{"id":21004,"date":"2019-01-17T08:01:18","date_gmt":"2019-01-17T13:01:18","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=21004"},"modified":"2019-07-02T11:40:36","modified_gmt":"2019-07-02T16:40:36","slug":"best-website-builder-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/best-website-builder-for-small-businesses\/","title":{"rendered":"Best Website Builder for Small Businesses"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Small business owners have a lot to deal with. No matter the day, you can pretty much count on an overwhelming to-do list. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to building and maintaining a website for your small business, it\u2019s hard to know how to fit it all in. You know you need one-no small business can get by these days without a website. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But how are you supposed to find the time to get it done, or the budget to hire someone to do it? <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It doesn\u2019t have to take as long as you may think. Small business owners can get a website ready and online with little effort by choosing a <a href=\"https:\/\/www.hostgator.com\/website-builder\">website builder<\/a>.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.hostgator.com\/website-builder\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"60\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/02\/470x60-Blog-Business.png\" alt=\"start your business with gator website builder from hostgator\" class=\"wp-image-21575\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/02\/470x60-Blog-Business.png 470w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/02\/470x60-Blog-Business-300x38.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why Small Businesses Should Use a Website Builder<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">For small businesses with limited time and budget, a website builder is the best choice to start enjoying the benefits a website brings. There are a few solid reasons to go with a website builder:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>It\u2019s fast. <span style=\"font-weight: 400;\">If you don\u2019t have a website up yet, then you should prioritize getting one up fast. A small business website makes it easier for people to find you and gives you legitimacy in the eyes of potential customers. The longer you wait, the more business you\u2019ll lose. With a good website builder, you can potentially have your website ready in a matter of days, or even hours. <\/span><\/b><\/li><li><b>It\u2019s easy.<\/b><span style=\"font-weight: 400;\">&nbsp;You don\u2019t have to learn to code or spend time training on how to use complicated software. The right website builder will be intuitive enough that you can figure it out as you go. And in addition to making the initial website creation process easier, a website builder makes ongoing maintenance easy as well. When you need to make updates to your site (and you will), each little tweak will be quick and easy. <\/span><\/li><li><b>It\u2019s affordable.<\/b><span style=\"font-weight: 400;\"> While a good website builder will cost you money, the cost is much less than what you would spend on hiring a professional website designer to build a website. And you won\u2019t have to worry about hiring someone to help you make changes down the line because you don\u2019t know how. <\/span><\/li><li><b>It\u2019s effective. <\/b><span style=\"font-weight: 400;\">The best website builders supply a large number of <a href=\"https:\/\/www.hostgator.com\/blog\/hostgator-website-builder-themes-templates\/\">templates<\/a> that are designed to meet website best practices. That makes it easy for you to build a website that adheres to the general advice on what works well on the web, without having to learn it all yourself. And even with starting from a template, you can make all the changes you need to make sure your website is uniquely yours and does a good job of selling your business to your visitors.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you\u2019ve decided that a website builder is the right choice for you, it\u2019s time to find the <a href=\"https:\/\/www.hostgator.com\/blog\/choose-best-website-builder-business\/\">best website builder for your business needs<\/a>.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What to Look for in a Small Business Website Builder<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">With quite a few website builders on the market, you have to figure out which ones provide the features and functionality you need. Many options make it hard to move your website to a new builder once you\u2019ve created it, so it\u2019s important to make the right choice early on. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For a small business website, there are a few main <a href=\"https:\/\/www.hostgator.com\/blog\/website-builder-features\/\">features you should look for<\/a> in your website builder.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Many Templates<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Part of what makes website builders so easy to use is that you start with a template. By having a basic design and website structure in place, you don\u2019t have to start from scratch, just make changes to what\u2019s there to create something new. The process of building your website will be easier if you\u2019re able to start with a template that comes close to what you want your website to look like.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"947\" height=\"553\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-14-at-11.20.14-AM.png\" alt=\"Website builder templates\" class=\"wp-image-17356\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-14-at-11.20.14-AM.png 947w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-14-at-11.20.14-AM-300x175.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-14-at-11.20.14-AM-768x448.png 768w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Make sure you go with a website builder that offers a lot of templates-at least 100. Finding one you really like will save you work and time once you start customizing it.<\/span><\/p>\n\n\n\n<p>HostGator&#8217;s new website builder comes with more than 200 professionally-designed templates for free. Click to see a list of <a href=\"https:\/\/www.hostgator.com\/blog\/top-10-most-popular-design-templates-for-gator-website-builder\/\">top 10 design themes available with the Gator Website Builder<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Branding Options<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Some website builders (especially free or low-cost ones) won\u2019t allow you to remove the website builder\u2019s branding from your site. That might not be a problem for personal websites, but for a business website, it makes you look unprofessional and distracts from your own branding. When your visitors see a logo, you want it to be yours. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Another good way to differentiate your website\u2019s brand is to include a favicon on &nbsp;your website. These are the little images that show up in the browser tab when your website is open, next to your page\u2019s title. <\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"308\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-19-at-9.25.22-AM-1024x308.png\" alt=\"branded website favicon in browser\" class=\"wp-image-21005\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-19-at-9.25.22-AM-1024x308.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-19-at-9.25.22-AM-300x90.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-19-at-9.25.22-AM-768x231.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-19-at-9.25.22-AM.png 1198w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">This gives your site a little extra branding and makes it easier for visitors to find your site amongst their open tabs or in their bookmarks. Try to find a website builder that allows the option to add your own favicon and makes it easy to do so.