{"id":20703,"date":"2018-11-12T15:40:12","date_gmt":"2018-11-12T20:40:12","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=20703"},"modified":"2019-07-02T11:23:54","modified_gmt":"2019-07-02T16:23:54","slug":"create-successful-blog-business-plan","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/create-successful-blog-business-plan\/","title":{"rendered":"Create a Successful Blog Business in 2019 in 5 Steps"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With more than a billion active websites and blogs on the internet today, there are more than enough resources and guides on there on how to start a website or blog. The problem with the majority of these, is that they are either outdated, self-fulfilling and just trying to make money off a lead, or they simply don\u2019t provide the value their audience is looking for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today I have a wonderful reference guide for you that is different from the rest. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only is there no fluff, it\u2019s also loaded with great actionable content to help you build a blog, brand, and business for 2019.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I previously wrote a great resource on <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/turn-blog-into-online-brand\/\"><span style=\"font-weight: 400;\">how to turn your blog into a profitable business<\/span><\/a><span style=\"font-weight: 400;\">, but what I didn\u2019t cover in detail was the base structure and foundation for how to get there in the first place. That is what we are going to explore today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started and create something amazing!<\/span><\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18316\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Creating-a-blog.png\" alt=\"Creating a blog\" width=\"470\" height=\"60\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Creating-a-blog.png 470w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Creating-a-blog-300x38.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/a><\/p>\n<h2>1. Analyze Your Potential Niche and All Big Competitors<\/h2>\n<p><span style=\"font-weight: 400;\">First things first: Plan out why you are launching a new website or blog, how it\u2019s going to provide value to your audience, and also how it will make money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are all key metrics that you should know before getting started, as it will make the whole creation and promotion process a lot easier. To accomplish this, you need to analyze the competition and see what\u2019s already working, how you can make it better, and discover who is the right audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get started, ask yourself the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why am I creating a blog in the first place?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How can I serve better value than the competition?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are the best <a href=\"https:\/\/www.hostgator.com\/blog\/understanding-long-tail-keywords\/\">long tail keywords<\/a> to rank for?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is the best way to monetize my content?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you have answers to these questions, you can then start scanning through Google and searching for your competition and seeing what they are doing. You can also use tools like Google Trends, Ahrefs, SEMRush, Ubersuggest and other SEO analysis tools to give you an idea of where your blog and business idea should be headed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>2. Pick a Great Domain Name and Set Up Your Web Hosting<\/h2>\n<p><span style=\"font-weight: 400;\">The domain name for your blog is important. Not just from a branding and SEO aspect, but also because you are going to be stuck with it for the life of your site. With that being said, take the time to research a good domain name and don\u2019t just pick the first one that is available.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get started, <\/span><span style=\"font-weight: 400;\">run a simple domain search<\/span><span style=\"font-weight: 400;\"> and see what\u2019s available. Anything simple and generic is going to be taken, but here are a few tips to help you out along the way.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stick with .com, .net, or .org &#8212; no one likes the other variations.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stay away from numbers and dashes in your domain name.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Register your personal name if it\u2019s available, even if just for future use.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure your domain is easy to spell and remember.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.hostgator.com\/domains\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18322\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Domains.png\" alt=\"register domain name\" width=\"470\" height=\"60\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Domains.png 470w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Domains-300x38.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you keep coming up at a loss for what domain name to register, you can also perform a Google search to look for<a href=\"https:\/\/www.hostgator.com\/blog\/best-domain-name-suggestion-tools\/\"> domain name generators&nbsp;<\/a>and&nbsp;<a href=\"https:\/\/www.hostgator.com\/blog\/utilize-expired-domains\/\">domain expiration services<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may even decide to purchase a <a href=\"https:\/\/www.hostgator.com\/blog\/find-out-who-domain-owner\/\">domain from its current owner<\/a>.