{"id":23379,"date":"2019-09-06T06:23:03","date_gmt":"2019-09-06T11:23:03","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=23379"},"modified":"2019-09-05T11:56:16","modified_gmt":"2019-09-05T16:56:16","slug":"second-level-domain","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/second-level-domain\/","title":{"rendered":"What Is a Second-Level Domain?"},"content":{"rendered":"\n<p>When you\u2019re actively searching the web, you probably don\u2019t think twice about domain names.&nbsp;<\/p>\n\n\n\n<p>It\u2019s just the name you type into your web browser, or the link you click on from the search results.&nbsp;&nbsp;<\/p>\n\n\n\n<p>But, when you start to investigate <a href=\"https:\/\/www.hostgator.com\/domains\">domain names<\/a> for your new website, you\u2019ll see that there\u2019s a lot that\u2019s going on behind the scenes. Plus, there are a lot of technical terms and questions you\u2019re going to have to sort between.<\/p>\n\n\n\n<p>What\u2019s a second level domain? A top-level domain name? How do I use domain name registrations? A domain extension? A subdomain? The questions go on and on.&nbsp;<\/p>\n\n\n\n<p>Luckily, these terms aren\u2019t as complicated as you might initially think.<\/p>\n\n\n\n<p>Below we dive deep into the question what is a second level domain? By the end of this post, you\u2019ll understand exactly what a second level domain is, why it\u2019s important, how it relates to other parts of a domain name, and finally, some tips on <a href=\"https:\/\/www.hostgator.com\/blog\/whats-in-a-name-choosing-the-right-domain-name-for-your-website\/\">choosing the perfect domain<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is a Domain Name?<\/h2>\n\n\n\n<p>First, we\u2019ll start with a term you\u2019re probably familiar with-a domain name. A <a href=\"https:\/\/www.hostgator.com\/blog\/how-domain-names-work\/\">domain name<\/a> is what you type into your internet browser to access a website. Think of it as the address to your home.<\/p>\n\n\n\n<p>For people to get to your house, you\u2019ll need to give them your home\u2019s unique address. The same goes for your website. For people to access your site, they\u2019re going to need the domain that\u2019s associated with your website.<\/p>\n\n\n\n<p>On a technical level, your domain name stands in place of an <a href=\"https:\/\/www.hostgator.com\/blog\/what-is-ip-address\/\">IP address<\/a>. Before the domain name system was created, you\u2019d have to type in a complex series of numbers to access a website.&nbsp;<\/p>\n\n\n\n<p>Today, the IP address is still technically there. However, instead of having to remember that string of numbers, you only have to remember the domain name. So, instead of typing in something like 32.55.76.77 you just type in '\u02dchostgator.com\u2019, and voila, you&#8217;re transported to the site.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is a URL?<\/h2>\n\n\n\n<p>You\u2019ve probably heard the term <a href=\"https:\/\/www.hostgator.com\/blog\/url-vs-domain\/\">URL<\/a> before. It\u2019s often used synonymously with terms like domain and domain name. But, it\u2019s not actually the exact same thing.&nbsp;<\/p>\n\n\n\n<p>URL stands for Uniform Resource Locator, and it refers to the entire string of letters and numbers within a web address. So, it can be simple like '<em>https:\/\/www.hostgator.com\/domains<\/em>,'\u009d or it can be more complex like '<em>https:\/\/www.hostgator.com\/blog\/how-to-create-a-website\/<\/em>'\u009d&nbsp;<\/p>\n\n\n\n<p>The URL spells out the entire location of a page, post, or media file located on your server.&nbsp;<\/p>\n\n\n\n<p>As you\u2019ll soon learn, the second level domain is a small part of the overall URL.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is a Second Level Domain?<\/h2>\n\n\n\n<p>There are multiple parts to a domain name (we break this down in more detail below).<\/p>\n\n\n\n<p>But, now let\u2019s focus on arguably the most essential part of a domain name-the second level domain.<\/p>\n\n\n\n<p>When you\u2019re browsing for a domain name here at <a href=\"https:\/\/www.hostgator.com\/blog\/how-register-domain-name-hostgator\/\">HostGator<\/a> (or any other <a href=\"https:\/\/www.hostgator.com\/blog\/what-is-domain-name-registrar\/\">domain registrar<\/a>), you\u2019ll actually be searching for a second level domain.