{"id":23243,"date":"2019-08-01T08:55:13","date_gmt":"2019-08-01T13:55:13","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=23243"},"modified":"2019-07-29T14:57:35","modified_gmt":"2019-07-29T19:57:35","slug":"ecommerce-website-back-to-school","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/ecommerce-website-back-to-school\/","title":{"rendered":"Is Your eCommerce Website Ready for Back to School?"},"content":{"rendered":"\n

Winter holidays may be peak money-making time for online stores, but don\u2019t overlook the back to school season. Parents and students spent more than $82 billion on back to school purchases<\/a> in 2018. <\/p>\n\n\n\n

That\u2019s more than shoppers spent on Valentine\u2019s Day, Mother\u2019s Day, and Father\u2019s Day combined. <\/p>\n\n\n\n

Today\u2019s back-to-school must-haves include much more than jeans and school supplies, which means your eCommerce site may have a bigger audience than you think for back-to-school offers. And just about any business can offer a back-to-school themed deal.<\/p>\n\n\n\n

The National Retail Federation says that back to school (defined as shopping for K-12 students) and back to college spending will hit record highs this year. The average household with K-12 kids will spend $696 on back to school. The average household with kids in college will spend $976. <\/p>\n\n\n\n

Want your online store to capture some of that spending? Here\u2019s how you can get your eCommerce site ready and for back to school and back to college shoppers.<\/p>\n\n\n\n

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Do You Have What Back-to-School Shoppers Need?<\/h2>\n\n\n\n

If your store sells kids\u2019 clothes, shoes, backpacks, or school supplies, you\u2019re probably already on top of your back to school marketing game. <\/p>\n\n\n\n

However, electronics are also hot sellers for back to school. More than half of shoppers for K-12 kids said they\u2019ll buy at least one new electronic device for back to school this year. The top electronics items for K-12 kids are computers, cellphones, and calculators. <\/p>\n\n\n\n

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The back to college market includes even more categories. School supplies, clothes, and shoes are all big categories for these young adults. So are personal care products and food-more than 70% of students surveyed said they\u2019ll be stocking up on these items when they do their back to school shopping. <\/p>\n\n\n\n

More than half of back to college shoppers also plan to pick up some college-branded gear (which can be anything from shirts and hats to d\u00c3\u00a9cor and gifts), electronics, and furnishings. More than a third of back to college shoppers-presumably parents-plan to stock up on gift cards, too.<\/p>\n\n\n\n

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Can You Offer What Back-to-School Shoppers Want?<\/h2>\n\n\n\n

Let\u2019s say your store doesn\u2019t sell any of the items mentioned above. You can still ace back to school season. Here are a few ideas to help you brainstorm your own offers:<\/p>\n\n\n\n