{"id":20789,"date":"2018-11-26T12:04:30","date_gmt":"2018-11-26T17:04:30","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=20789"},"modified":"2018-11-26T12:04:30","modified_gmt":"2018-11-26T17:04:30","slug":"best-ways-advertise-website-budget","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/best-ways-advertise-website-budget\/","title":{"rendered":"The Best Ways to Advertise Your Website On a Budget"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The list of free ways to promote your website could keep you busy for years, but many small business owners will find it worthwhile to also include some website promotion tactics that require a budget. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paying to promote your website can bring results faster, requires less time, and allows you to be more targeted in who you reach. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a budget to work with, consider adding some of these tactics to your promotion strategy along with the free methods.<\/span><\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/domains\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18322\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Domains.png\" alt=\"register domain name\" width=\"470\" height=\"60\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Domains.png 470w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Domains-300x38.png 300w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">1. Use Paid Search Ads.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO is a slow process that requires you to play the long game. But you can get your website on page one faster, as long as you\u2019re willing to pay for it. <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/what-google-ads-how-work\/\"><span style=\"font-weight: 400;\">Google Ads <\/span><\/a><span style=\"font-weight: 400;\">is relatively affordable. The platform has useful targeting options that allow you to narrow down who sees your ads based on factors like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The keywords they\u2019re searching for<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Demographic details like gender and age<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their geographic area<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And notably, you only get charged when someone clicks on your ad, so you\u2019re paying for actual visitors to your site-not just potential ones. If you have some money to spend and want to reach new visitors sooner rather than later, paid search ads are a useful option.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">2. Use Paid Social Ads.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The social media marketing you do for free has a limited audience. On most sites, the only people who will see and interact with your updates are those who already follow you (and sometimes their followers, if they choose to interact with your posts). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re trying to build a social media following from scratch, getting people to follow you in the first place can feel like an uphill battle. When they can\u2019t see your updates, how will they know to follow you in the first place?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Almost every social media channel offers paid advertising options to help you get your messages in front of a wider audience. As with paid search advertising, <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/best-social-ppc-platforms-for-your-business\/\"><span style=\"font-weight: 400;\">social media advertising<\/span><\/a><span style=\"font-weight: 400;\"> provides extensive targeting options to help you reach the most relevant audience for your website. You can promote your website to more people, and hopefully grow your following on the platform at the same time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">3. Try Native Advertising.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you\u2019re perusing your favorite websites, you may have noticed that their feeds occasionally include content labeled 'Sponsored'\u009d or 'Promoted.'\u009d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is native advertising. It\u2019s when a brand partners with a media property to create content that\u2019s in character for the media site, but promotes the brand-usually in a subtle way. The goal with native advertising is to get attention and entertain, without making a hard sell.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20795\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/sponsored-content-example-1024x894.png\" alt=\"sponsored content example\" width=\"532\" height=\"465\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/sponsored-content-example-1024x894.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/sponsored-content-example-300x262.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/sponsored-content-example-768x670.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/sponsored-content-example.png 1870w\" sizes=\"auto, (max-width: 532px) 100vw, 532px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Native advertising tends to be pretty costly, so if you\u2019re not a business with much of an advertising budget, this one\u2019s probably not for you. But for the right brand, it can be a powerful way to reach a large audience and get more visitors to your website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">4. Use Paid Distribution Platforms.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You probably notice paid ads around the web in your own browsing. When you get to the end of an article and see a few suggested links, those are ads websites pay for by using paid distribution platforms like Outbrain and Taboola. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-20796\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/sponsored-content-gallery-1024x355.png\" alt=\"sponsored content gallery\" width=\"640\" height=\"222\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/sponsored-content-gallery-1024x355.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/sponsored-content-gallery-300x104.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/sponsored-content-gallery-768x266.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/sponsored-content-gallery.png 1842w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Paid distribution platforms partner with popular media websites and blogs to promote their content in an ad-like format. But instead of showing banner ads, which <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/banner-ad-clicks\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">don\u2019t perform well with most audiences<\/span><\/a><span style=\"font-weight: 400;\">, paid distribution channels recommend articles and other types content. You may have seen recommendations for 'you may also like'\u009d at the bottom of an article you\u2019re reading online. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your business does content marketing, paid distribution channels are a good way to get your content in front of new audiences that may care about it. Note that since these platforms <\/span><i><span style=\"font-weight: 400;\">don\u2019t<\/span><\/i><span style=\"font-weight: 400;\"> allow straight advertising-just links to content-they wouldn\u2019t make much sense for any business not committed to creating content as a marketing tactic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outbrain and Taboola are attractive because they give you a cost-effective way to show up on popular sites that normally charge top dollar for ads. You only pay for clicks, as with paid search and social. And if you manage to give your content a solid headline and an eye-catching image, you can drive some new visitors to your website that may just stick around to see what else you have to offer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These platforms allow you some control over the publications you show up on-you can exclude any you find offensive or don\u2019t think are a fit for your target audience. And they allow for geographic and audience targeting as well, so you can better reach the right people. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">5. Sponsor Relevant Events.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Events of all types need sponsors. And you can find events for almost any type of industry or topic area. Sponsorship usually means getting mentions in most of an event\u2019s materials, which can raise the profile of your brand. But more importantly (for our purposes), it also usually means you get a mention of your website on the brand\u2019s site with a link back. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-20794\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/sponsor-events-to-promote-your-brand-1024x556.png\" alt=\"sponsor events to promote your brand\" width=\"640\" height=\"348\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/sponsor-events-to-promote-your-brand-1024x556.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/sponsor-events-to-promote-your-brand-300x163.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/sponsor-events-to-promote-your-brand-768x417.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/sponsor-events-to-promote-your-brand.png 1999w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Small businesses can gain a lot of goodwill in the community and build links and awareness at the same time by finding local events to sponsor. Even small towns often have events and festivals you can get involved with. To find events in your area that you might be able to sponsor, check out websites like <\/span><a href=\"https:\/\/www.eventbrite.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Eventbrite<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"http:\/\/eventful.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Eventful<\/span><\/a><span style=\"font-weight: 400;\">. You can look for events in your area and limit the results by categories like Festivals and Organizations. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-20791\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/find-events-near-you-1024x980.png\" alt=\"find events near you\" width=\"640\" height=\"613\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/find-events-near-you-1024x980.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/find-events-near-you-300x287.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/find-events-near-you-768x735.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/find-events-near-you.png 1358w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For anything that looks like a good fit, check out the website to see if they offer sponsorship opportunities and get in touch with the event planners for details. Be sure to ask outright if the sponsorship will come with a link to your site. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People who participate in the event will be exposed to your business through the sponsorship and may check out your website to learn more. And as an added benefit, you earn some local SEO authority with a new relevant link.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">6. Host Your Own Event. <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Even better than sponsoring an event is hosting your own event. When you put on an event for your audience, you gain a lot of press and attention. You can start to develop a community that will, over time, attract even more members of your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can keep things small, like starting a monthly meetup in your community. Or, if your audience is big enough, you can go big and set up a conference or weekend retreat for your followers. It requires a lot of planning and can potentially get costly (depending on how big it is), but hosting an event is a great way to connect more directly with your audience and drive more attention to your website in the process.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">7. Support Charitable Causes.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">People increasingly care about the brands and websites they follow demonstrating that they stand for something. Showing your support for a charitable cause that matters to you is both a good way to connect with your audience through shared values, and a way to potentially reach new visitors. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many nonprofits will mention you on their website and include a link back to your site if you donate at a certain level. And if you go further than a donation and help put together a fundraising or donation drive, you\u2019re likely to get the attention of media sites that see the event as newsworthy and relevant blogs that see an opportunity to help support something they also care about. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20797\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/support-charities-to-promote-your-business-website-1024x942.png\" alt=\"support charities to promote your business website\" width=\"501\" height=\"461\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/support-charities-to-promote-your-business-website-1024x942.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/support-charities-to-promote-your-business-website-300x276.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/support-charities-to-promote-your-business-website-768x707.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/support-charities-to-promote-your-business-website.png 1976w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And as a more obvious benefit, you get to support something that matters to you. That\u2019s always worth it. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>How Will You Promote Your Website?<\/h2>\n<p><span style=\"font-weight: 400;\">Creating your website isn\u2019t enough. You need to make it easy for people to find. You don\u2019t necessarily need to do everything on this list, but use it as a starting point to figure out the best tactics for you and put together a strategy that will ensure your website reaches more people.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The list of free ways to promote your website could keep you busy for years, but many small business owners will find it worthwhile to also include some website promotion tactics that require a budget. Paying to promote your website can bring results faster, requires less time, and allows you to be more targeted in [&hellip;]<\/p>\n","protected":false},"author":166,"featured_media":20545,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-20789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Best Ways to Advertise Your Website On a Budget - HostGator<\/title>\n<meta name=\"description\" content=\"Creating your website isn\u00e2\u20ac\u2122t enough. You need to make it easy for people to find. Here are the 7 best ways to advertise your website on a budget.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/best-ways-advertise-website-budget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Ways to Advertise Your Website On a Budget - HostGator\" \/>\n<meta property=\"og:description\" content=\"Creating your website isn\u00e2\u20ac\u2122t enough. You need to make it easy for people to find. 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