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Security<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The scary part of getting a website for your small business is security concerns. We\u2019re all used to hearing stories about high-profile security breaches. The last thing you want is for your business to be at the center of a story like that. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A good website builder will help &nbsp;you set up the necessary security precautions you need to keep your business and your customers safe. In particular, look for the option to easily <a href=\"https:\/\/www.hostgator.com\/blog\/what-is-a-ssl-certificate\/\">get an SSL certificate<\/a> and install compatible security software.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Mobile-Friendly Design<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You can\u2019t ignore the prominence of mobile. People now use their mobile devices to access the web more often than their computers. If you build a website that doesn\u2019t work well on mobile, a good portion of your visitors won\u2019t be able to use it (and won\u2019t become customers). <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A good website builder has to make it easy for you to create a website that will work just as well on mobile devices as it does on a full-size computer. Look for a website builder that has responsive options or, even better, responsive templates so you can <\/span><i><span style=\"font-weight: 400;\">start<\/span><\/i><span style=\"font-weight: 400;\"> with a <a href=\"https:\/\/www.hostgator.com\/blog\/mobile-friendly-website\/\">mobile-friendly structure<\/a> and not have to do anything special to get there.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Media Options<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Many <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/online-marketing-basics-business\/\"><span style=\"font-weight: 400;\">online marketing strategies<\/span><\/a><span style=\"font-weight: 400;\"> include video and audio media. If there\u2019s any chance you\u2019ll be using video or audio on your website-now or ever-then you want a website builder that will make it easy to add media files and embed video on &nbsp;your pages. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Check what kind of media features your website builder has before committing.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Analytics Access<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Building a new website is just the first step. Once your website is live, you want to track how people find and interact with it to gain an understanding of what\u2019s working and how to improve your results over time. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Find out what kind of <a href=\"https:\/\/www.hostgator.com\/blog\/website-builder-analytics\/\">analytics<\/a> your website builder will provide and if it allows you to connect the builder dashboard to <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/why-use-google-analytics\/\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\">. The easier it is to see how your website is performing, the easier it will be to make the kind of updates that help you earn more visitors and new business.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Automated Backups<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019ve ever had a computer crash, then you know how important backups are. Even though website builders make creating your website easy, it doesn\u2019t mean you want to have to do it all over again. Manual backups can protect you some, but automated <a href=\"https:\/\/www.hostgator.com\/blog\/backing-website-important\/\">website backups<\/a> mean you never have to worry about remembering to back your site up yourself. No matter what happens, you\u2019ll always have a recent version of your site you can access and restore as needed. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Find a website builder that offers automated backups to make your life easier and your site safer.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">SEO Features<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Imagine finally getting your website out there, only for no one to find it. With as crowded as the web is today, that\u2019s a real possibility. One of the best strategies you have to make sure people actually show up to the small business website you create is <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/seo-for-beginners-ebook\/\"><span style=\"font-weight: 400;\">SEO (search engine optimization)<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While there\u2019s a lot to doing good <a href=\"https:\/\/www.hostgator.com\/blog\/7-steps-to-proper-new-website-seo\/\">SEO<\/a> for a new website, one of the first parts is optimizing your individual pages for the primary keywords you want to rank for. A website builder that includes SEO features will make customizing the most important parts of the page for SEO a lot easier so you can get an edge in the search engines from day one.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">eCommerce Options<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Not all small business websites will need this in a website builder, but if you want to sell items through your website, then it\u2019s a necessity. eCommerce software allows you to list products on your website, provide a checkout process, and securely <a href=\"https:\/\/www.hostgator.com\/blog\/which-payment-methods-should-your-small-business-offer\/\">accept payments online<\/a>. If you\u2019ll need these features, prioritize finding a <a href=\"https:\/\/www.hostgator.com\/blog\/use-website-builder-setup-new-online-store\/\">website builder that offers eCommerce options<\/a> so adding them onto your website will be a simple task.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Best Website Builder for Your Small Business<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Don\u2019t drag your feet on building a website for your small business. The benefits it will bring far outweigh the time and expense involved in getting started, especially when that time and expense is cut down by using a good website builder to <a href=\"https:\/\/www.hostgator.com\/blog\/website-builder-small-business-online-fast\/\">get your business online fast<\/a>.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.hostgator.com\/website-builder\"><span style=\"font-weight: 400;\">HostGator\u2019s website builder<\/span><\/a><span style=\"font-weight: 400;\"> not only provides everything mentioned in this post, but it also comes with free website hosting, saving you a little extra on the whole deal. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/Promo-for-Gator-Webinar-06-1024x537.png\" alt=\"\" class=\"wp-image-21389\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/Promo-for-Gator-Webinar-06-1024x537.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/Promo-for-Gator-Webinar-06-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/Promo-for-Gator-Webinar-06-768x403.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/01\/Promo-for-Gator-Webinar-06.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Click to watch a <a href=\"https:\/\/www.hostgator.com\/blog\/resources\/live-demo-gator-website-builder\/\">replay of the webinar with a live demo<\/a> of the new Gator Website Builder.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Small business owners have a lot to deal with. No matter the day, you can pretty much count on an&#8230;<\/p>\n","protected":false},"author":166,"featured_media":20541,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[120,122,121],"class_list":["post-21004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-and-hosting-tips","tag-shared-hosting","tag-website-builder","tag-wordpress-hosting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Website Builder for Small Businesses - HostGator<\/title>\n<meta name=\"description\" content=\"How do you choose the best website builder for your small business website? 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