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/5JzzVvptld03J7h7aMRnxTqGrAMItnZDdGHLDT3AEZ5L2BxmPGNEnstS2iYgusvxUcINzk00PzqFsEKCPyP7pup4HpLXaY0I5loVMiSuqvreAGws6pBwwLWkv41cL7fCM7Rcx9Qq\" alt=\"register domain name at hostgator\"\/><\/figure><\/div>\n\n\n\n<p>This is the most memorable part of your domain name and is the aspect you\u2019ll be building your brand around. In '\u02dchostgator.com\u2019, '\u02dchostgator\u2019 is the second level domain.<\/p>\n\n\n\n<p>The second level domain is the part of your domain that people will remember the most. It will become the hub that you build the rest of your online brand around.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding All the Parts of a Domain Name<\/h2>\n\n\n\n<p>As you\u2019ve hopefully gleaned so far, there are a few moving pieces you\u2019ll have to sort out before you do a domain registration.. The most crucial part is your second level domain, but you also need a <a href=\"https:\/\/www.hostgator.com\/blog\/top-level-domain\/\">top-level domain<\/a>.&nbsp;<\/p>\n\n\n\n<p>In some cases, you also might want to add a subdomain to your primary domain, so we\u2019ll highlight this relationship as well.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. The Second Level Domain<\/h3>\n\n\n\n<p>The second level domain is the '\u02dchostgator\u2019 in '\u02dchostgator.com.\u2019 It\u2019s arguably the most critical part of website names, but it won\u2019t work on its own.<\/p>\n\n\n\n<p>For example, if you just type in '\u02dchostgator\u2019 into your web browser, this will be treated as a search keyword, instead of a domain name. Only with the addition of a top-level domain name does it become an actual domain name.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Top-Level Domain Names<\/h3>\n\n\n\n<p>The top-level domain (TLD) is the part of the domain to the right of the second level domain. With '\u02dchostgator.com\u2019 the top-level domain would be '\u02dc.com.\u2019<\/p>\n\n\n\n<p>You might be a little confused about why the part is called the TLD. But, it makes sense when you think about how web browsers read the domain name. When we read English, we read from left to right, so we assume that browsers do the same.&nbsp;<\/p>\n\n\n\n<p>But, when reading a domain name, the web browser reads it from right from left, so the top-level domain is the first thing it reads.&nbsp;<\/p>\n\n\n\n<p>Now, choosing a top-level domain is also very important, you\u2019ll have dozens of different top-level domains to choose from. Some of these are country-specific, like .co.uk or .co.au. While others are geared towards specific organizations, like .org and .edu, and some are just plain fun, like .bike or .beer.<\/p>\n\n\n\n<p>When you search for a domain name here at HostGator, you\u2019ll be able to choose from a variety of different <a href=\"https:\/\/www.hostgator.com\/blog\/what-is-domain-extension\/\">domain name extensions<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/lB0iq6kihiYufFu4V5V8y7qgFse3tIKV0DbvHS1uf6BWWJl-UZHRNvS7iET5kepHLX2gjXIagR_vu5icDuGd2R0ym03121nQiyt60ExhlyX24dOBaSvyeaVqsybKUhFz-LsH4BHu\" alt=\"examples of domain name extensions\"\/><\/figure><\/div>\n\n\n\n<p>Even if the extension you desire isn\u2019t available, you might be able to find one that\u2019s a better fit!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. The Subdomain<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.hostgator.com\/blog\/what-is-a-subdomain\/\">A subdomain is<\/a> an aspect of your domain name that\u2019s related to your second level domain. For example, if you wanted to create a subdomain for your company blog, it would look like this 'blog.mysite.com.'\u009d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.hostgator.com\/blog\/how-to-create-subdomain\/\">Subdomains are created<\/a> for a variety of purposes, but here are some of the most common:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Website redesign.<\/strong> You build your new website on a subdomain, so you can test it in real time.&nbsp;<\/li><li><strong>Site organization. <\/strong>You create a separate section of your site that requires unique organization, like a support section or knowledgebase.&nbsp;<\/li><li><strong>Blog or online store.<\/strong> You create a separate blog or online store that related to your main domain, but it requires a unique setup or CMS.<\/li><\/ul>\n\n\n\n<p>Note that in order to use a subdomain, you\u2019ll first need a primary domain name.