{"id":23175,"date":"2019-10-03T08:41:17","date_gmt":"2019-10-03T13:41:17","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=23175"},"modified":"2025-10-23T14:34:27","modified_gmt":"2025-10-23T19:34:27","slug":"best-free-seo-tools","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/best-free-seo-tools\/","title":{"rendered":"10 Best Free SEO Tools to Strengthen Your Strategy"},"content":{"rendered":"\n

For newbies (and many experts as well) search engine optimization (SEO)<\/a> is overwhelming. <\/p>\n\n\n\n

But as with many things, having the right tools can make a difficult task more manageable. <\/p>\n\n\n\n

For anyone working to improve their rankings in the search engines, there are a wealth of SEO tools available to help you with the process. For those with small budgets, you\u2019ll be pleased to learn that many of the most useful SEO tools available are entirely free. <\/p>\n\n\n

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11 Free SEO Tools Worth Checking Out<\/h2>\n\n\n\n

Even if you don\u2019t have a lot of money to spend, you can accomplish a lot with the free SEO tools on the market.<\/p>\n\n\n\n

1. Google Analytics<\/h3>\n\n\n\n

Everyone with a website should be using Google Analytics<\/strong><\/a>. It\u2019s an extremely useful free tool that allows you to track how many people visit your website, and how they found it. <\/p>\n\n\n\n

That latter part is important for SEO. You can see how well your SEO efforts are paying off based on how many visitors find you in organic search, and which pages they land on. <\/p>\n\n\n\n

You can also use Google Analytics to see which keywords you\u2019re currently ranking for (in Acquisitions>Search Console>Queries<\/em>). And you can set up tracking for your desired conversions, such as email signups or purchases, in order to track how well SEO is helping you achieve your main business goals.<\/p>\n\n\n

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2.  <\/strong>SEO Web Page Analyzer<\/h3>\n\n\n\n

Plug a URL into the SEO Web Page Analyzer<\/strong><\/a> and it will provide a score for how well optimized it is, along with details for what you\u2019re doing well now and things you could be doing better. The tool looks at your meta title and description, your heading structure, your internal links, and the keywords used on the page. <\/p>\n\n\n

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It\u2019s a quick and easy way to spot opportunities to improve your on-site optimization.  <\/p>\n\n\n\n

3.  Yoast<\/h3>\n\n\n\n

For WordPress users, Yoast<\/strong><\/a> is a free plugin that makes filling in the SEO metadata for each page on your website more intuitive. You don\u2019t have to mess with the HTML, you simply fill in the form Yoast provides for each page within WordPress. <\/p>\n\n\n\n

It will also analyze the page for you and provide a score on how well optimized it is, along with recommendations for things you can do to make it stronger. <\/p>\n\n\n\n

4. PageSpeed Insights<\/h3>\n\n\n\n

Site speed<\/a> is a key ranking signal for SEO. PageSpeed Insights<\/a><\/strong>, Google\u2019s speed-testing tool measures how fast your site loads and provides a score from 0 to 100. <\/p>\n\n\n\n

If the score is lower than you\u2019d like, it also offers details on what\u2019s slowing it down and recommendations for how to speed it up. <\/p>\n\n\n\n

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It\u2019s worth noting that the PageSpeed Insights rating can be pretty harsh, so don\u2019t worry too much if you\u2019re not at that 90-100 range.
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5. Google\u2019s Keyword Planner<\/h3>\n\n\n\n

Keyword research<\/a> is the cornerstone of any good SEO strategy. Many of the tools on this list are therefore focused on helping you identify the best keywords to target in your efforts. <\/p>\n\n\n\n

Google\u2019s Keyword Planner<\/a><\/strong> is a good one to start with. It will both provide average monthly search estimates for the keywords you enter, and recommendations for additional related keywords to consider.<\/p>\n\n\n

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While the tool is technically designed for people using Google Ads<\/a> and some of the information relates more to Google\u2019s pay-per-click service<\/a> than search, the details are still useful for identifying SEO keywords.
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6.  Keywords Everywhere<\/h3>\n\n\n\n

Keywords Everywhere<\/strong><\/a> is a free browser plugin that adds keyword data and suggestions right onto the search engine results page (SERP) for every Google search you do. The data includes average search volume, cost-per-click, and level of competition for a list of related keywords, along with the keywords that show up in the “People Also Search For” section at the bottom of the SERP.  <\/p>\n\n\n\n

It makes doing keyword research a convenient part of your research process for every piece of content you work on. 
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7.  Answer the Public<\/h3>\n\n\n\n

Answer the Public<\/strong><\/a> is another keyword research tool that will help you generate content topic ideas to target in your strategy. You enter a keyword relevant to your brand and it provides a list of related questions and comments divided into categories based on the type of question it is, prepositions, and comparisons. <\/p>\n\n\n

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