{"id":20883,"date":"2018-11-27T13:07:36","date_gmt":"2018-11-27T18:07:36","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=20883"},"modified":"2018-11-28T13:12:05","modified_gmt":"2018-11-28T18:12:05","slug":"use-pinterest-drive-blog-traffic","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/use-pinterest-drive-blog-traffic\/","title":{"rendered":"How to Use Pinterest to Drive Traffic to Your Blog"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Despite Twitter and Facebook being the most popular social media platforms available, Pinterest is still an excellent way to drive traffic to your blog. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider that Pinterest recently reported that they are getting <\/span><a href=\"https:\/\/business.pinterest.com\/en\/blog\/250-million-people-now-use-pinterest-each-month\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">250 million unique users a month<\/span><\/a><span style=\"font-weight: 400;\">. You can bring some of those people to your website if you use some smart social marketing skills. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are going to look at 5 ways that you can start <\/span><a href=\"https:\/\/www.monsterinsights.com\/how-to-improve-your-keyword-research-to-boost-traffic-and-sales\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">getting more traffic<\/span><\/a><span style=\"font-weight: 400;\"> to your blog by using Pinterest. <\/span><\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18313\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Wordpress.png\" alt=\"best WordPress hosting\" width=\"470\" height=\"60\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Wordpress.png 470w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Wordpress-300x38.png 300w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">1. Create Pinnable Images<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pinterest is all about pictures, so it\u2019s no surprise that <\/span><a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-add-pinterest-pin-it-button-in-your-wordpress-blog\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">creating pinnable images<\/span><\/a><span style=\"font-weight: 400;\"> is the first tip to driving traffic to your blog with this social media giant. When people check out your pictures, they are going to want to see something that they\u2019ve never seen before &#8212; something unique. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-20884\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/pinnable-images-1024x545.png\" alt=\"pinnable images\" width=\"640\" height=\"341\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/pinnable-images-1024x545.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/pinnable-images-300x160.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/pinnable-images-768x409.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/pinnable-images.png 1182w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, there are a number of tools available that can help you make custom images that are bound to catch the attention of the average Pinterest user. <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">If your focus is on a picture of a product or relevant image, as opposed to text, <\/span><a href=\"https:\/\/www.picmonkey.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">PicMonkey<\/span><\/a><span style=\"font-weight: 400;\"> is a great tool to start out. The creators offer a free version as well as a paid version with a free trial. You can use this application to take your bland photos and touch them up. There are a variety of templates, options to add backgrounds, and much more. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">On the other hand, if your image is text-based, <\/span><a href=\"https:\/\/quotescover.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Quotes Cover<\/span><\/a><span style=\"font-weight: 400;\"> is perfect for image creation.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Need to Hide your Pinnable Images on Your Blog? <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creating all of these images has a purpose. It will help draw in traffic from Pinterest to your website. The more images you have on your account, the better chance that someone is going to land on your blog. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s usually a good idea to make multiple images for each one of your blog posts. Sometimes, you shouldn\u2019t put all of your images on every post. This can make it hard for people to read through your content and it can slow down your website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a workaround so you can include the images in your posts, but keep them 'hidden'\u009d until the person goes to share your pin through your social share buttons. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a step-by-step guide on how to quickly hide your images: <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write the blog post, add images and image text per usual <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Change the 'visual'\u009d tab to 'Text'\u009d on the top right side of your blog edit screen (if using WordPress)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Look for the image code and opening IMG Tag. Once you locate it type &lt;div style =&#8221;display:none;&#8221;&gt; before the opening<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add &lt;\/div&gt; after the closing image tag<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Switch the 'Text'\u009d tab back to 'Visual'\u009d and check to make sure your image is 'gone'\u009d <\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">That\u2019s all there is to it. When someone goes to 'Pin'\u009d your image from your blog post, the hidden images will appear. On that same note, if someone finds the image on Pinterest, they can get to your blog. The traffic flow works both ways.