{"id":23401,"date":"2019-10-31T08:16:26","date_gmt":"2019-10-31T13:16:26","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=23401"},"modified":"2019-12-18T12:03:50","modified_gmt":"2019-12-18T18:03:50","slug":"best-wordpress-plugins-ab-testing","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/best-wordpress-plugins-ab-testing\/","title":{"rendered":"7 Best WordPress Plugins for A\/B Testing"},"content":{"rendered":"\n<p>Growth for small businesses means more engagement and increased sales. However, to achieve your goals, you\u2019ll need to optimize your marketing campaigns.&nbsp;<\/p>\n\n\n\n<p>WordPress A\/B testing plugins make it easier for you to run experiments on your website. These tools can pinpoint ways to improve your traffic and conversions. With more data, you can make the right decisions for your business.\u00a0<\/p>\n\n\n\n<p>Start your growth strategy today. Try these 7 WordPress A\/B testing plugins below.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"60\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Wordpress.png\" alt=\"best WordPress hosting\" class=\"wp-image-18313\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Wordpress.png 470w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Wordpress-300x38.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. Simple Page Tester<\/h2>\n\n\n\n<p><a href=\"https:\/\/learn.g2.com\/ab-testing-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">G2Crowd<\/a> reports that '60 percent of companies believe A\/B testing is highly valuable for conversion rate optimization.'\u009d A\/B testing is an effective way to optimize your business systems.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/wordpress.org\/plugins\/simple-page-tester\/\" target=\"_blank\" rel=\"noopener noreferrer\">Simple Page Tester<\/a> simplifies the set up for split tests. It\u2019s an easy-to-use WordPress plugin for beginners because it requires no coding. Plus, you don\u2019t have to worry about tests affecting your SEO rankings. The tool creators follow strict guidelines and recommendations from the Google Webmaster.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/e9kL2X0O23LOyLrSkFPVuaKLHJfCBHfFJh5zWBPtyBHuiy_nfBrSuMYLguELjpM8_p0r9CwdEJVzdgR4Mzcecb_U-BwrPxIiSL2Jnt3X1YGm4IKBqxd2kVuZ2jiC3yroXmHq9nlq873UGfSlAg\" alt=\"simple page tester ab testing plugin for wordpress\"\/><\/figure><\/div>\n\n\n\n<p>You also can track unique visitors to each variation in your split test. To get even more value, try the premium version of the plugin. It comes with in-built conversion tracking and automatic statistical confidence calculations. With an easy onboarding process, you will be testing in just a few minutes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Thrive Headline Optimizer<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.hostgator.com\/blog\/ab-test-website-guide\/\">A\/B testing<\/a> isn\u2019t a new invention, but it is necessary for the success of your small business. A\/B testing is the single best way to know precisely what your customers are looking for-and what gets them to convert-instead of just making a random guess.<\/p>\n\n\n\n<p>Content is a major part of marketing, and a great headline can determine whether you get lots of traffic or none. With <a href=\"https:\/\/thrivethemes.com\/headlineoptimizer\/\" target=\"_blank\" rel=\"noopener noreferrer\">Thrive Headline Optimizer<\/a>, you can learn what content headlines grab your visitors\u2019 attention and keep them engaged.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/lXh_dAwey4hYfdu9gAIizvstYoodKezcipR8YJwhoXtqmbXqmkmlu71ItEBYYfqSlOq1TiDSGwifKdeY0H6nJPBzl-wHLJ7NRznBMNKCKFxpI-bwqNmRSM0usQcHaE4kLcNVpvfRRX6sUJpyLQ\" alt=\"thrive headline optimizer ab testing plugin for wordpress\"\/><\/figure><\/div>\n\n\n\n<p>This WordPress plugin for A\/B testing uses tests to track click-throughs on your blog pages. Then, you can use these metrics to lower your bounce rate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Google Optimize<\/h2>\n\n\n\n<p>Small businesses operate on tight budgets. So, you don\u2019t have money to invest in complex tools. The good news is you don\u2019t have to lose your entire marketing spend on A\/B testing.<\/p>\n\n\n\n<p><a rel=\"noopener noreferrer\" href=\"https:\/\/www.google.com\/analytics\/optimize\/\" target=\"_blank\">Google Optimize<\/a> is a free A\/B testing plugin for WordPress. It offers a native integration with Google Analytics to identify site improvements. It\u2019s built for novice and expert marketers.\u00a0<\/p>\n\n\n\n<p>The visual editor makes it easy to change text and images, and the JavaScript code editor is powerful enough for advanced experiments. You also can test multiple versions of the same web page, test multiple elements on a page, and test separate pages against each other.&nbsp;<\/p>\n\n\n\n<p>Google is a major brand in the industry. So, there\u2019s no shortage of documents to guide you if you ever need help.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/iQQGpR3pHH7EKoKf5r8_oVt_6wcpUJzNMUJwQtom_pBVsvA191ImC7JPdazXBojT29IKRumnLLngg9PPar_oO3UhySw0I1jWrFxG9m_MtR-6iJIDRfdROaJLhW4Jb4nJvOAOf25qAym5ZVWRCw\" alt=\"Google optimize A\/B testing tool\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. Calls to Action<\/h2>\n\n\n\n<p>Traffic is the first step in the sales process. If you want to transform visitors into leads, your small business must boost your conversions. Calls to action (CTAs) play a pivotal role in the customer journey.