{"id":21645,"date":"2020-01-09T08:42:45","date_gmt":"2020-01-09T14:42:45","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=21645"},"modified":"2019-12-13T14:11:15","modified_gmt":"2019-12-13T20:11:15","slug":"how-edit-website-photos","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/how-edit-website-photos\/","title":{"rendered":"How to Edit Your Website Photos [7 Pro Tips]"},"content":{"rendered":"\n<p>The moment a visitor lands on your website, they\u2019re deciding whether or not they should stick around.&nbsp;<\/p>\n\n\n\n<p>You need to do whatever you can to grab your attention. One great way to do that is with stunning website images.<\/p>\n\n\n\n<p>The online space is becoming increasingly visual from apps like Instagram, to the prevalence of YouTube. We like to look and watch more than ever.&nbsp;<\/p>\n\n\n\n<p>Websites that contain big blocks of text aren\u2019t very interesting. But, you don\u2019t want just to throw up random images either.<\/p>\n\n\n\n<p>To capture your visitor&#8217;s attention, you want high-quality and relevant images.<\/p>\n\n\n\n<p>Below you\u2019ll learn seven different photo editing tips that you can apply to your photos. By the end of this post, you\u2019ll have a few tricks that you can apply to your new or existing photos to help make them more engaging and higher quality.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.hostgator.com\/web-hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"60\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Creating-a-blog.png\" alt=\"Creating a blog\" class=\"wp-image-18316\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Creating-a-blog.png 470w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Creating-a-blog-300x38.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Importance of Stunning Website Imagery<\/h2>\n\n\n\n<p>Today you\u2019d be hard-pressed to find a website that\u2019s just text and nothing else. Humans are visual creatures, and images will help to draw your readers into your website.<\/p>\n\n\n\n<p>Why else do you think photo-based apps like Instagram have taken over the world?<\/p>\n\n\n\n<p>It\u2019s a battle for attention out there, and you need to use every tool at your disposal to hook your visitors and encourage them to keep reading.&nbsp;<\/p>\n\n\n\n<p>Images help to break up walls of text and give your readers context for what they\u2019re reading.<\/p>\n\n\n\n<p>Your images can be exciting, weird, or just plain interesting. You can use screenshots, or explainer images. You can even get real crazy and start incorporating GIFs into your content.<\/p>\n\n\n\n<p>Only one thing is certain: you need images on your website, and they need to look good.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7 Photo Editing Tips to Transform Your Site\u2019s Photography<\/h2>\n\n\n\n<p>There are a lot of ways to transform boring and dull photos into something engaging and interesting. Good news: you can do it without having to become a professional photographer.<\/p>\n\n\n\n<p>Below you\u2019ll find seven different tips that you can implement to improve the overall look and quality of your photos, as well as other intangibles like elevating site performance and improving search engine rankings.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Go For Quality Above All Else<\/h3>\n\n\n\n<p>Attention spans are <a href=\"https:\/\/www.telegraph.co.uk\/science\/2016\/03\/12\/humans-have-shorter-attention-span-than-goldfish-thanks-to-smart\/\" target=\"_blank\" rel=\"noopener noreferrer\">shorter than ever<\/a>. This means that you need to do everything in your power to try and grab your visitor&#8217;s attention.&nbsp;<\/p>\n\n\n\n<p>Well-written content will help. But, stunning imagery can go a long way towards keeping your readers hooked. In fact, nearly <a href=\"https:\/\/blog.hubspot.com\/marketing\/online-buyer-behavior-data\" target=\"_blank\" rel=\"noopener noreferrer\">70 percent of people say that a website\u2019s imagery was very important<\/a> when it comes to purchasing products.&nbsp;<\/p>\n\n\n\n<p>This isn\u2019t directly related to editing your photos, but it can help with choosing the right images for your content, product pages, sales pages, and more.<\/p>\n\n\n\n<p>Images that are high-quality and provide value or context to your content will help to elevate the quality of your site as a whole. Plus, quality images will make your visitors stay on your site longer, which will help increase conversions and boost your onsite metrics.<\/p>\n\n\n\n<p>Sometimes it can be worth it to <a href=\"https:\/\/www.hostgator.com\/blog\/when-you-need-professional-photography-for-your-website\/\">hire a professional photographer<\/a>, like for company headshots, about page photos, and even product photos. But often you can get away with using high-quality stock photos.<\/p>\n\n\n\n<p>Today, there are all kinds of quality stock photo sites that have photos from professional photographers.