{"id":21885,"date":"2019-05-14T06:11:14","date_gmt":"2019-05-14T11:11:14","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=21885"},"modified":"2019-05-16T10:43:12","modified_gmt":"2019-05-16T15:43:12","slug":"create-services-pages-website","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/","title":{"rendered":"How to Create Services Pages that Showcase Your Work and Win You Clients"},"content":{"rendered":"\n<p>Every kind of service business has the same basic challenge: You need to let your target customers know what you offer, why you\u2019re the right person for the job, and how to contact you. <\/p>\n\n\n\n<p>That\u2019s why it\u2019s so important to have a well-written, well-designed services page on your website. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.hostgator.com\/website-builder\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"60\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/02\/470x60-Blog-Business.png\" alt=\"start your business with gator website builder from hostgator\" class=\"wp-image-21575\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/02\/470x60-Blog-Business.png 470w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/02\/470x60-Blog-Business-300x38.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5 Tips for Building a Service Page that Wins Clients<\/h2>\n\n\n\n<p>Here are our top five tips for building a services page that works.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Know the ideal audience for your services.<\/h3>\n\n\n\n<p><strong>Who is your services page for? <\/strong>A good services page speaks directly to the needs of your best customers-or, if your business is brand-new, the customers you hope to have. <\/p>\n\n\n\n<p>Think about your customer personas, if you\u2019ve developed them. If you haven\u2019t yet developed <a href=\"https:\/\/www.hostgator.com\/blog\/ultimate-guide-building-using-personas\/\">customer personas for your marketing<\/a>, do that before you create your services page.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"668\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/10\/Image2-3-1024x668.png\" alt=\"buyer persona example\" class=\"wp-image-17899\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/10\/Image2-3-1024x668.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/10\/Image2-3-300x196.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/10\/Image2-3-768x501.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/10\/Image2-3.png 1322w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Decide whether you want one services page or a page for each service.<\/h3>\n\n\n\n<p>If you already know you\u2019re going with a single-page website, then your services section will be part of that single page. Otherwise, you need to choose to have one or multiple service pages.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">When you should have one Services page<\/h4>\n\n\n\n<p>Putting all your information on one page makes it easier for visitors to scroll through your offerings on a phone. Some SEO experts and theme developers also say putting all the information on one page moves visitors through the conversion funnel faster, so they\u2019re more likely to subscribe or contact you. <\/p>\n\n\n\n<p>One services page may be best:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Your business is new and you don\u2019t have a big portfolio yet.<\/li><li>You offer a small range of easy-to-understand services.<\/li><li>Most of your customers find your site through mobile search.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">When&nbsp;you&nbsp;should&nbsp;have&nbsp;multiple&nbsp;Services&nbsp;pages<\/h4>\n\n\n\n<p>You can also have a services overview page that links to individual pages for each service. This gives you more places to use focus keywords to boost your SEO. The trick here is to limit the number of subcategories, so your site remains easy to navigate. <\/p>\n\n\n\n<p>Multiple services pages may be your best bet if:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You have portfolio examples and testimonials to show for each type of service.<\/li><li>You offer a large range of services or services that require explanation.<\/li><li>You\u2019re in a competitive niche or location and want to raise your SEO game.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Create content for your services page<\/h3>\n\n\n\n<p>Every service page needs your unique selling proposition, service descriptions, social proof, and calls to action. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Your USP<\/h4>\n\n\n\n<p>You don\u2019t have to write a novel, but this is the place to brag on yourself. Do you have years of experience? Thousands of positive customer reviews? <a href=\"https:\/\/www.hostgator.com\/blog\/write-first-small-business-case-study-website\/\">Case studies<\/a> showing how your services helped clients reduce costs or increase revenue? Link to or embed that information here. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Service descriptions<\/h4>\n\n\n\n<p>Go into some depth on each service, because longer copy with relevant long-tail keywords can help your page rank better in search results. Does your premium dog grooming package include a canine massage? Do your birthday party packages include gluten-free cupcake options? People searching for this level of detail are often ready to buy. Help them find you!