&nbsp;<\/p>\n\n\n\n<p>From buttons to images to text links, CTAs can take several formats. That\u2019s why you need to know what works best for your audience. CTA buttons should be noticeable, personable, and irresistibly clickable. <\/p>\n\n\n\n<p><em>But what\u2019s the perfect CTA? <\/em>The only way to find out is through A\/B testing. The <a href=\"https:\/\/wordpress.org\/plugins\/cta\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress Calls to Action<\/a> plugin adds CTAs to your site and tests the conversion rates. It\u2019s specifically designed to convert more leads on your site.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/988P0FdE204wc4qsvE1WTyQbpHjG8H18psMXMg6i8wn3q0yuGx8HeBgVIRhV_ArUFFu2HH187DmxQWTL2wE4zetF2L9Wu1OeIRQ7L_bdFEQhN73oHVcmFTskCygdPWkHPKDYnet09Abj0z-e5Q\" alt=\"wordpress calls to action plugin\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5. Split Hero<\/h2>\n\n\n\n<p>Kickstart your A\/B testing with <a href=\"https:\/\/splithero.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Split Hero<\/a>. This WordPress plugin gives you the option to create up to four different variations of a page. This company believes in the simplicity of platforms. It equips businesses with the right features to deliver effective A\/B test campaigns.&nbsp;<\/p>\n\n\n\n<p>Split Hero can be used within your WordPress editor or a page builder. Just connect the plugin to your site, fill in the campaign details, and start your testing. At the completion of each campaign, you\u2019ll see which version engaged your audience the most. If you\u2019re limited on time, SplitHero is an efficient choice. You\u2019ll get less frustration with reliable testing.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/zBC-hjDhBnCe7BM7qV1bKI2LelDmfCqH-Arwr47izSsvKM8Pbw3C-6q97EGY1VIwCGjKiS8pTjKtXQCHoeEPP_AktGNrZlhqjjgIjvsemebLe83n91zmzptNeDsz9GLz2kUXRIJqcisnyppzLA\" alt=\"split hero ab testing wordpress plugin\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6. AB Press Optimizer<\/h2>\n\n\n\n<p>As a small business, A\/B testing can feel intimidating. But if you venture back to high school science class, you\u2019ll quickly understand that the goal is to test your hypotheses. <a href=\"https:\/\/uxdesign.cc\/7-steps-of-a-b-testing-what-how-cf3b209467fd\" target=\"_blank\" rel=\"noopener noreferrer\">Maxim Grozny<\/a>, a UX\/UI designer, elaborates:&nbsp;<\/p>\n\n\n\n<p><em>'To improve the performance of the site, you first need to test the hypotheses regarding the elements that affect the conversion. These include calls to action, buttons, forms, and images. But before you begin the test, consider whether you really need it and whether you have everything to implement it.'\u009d<\/em><\/p>\n\n\n\n<p>With a few inputs, <a href=\"https:\/\/abpressoptimizer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">AB Press Optimizer<\/a><strong> <\/strong>is a quick set up without the worry of multiple passwords. It integrates into WordPress to increase your conversions and sales. You can create as many experiments as you want and get real-time results.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/AxBnx2VthoEiTktv4c5u8h3qHrewjHvshEkINX6eEBH6GCE2YbnYFeLbcqz1ZK-t3J3i620YHSpJoEUwq6niRAZwvlZZg7Jvvo_P79QRWO1ooUvYq5MU0S5DuWppz30Qn52JoHGYh31DYDIacA\" alt=\"ab press optimizer plugin for wordpress\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">7.&nbsp; SEO A\/B Split Testing<\/h2>\n\n\n\n<p>Ready to enhance your content marketing efforts? <\/p>\n\n\n\n<p>If so, you\u2019re probably searching for the right SEO keywords to add to your content. <a href=\"https:\/\/wordpress.org\/plugins\/ab-rankings-testing-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO A\/B Split Testing<\/a> is what your small business needs.&nbsp;<\/p>\n\n\n\n<p>This plugin optimizes your blog posts\u2019 headlines, title tags, and meta descriptions. Through SEO experiments, it helps you identify new variations of your content. This tool will boost your Google rankings, leading to more site traffic.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/1tyjVaGaQX-ERPFaReDVstAi4775EzdygXS4ZNEfxiyHS9LYmEsO3oJdLbwcriUyF1fYIaUlZLdNjfFx-aAjjxy3AhUGeQ_PF0EtsUKe8HIIQiQpm6dcph0pONiyb_Kmxyf9EjXPRvvnlFos0Q\" alt=\"seo ab split testing plugin for wordpress\"\/><\/figure><\/div>\n\n\n\n<p>SEO A\/B Split Testing is a proactive plugin. Before executing a costly content campaign, you can test the impact of making other inexpensive changes, like updating specific pages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optimize Your WordPress Website with A\/B Testing Plugins<\/h2>\n\n\n\n<p>It\u2019s never too late to improve your small business website. There\u2019s a suite of A\/B testing plugins for your marketing growth journey. To get the best results, create your website with our <a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\">managed WordPress hosting<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Growth for small businesses means more engagement and increased sales. However, to achieve your goals, you\u2019ll need to optimize your&#8230;<\/p>\n","protected":false},"author":164,"featured_media":23688,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[134,121,131],"class_list":["post-23401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","tag-next-level-wordpress","tag-wordpress-hosting","tag-wordpress-plugins"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Best WordPress Plugins for A\/B Testing - HostGator<\/title>\n<meta name=\"description\" content=\"A\/B testing WordPress plugins make it easy to run conversion-boosting experiments on your website. 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