<\/p>\n\n\n\n<p>Here are a few that are worth exploring:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Unsplash<\/a><\/li><li><a href=\"https:\/\/stocksnap.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stocksnap<\/a><\/li><li><a href=\"https:\/\/pixabay.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pixabay<\/a><\/li><li><a href=\"https:\/\/www.pexels.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pexels<\/a><\/li><li><a href=\"https:\/\/www.lifeofpix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Life of Pix<\/a><\/li><\/ul>\n\n\n\n<p>There are also a ton of premium stock photo sites out there as well, but the above resources will be more than enough to get started.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Choose the Right Filetype<\/h3>\n\n\n\n<p>Once again, this tip isn\u2019t directly related to making edits to your photos, but it\u2019s crucial as it will affect the editing process and what you\u2019re able to do with your photos.<\/p>\n\n\n\n<p>The first distinction is between PNG and JPEG files. If you\u2019ve never edited photos before then, you probably view these as the same thing. But, they\u2019re actually very different.<\/p>\n\n\n\n<p>Understanding the difference between image types will also help with image optimization. Your goal here is to reduce your image file size without having to compromise quality. Images that are smaller in size will load quicker and positively impact site performance as a whole.<\/p>\n\n\n\n<p><strong>PNG<\/strong> images will contain more image information and thus be greater in size. Overall, PNG images will be higher in quality because they contain more colors and image data. This helps if you need to do extensive editing work, but for some pictures, it might be overkill.<\/p>\n\n\n\n<p><strong>JPEG<\/strong> images will be lower quality in general but still pack enough of a punch for most images. There will be fewer colors, and it&#8217;ll be more difficult to do extensive editing work with, but it will be fine for basic images. However, when you do compress JPEG images, the quality will decrease at a faster rate.&nbsp;<\/p>\n\n\n\n<p>Overall, if you require images that have greater detail, or you need to make more edits, then go with PNG. However, make sure that you run your images through a compression tool like <a href=\"https:\/\/tinypng.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">TinyPNG<\/a> before you upload them to your site.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/IxuUm8nH7lTWOkRaBvBUQt4WuZ9zfQr1FepkgIzeDwpCMRJfYY3NU2gZ8ouq3uhZHPW5IQppgSUpva4L-cI7wp-oFPgKYviJHilDrKX92Hc2rIoob9nv_rfZDf7Thmva-rPmD8Zq\" alt=\"compress website images with tinypng\"\/><\/figure><\/div>\n\n\n\n<p>One final point to make about your images is the filename. It can be tempting to name your photo '\u02dcimage1.jpg\u2019. But, you should give some thought into what you name your images.<\/p>\n\n\n\n<p>The name of your images can help them rank better in Google image search. Plus, it\u2019ll help give the search engines more page context when scanning your site, which can help your SEO overall. Read this post for more tips on <a href=\"https:\/\/www.hostgator.com\/blog\/how-to-optimize-images-for-seo\/\">image SEO best practices<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Know How the Rule of Thirds Works<\/h3>\n\n\n\n<p>Finally, we\u2019re getting into our first photo editing tip: the rule of thirds. The rule of thirds deals with photo composition and what makes a good photo. Embrace this simple rule, and you\u2019ll see the quality of your own images soar.<\/p>\n\n\n\n<p>Here\u2019s an example of a photo with the rule of thirds grid laid over the top:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/gREMrqIAKd2-BB49018d_Opk9IeSRkvv8596cxfiYsM6iroaXdAEtmx1Y-K6rM3YHgCWJvURrWQXPtEber01abN2vh0Nr5_3WOF7Wh8VSIT-G6AkxBFpOM-ikfs6lgpGDLOn9JNO\" alt=\"rule of thirds for images\"\/><\/figure><\/div>\n\n\n\n<p>Notice in the image above how the key elements of the photos are at the intersections of the lines. This helps to give your photos greater balance and makes them look more professional.<\/p>\n\n\n\n<p>If you have existing photos that aren\u2019t following the rule of thirds, then try to edit or crop them to the grid and see what it does to the overall composition of the photo.<\/p>\n\n\n\n<p>This rule isn\u2019t 100% true, but more often than not photos that follow this rule will have better composition and be more pleasing to the eye.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Consider Your Own Photo Style<\/h3>\n\n\n\n<p>When you consider all the images across your site taken as a whole, does anything stand out? Is there a unique style that you can call your own?<\/p>\n\n\n\n<p>Just like how your website has a unique style that matches your brand, your images should do the same thing.