>\n\n\n\n<p>Part of the reason WooCommerce is so popular is due to its ties to WordPress. With WordPress powering over one-third of the internet, there\u2019s only one logical solution when you want to start selling products via your existing site&#8211;WooCommerce.<\/p>\n\n\n\n<p>When comparing WooCommerce against other eCommerce platforms, there are some serious advantages as well:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>There are thousands of paid and free themes, making it suitable for a large number of websites.<\/li><li>You\u2019ll find over 500 extensions, and thousands of plugins, that let you add new features to your store.<\/li><\/ul>\n\n\n\n<p>It\u2019s hard to find a more flexible eCommerce solution. Especially considering that you can accomplish a lot with WooCommerce entirely for free. All you need to do is invest in a domain name and hosting, and you can build a feature-rich eCommerce store without spending any other money.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Benefits of WooCommerce<\/h2>\n\n\n\n<p>There are a lot of advantages to choosing WooCommerce as your eCommerce store platform.<\/p>\n\n\n\n<p>Here are the biggest benefits to using WooCommerce:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. It\u2019s Easy to Setup and Install on Your Site<\/h3>\n\n\n\n<p>If you\u2019ve ever installed a plugin on your WordPress site, then you can install and setup WooCommerce. You can download and install WooCommerce directly from your WordPress dashboard, or via the plugin directory.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/i2xT3Izf00IRUBc7WqMdctUU_WznUkI6Mm_HgKKBe-FVaZfnl-V1GMoB_Ad_aIK037OALbd8uym4buzXESC3FeB-Q3wYn_Ii6WNHZ57p-WnhxDb26ZPNlt04wNG442iQt6YTKH6x\" alt=\"install woocommerce on wordpress\"\/><\/figure><\/div>\n\n\n\n<p>Once you install and activate the plugin, you\u2019ll be greeted with a setup wizard. This will walk you through a series of questions about your website and configure your store accordingly.&nbsp;<\/p>\n\n\n\n<p>Other things, like the design of your store, are handled by your theme, which will be a similar process to how you set up your WordPress theme.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. It\u2019s Equipped With Nearly All the Features You Need<\/h3>\n\n\n\n<p>Right out of the box, WooCommerce is equipped with all the features you need to run a successful store. For example, here\u2019s a quick look at some of the features it comes with:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You can sell any product you like, whether that\u2019s physical or digital<\/li><li>You can add multiple product attributes, tags, categories and more to each feature<\/li><li>You can add product reviews and star ratings to your products<\/li><li>You can let your customers filter your store by type of product, overall popularity, star rating, and more<\/li><li>You can integrate your store with multiple different <a href=\"https:\/\/www.hostgator.com\/blog\/best-apps-process-credit-cards-website\/\">payment providers<\/a> like PayPal, Stripe, credits cards, and more<\/li><li>You can quickly customize the layout of your storefront with the near unlimited selection of themes<\/li><li>You can quickly add whatever feature you desire via the extension marketplace or plugin library<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. It\u2019s Flexible and Scalable<\/h3>\n\n\n\n<p>Even though WooCommerce is a plugin in and of itself, there are thousands of extensions and plugins that will enhance the functionality even further.<\/p>\n\n\n\n<p>This means that you can create an online store that functions precisely how you\u2019d like it to.&nbsp;<\/p>\n\n\n\n<p>There are all kinds of official <a href=\"https:\/\/woocommerce.com\/product-category\/woocommerce-extensions\/\" target=\"_blank\" rel=\"noopener noreferrer\">WooCommerce extensions<\/a> available from the WooCommerce website, both free and premium.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Khr9H1GTQ9Aa0L9BEQ8SITGbkbkklLuCq99UlVL6n5Q9RXoTMIUq_F9y49W75WNk1SLcuM6mvoLZbQwjyRnpWzQdb2AqOq7jAiYGBQUqku9lC2bNFwfAVxPRHewSNdqarOPcFVuw\" alt=\"woocommerce extensions\"\/><\/figure><\/div>\n\n\n\n<p>You\u2019ll get access to improved marketing tools, store management features, payment options, shipping, and a lot more.<\/p>\n\n\n\n<p>Your other option is to explore the <a href=\"https:\/\/wordpress.org\/plugins\/search\/woocommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress plugin marketplace<\/a>, even a simple search for 'WooCommerce'\u009d will bring us results like this:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/dXI6NPH_k--3eO2_CD4qWATh8FzjG-WyhL22BHAlgTiPeHIip-O__CMEyfdLQHx-a_7otEbvaKh3VpsSTIHucsZ8cSrcVqZpbQ-oP1ey0PwPvA7bo0d6cdDhr-Q6ySUmHjmnqw2B\" alt=\"woocommerce wordpress plugins\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. The Shopping Cart is Feature-Packed<\/h3>\n\n\n\n<p>The actual checkout process is an incredibly important part of running a successful online shop. A lot of your visitors will actually abandon their carts during checkout, so you\u2019ll want to do everything possible to make this experience as seamless as possible.