{"id":23488,"date":"2019-12-19T08:12:59","date_gmt":"2019-12-19T14:12:59","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=23488"},"modified":"2019-12-05T10:53:51","modified_gmt":"2019-12-05T16:53:51","slug":"side-hustle-personal-branding-strategies","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/side-hustle-personal-branding-strategies\/","title":{"rendered":"Boost Your Side Hustle Revenue with Personal Branding [4 Strategies]"},"content":{"rendered":"\n<p>Do you remember the olden days? You know&#8230;the days when the only people with a recognizable personal brand were celebrities, politicians, and big business leaders?<\/p>\n\n\n\n<p>We all know it\u2019s a different story today. With the advent of the internet and the abundant growth of social media, it\u2019s now possible for anyone-even fun teens like the Backpack Kid-to make revenue by growing a personal brand.&nbsp;<\/p>\n\n\n\n<p>While your <a href=\"https:\/\/www.hostgator.com\/blog\/types-side-hustles\/\">side hustle<\/a> may not include sharing an infectious dance move via Instagram, it doesn\u2019t mean you can\u2019t boost your side hustle revenue by investing more into your personal brand.<\/p>\n\n\n\n<p>To help you out, here are some personal branding strategies that will result in you growing your side hustle, becoming an industry authority, and helping you reach your financial goals.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.hostgator.com\/website-builder\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"60\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/02\/470x60-Blog-Business.png\" alt=\"start your business with gator website builder from hostgator\" class=\"wp-image-21575\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/02\/470x60-Blog-Business.png 470w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/02\/470x60-Blog-Business-300x38.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. Build and Optimize Your Website<\/h2>\n\n\n\n<p>Creating a website is one of the top ways to build a personal and lucrative brand. Why? Because consumers find you, and your side hustle, primarily through an internet search. And, top search results influence purchasing behaviors-ka-ching!<\/p>\n\n\n\n<p>Don\u2019t believe it? Take a look at the following stats that show the power of having a solid online presence:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/www.slideshare.net\/EdelmanInsights\/2014-edelman-trust-barometer\" target=\"_blank\" rel=\"noopener noreferrer\">65 percent<\/a> of online users view search as the most trusted source of information.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/www.salesbenchmarkindex.com\/bid\/100894\/The-Rise-of-Social-Selling\" target=\"_blank\" rel=\"noopener noreferrer\">84 percent<\/a> of business decision-makers start their buying process with a referral, and Google is the very first place people look after getting a referral.<\/li><\/ul>\n\n\n\n<p>If your side hustle doesn\u2019t exist online, then it\u2019s impossible for internet users to find you online.<\/p>\n\n\n\n<p>Yes, it\u2019s important for your <a href=\"https:\/\/www.hostgator.com\/blog\/side-hustle-website\/\">side hustle to have a website<\/a>. But, why invest in your personal brand? Because, statistically, consumers trust people more than companies.&nbsp;<\/p>\n\n\n\n<p>For example, employees have 10 times more followers than their company&#8217;s social media accounts on average, and content that is shared by employees receives <a href=\"http:\/\/www.socialmediatoday.com\/content\/employee-advocate-mobilize-your-team-share-your-brand-content\" target=\"_blank\" rel=\"noopener noreferrer\">8 times more engagement<\/a> than content shared by brand channels.<\/p>\n\n\n\n<p>When push comes to shove, consumers respond more positively to the people behind the products or services. So, take the time today to build your new website around the person running your side hustle-you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Tell Your Story<\/h2>\n\n\n\n<p>Another reason consumers connect more with personal brands is because people love human stories.<\/p>\n\n\n\n<p>Take Jon Morrow, for example. Jon Morrow is the founder of <a rel=\"noreferrer noopener\" aria-label=\"SmartBlogge (opens in a new tab)\" href=\"https:\/\/smartblogger.com\/\" target=\"_blank\">SmartBlogger<\/a> and one of the most influential bloggers on the internet and of our time.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"610\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/08\/image-14-1024x610.png\" alt=\"smartblogger personal brand\" class=\"wp-image-23492\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/08\/image-14-1024x610.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/08\/image-14-300x179.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/08\/image-14-768x457.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/08\/image-14.png 2012w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Not only does Jon Morrow provide data-driven, professional blogging insight to beginners, but his story is incredibly inspiring. It\u2019s easy to fall in love with Jon Morrow the second you learn who he is and what he has had to overcome to be where he is today.<\/p>\n\n\n\n<p>If you don\u2019t already <a href=\"https:\/\/www.copyblogger.com\/fight-for-your-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer\">know his story<\/a>, here is a quick overview. Jon was diagnosed with spinal muscular atrophy (SMA) at a young age-a disease where people aren\u2019t expected to live through adulthood. However, Jon has never let his disease stop him from living his dreams. He started out blogging about his life journey, has built one of the most successful blogs in the industry, and is radiantly living out his life every day.<\/p>\n\n\n\n<p>Humans have an innate <a href=\"https:\/\/medium.com\/swlh\/the-neuroscience-of-storytelling-will-make-you-rethink-the-way-you-create-215fca43fc67\" target=\"_blank\" rel=\"noopener noreferrer\">neurological response<\/a> to storytelling-it\u2019s in our DNA, folks. Do yourself a favor and cling to <em>your story<\/em> as your top marketing tool for your personal brand. Consumers will love you for it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Build an Active Social Media Presence&nbsp;<\/h2>\n\n\n\n<p>Building your social media profiles is another top way to boost your personal brand, especially if you are looking to increase annual revenue from your side gig.