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Importance of Choosing the Right Second Level Domain<\/h2>\n\n\n\n<p>Your second level domain will be the face of your online brand. Think about companies like Amazon, Google, Zillow, and Zappos. All of these brands are synonymous with their second level domains: amazon.com, google.com, zillow.com, and zappos.com.<\/p>\n\n\n\n<p>You want yours to be the same.&nbsp;<\/p>\n\n\n\n<p>Here are the most significant reasons you should spend some time finding the perfect second level domain name:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. It\u2019s Your Visitor\u2019s First Impression<\/h3>\n\n\n\n<p>The moment a visitor lands on your site they\u2019re making little micro-judgments about the trustworthiness of your website. Your domain plays a considerable role in this. If you have a spammy-sounding domain name or a domain that doesn\u2019t relate to the rest of your site, then chances are high your visitors won\u2019t stick around. Something will feel off.&nbsp;<\/p>\n\n\n\n<p>Make sure that your domain name, especially your second level domain, communicates positive qualities about your site.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. It\u2019s Your Online Brand<\/h3>\n\n\n\n<p>The name of your site is often synonymous with your URL. Think about brands like Google and Amazon above. With Google, the second level domain has even become a verb over time &#8211; just Google it.<\/p>\n\n\n\n<p>The right domain can make it easier for your brand to spread. Choose a second level domain that\u2019s confusing and hard to remember, and it\u2019ll be much more difficult for your brand awareness to grow around the web.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. It Can Help With SEO<\/h3>\n\n\n\n<p>In some cases, your domain name can even help your SEO. This doesn\u2019t mean you should go crazy and find an <a href=\"https:\/\/searchengineland.com\/library\/google\/emd-update\">exact match domain<\/a>, as this is no longer necessary. But, you can include a keyword or two that will help visitors understand what your site is about while improving your chances of ranking.&nbsp;<\/p>\n\n\n\n<p>For example, SafeHome.org is a site that offers guidance and reviews on keeping your home and family safe, while OutdoorGearLab.com is site that reviews products for getting the most out of your outdoor experience.&nbsp;<\/p>\n\n\n\n<p>The domains above all include keywords which help suggest to readers what the site is about while creating a brandable domain.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips for Choosing the Perfect Second Level Domain<\/h2>\n\n\n\n<p>Now that you know what a second level domain is and the role it plays in your URL and overall domain name, let\u2019s dive into some tips for how you can choose the perfect domain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. The Shorter, the Better<\/h3>\n\n\n\n<p>As a general rule, the shorter your domain name, the better. Now, almost all concise dictionary words will already be taken, but you can be creative by combining multiple words, or removing certain letters from a word, while still having it convey the same meaning. This is a very popular tactic for a lot of internet startups.<\/p>\n\n\n\n<p>If you can\u2019t find something short, then at least make it straightforward and easy to remember.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Easy to Remember and Spell<\/h3>\n\n\n\n<p>If you have a hard to remember domain name, or you choose a word that\u2019s commonly misspelled you\u2019re going to have a hard time building a memorable site. Imagine someone thinking they\u2019re going to your website, but they end up on another entirely different website, simply because they spelled it wrong!&nbsp;<\/p>\n\n\n\n<p>Think of websites like Facebook, IGN, CNN, and Twitter. All of these are words and abbreviations that stick in your mind.&nbsp;<\/p>\n\n\n\n<p>As a good rule of thumb, if you frequently have to spell out your domain name to other people, then it\u2019s too complicated.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Avoid Complex Characters<\/h3>\n\n\n\n<p>In alignment with the above rule, your domain should only use letters. By using numbers and other special characters like hyphens, you\u2019re making your domain that much harder to remember.