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">2. Schedule and Pin Featured Blog Images<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once you have your business account set up, click on your name or the name of your business on the top right side of your Pinterest homepage. You\u2019ll see a button with a plus sign that says 'Create Board,'\u009d click this button to create a board for your featured blog images. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you create content, make sure you are sharing all of the images in your content to this Pinterest board. The<\/span><a href=\"https:\/\/bufferapp.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Buffer App<\/span><\/a><span style=\"font-weight: 400;\"> is a great social media tool that lets you schedule your posts for all of your social media accounts, including Pinterest. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20887\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/schedule-pinterest-post.png\" alt=\"schedule pinterest post\" width=\"535\" height=\"346\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/schedule-pinterest-post.png 535w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/schedule-pinterest-post-300x194.png 300w\" sizes=\"auto, (max-width: 535px) 100vw, 535px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s possible to set up a schedule with Buffer that posts your images on Pinterest every day, week, or even month. The key to bringing people back to your website is including the link to your articles in every image you share on Pinterest.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">3. Allow Your Audience to Pin from Your Blog<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s no doubt that everyone loves engagement. If people see something they like, they want to share it with all their friends. You can use this passion for sharing to bring more traffic to your blog. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re developing your website, make sure that you include a <\/span><a href=\"https:\/\/wordpress.org\/plugins\/ultimate-social-media-icons\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media share plugin<\/span><\/a><span style=\"font-weight: 400;\"> that will allow you to put a Pinterest button on all of your images. You want people to see your images, get intrigued, and share what you\u2019ve posted with their friends. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20885\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/pinterest-chrome-extension.png\" alt=\"pinterest chrome extension\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/pinterest-chrome-extension.png 800w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/pinterest-chrome-extension-300x200.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/pinterest-chrome-extension-768x512.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can also <\/span><a href=\"https:\/\/optinmonster.com\/how-to-add-a-pinterest-follow-button-popup-to-your-wordpress-site\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">add a Pinterest follow button popup<\/span><\/a><span style=\"font-weight: 400;\"> to your site and generate more followers to your boards. All it takes is someone with tens of thousands of followers to share your picture and link to set off a chain reaction that brings thousands of people to your blog.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">4. Use Pinterest Analytics <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">People who have business Pinterest accounts can take advantage of <\/span><a href=\"https:\/\/business.pinterest.com\/en\/pinterest-analytics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pinterest Analytics<\/span><\/a><span style=\"font-weight: 400;\">. This system allows users to <\/span><a href=\"https:\/\/optinmonster.com\/how-to-add-a-pinterest-follow-button-popup-to-your-wordpress-site\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">analyze their pins in real time<\/span><\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20886\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/pinterest-stats.png\" alt=\"pinterest stats\" width=\"620\" height=\"470\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/pinterest-stats.png 620w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/pinterest-stats-300x227.png 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Those who use Pinterest Analytics, <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/use-your-website-analytics-to-prepare-for-holiday-traffic\/\"><span style=\"font-weight: 400;\">especially around the holiday season<\/span><\/a><span style=\"font-weight: 400;\">, are able to gain additional insight about their followers. You can follow the performance of each individual pin. Once you dig deeper into the information you\u2019ll be able to see what your customers like, learn about demographics, and see how many people are going to your website via your Pinterest account. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s possible to pick through this data and discover what works and use it to your advantage. After you have an understanding of what your followers are looking for, you can post similar content so they keep coming back for more. The more people who like your content, the more traffic you\u2019ll see coming to your website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">5. Use Pinterest Ads<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Much like Facebook and Twitter, Pinterest has a <a href=\"https:\/\/www.hostgator.com\/blog\/best-social-ppc-platforms-for-your-business\/\">social advertising<\/a> program that users can take advantage of in order to get more people viewing their pins, which drives blog traffic. The only stipulation is that you must have a Pinterest Business account<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are plenty of reasons you should consider this route if you want to get more eyes on your website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">First,<\/span><a href=\"http:\/\/www.pewinternet.org\/fact-sheet\/social-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> 29% of adults<\/span><\/a><span style=\"font-weight: 400;\"> in the United States use Pinterest regularly. Considering the population is about 325 million people, that\u2019s nothing to shake a stick at. There are even more international users, opening the door for millions of people to land on your page. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, consider that<\/span><a href=\"https:\/\/business.pinterest.com\/en\/why-advertise-on-pinterest\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> 93% of people<\/span><\/a><span style=\"font-weight: 400;\"> on Pinterest go there when they plan on making a purchase. If you have information relative to your product on your blog, there\u2019s a good chance that if someone sees your page, they are on the hunt and looking to buy something. Use this to your advantage when you\u2019re writing your content! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most important stat you should take away from this is that <\/span><a href=\"https:\/\/business.pinterest.com\/en\/audience-demographics-user-stats\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">50% of people<\/span><\/a><span style=\"font-weight: 400;\"> who were targeted by a Pinterest ad, made a purchase. That\u2019s big news and proof that building a business ad campaign through Pinterest works. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll get plenty of flexibility when you develop your ads. It\u2019s possible to start multiple campaigns with specific pins. While the campaign is running, you can view the statistics and make adjustments throughout the process. As you learn what your followers on Pinterest like, you\u2019ll be able to bring in large amounts of traffic from this one source.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s no doubt that Pinterest is one of the best ways to <a href=\"https:\/\/www.hostgator.com\/blog\/promote-blog-on-pinterest\/\">promote your blog<\/a>. Similar to other social media outlets, you\u2019re not going to see a huge boost overnight. It\u2019s going to take time and effort to gain a following. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you follow these simple tips you will notice a nice increase in your traffic over time. If you want the best results, combine your Pinterest marketing with Facebook, Twitter, and a <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/google-ads-small-business-website\/\"><span style=\"font-weight: 400;\">Google Ads campaign<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you know it, you\u2019ll have more Pinterest followers than you ever imagined! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite Twitter and Facebook being the most popular social media platforms available, Pinterest is still an excellent way to drive traffic to your blog. Consider that Pinterest recently reported that they are getting 250 million unique users a month. You can bring some of those people to your website if you use some smart social [&hellip;]<\/p>\n","protected":false},"author":158,"featured_media":21056,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-20883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Pinterest to Drive Traffic to Your Blog - HostGator<\/title>\n<meta name=\"description\" content=\"Pinterest boasts over 250 million monthly visitors. Here are 5 proven ways that you can use Pinterest to start driving more traffic to your blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/use-pinterest-drive-blog-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Pinterest to Drive Traffic to Your Blog - HostGator\" \/>\n<meta property=\"og:description\" content=\"Pinterest boasts over 250 million monthly visitors. Here are 5 proven ways that you can use Pinterest to start driving more traffic to your blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/use-pinterest-drive-blog-traffic\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/syedbalkhi\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-27T18:07:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-28T18:12:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2018\/11\/How-to-Use-Pinterest-to-Drive-Traffic-to-Your-Site.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Syed Balkhi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/twitter.com\/syedbalkhi\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Syed Balkhi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/use-pinterest-drive-blog-traffic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/use-pinterest-drive-blog-traffic\\\/\"},\"author\":{\"name\":\"Syed Balkhi\",\"@id\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/#\\\/schema\\\/person\\\/90733d5333884bbec1e0161fa11f853d\"},\"headline\":\"How to Use Pinterest to Drive Traffic to Your Blog\",\"datePublished\":\"2018-11-27T18:07:36+00:00\",\"dateModified\":\"2018-11-28T18:12:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/use-pinterest-drive-blog-traffic\\\/\"},\"wordCount\":1318,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/use-pinterest-drive-blog-traffic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/How-to-Use-Pinterest-to-Drive-Traffic-to-Your-Site.png\",\"articleSection\":[\"Marketing Tips and Tricks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/use-pinterest-drive-blog-traffic\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/use-pinterest-drive-blog-traffic\\\/\",\"url\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/use-pinterest-drive-blog-traffic\\\/\",\"name\":\"How to Use Pinterest to Drive Traffic to Your Blog - HostGator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/use-pinterest-drive-blog-traffic\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/use-pinterest-drive-blog-traffic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/How-to-Use-Pinterest-to-Drive-Traffic-to-Your-Site.png\",\"datePublished\":\"2018-11-27T18:07:36+00:00\",\"dateModified\":\"2018-11-28T18:12:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/#\\\/schema\\\/person\\\/90733d5333884bbec1e0161fa11f853d\"},\"description\":\"Pinterest boasts over 250 million monthly visitors. 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