{"id":21362,"date":"2019-05-06T08:21:19","date_gmt":"2019-05-06T13:21:19","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=21362"},"modified":"2021-02-11T09:03:05","modified_gmt":"2021-02-11T15:03:05","slug":"pages-every-website-needs","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/pages-every-website-needs\/","title":{"rendered":"The 5 Pages Every Website Needs"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Your website is an important part of your business. Without it, you can lose potential customers and miss out on revenue. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Whether you sell jewelry or counseling services, your site must tell a compelling story of who you are, how you can help visitors, what you offer, and how people can contact you. This virtual welcome gives people peace of mind.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">At a minimum, you\u2019ll want to include five specific pages on your website to do this.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Top 5 Pages Every Website Needs - 2021 Guide\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/HMeHwKofEm0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.hostgator.com\/website-builder\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"60\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/create-your-website.png\" alt=\"build your website\" class=\"wp-image-20109\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/create-your-website.png 470w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/create-your-website-300x38.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-pages-every-website-needs\">5 Pages Every Website Needs<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Do you have them all? Read below.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-homepage\">1. Homepage<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The homepage is where all the action happens on your site. It\u2019s the first thing visitors see, and it determines if an individual will browse around or say goodbye. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When crafting your homepage, you must think from the customer\u2019s perspective. From navigation bars to images to copy, you control your visitors\u2019 first impression. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Visitors should clearly understand the objective of your homepage in just a few seconds. You want them to see your logo with a visible call-to-action button.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.carmax.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">CarMax<\/span><\/a><span style=\"font-weight: 400;\"> implements this strategy flawlessly with simple copy and a self-explanatory header photo. Both new visitors and returning customers get user-friendly directions.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2486\" height=\"1080\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-homepage.png\" alt=\"example of homepage\" class=\"wp-image-21366\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-homepage.png 2486w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-homepage-300x130.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-homepage-768x334.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-homepage-1024x445.png 1024w\" sizes=\"(max-width: 2486px) 100vw, 2486px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Avoid cluttering your homepage with multiple, irrelevant images. You also don\u2019t want outrageous color patterns. Represent your small business well by aiming for simplicity in your <a href=\"https:\/\/www.hostgator.com\/blog\/web-design-best-practices-guide\/\">design<\/a>. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re creating a new site or rebuilding an old one, get feedback from your potential visitors. Running a small soft launch will give you incredible insight to enhance your homepage.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your homepage should improve how visitors perceive your small business. It\u2019s your gateway to raising brand awareness and gaining more conversions.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-about-page\">2. About Page<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.hostgator.com\/blog\/about-us-tell-business-story\/\">About page<\/a> is an opportunity to elaborate on your brand\u2019s vision and accomplishments. Be bold in your statements and discuss how your goals will help customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Storytelling is pivotal for this page. You want readers to relate to your brand values, join your journey, and share the message with their family members and friends.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">'An About us page is meant to connect emotionally with people. Hence, when you own a story that tells how you have touched lives, say it loud to the world. Such content humanizes your business supplying meaning and context for your product,'\u009d says <\/span><a href=\"https:\/\/www.loginradius.com\/fuel\/anatomy-of-perfect-about-us-page\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Prince Kapoor<\/span><\/a><span style=\"font-weight: 400;\">, a digital marketing analyst at LoginRadius.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.renttherunway.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Rent the Runway<\/span><\/a><span style=\"font-weight: 400;\"> uses its About page to share the company\u2019s vision and mission. It discusses why the co-founders started the brand and gives an explanation for their relentless confidence. Then, it concludes with an open-ended question for the reader.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1830\" height=\"2102\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-about-page.png\" alt=\"example of about page\" class=\"wp-image-21363\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-about-page.png 1830w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-about-page-261x300.png 261w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-about-page-768x882.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-about-page-891x1024.png 891w\" sizes=\"(max-width: 1830px) 100vw, 1830px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Consider adapting your About page to fit your audience&#8217;s needs. You may want to write it in multiple languages or make it easy to read with a timeline graph.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-products-or-services-page\">3. Products or Services Page<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The products and services page is the crux of most websites. It should convert a casual visitor into a frequent shopper. Rightfully so, you want to spend a considerable amount of time improving this page for the customer experience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When crafting a product description, you\u2019ll want to sell the benefits, not the features. Tell a vivid story that emphasizes how buyers will feel after purchasing your product. You want them to feel a part of the product before they even receive it. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Product photography plays an integral role, too. Highlight <\/span><span style=\"font-weight: 400;\">multiple angles of the product and allow users to zoom in and out. When applicable, shoot a short video to strengthen the visual experience. <\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.bobbibrowncosmetics.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Bobbi Brown Cosmetics<\/span><\/a><span style=\"font-weight: 400;\">\u2019 product page offers a sleek, modern design. You don\u2019t have to squint your eyes to see the product items. Shoppers also can visibly see the product\u2019s star rating and price.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2002\" height=\"2750\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-product-page.png\" alt=\"example of product page\" class=\"wp-image-21367\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-product-page.png 2002w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-product-page-218x300.png 218w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-product-page-768x1055.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-product-page-745x1024.png 745w\" sizes=\"(max-width: 2002px) 100vw, 2002px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">If you <a href=\"https:\/\/www.hostgator.com\/blog\/sell-services-online\/\">sell services<\/a>, write the same elaborate descriptions. Give your customers context into how you deliver your services. For example, a hairdresser may <\/span><span style=\"font-weight: 400;\">spotlight the in-store experience of a serene ambience with immediate service.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-blog-page\">4. Blog Page<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The blog represents a major platform for your brand to talk directly with customers. You can feature product updates, the latest trends, and respond to buyers\u2019 FAQs. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Successful blogs are ongoing journeys, not destinations. Your blog must capture visitors\u2019 attention and take them on your unique brand adventure. For instance, you may give them a behind-the-scenes look at product design or record a testimonial video with a happy customer.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">'Your blog posts can demonstrate your expertise in a particular subject area by sharing high-quality and relevant information with your readers. Over time, you can become known as a go-to resource that provides consistent and useful information,'\u009d writes <\/span><a href=\"https:\/\/www.thebalancesmb.com\/top-reasons-you-should-start-a-business-blog-2951626\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Alyssa Gregory<\/span><\/a><span style=\"font-weight: 400;\">, an entrepreneur, writer, and marketer.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Slack<\/span><\/a><span style=\"font-weight: 400;\"> blog coincides with the brand\u2019s mission to be a collaboration hub. You can read articles about product tips, work culture, and productivity. It\u2019s a true reflection of teamwork.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2122\" height=\"1444\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-blog-page.png\" alt=\"example of blog page\" class=\"wp-image-21364\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-blog-page.png 2122w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-blog-page-300x204.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-blog-page-768x523.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-blog-page-1024x697.png 1024w\" sizes=\"(max-width: 2122px) 100vw, 2122px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">In your blog, stay away from using your every post to sell products. Customers will quickly get annoyed and visit your competitor\u2019s site. Instead, offer your visitors solutions and inspire them to live better. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-contact-page\">5. Contact Page<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Communication helps build solid relationships with your customers. You get to learn about their needs and desires as it relates to your products. Plus, it opens the door to receiving critical feedback. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Think of your contact page as a customer support tool. The priority is to deliver a superb service, no matter the visitor\u2019s reason. You want customers to get accurate information as well.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Depending on your type of business, you may post the brand\u2019s physical address, email address, or phone number. If you have a live chat option, please express the availability of the support agents on the page. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When customers land on <\/span><a href=\"https:\/\/www.bk.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Burger King&#8217;s<\/span><\/a><span style=\"font-weight: 400;\"> contact page, they see an option to receive free food for completing a survey. They also can leave a message or call the fast food chain\u2019s headquarters.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2384\" height=\"2728\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-contact-page.png\" alt=\"example of contact page\" class=\"wp-image-21365\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-contact-page.png 2384w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-contact-page-262x300.png 262w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-contact-page-768x879.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-contact-page-895x1024.png 895w\" sizes=\"(max-width: 2384px) 100vw, 2384px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Your contact page should be easily accessible. You don\u2019t want customers clicking through five different pages to connect with your business.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The contact page is the perfect spot to set customer expectations. Let your visitors know your response time and commit to that promise.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-upgrade-your-website\">Upgrade Your Website<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Educate your visitors with key information about your business. Your website is an effective tool to boost brand awareness and earn more sales. Upgrade your site with all the pertinent pages.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.hostgator.com\/website-builder\">Get started building your website today.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your website is an important part of your business. Without it, you can lose potential customers and miss out on&#8230;<\/p>\n","protected":false},"author":164,"featured_media":21949,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[104,120,122,121],"class_list":["post-21362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-and-hosting-tips","tag-featured","tag-shared-hosting","tag-website-builder","tag-wordpress-hosting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 5 Pages Every Website Needs - HostGator<\/title>\n<meta name=\"description\" content=\"At a minimum, every website requires these 5 pages to be successful. Do you have them all? 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