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Social proof<\/h4>\n\n\n\n<p>If you have them, include or link to portfolio samples, reviews, testimonials, or case studies somewhere on your services page-either in your USP at the top or in each service description. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">A call to action<\/h4>\n\n\n\n<p>Put <a href=\"https:\/\/www.hostgator.com\/blog\/content-marketing-101-call-action\/\">your call to action<\/a> ('call us now'\u009d or 'request a quote'\u009d) at the top and bottom of your page.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Signup content<\/h4>\n\n\n\n<p>To stay in contact with undecided visitors, offer free content in exchange for their email address. It can be general, like 'A guide to choosing a home renovation contractor.'\u009d You can also create several pieces of content tied to individual services, like 'How to decide between wood and vinyl siding'\u009d and 'Which replacement windows are right for your home?'\u009d You can segment customers who sign up by the types of content they request and nurture those leads via email.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Make your services page easy to navigate.<\/h3>\n\n\n\n<p>Now that you have the information you want to include on your services page, make that information easy for potential customers to use. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Scan-friendly copy<\/h4>\n\n\n\n<p>Organize your text so it\u2019s easy to scan. Subheadings, short paragraphs, and bulleted lists are easier to read on small screens than long paragraphs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Consistent style<\/h4>\n\n\n\n<p>Keep your headings consistent. On a single services page, use the same heading level (H1 or H2) for each service you offer, with descriptions underneath. This helps readers grasp your services at a glance, and it\u2019s better for SEO, too.<\/p>\n\n\n\n<p>If you make separate pages for each service, keep descriptions, heading usage, and page formats consistent across those pages. Consider turning on breadcrumbs, so users can easily see where they are.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Appealing design<\/h3>\n\n\n\n<p>You can design your services page with the Gutenberg drag-and-drop editor when you choose one of HostGator\u2019s managed WordPress hosting plans. These plans come with more than 100 free template options to help you design a great-looking site fast. You can also install other WordPress themes to get the look you want. Some of the free themes we like for <a href=\"https:\/\/www.hostgator.com\/blog\/best-free-wordpress-themes-small-business-website\/\">small businesses<\/a> and <a href=\"https:\/\/www.hostgator.com\/blog\/best-free-wordpress-themes-freelancer-websites\/\">solopreneurs<\/a> are Experon, Life Coach, Ryan Grid, Astra, and Schema Lite.<\/p>\n\n\n\n<p>Want to have a pro design your services page? You can save time and get great results with <a href=\"https:\/\/www.hostgator.com\/services\/web-design\">HostGator\u2019s Website Design Services<\/a>. In addition to a professionally designed site, you also get expert SEO guidance, individual training, and monthly marketing help.<\/p>\n\n\n\n<ul class=\"wp-block-gallery aligncenter columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"510\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/agency-website-design-by-hostgator.png\" alt=\"agency-website-design-by-hostgator\" data-id=\"21886\" data-link=\"https:\/\/www.hostgator.com\/blog\/?attachment_id=21886\" class=\"wp-image-21886\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/agency-website-design-by-hostgator.png 644w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/agency-website-design-by-hostgator-300x238.png 300w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"510\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/blog-website-designed-by-hostgator.png\" alt=\"blog-website-designed-by-hostgator\" data-id=\"21887\" data-link=\"https:\/\/www.hostgator.com\/blog\/?attachment_id=21887\" class=\"wp-image-21887\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/blog-website-designed-by-hostgator.png 644w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/blog-website-designed-by-hostgator-300x238.png 300w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"484\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/website-designed-by-hostgator.png\" alt=\"website-designed-by-hostgator\" data-id=\"21888\" data-link=\"https:\/\/www.hostgator.com\/blog\/?attachment_id=21888\" class=\"wp-image-21888\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/website-designed-by-hostgator.png 644w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/website-designed-by-hostgator-300x225.png 300w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><\/figure><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Monitor your services page metrics.<\/h3>\n\n\n\n<p>After you debut your services page, watch your metrics in Google Search Console. When you click the Performance tab, you\u2019ll see a list of the search queries visitors have used to find your site, the click-through rate from search results, and the pages they visited. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"435\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/05\/find-top-keywords-in-new-google-search-console-1024x435.png\" alt=\"find top keywords in new google search console\" class=\"wp-image-19241\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/05\/find-top-keywords-in-new-google-search-console-1024x435.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/05\/find-top-keywords-in-new-google-search-console-300x128.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/05\/find-top-keywords-in-new-google-search-console-768x327.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/05\/find-top-keywords-in-new-google-search-console.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Over time, you\u2019ll see whether your services page keywords match the keywords your visitors use to find your page. You\u2019ll also see whether they\u2019re sticking around, signing up for your free content, and more. You can adjust your keywords, calls to action, and other page elements if you need to, based on your Search Console data. <\/p>\n\n\n\n<p><strong><em>Ready to get started? <\/em>Check out the services pages for HostGator\u2019s <\/strong><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\"><strong>managed WordPress hosting<\/strong><\/a><strong> plans and Website Design Services today.<\/strong><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every kind of service business has the same basic challenge: You need to let your target customers know what you&#8230;<\/p>\n","protected":false},"author":162,"featured_media":21951,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"class_list":["post-21885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Services Pages to Win Clients| HostGator<\/title>\n<meta name=\"description\" content=\"If you&#039;re looking for more clients, you need to ensure your services pages are up-to-date and inviting. Learn our favorite tips in this post!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create Services Pages that Showcase Your Work and Win You Clients\" \/>\n<meta property=\"og:description\" content=\"If you&#039;re looking for more clients, you need to ensure your services pages are up-to-date and inviting. Learn our favorite tips in this post!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-14T11:11:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-16T15:43:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2019\/04\/Create-a-Services-Page-for-Your-Website.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1152\" \/>\n\t<meta property=\"og:image:height\" content=\"604\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Casey Kelly-Barton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casey Kelly-Barton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/\"},\"author\":{\"name\":\"Casey Kelly-Barton\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4c68d74801037eb3f313d8a456d6506a\"},\"headline\":\"How to Create Services Pages that Showcase Your Work and Win You Clients\",\"datePublished\":\"2019-05-14T11:11:14+00:00\",\"dateModified\":\"2019-05-16T15:43:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/\"},\"wordCount\":1056,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/Create-a-Services-Page-for-Your-Website.png\",\"articleSection\":[\"Startup &amp; Small Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/\",\"name\":\"How to Create Services Pages to Win Clients| HostGator\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/Create-a-Services-Page-for-Your-Website.png\",\"datePublished\":\"2019-05-14T11:11:14+00:00\",\"dateModified\":\"2019-05-16T15:43:12+00:00\",\"description\":\"If you're looking for more clients, you need to ensure your services pages are up-to-date and inviting. Learn our favorite tips in this post!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/#primaryimage\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/Create-a-Services-Page-for-Your-Website.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/Create-a-Services-Page-for-Your-Website.png\",\"width\":1152,\"height\":604,\"caption\":\"Create a Services Page for Your Website\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hostgator.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Create Services Pages that Showcase Your Work and Win You Clients\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"name\":\"HostGtaor\",\"description\":\"Web Hosting and Marketing Tips for Entrepreneurs\",\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\",\"name\":\"HostGtaor\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"width\":1092,\"height\":215,\"caption\":\"HostGtaor\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HostGator\",\"https:\/\/x.com\/HostGator\",\"https:\/\/www.instagram.com\/hostgator\",\"https:\/\/www.linkedin.com\/company\/hostgator-com\",\"https:\/\/www.pinterest.com\/hostgator\/\",\"https:\/\/www.youtube.com\/user\/hostgator\"],\"email\":\"support@gator.com\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4c68d74801037eb3f313d8a456d6506a\",\"name\":\"Casey Kelly-Barton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/65d330a9fbb7308264432649d5324f2b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/65d330a9fbb7308264432649d5324f2b?s=96&d=mm&r=g\",\"caption\":\"Casey Kelly-Barton\"},\"description\":\"Casey Kelly-Barton is an Austin-based freelance B2B content marketing writer. Her specialty areas include SMB marketing and growth, data security, IoT, and fraud prevention\",\"sameAs\":[\"http:\/\/caseykellybarton.com\/\"],\"url\":\"https:\/\/www.hostgator.com\/blog\/author\/caseykb\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Create Services Pages to Win Clients| HostGator","description":"If you're looking for more clients, you need to ensure your services pages are up-to-date and inviting. Learn our favorite tips in this post!