{"id":23178,"date":"2019-09-24T08:42:49","date_gmt":"2019-09-24T13:42:49","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=23178"},"modified":"2019-10-03T11:09:40","modified_gmt":"2019-10-03T16:09:40","slug":"best-paid-seo-tools","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/best-paid-seo-tools\/","title":{"rendered":"SEO Tool Roundup: 10 Subscription Tools Worth the Cost"},"content":{"rendered":"\n<p>Developing a strong <a href=\"https:\/\/www.hostgator.com\/blog\/what-is-seo\/\">SEO (search engine optimization) strategy<\/a> that helps you meet your website goals requires doing the right research first. <\/p>\n\n\n\n<p>While there are a number of useful <a href=\"https:\/\/www.hostgator.com\/blog\/best-free-seo-tools\/\">free SEO tools<\/a> that you can use for that, there\u2019s also a whole marketplace of SEO products that provide greater depth, and make it easier to learn what you need more quickly and efficiently.\u00a0\u00a0<\/p>\n\n\n\n<p>For small businesses on a budget, any product you consider has to provide tangible value. It better either make you money, save you money or, even better, do both.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"60\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Wordpress.png\" alt=\"best WordPress hosting\" class=\"wp-image-18313\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Wordpress.png 470w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Wordpress-300x38.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">10 Top SEO Subscription Tools<\/h2>\n\n\n\n<p>To help you decide if an SEO tool is really worth the investment, here\u2019s a roundup of the best paid SEO tools to consider.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Moz<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Moz<\/a><\/strong> is one of the most familiar names in the SEO world. In addition to their free Link Explorer tool, they offer a suite of SEO products as part of their Moz Pro plan that helps customers:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Perform richer keyword research and organize your results based on factors like search volume, difficulty level, and an analysis of the keyword\u2019s SERP.<\/li><li>More efficiently track your website\u2019s rankings for different keywords and stay on top of who your main competitors are for each.<\/li><li>Perform an ongoing analysis of your website to catch issues like broken links and missing title tags that can hurt you in the rankings.<\/li><li>Audit your content to find opportunities to improve your on-site optimization across the site.<\/li><li>Find new link opportunities and determine which to prioritize based on a website\u2019s SEO authority.&nbsp;<\/li><\/ul>\n\n\n\n<p>For SEO professionals, Moz Pro is one of the main go-to tools for building a stronger SEO strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Ahrefs<\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Ahrefs<\/strong><\/a> is another popular option with a suite of tools that provide some similar functionalities. These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Keywords Explorer &#8211; a keyword research tool that provides difficulty scores, search volume, and predicted clicks metrics.<\/li><li>Content Explorer &#8211; a tool that reveals the most popular content on your topic to help provide inspiration and show you what pages you need to beat.<\/li><li>Rank Tracker &#8211; just what it sounds like, this provides an easy way to track your rankings for your target keywords.<\/li><li>Site Audit &#8211; an auditing tool that identifies issues like slow pages, missing meta tags, and low-quality content.<\/li><li>Site Explorer &#8211; a competitor research tool that helps you analyze organic traffic and backlinks for other websites.<\/li><\/ul>\n\n\n\n<p>Their tools provide the option to set up alerts so you learn quickly about web mentions, changes in your rankings, and new backlinks.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn.ahrefs.com\/images\/home\/homemainscreen_2x.jpg?hotfix20190704-001\" alt=\"Ahrefs site explorer\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. SEMRush<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>SEMRush<\/strong><\/a> is an SEO platform with a number of useful features for building an SEO strategy. They provide similar functionality to Moz and Ahrefs when it comes to keyword research, rank tracking, backlink tracking, and site audits. <\/p>\n\n\n\n<p>For companies that do online advertising, they also provide features to help you compare your <a href=\"https:\/\/www.hostgator.com\/blog\/what-is-ppc\/\">PPC advertising<\/a> efforts to those of your competitors.&nbsp;<\/p>\n\n\n\n<p>They have a feature that makes it easy to see how your website stacks up against those of top competitors in the keywords you\u2019re targeting and ranking for. They also help you identify your top competition in different geographic areas based on how search results vary. And they provide a traffic analysis tool that estimates how much traffic competitors are getting and where it comes from.