<\/p>\n\n\n\n<p>Look at Simone Bramante, for example. Bramante (<a href=\"https:\/\/www.instagram.com\/brahmino\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">@brahmino<\/a>) uses his personal Instagram profile to grow his photography business. By quickly browsing through his Instagram page, followers, and potential clients can see who he is as a photographer, what his shots look like, what he values, and what he will bring to the table if you hire him for a photo shoot.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"556\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/08\/image-13-1024x556.png\" alt=\"\" class=\"wp-image-23491\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/08\/image-13-1024x556.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/08\/image-13-300x163.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/08\/image-13-768x417.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/08\/image-13.png 1868w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Social media is a powerful tool when it comes to showcasing who you are as a person and business owner.<\/p>\n\n\n\n<p>It doesn\u2019t matter if your side hustle is photography, fitness, comedy, dog walking, cooking, or marketing, you can leverage your personal brand through social media to boost your business.&nbsp;<\/p>\n\n\n\n<p>On the flip side, it\u2019s also interesting to note that brands will often reach out to social media influencers to help them sell products. In fact, influencer marketing is currently a <a href=\"http:\/\/mediakix.com\/2018\/03\/influencer-marketing-industry-ad-spend-chart\/\" target=\"_blank\" rel=\"noopener noreferrer\">$5-10 billion dollar industry<\/a>. And with <a href=\"https:\/\/www.bigcommerce.com\/blog\/influencer-marketing-statistics\/#10-most-important-influencer-marketing-statistics-for-2019\" target=\"_blank\" rel=\"noopener noreferrer\">65% of influencer marketing<\/a> budgets projected to increase this year, there are no signs of it slowing down.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Invest in Your Personal Content Strategy<\/h2>\n\n\n\n<p>Truth be told, it won\u2019t do you much good to have a blog or social media presence if you don\u2019t have a content strategy. Similarly, it\u2019s difficult to acquire followers, and become an industry leader if you aren\u2019t putting out any content.<\/p>\n\n\n\n<p>It can be overwhelming to come up with a content strategy, especially considering how many different content types are out there. But, the good news is, you don\u2019t have to write articles, produce videos, run webinars, build an online course, and publish infographics all the time and every day.&nbsp;<\/p>\n\n\n\n<p>Just commit to one content type, work on becoming consistent, and then grow from there. When in doubt, consider starting with the content type you enjoy producing the most. Once you have a good following and are making more money, you can hire people to help you with your content strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Personal Branding and Your Side Hustle<\/h2>\n\n\n\n<p>It\u2019s probably safe to say that 'side hustle'\u009d is code for your passion project or dream job. In other words, it\u2019s part of who you are. Don\u2019t be afraid to build your personal brand into your side hustle. You may just find you are making connections left and right, establishing yourself as an industry leader, and boosting your revenues faster than you ever anticipated you would.<\/p>\n\n\n\n<p>Now is the time to get started, and the best part is it\u2019s easy. With the help of <a href=\"https:\/\/www.hostgator.com\/website-builder\">Gator Builder<\/a>, you can take the first step in building your personal brand by getting your website up and running.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you remember the olden days? You know&#8230;the days when the only people with a recognizable personal brand were celebrities,&#8230;<\/p>\n","protected":false},"author":203,"featured_media":24052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[138,139],"class_list":["post-23488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-small-business","tag-side-hustle","tag-startup-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boost Your Side Hustle Revenue with Personal Branding [4 Strategies] - HostGator<\/title>\n<meta name=\"description\" content=\"These 4 personal branding strategies will help you grow your side hustle, become an industry authority, and reach your financial goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/side-hustle-personal-branding-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boost Your Side Hustle Revenue with Personal Branding [4 Strategies]\" \/>\n<meta property=\"og:description\" content=\"These 4 personal branding strategies will help you grow your side hustle, become an industry authority, and reach your financial goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/side-hustle-personal-branding-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-19T14:12:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-05T16:53:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2019\/08\/Boost-Your-Side-Hustle-Revenue-with-Personal-Branding.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1152\" \/>\n\t<meta property=\"og:image:height\" content=\"604\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ashley Cummings\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/ashleyrcummings\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ashley Cummings\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/side-hustle-personal-branding-strategies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/side-hustle-personal-branding-strategies\/\"},\"author\":{\"name\":\"Ashley Cummings\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/aba5eba8103133115253724c1ece55fc\"},\"headline\":\"Boost Your Side Hustle Revenue with Personal Branding [4 Strategies]\",\"datePublished\":\"2019-12-19T14:12:59+00:00\",\"dateModified\":\"2019-12-05T16:53:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/side-hustle-personal-branding-strategies\/\"},\"wordCount\":1033,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/side-hustle-personal-branding-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/08\/Boost-Your-Side-Hustle-Revenue-with-Personal-Branding.png\",\"keywords\":[\"Side Hustle\",\"Startup &amp; 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