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/","og_locale":"en_US","og_type":"article","og_title":"How to Create Services Pages that Showcase Your Work and Win You Clients","og_description":"If you're looking for more clients, you need to ensure your services pages are up-to-date and inviting. Learn our favorite tips in this post!","og_url":"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/","og_site_name":"HostGator","article_publisher":"https:\/\/www.facebook.com\/HostGator","article_published_time":"2019-05-14T11:11:14+00:00","article_modified_time":"2019-05-16T15:43:12+00:00","og_image":[{"width":1152,"height":604,"url":"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2019\/04\/Create-a-Services-Page-for-Your-Website.png","type":"image\/png"}],"author":"Casey Kelly-Barton","twitter_card":"summary_large_image","twitter_creator":"@HostGator","twitter_site":"@HostGator","twitter_misc":{"Written by":"Casey Kelly-Barton","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/#article","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/"},"author":{"name":"Casey Kelly-Barton","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4c68d74801037eb3f313d8a456d6506a"},"headline":"How to Create Services Pages that Showcase Your Work and Win You Clients","datePublished":"2019-05-14T11:11:14+00:00","dateModified":"2019-05-16T15:43:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/"},"wordCount":1056,"commentCount":0,"publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/Create-a-Services-Page-for-Your-Website.png","articleSection":["Startup &amp; Small Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/","url":"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/","name":"How to Create Services Pages to Win Clients| HostGator","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/#primaryimage"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/Create-a-Services-Page-for-Your-Website.png","datePublished":"2019-05-14T11:11:14+00:00","dateModified":"2019-05-16T15:43:12+00:00","description":"If you're looking for more clients, you need to ensure your services pages are up-to-date and inviting. Learn our favorite tips in this post!","breadcrumb":{"@id":"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/#primaryimage","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/Create-a-Services-Page-for-Your-Website.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/Create-a-Services-Page-for-Your-Website.png","width":1152,"height":604,"caption":"Create a Services Page for Your Website"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hostgator.com\/blog\/create-services-pages-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hostgator.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Create Services Pages that Showcase Your Work and Win You Clients"}]},{"@type":"WebSite","@id":"https:\/\/www.hostgator.com\/blog\/#website","url":"https:\/\/www.hostgator.com\/blog\/","name":"HostGtaor","description":"Web Hosting and Marketing Tips for Entrepreneurs","publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hostgator.com\/blog\/#organization","name":"HostGtaor","url":"https:\/\/www.hostgator.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","width":1092,"height":215,"caption":"HostGtaor"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HostGator","https:\/\/x.com\/HostGator","https:\/\/www.instagram.com\/hostgator","https:\/\/www.linkedin.com\/company\/hostgator-com","https:\/\/www.pinterest.com\/hostgator\/","https:\/\/www.youtube.com\/user\/hostgator"],"email":"support@gator.com"},{"@type":"Person","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4c68d74801037eb3f313d8a456d6506a","name":"Casey Kelly-Barton","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/65d330a9fbb7308264432649d5324f2b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/65d330a9fbb7308264432649d5324f2b?s=96&d=mm&r=g","caption":"Casey Kelly-Barton"},"description":"Casey Kelly-Barton is an Austin-based freelance B2B content marketing writer. Her specialty areas include SMB marketing and growth, data security, IoT, and fraud prevention","sameAs":["http:\/\/caseykellybarton.com\/"],"url":"https:\/\/www.hostgator.com\/blog\/author\/caseykb\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/21885"}],"collection":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/users\/162"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/comments?post=21885"}],"version-history":[{"count":3,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/21885\/revisions"}],"predecessor-version":[{"id":22526,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/21885\/revisions\/22526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media\/21951"}],"wp:attachment":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media?parent=21885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/categories?post=21885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/tags?post=21885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}