<\/p>\n\n\n\n<p>If you don\u2019t know where to start, then spend some time browsing Instagram. Since it\u2019s a photo-based app, you\u2019ll be able to find interesting photo aesthetics you can take inspiration from.<\/p>\n\n\n\n<p>Once you have a general idea of the type of photography style you\u2019re going for, use the tips below to make that style a reality:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Use Different Colors to Set the Mood<\/h4>\n\n\n\n<p>The temperature of your photos can help to invoke a certain feeling. For example, seeing the sun set will invoke a different feeling than seeing the sun high in the afternoon sky.<\/p>\n\n\n\n<p>Even certain colors can <a href=\"https:\/\/www.creativebloq.com\/web-design\/12-colours-and-emotions-they-evoke-61515112\" target=\"_blank\" rel=\"noopener noreferrer\">invoke different moods<\/a>. Bright colors like oranges, reds, and yellows are vibrant and associated with high energy. Meanwhile, colors like blues and purples are more calm and relaxing.<\/p>\n\n\n\n<p>You can add these color elements to your own photos to help create a certain vibe.<\/p>\n\n\n\n<p>For example, you can practically feel the fun emanating off this photo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/FcscC6lLZ4gJnUrl3z7XVKq2KyLvCpO1EWXWN6nYSpQF4Pkd3MFvwQsOW6tswSlVOsSsP1MH22z2GPdImN832aCdMZRD_E5YV15dN24_rmwWPenAPbmjHSpUK0vTVFjDiFJAlFdw\" alt=\"use of color to inspire mood in photography\"\/><\/figure><\/div>\n\n\n\n<p>Or, how about this one? The cool blue hues and darker colors give this photo a relaxed, yet chilly feeling:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/oCFs0wsToSqtSBUL76GbOuxdYB-XwkBPSgjt1vFrz_bO8h6FrTzx2eygjtroU2WR0M4woBz9ci81onxXdB3BEKr_KFKNCMxxwtDKKHUt-Ao1_Lnw0F8jQzn41kztiKAMLDSTMnCd\" alt=\"darker blue colors create a calm photo\"\/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Consider Using Pre-set Filters<\/h4>\n\n\n\n<p>If you\u2019re trying to give your photos a different vibe, but don\u2019t want to spend hours adjusting colors and settings, then you can always use a filter.<\/p>\n\n\n\n<p>You\u2019re probably already familiar with filters from uploading photos to Instagram. But, you can use filters on virtually any kind of photo. There are all kinds of online editing tools that have built-in filters, just like Instagram.<\/p>\n\n\n\n<p>Just upload your photo and browse through the selection of filters until you find the one that\u2019s right for your photo. The best thing about filters is that you can use the same filter for all of your photos to bring a sense of cohesiveness to all the photos on your site.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Crop to Highlight Important Details<\/h3>\n\n\n\n<p>Once you take or upload a photo, your work isn\u2019t complete. One of the quickest edits you can make to elevate the quality of your pictures is using the cropping tool.<\/p>\n\n\n\n<p>When you crop an image, you can help to bring out the details that you want to highlight, and you\u2019re making the image more impactful.<\/p>\n\n\n\n<p>Check out the difference in the images below:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/2Uo-6fb7bgAGWXzM7g4PgodSeZnZ4Imrtwr9xV55ATp64C5kNM9s0DDXSVyjtw6OiqlL_DTa9zSg6ltgIY52XUDBSxZDhLkBkoPcx_gLZ3f9Wvkw7wKumQzeN7ghzmhGVpWNStjH\" alt=\"example of how cropping changes the feel of a photo\"\/><\/figure><\/div>\n\n\n\n<p>The first image is great, but let\u2019s say we wanted to only use the '\u02dcToronto\u2019 portion of the photo. With a crop we can bring the focus into exactly where we want it to be:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/t9UJQ9udG1-q_s8xAEGjIvdUT1eug26K5WdwsA2Rah0wyNMQ7U25kiuampj59I5_PKwcWkGSl2ROArzDeeyVB7En_ViulGP8oEpYbG4zV_0KDOXAipVIh9eikd6QxiaLuI2x0XSv\" alt=\"crop to zoom in on a photo where you want the focus to be\"\/><\/figure><\/div>\n\n\n\n<p>The cool thing about cropping is that it\u2019s such a simple edit, and you won\u2019t need a fancy image editing tool either. Most computers will have a built-in tool that lets you crop images.<\/p>\n\n\n\n<p>Or, if you\u2019re using WordPress, you can crop images from within your dashboard as well. When you upload an image you\u2019ll have the ability to change the size of the photo, crop it, and add image information.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/YLsHIajC3DKUWgNt81negiQXaPsPbcyITI97r0aEUuGhktK24FAGzi2p9O4my74Ec2gOp39Zm717-t9Mu40bJ6HrbDan82pMGh4XuhTeGbuModPdkYJT2qbx4-icswHC_x6bOqUX\" alt=\"change photo information in wordpress\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">6. Whitespace Can Be Your Friend<\/h3>\n\n\n\n<p>Embracing whitespace is a fundamental <a href=\"https:\/\/www.hostgator.com\/blog\/web-design-best-practices-guide\/\">web design principle<\/a>. Just like your website needs to have whitespace to avoid feeling cluttered, so do your images.