<\/p>\n\n\n\n<p>Think about how easy it is to buy products from Amazon. All it takes is literally a couple of clicks, and the product is on its way to your door.<\/p>\n\n\n\n<p>WooCommerce gives you a ton of different options to customize your shopping cart.&nbsp;<\/p>\n\n\n\n<p>For example, here are a few different shopping cart features included right out of the box:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Add a multitude of different payment gateways including, PayPal, Stripe, credit cards, and even cash or check<\/li><li>Enable geolocation to calculate taxes based upon the location of your visitor automatically<\/li><li>Checkout customization options like choosing the countries you\u2019ll sell too, allow guests to checkout without creating an account, forcing a secure checkout and more<\/li><li>Redirect your visitors to their cart once a product is added<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Packed With a Ton of Product Options<\/h3>\n\n\n\n<p>Selling products online is a different experience than selling in person. When people go into a store to purchase products, they can actually see the item and how it looks and functions.<\/p>\n\n\n\n<p>When you\u2019re online, the only thing your visitors have to go by is your images, description, and maybe a product video. As a result, you\u2019ll want the ability to custom tailor each <a href=\"https:\/\/www.hostgator.com\/blog\/improve-product-pages\/\">product listing<\/a>, so you can give your shoppers all the information required to make an informed purchase.<\/p>\n\n\n\n<p>Here are some product features you\u2019ll have access to right out of the box:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You can add as many products as you\u2019d like to your store, your only limits are your existing hosting account<\/li><li>You can add as many product types as you\u2019d like as well, whether that\u2019s digital, physical, eBooks, product packages, and more<\/li><li>You\u2019ll have near unlimited product variations as well, from sizes, colors, images, discount pricing, and more<\/li><\/ul>\n\n\n\n<p>WooCommerce also makes it easy to manage your product inventory. You\u2019ll receive email notifications when a product is running out of stock or is currently on backorder.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Multiple Shipping Options Come Built-In<\/h3>\n\n\n\n<p>With an eCommerce tool, you not only want something that makes selling easy but also shipping products to your customers. Fast and secure shipping not only makes your customers happy, but it makes your life a lot easier as well.<\/p>\n\n\n\n<p>With WooCommerce, there are a ton of <a href=\"https:\/\/www.hostgator.com\/blog\/how-to-create-shipping-guidelines-for-your-online-business-in-5-steps\/\">different shipping options<\/a> built-in. For example, you can let your customers choose from international shipping, flat rate, local delivery, or even local pickup. There\u2019s an automated shipping calculator built-in, or you can also offer your customers free shipping if it makes sense for your bottom line.&nbsp;<\/p>\n\n\n\n<p>You even have the ability to hide the shipping rate until your customer enters their address, and even let your customers enter a separate shipping address.<\/p>\n\n\n\n<p>Plus, with the myriad of extensions available, you can add even more options, like automated tracking, upsells after checkout, and more.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Do You Use WooCommerce?<\/h2>\n\n\n\n<p>If you\u2019ve used WordPress before, then installing and setting up WooCommerce is going to be a breeze.<\/p>\n\n\n\n<p>Here\u2019s all you need to get started with WooCommerce:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>A <a href=\"https:\/\/www.hostgator.com\/web-hosting\">hosting account<\/a> and a <a href=\"https:\/\/www.hostgator.com\/domains\">domain name<\/a> for your store<\/li><li>WordPress installed on your website<\/li><li>A WordPress theme that\u2019s compatible with WooCommerce<\/li><li>The WooCommerce plugin<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">1. Get Hosting and a Domain<\/h3>\n\n\n\n<p>The first thing you\u2019ll need is a hosting account and a domain name. If you\u2019re starting fresh, then you can secure both of these here at HostGator.<\/p>\n\n\n\n<p>Head over to our <a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\">WordPress hosting page<\/a> and choose your plan:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/WruewL4QoLuyO4gENIyC9THDX4DbFzeNgCr2TLPbCiDZh7ANhEEBsPmgKTVOnKXyHyQRYMFVWKvfiwfFs1DLzH1Om5U0pyzc2e7SASCPfuQj0n4Fvu6_ZqzESovHbetG4glqaOJg\" alt=\"hostgator wordpress hosting plans\"\/><\/figure><\/div>\n\n\n\n<p>On the next screen you\u2019ll be able to add a free domain name to your order. If the domain you like isn\u2019t available, then keep searching until you find the perfect domain.