{"id":21916,"date":"2019-05-15T08:05:50","date_gmt":"2019-05-15T13:05:50","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=21916"},"modified":"2019-04-11T17:38:06","modified_gmt":"2019-04-11T22:38:06","slug":"write-blog-posts-for-buyer-personas","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/write-blog-posts-for-buyer-personas\/","title":{"rendered":"How to Write Blog Posts for Your Buyer Personas"},"content":{"rendered":"\n

Quick quiz for business bloggers: In one sentence, describe the audience for your blog. <\/strong><\/p>\n\n\n\n

If you had your answer ready, you\u2019re ready to write must-read content for your customers. If you had to stop and think about who your audience is, or if you said 'everybody,'\u009d it\u2019s time to get a clear picture of your readers so you can create more effective content.<\/p>\n\n\n\n

In both cases, the key is to research, build, and use buyer personas.<\/p>\n\n\n\n

\"Creating<\/a><\/figure><\/div>\n\n\n\n

Write for a Specific Persona<\/h2>\n\n\n\n

If you aced the quiz, it\u2019s because you have a customer persona<\/a>. Personas are like character sketches for marketers and bloggers. They define types of audience members by their interests, age range, online behaviors, and shopping habits. <\/p>\n\n\n\n

You create personas based on data from your site analytics, social media monitoring, site-visitor surveys, and interviews with your readers and customers. If you\u2019re just starting out, research the types of people you\u2019d like to have in your audience.<\/p>\n\n\n\n

Start with the persona that represents the largest part of your audience. Let\u2019s say you have a blog for your hobby farming supply business. Your primary persona might be a retired banking executive (let\u2019s call her Daisy) in her early 60s whose partner is also retired. She recently bought a vintage farmhouse on a small acreage. Her interests are raising flowers and herbs for market and she\u2019d also like to set up a duck pond and a rental cottage on her property. Daisy likes to carefully research purchases and she prioritizes quality over price. <\/p>\n\n\n\n

Here’s a sample persona template you can use to create your own website personas:<\/p>\n\n\n\n

\"buyer<\/figure><\/div>\n\n\n\n

Speak the Same Language as Your Customers<\/h2>\n\n\n\n

Whoever your persona is, write in a voice that they\u2019ll understand. <\/p>\n\n\n\n

Let\u2019s stick with the hobby farm supply example for a bit. Maybe your background is in agribusiness. Daisy, your retired banking-executive persona, won\u2019t know the ag jargon that you do. She searches for terms like 'how much to feed ducks,'\u009d not 'how to formulate balanced poultry rations.'\u009d Include the keywords she\u2019s likely to use in your posts to show her you\u2019re speaking to her, so she\u2019ll stick around. <\/p>\n\n\n\n

Bonus: Better SEO is a natural outcome of using the phrases your personas use.<\/p>\n\n\n\n

Not sure how your persona talks about or searches for their interests? <\/p>\n\n\n\n