<\/p>\n\n\n\n<p>The use of whitespace is effective because it allows you to place your visitor&#8217;s attention where you want it to be. Think about Apple. They use tons of whitespace throughout their designs and photography, and it helps to create a feeling of elegance and minimalism.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/R2fGFDA1ntjgk6NxNgO4POiM0RC5PWzWcL3I4jyyLUduq0Z61NBbp6IybSk7ysfyTweu7lOe6AwMaxPE4X7IC6sG5b9fCJea5LIh9iKu1oHk3uogAkZMguIYFiL9CPfjxU-OI5Gg\" alt=\"example of whitespace in apple website\"\/><\/figure><\/div>\n\n\n\n<p>Use whitespace to guide your reader&#8217;s eyes around your website and provide them with much-needed relief from the often overstimulating online world.&nbsp;<\/p>\n\n\n\n<p>Keep in mind: whitespace doesn\u2019t have to be white either. As long as it\u2019s a generally flat color that contrasts with the image, it will help to draw your visitors attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Get Your Colors Straight<\/h3>\n\n\n\n<p>Color correction is a bit of a more intermediate skill, but with a little practice, it\u2019s something that can really elevate the quality of your photos. Color-correction can be used whenever, for some reason, your pictures don\u2019t look quite right.<\/p>\n\n\n\n<p>This could be due to low lighting, or the colors just don\u2019t match the vibe you\u2019re going for.<\/p>\n\n\n\n<p>When you\u2019re adjusting colors you\u2019ll have a lot of different things to work with, but the main things you\u2019ll be adjusting are how light and dark the image is, the level of saturation, and the overall contrast of your image.<\/p>\n\n\n\n<p>For example, with just a few quick tweaks we can turn this photo&#8230;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/dlIvXORRpdLvR72UuEtTWXHDxeafst7RS2WCr4mCgd93_FHqtpT5r6h_hpjuTHozufDpRgnwkinAAMxhAdaygvYupEk6UqJl50sLGIBasKgo7kOApcWFETE9J1i4CxzkYSytzdoS\" alt=\"example of photo without color correction\"\/><\/figure><\/div>\n\n\n\n<p>&#8230;into something that resembles an old photograph:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/f1XprRKkSdkZSuG2bcLYF0B_Ql1MOPE9yL9IjDed0FAoaUPy4nAgdcap_oKRVh3yi9sxh2HBbg2HZb1e5NkRl1b_AtOZ_wTnrpcTZEchnrBtSJzb3WsNLOdjGa_iDAtn4hCrxW-P\" alt=\"example of photo with color correction\"\/><\/figure><\/div>\n\n\n\n<p>There\u2019s a lot you can do, just by making a few simple tweaks in your preferred editing tool.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In Closing: Becoming a Photo Optimization and Editing Pro<\/h2>\n\n\n\n<p>Hopefully, by now, you have a better understanding of how to edit your website photos. The information above should be enough to help you get started. There\u2019s a whole world of photo editing and skills you can develop.<\/p>\n\n\n\n<p>Like most things, learning how to edit your website photos is all about trial and error. Test out different color corrections, filters, cropping methods, and more. In time, you\u2019ll be able to quickly edit photos to the exact specifications you\u2019re going for.<\/p>\n\n\n\n<p>Remember, before you upload your photos to your website, you\u2019ll want to optimize them for the web. This involves making sure the dimensions are correct. So, if your content width is 1200px, then make sure the images are no larger than this.<\/p>\n\n\n\n<p>Next, you\u2019ll want to compress the images to reduce the overall file size without impacting image quality. You can do this before you upload by running your images through a tool like TinyPNG, or if you\u2019re running a WordPress site, install a plugin like <a href=\"https:\/\/wordpress.org\/plugins\/wp-smushit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Smush Image Compression<\/a>, which will automatically optimize your images as you upload them.<\/p>\n\n\n\n<p>Once you master a few photo editing basics you\u2019re on your way towards becoming an editing professional. Hopefully, the tips offered in this post will help you make your website photos pop.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The moment a visitor lands on your website, they\u2019re deciding whether or not they should stick around.&nbsp; You need to&#8230;<\/p>\n","protected":false},"author":144,"featured_media":23030,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[127],"class_list":["post-21645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","tag-web-design-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Edit Your Website Photos [7 Pro Tips] - HostGator<\/title>\n<meta name=\"description\" content=\"Want to make your website photos pop? It&#039;s all in the editing. Follow these 7 pro tips to edit your website photos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/how-edit-website-photos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Edit Your Website Photos [7 Pro Tips]\" \/>\n<meta property=\"og:description\" content=\"Want to make your website photos pop? It&#039;s all in the editing. 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