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Z-lbix42fBBAhtHg2E9w0uvC-Tcbbc26hDSPH1I_mhXxaX1VbNN-s1kiRm_TnAxN2eSOJAiZYTfiQkCZlAP7CvEIkC9w-EwtdwTB0Fuo5Rl5Qk9Osd5MuKFzyz793HZ8ZGwjnkw0\" alt=\"add domain to new wordpress website with hostgator\"\/><\/figure><\/div>\n\n\n\n<p>Once you\u2019ve completed your order it\u2019s time to move onto the next step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Install WordPress<\/h3>\n\n\n\n<p>Installing WordPress on your new site will only take a couple of clicks. Navigate to your hosting control panel and click on '\u02dcBuild a New WordPress Site\u2019.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/1ha6umUvYd88bj_Md_zANMJC3BjQSqjQVdto-GI34HdI5ggHJb4ur9gDoH6Z8UVj5aWQ0-dI9_WyeUEdlp_Bg_wAuMAQsNORlV_H2vyIaPtYqRba9mYmW7ByXvx0mWm2pRC11v_g\" alt=\"install wordpress on website\"\/><\/figure><\/div>\n\n\n\n<p>The installer will run and you\u2019ll need to enter information about your website. Fill out the information that looks similar to the image below and click '\u02dcInstall\u2019.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/0h-XmnBZ1ITePdVRgELz82f9HKHYe2g4BOtACsge2651352VmIhpuBeAqUcQitjKwnaMy9r9m5wryw7Fo1dhqT3UDao4KGI9KsF9I4Ecc70Lt1QQ7tb7egPMy8j8ImGYyqHGULdQ\" alt=\"complete wordpress installation\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Choose Your WordPress Theme<\/h3>\n\n\n\n<p>With WordPress installed it\u2019s time to install a <a href=\"https:\/\/www.hostgator.com\/blog\/best-wordpress-woocommerce-themes-ecommerce\/\">WooCommerce-friendly theme<\/a>. If you\u2019re unsure of what theme to install you can always start with Storefront. This is a free theme that was created by the WooCommerce team.<\/p>\n\n\n\n<p>To install this theme login to your WordPress dashboard and navigate to <em>Appearance&gt;Themes<\/em>, then search for Storefront.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/pc-OaP9g7Xese1eObZt0tjbEYAZ_itB8AcMKcZJbxm79--m-UGDXju-O-pabSDUBw8gqbzF45phZLkT5Sf7ZfQGGmTregpG78qfa4pxO-Jhe486kC7qXvdOCoVIEBOyHPFpZC6fo\" alt=\"storefront woocommerce theme\"\/><\/figure><\/div>\n\n\n\n<p>Click Install, and then Activate, and you\u2019ll now have a WooCommerce ready theme as the face of your site.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Install WooCommerce<\/h3>\n\n\n\n<p>Finally, it\u2019s time to install WooCommerce. Since it\u2019s a free plugin, this is very easy to do.<\/p>\n\n\n\n<p>Navigate to <em>Plugins&gt;Add New<\/em>, then search for 'WooCommerce'\u009d.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/yep2VWQzO8mffikTjgUrcr0oyTis7l9r9q55u7O3OLHn8Zj6_ZKvn1L7xeFKj_9ksKAEjEe7vVy_YmWUP7mS1I8TVIdrf-NQ84AKpb3foJdQm450SBr_ru2mK3y-KYmZgBbkQEZ6\" alt=\"install woocommerce plugin\"\/><\/figure><\/div>\n\n\n\n<p>Then, click '\u02dcInstall Now\u2019, and '\u02dcActivate\u2019 to enable WooCommerce on your site.<\/p>\n\n\n\n<p>Once the plugin is installed and activated, you&#8217;ll have a new '\u02dcWooCommerce\u2019 tab on the left-hand side of the site.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/dOwLDn7qd0DSGpVodPH_SXQdVl1p1MoeQWCMuK-PrXQZD_ZjTz1NTH6AeXfO36n70Aa8pN7IZ_odyWtfjYA9sA5i1DXpR4qt6o4CVvNtJQE9_PmkCNnyxH5NlQ1lH4kPvN_AHrba\" alt=\"access woocommerce from wordpress dashboard\"\/><\/figure><\/div>\n\n\n\n<p>This is where you\u2019ll be able to manage orders, adjust your store settings, browse the extension library and more. Once WooCommerce is installed it will also automatically create new site pages, like your Checkout page, Cart page, and more. You can edit these pages by navigating to '\u02dcPages\u2019 on the left-hand sidebar of your dashboard.&nbsp;<\/p>\n\n\n\n<p>By now you should have a deeper understanding of WooCommerce, how it came to be, why it\u2019s an incredible platform for your new store, and finally how to get started with WooCommerce today.&nbsp;<\/p>\n\n\n\n<p>If you want to <a href=\"https:\/\/www.hostgator.com\/blog\/set-up-ecommerce-site-in-wordpress\/\">build a successful WooCommerce store<\/a>, then you\u2019re going to need a quality host behind you. If you demand performance and scalability, then check out our <a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\">WordPress managed hosting<\/a> today.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re just getting started building an eCommerce store, you\u2019re going to have a lot of different options to choose&#8230;<\/p>\n","protected":false},"author":144,"featured_media":25695,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[141,104,121],"class_list":["post-23982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-and-hosting-tips","tag-ecommerce","tag-featured","tag-wordpress-hosting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is WooCommerce? - HostGator<\/title>\n<meta name=\"description\" content=\"Want to combine the easy functionality of WordPress with a full-fledged online store? 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