{"id":23610,"date":"2019-09-20T08:09:37","date_gmt":"2019-09-20T13:09:37","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=23610"},"modified":"2019-11-06T14:54:10","modified_gmt":"2019-11-06T19:54:10","slug":"last-minute-holiday-social-media-ideas","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/last-minute-holiday-social-media-ideas\/","title":{"rendered":"10 Last-Minute Social Campaigns You Can Push Now to Drive Holiday Sales"},"content":{"rendered":"\n

For online business owners, it\u2019s never too soon to work on your winter holiday social media campaigns. <\/p>\n\n\n\n

After all, 40% of shoppers start their seasonal sprees before November each year. But what if you\u2019ve cut things a little too close and now you\u2019re scrambling to create a holiday social marketing plan<\/a> for your business? Don\u2019t panic.<\/p>\n\n\n\n

We\u2019ve pulled together a few ideas you can put into play fast, to help you drive traffic from social channels to your website<\/a> and earn as many holiday sales as possible. Ready? Let\u2019s get to work. <\/p>\n\n\n\n

\"drag<\/a><\/figure><\/div>\n\n\n\n

Try These Holiday Social Media Campaigns to Drive Sales<\/h2>\n\n\n\n

Everyone loves a bargain. In 2018, Deloitte found that 67% of holiday shoppers who made $50,000\/year or less were more likely to buy gifts from whichever retailer offered the best price. But 60% of holiday shoppers with incomes of $100K and more said they also shop for the best price. <\/p>\n\n\n\n

Whoever your target customers are, show up in their social feeds with some price breaks<\/a> this holiday season. <\/p>\n\n\n\n

Check out the most popular categories in the NRF survey from the 2018 holiday season below. You can use them to prioritize your social media promos if you\u2019re trying to beat the calendar. <\/p>\n\n\n\n

\"gift<\/figure><\/div>\n\n\n\n

For example, based on popularity, gift cards should be your top priority. To make gift cards a deal and not simply a convenience, you might offer a bundle deal that gives shoppers one free gift card for buying five (or whatever quantity makes sense for your business) at the regular price. <\/p>\n\n\n\n

1. The gift card campaign<\/h3>\n\n\n\n

If there\u2019s anything most people love more than getting a gift, it\u2019s getting a gift that lets us treat ourselves. Gift cards are the most sought-after gift option during the holidays, with 60% of consumers saying that\u2019s what they want. Make sure your followers know you offer them.<\/p>\n\n\n\n

Dress up your gift card or gift certificate images with some holiday flair so they\u2019ll catch shoppers\u2019 attention on social media. Talk about how convenient to buy and easy to give your gift cards are, whether shoppers are buying ahead of time or slamming through their gift list at the last minute. <\/p>\n\n\n\n

\"share<\/figure><\/div>\n\n\n\n

Hashtag ideas:<\/strong> #holidaygiftcards #lastminutegifts #giftcards<\/p>\n\n\n\n

2. Deals on your most popular gift categories<\/h3>\n\n\n\n

Does your online shop sell fashion accessories and jewelry? Maybe roll out holiday deals for your accessories first and then for jewelry if you have time. Do you sell electronics and tools? Focus on electronics promos first, then tools. <\/p>\n\n\n\n

Hashtag ideas: <\/strong>Base them on the products you\u2019re offering, like #giftcarddeals plus some seasonal tags like #christmasdeals<\/p>\n\n\n\n

3. Special offers on your bestsellers<\/h3>\n\n\n\n

Even if your business doesn\u2019t sell anything in the top retail gift categories, the holidays are a good time to offer deals on your bestselling items. And if you do sell products in the popular gift categories, it\u2019s a great time to offer deals on your top-selling items. Just make sure you have enough inventory available to meet the demand your promo may generate.<\/p>\n\n\n\n

Or, like specialty food retailer Harry & David, you can simply remind customers that the holidays are a good time to order their favorite items.<\/p>\n\n\n\n

\"use<\/figure><\/div>\n\n\n\n

Hashtag ideas:<\/strong> #bestsellers #[yourbrand]favorites <\/p>\n\n\n\n

4. Exclusive offers for holiday shoppers<\/h3>\n\n\n\n

Do you have products no one else has? Deals that no one else can beat? Promote them as exclusives to appeal to shoppers who are on the lookout for one-of-a-kind gifts and the best prices. <\/p>\n\n\n\n

Hashtag ideas: <\/strong>#exclusiveoffer #exclusivedeal<\/p>\n\n\n\n

5. Sweet deals on seasonal items<\/h3>\n\n\n\n

A lot of Christmas shoppers are looking for Christmas-themed gear, in addition to everything else on their lists. If you have holiday-themed sweaters, socks, jewelry or tableware, start promoting it on social now so your customers can get what they need for their holiday parties. <\/p>\n\n\n\n

\"use<\/figure><\/div>\n\n\n\n

Hashtag ideas:<\/strong> #[holiday][yourproduct] like #diwalidecorations #chanukahcookies #christmassocks<\/p>\n\n\n\n

6. Treat-yourself deals<\/h3>\n\n\n\n

Remember that most people want to treat themselves, too. Fifty-one percent of last year\u2019s holiday shoppers told Deloitte they were picking up a few things for themselves. Food and liquor was the most popular treat-yourself category. <\/p>\n\n\n\n

\"holiday<\/figure><\/div>\n\n\n\n

Pick a few products that you know customers like to buy for themselves and share them as self-gifting options for the holidays.<\/p>\n\n\n\n

Hashtag ideas: <\/strong>#treatyourself #selfgifting<\/p>\n\n\n\n

7. Holiday flash sales<\/h3>\n\n\n\n

Want to boost sales on a typically slow day during the holiday season? Run a flash sale, like this cycle shop did on Dec. 25.<\/p>\n\n\n\n

\"run<\/figure><\/div>\n\n\n\n

Just make sure you\u2019ve got someone available to monitor orders and customer service during your flash sale, even if it\u2019s on a holiday. <\/p>\n\n\n\n

Hashtag ideas:<\/strong> #christmasoffers #flashsale<\/p>\n\n\n\n

8. The holiday-themed content campaign<\/h3>\n\n\n\n

Like deals campaigns, a holiday-themed content campaign<\/a> can take several forms. All you need is a holiday blog post and some time to promote the things you talk about in that post. Here are a few examples of ways you can turn a holiday post into a social campaign.<\/p>\n\n\n\n