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Majestic SEO<\/h3>\n\n\n\n<p><a href=\"https:\/\/majestic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Majestic SEO<\/strong><\/a>\u2019s suite of tools has many of the core features you need for SEO. That includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A site explorer that provides a quick visual summary of a website\u2019s top pages, the main anchor text it uses, and its link breakdown.<\/li><li>Link tracking which quickly alerts you to new links you\u2019ve gained and old ones you\u2019ve lost.&nbsp;<\/li><li>A backlink checker and comparison tool to see how your website\u2019s link profile compares to other websites in your industry.<\/li><li>A Clique Hunter tool that helps you easily spot any website linking to multiple competitors, suggesting they\u2019re a valuable link building opportunity.<\/li><li>A keyword checker that compares terms based on how competitive and popular they are.&nbsp;<\/li><\/ul>\n\n\n\n<p>Their tools can help you perform a thorough site audit, identify target keywords, and conduct a link-building campaign.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Raven Tools<\/h3>\n\n\n\n<p><a href=\"https:\/\/raventools.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Raven Tools<\/strong><\/a> packs a number of useful SEO features into an intuitive interface. They offer a Website Auditor tool to quickly identify errors on your pages. Their tool taps into the data collected by Moz, Majestic, Report Garden, and Tapclicks to deliver comprehensive rank tracking, keyword research, and site performance data.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/raventools.com\/img\/home-slider\/website-auditor\/Website-Auditor-Dashboard.png\" alt=\"raven tools website auditor\"\/><\/figure><\/div>\n\n\n\n<p>They make it easy to put metrics for your site and competitor sites side-by-side to better understand where you stand, and what steps you can take to improve. And they provide a Backlink Checker and Link Spy features to help you identify opportunities for link building.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. WooRank<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/www.woorank.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">WooRank<\/a><\/strong> provides features to help you do three main things:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Perform a website audit &#8211; with the help of website review reports, competitive analysis reports, and a site crawl analysis.<\/li><li>Track keyword performance &#8211; the tool tracks your own ranking positions, and those of your top competitors.&nbsp;<\/li><li>Take next steps &#8211; based on the audit and keyword data, WooRank produces a prioritized marketing checklist of actions you can take to improve your rankings.&nbsp;<\/li><\/ul>\n\n\n\n<p>While a simpler tool than some of the others on the list, it provides straightforward insights and suggestions that many website owners will value.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Advanced Web Ranking<\/h3>\n\n\n\n<p>One of the tricky aspects of rank tracking is that the search engine results page (SERP) isn\u2019t consistent. A user\u2019s location and browser history influences what they\u2019ll see, meaning that one of your prospects will get a different result than another, and they could both be seeing something different than you do. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.advancedwebranking.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Advanced Web Ranking<\/strong><\/a><strong> (AWR)<\/strong> lets you track rankings across all the different possible results pages.&nbsp;<\/p>\n\n\n\n<p>You can see what a keyword\u2019s rankings are for different search engines, locations, and device types. You also get data on what other features show up on the SERP, such as videos and ads. And you can see how current rankings in all those categories compare to historical ones.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. BuzzSumo<\/h3>\n\n\n\n<p>Creating great content and promoting it are huge parts of SEO. <a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>BuzzSumo<\/strong><\/a> is a tool for analyzing what content is resonating with your audience and why. <\/p>\n\n\n\n<p>You can track which articles in your target topic areas are getting the most shares around the web so you can better understand what works. And you can see who\u2019s sharing them, which will help you identify influencers who can be valuable in helping amplify the content you create.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/d380wq8lfryn3c.cloudfront.net\/wp-content\/uploads\/2017\/08\/23190751\/032.png\" alt=\"buzzsumo\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">9. BuzzStream<\/h3>\n\n\n\n<p>Similar to BuzzSumo, <a href=\"https:\/\/www.buzzstream.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>BuzzStream<\/strong><\/a> is a tool for identifying and connecting with influencers-a key part of link building and content promotion. It makes finding relevant bloggers, websites, and popular social media profiles easier using keyword searches and engagement data. You can use the tool to create a list of people you\u2019d like to reach out to, find contact information, and keep track of your contact efforts.<\/p>\n\n\n\n<p>For anyone doing <a href=\"https:\/\/www.hostgator.com\/blog\/influencer-marketing-small-business\/\">influencer outreach<\/a> as part of your SEO efforts, it can make the process more efficient and effective.