{"id":21118,"date":"2018-12-12T08:37:08","date_gmt":"2018-12-12T13:37:08","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=21118"},"modified":"2019-07-02T11:52:22","modified_gmt":"2019-07-02T16:52:22","slug":"find-competitive-advantage-new-online-business","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/find-competitive-advantage-new-online-business\/","title":{"rendered":"How to Give Your New Online Business a Competitive Advantage"},"content":{"rendered":"<p>Do you have an idea for a new business but wonder if there&#8217;s too much competition to succeed? The presence of other businesses in your niche doesn&#8217;t mean your business won&#8217;t make it.<\/p>\n<p>In fact, healthy competition means there&#8217;s a market for what you plan to offer.<\/p>\n<p>The key to helping your business hold its own is to offer something your competitors don&#8217;t or to reach customers in a way that the competition doesn&#8217;t. Here&#8217;s how to seek out those competitive advantages.<\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/website-builder\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20109\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/create-your-website.png\" alt=\"build your website\" width=\"470\" height=\"60\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/create-your-website.png 470w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/create-your-website-300x38.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/a><\/p>\n<h2>1. Explore Your Competitors&#8217; Websites<\/h2>\n<p><span style=\"font-weight: 400;\">Set aside some big blocks of time to visit the competition online-not like you&#8217;re dropping in for coffee but like a house guest who plans to overstay and snoop in the cabinets. On each site, find out:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Which products or services do they feature on the homepage?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What other products or services do they offer? You may have something different or better.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How easy is it to find items on their site? <a href=\"https:\/\/www.hostgator.com\/blog\/website-architecture-best-practices-seo\/\">Proper website structure<\/a> and search tools can win you points with customers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If they sell physical products, does their site let you filter product categories to make browsing easier? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If they&#8217;re local, what neighborhoods do they serve? Can you serve areas they don&#8217;t?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What&#8217;s their call to action on each page? <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/content-marketing-101-call-action\/\"><span style=\"font-weight: 400;\">Good CTAs can raise your conversion rates<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Where is their contact information? Do they force people to use a contact form or is there also a phone number and email address? Make it easy for people to reach you and give them contact options. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If they sell physical goods, are their shipping rates easy to find? Shoppers want transparency.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How easy to understand is their return\/refund policy? Simpler is better.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does their site look professional and organized or amateurish and cluttered? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How fast does their site load on your laptop or PC? No one likes to wait.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How well does their site work on mobile devices? Slow mobile load times are a big issue with online shoppers. You can capitalize on any weaknesses by using a <\/span><a href=\"https:\/\/www.hostgator.com\/cloud-hosting\"><span style=\"font-weight: 400;\">business cloud hosting plan<\/span><\/a><span style=\"font-weight: 400;\"> that loads your pages super-fast. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does their checkout require you to create a customer account? Account creation is a barrier that will push some customers to <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/avoid-shopping-cart-abandonment\/\"><span style=\"font-weight: 400;\">abandon their cart<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/which-payment-methods-should-your-small-business-offer\/\"><span style=\"font-weight: 400;\">payment methods<\/span><\/a><span style=\"font-weight: 400;\"> do they accept? Are there popular options they leave out?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Make notes on each site. You&#8217;ll get a sense of which areas they&#8217;re weak in and how you can offer a better experience. Don&#8217;t have time to do all of this yourself? Services like <a href=\"https:\/\/try.alexa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alexa<\/a> offer competitive website analysis for a monthly fee.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-21164\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-10-at-2.40.27-PM-1024x491.png\" alt=\"alexa competitive research\" width=\"640\" height=\"307\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-10-at-2.40.27-PM-1024x491.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-10-at-2.40.27-PM-300x144.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-10-at-2.40.27-PM-768x368.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2>2. Study Your Competitors&#8217; Marketing Emails<\/h2>\n<p><span style=\"font-weight: 400;\">To find <a href=\"https:\/\/www.hostgator.com\/blog\/email-marketing-dos-and-donts\/\">email marketing<\/a> advantages against your competition, you need to know how their email marketing works. When are they having sales, what are they promoting, and how they promote it? Do their emails display properly or do they having <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/html-email-coding-issues\/\"><span style=\"font-weight: 400;\">coding issues that frustrate customers<\/span><\/a><span style=\"font-weight: 400;\">? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can get the answers to these questions by signing up for competitors&#8217; emails and studying them yourself, or you can save time by using a paid email tracking service like <a href=\"http:\/\/greggblanchard.com\/sendview\/\" target=\"_blank\" rel=\"noopener noreferrer\">SendView<\/a> or <a href=\"http:\/\/www.emailinsights.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email Insights<\/a> to analyze the emails for you.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-21165\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/12\/sendview-competitive-email-marketing-analysis-1024x636.png\" alt=\"sendview competitive email marketing analysis\" width=\"640\" height=\"398\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/12\/sendview-competitive-email-marketing-analysis-1024x636.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/12\/sendview-competitive-email-marketing-analysis-300x186.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/12\/sendview-competitive-email-marketing-analysis-768x477.