<\/p>\n\n\n\n<p>Plus, it will be challenging to build an actual memorable brand if your domain is something like 'best-dog-toys-2-day.com.'\u009d<\/p>\n\n\n\n<p>This goes back to having to explain your domain name to someone. If they can\u2019t intuitively guess how they\u2019re going to type the domain into their browser, then you really need to simplify it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Choose a Long-Term Domain<\/h3>\n\n\n\n<p>When you\u2019re about to register a domain name, ask yourself, 'Will you still be excited about using that domain years from now?'\u009d Think of your domain name choice as a long-term relationship.<\/p>\n\n\n\n<p>Changing your domain can be a real hassle. It\u2019s something you\u2019ll want to avoid doing if possible.<\/p>\n\n\n\n<p>You\u2019ll also want to think down the road about the future of your site.&nbsp;<\/p>\n\n\n\n<p>For example, if you\u2019re thinking about starting a website dedicated to mountain biking, you could choose a domain like 'bikingescape.com.'\u009d But, if you feel that down the road you\u2019ll want to expand into other niches, like kayaking, backpacking, and other outdoor activity areas, then a domain like 'outdoorescape.com'\u009d would make much more sense.<\/p>\n\n\n\n<p>Think about where you want your site to be in a few years and choose your second level domain accordingly.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Search for Trademarks and Social Media Accounts&nbsp;<\/h3>\n\n\n\n<p>The final tip has less to do with your domain and more about your overall brand.&nbsp;<\/p>\n\n\n\n<p>Before you pull the trigger on a domain name check to see if you can also register any social media handles, along with any existing trademarks.&nbsp;<\/p>\n\n\n\n<p>To avoid the legal headache, you can use a tool like <a href=\"https:\/\/knowem.com\/\">Knowem<\/a>, which will search through dozens of popular social media networks to see if your domain is available as a handle. Plus, it will search through any existing trademarks as well.<\/p>\n\n\n\n<p>You could do this all on your own, but the tool above will save you hours of time.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In Closing<\/h2>\n\n\n\n<p>There\u2019s a lot that goes into a domain name. It\u2019s a small but vital aspect of your overall website. Although the domain contains multiple different elements, the second level domain is the part you should spend the most time thinking about.<\/p>\n\n\n\n<p>With the wrong second level domain, you can struggle to gain traction online and make it that much more difficult for your website to succeed.<\/p>\n\n\n\n<p>But, with the right second level domain, you\u2019ll improve your chances of establishing a popular brand that virtually spreads on its own.<\/p>\n\n\n\n<p>Hopefully, by now, you have a better understanding of how second level domains work, and the role they play in a professional website.<\/p>\n\n\n\n<p>Domain names can be hard to choose; if you still haven\u2019t picked up a second level domain yet, then you can do that right here at HostGator. Our team of professionals will help you get started with your domain name registration and your web hosting package. Not only will you be able to find your dream domain name, but also the perfect top-level domain that\u2019ll align with your brand. Ready to have search engines find your website? Register a domain today with HostGator!&nbsp;<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re actively searching the web, you probably don\u2019t think twice about domain names.&nbsp; It\u2019s just the name you type&#8230;<\/p>\n","protected":false},"author":144,"featured_media":23386,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[118],"class_list":["post-23379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-and-hosting-tips","tag-register-domain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is a Second-Level Domain? - HostGator<\/title>\n<meta name=\"description\" content=\"A second level domain is a specific piece of the whole domain. Read on to learn more about what a second level domain name is and its importance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/second-level-domain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is a Second-Level Domain?\" \/>\n<meta property=\"og:description\" content=\"A second level domain is a specific piece of the whole domain. 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