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Remove&#8217;em<\/h3>\n\n\n\n<p>Link building has always been a big part of SEO, but in recent years link removal has become important as well. Recent Google updates have increasingly penalized the kind of spammy, low-quality links that black-hat SEO companies use to try and inflate their clients\u2019 rankings.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.removeem.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Remove\u2019em<\/strong><\/a> is a tool for identifying and removing bad links. It taps into several sources for link data in order to help you spot all the low-quality links in your profile. It provides templates for contacting webmasters of the sites you want your link removed from, and helps you check for the right contact information before you send. And it has features for keeping track of who you\u2019ve contacted and which links have been successfully removed.&nbsp;<\/p>\n\n\n\n<center><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/4o8YiiSaF88\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/center>\n\n\n\n<h1 class=\"wp-block-heading\">SEO Is Worth the Cost<\/h1>\n\n\n\n<p>For any website that helps you make money-whether a personal site that serves ads, a business website, or an eCommerce store-investing in SEO will help you increase your profits. This is one area where the old adage about having to spend money to make money is accurate. <\/p>\n\n\n\n<p>But you don\u2019t necessarily need to invest in a lot of tools and learn how to use them all to get your SEO efforts to pay off. As an alternative, you can hire SEO experts to do all the research and work for you.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.hostgator.com\/services\/seo\">Good SEO consultants<\/a> will already have access to the tools needed to do the job. And on top of that, they\u2019ll have the knowledge to use them effectively to get the best results. Set up a free consultation with HostGator\u2019s SEO specialists, so you can hand off the work to someone with experience.&nbsp;<\/p>\n\n\n\n<p>If you are already a HostGator customer, we also have SEO tools software that will help audit your site for improvements. You can add our <a href=\"https:\/\/www.hostgator.com\/help\/article\/hostgator-seo-tools\">SEO tools software package<\/a> to your account, directly from your dashboard. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Developing a strong SEO (search engine optimization) strategy that helps you meet your website goals requires doing the right research&#8230;<\/p>\n","protected":false},"author":166,"featured_media":23617,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[123],"class_list":["post-23178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","tag-seo-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Tool Roundup: 10 Subscription Tools Worth the Cost - HostGator<\/title>\n<meta name=\"description\" content=\"To help you decide if an SEO tool is really worth the investment, here\u00e2\u20ac\u2122s a roundup of the best paid SEO tools to consider for your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/best-paid-seo-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Tool Roundup: 10 Subscription Tools Worth the Cost\" \/>\n<meta property=\"og:description\" content=\"To help you decide if an SEO tool is really worth the investment, here\u00e2\u20ac\u2122s a roundup of the best paid SEO tools to consider for your website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/best-paid-seo-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-24T13:42:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-03T16:09:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2019\/09\/Best-Paid-SEO-Tools.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1152\" \/>\n\t<meta property=\"og:image:height\" content=\"604\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kristen Hicks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atxcopywriter\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristen Hicks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/best-paid-seo-tools\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/best-paid-seo-tools\/\"},\"author\":{\"name\":\"Kristen Hicks\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/9ab81f8120a12dcfbd7d2ab946dab0a5\"},\"headline\":\"SEO Tool Roundup: 10 Subscription Tools Worth the Cost\",\"datePublished\":\"2019-09-24T13:42:49+00:00\",\"dateModified\":\"2019-10-03T16:09:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/best-paid-seo-tools\/\"},\"wordCount\":1521,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/best-paid-seo-tools\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/09\/Best-Paid-SEO-Tools.png\",\"keywords\":[\"SEO Marketing\"],\"articleSection\":[\"Marketing Tips and Tricks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/best-paid-seo-tools\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/best-paid-seo-tools\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/best-paid-seo-tools\/\",\"name\":\"SEO Tool Roundup: 10 Subscription Tools Worth the Cost - 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