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/12\/sendview-competitive-email-marketing-analysis.png 1128w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2>3. Keep Tabs on Your Competitors&#8217; Social Media Accounts<\/h2>\n<p><span style=\"font-weight: 400;\">Social listening-keeping tabs on your competitors, followers and industry on social media-shows you what your competitors are promoting, how their followers are responding, and what types of conversations they&#8217;re having. You can do this yourself or use a social media tool like <a href=\"https:\/\/hootsuite.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite<\/a> to follow and analyze competing companies and brands as well as conversations around keywords.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21166\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/12\/hootsuite-monitor-competitors.png\" alt=\"hootsuite monitor competitors\" width=\"578\" height=\"540\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/12\/hootsuite-monitor-competitors.png 578w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/12\/hootsuite-monitor-competitors-300x280.png 300w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Besides keeping you up to date on what&#8217;s trending, social listening can help you home in on areas where you can outperform your competition. Are they slow to respond to customer complains on Twitter (and what are customers complaining about)? Could their Instagram photos be better? Mine the answers for <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/create-social-media-content\/\"><span style=\"font-weight: 400;\">ideas about how to run your own social media accounts<\/span><\/a><span style=\"font-weight: 400;\">, deliver great customer service, and keep pace with trends.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>4. Check the Competition&#8217;s Reviews<\/h2>\n<p><span style=\"font-weight: 400;\">Scoping out reviews of your competition can give you a sense of what customers like, what they&#8217;ve been dissatisfied with, and what they&#8217;d like to see from your type of business. As with the other tasks here, you can do this yourself or use a paid service like <a href=\"https:\/\/www.reviewtrackers.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ReviewTrackers<\/a> to handle the analysis for you.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-21167\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/12\/reviewtrackers-competitor-analysis-1024x575.png\" alt=\"reviewtrackers competitor analysis\" width=\"640\" height=\"359\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/12\/reviewtrackers-competitor-analysis-1024x575.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/12\/reviewtrackers-competitor-analysis-300x168.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/12\/reviewtrackers-competitor-analysis-768x431.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2>5. Do a Competitive SEO Analysis<\/h2>\n<p><span style=\"font-weight: 400;\">A competitive SEO analysis can help you find ways to outrank your competitors in search results. This goes beyond studying the competition&#8217;s websites to include<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Researching, ranking, and comparing keywords.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identifying keywords that customers search for but which the competition doesn&#8217;t focus on.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incorporating the most relevant keywords into your site copy.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Developing content that includes keywords and answers the questions customers ask in their searches.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimizing page and section titles, tags, and meta descriptions with relevant keywords.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SEO analytics requires an ongoing commitment and tools like <a href=\"https:\/\/www.hostgator.com\/blog\/why-use-google-analytics\/\">Google Analytics<\/a> to see results. Depending on the web hosting plan you choose, you may receive some SEO services as part of your package. For example, HostGator&#8217;s <\/span><a href=\"https:\/\/www.hostgator.com\/cloud-hosting\"><span style=\"font-weight: 400;\">Business Cloud hosting plan<\/span><\/a><span style=\"font-weight: 400;\"> comes with an SEO Tools set that includes a personalized SEO plan for your business site to get you started.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-21168\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/12\/hostgator-seo-tools-1024x692.png\" alt=\"hostgator seo tools\" width=\"640\" height=\"433\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/12\/hostgator-seo-tools-1024x692.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/12\/hostgator-seo-tools-300x203.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/12\/hostgator-seo-tools-768x519.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/12\/hostgator-seo-tools.png 1950w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2>Give Your New Business a Competitive Edge<\/h2>\n<p><span style=\"font-weight: 400;\">Monitoring your competition takes time, especially when you&#8217;re just starting your business and you&#8217;re dealing with the learning curve for monitoring and analytics tools. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The effort you put into analyzing your competitors can pay off by showing you the areas where customers aren&#8217;t getting their needs met and especially so if you can complete the research before <a href=\"https:\/\/www.hostgator.com\/website-builder\">building your own website<\/a>. Is it when they search online? When they visit the mobile site? Customer service? Something else? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you know what&#8217;s missing for customers in your niche, you&#8217;ll know how you can meet their needs, earn their loyalty, and grow your business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you have an idea for a new business but wonder if there&#8217;s too much competition to succeed? The presence&#8230;<\/p>\n","protected":false},"author":162,"featured_media":21125,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[104,120,122,121],"class_list":["post-21118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-small-business","tag-featured","tag-shared-hosting","tag-website-builder","tag-wordpress-hosting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Give Your New Online Business a Competitive Advantage - HostGator<\/title>\n<meta name=\"description\" content=\"The key to helping your new online business hold its own is to offer something your competitors don&#039;t. Here&#039;s how to seek out your competitive advantage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/find-competitive-advantage-new-online-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Give Your New Online Business a Competitive Advantage\" \/>\n<meta property=\"og:description\" content=\"The key to helping your new online business hold its own is to offer something your competitors don&#039;t. 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