&nbsp;<\/span><span style=\"font-weight: 400;\">A decent com\/net\/org domain name could run up to a few hundred or even a few thousand dollars, but if it\u2019s perfect for your business or blog idea, then it might very well be worth the initial investment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to web hosting, don\u2019t spend too long trying to understand how the complex world of web hosting works. Something as simple as a <a href=\"https:\/\/www.hostgator.com\/web-hosting\">shared hosting plan with HostGator<\/a> is more than fine. Should your site grow in size and need more features or server power, you can upgrade to a better plan at anytime.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>3. Go Live with 3 to 7 Initial Articles on Your Site<\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;Content is king,&#8221; or so they say.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you need to remember that there are now <\/span><a href=\"https:\/\/blogging.org\/blog\/how-many-websites-and-blogs-are-on-the-internet\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">more than a billion active websites and blogs<\/span><\/a><span style=\"font-weight: 400;\"> on the internet today &#8212; all of which are creating new content and flooding the search results. This means more competition, and increased time, money and effort spent on ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this in mind, I want you to focus on only creating 3 to 7 different articles for your site when going live. These should be <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-a-pillar-page\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;pillar&#8221; content articles<\/a> that are at least 1,800-2,000 words long and have real value. Also be sure that they are full of nice stats, authority references, data sheets or charts, and anything else you can include to make them look great.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are really willing to put the work in, I would recommend adding a nice video, infographic, or any other custom designs you can add in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, these should be relevant to whatever the purpose of your blog, brand, or business is, so you can reference them as a reliable source time and time again.&nbsp;<\/span><span style=\"font-weight: 400;\">We&#8217;ll get to the importance of all of this in the next section.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>4. Start Promoting Your Content to the Masses<\/h2>\n<p><span style=\"font-weight: 400;\">This is actually going to be the most important part of this whole process-and the potential deciding factor in the eventual success of your blog. Most people think it\u2019s the content <em>creation<\/em> that will make your site, but it\u2019s actually the<em> promotion<\/em>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As I mentioned earlier, it\u2019s best to go live with your site when you have around 3-7 articles live. Just make sure these are really great articles that you can reference to time and time again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, when it comes to the actual promotion of the content on your site, you have a few options. I recommend you take a look at this <\/span><a href=\"https:\/\/www.infographicdesignteam.com\/blog\/50-experts-winning-digital-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">content promotion expert roundup<\/span><\/a><span style=\"font-weight: 400;\">, that\u2019s loaded up with a ton of ideas on how to effectively promote your content, many of which are free!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the most effective methods include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Guest blogging on other relevant websites and blogs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using social profiles and platforms to grow backlinks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.hostgator.com\/blog\/optimize-podcast-more-site-traffic\/\">Starting a podcast<\/a> and interviewing other experts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating custom infographics and submitting to directories<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyzing competitor sites and creating better content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">404 broken link building and outreach to sites<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you can see, each of these methods are very unique, but also free. More than anything else, they will simply take your time and effort.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>5. Further Explore Your Industry and Monetization Options<\/h2>\n<p><span style=\"font-weight: 400;\">Jump forward a few weeks or months, and you should have everything above in place. Your site will likely also have some nice organic and social media traffic flowing to your site. With the focus on promoting just a handful of articles on your site, these should be creeping up in the search results daily as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now it\u2019s time to take a look at everything you have in place, and how to make it even better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond exploring different topics and reference guides you can create for your site, you should also be exploring new media mentions and link building options as well. Here are <\/span><a href=\"https:\/\/zacjohnson.com\/how-to-make-serious-money-online\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">70+ more ideas<\/span><\/a><span style=\"font-weight: 400;\"> to start scaling in different directions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.hostgator.com\/blog\/best-monetization-methods-bloggers\/\">Monetization<\/a> is also a big focus now as well. With traffic flowing through your site, you can start testing different call to actions, affiliate offers, sales copy, and how your audience is reacting to your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To truly master the art of making money online with a website or blog, you need to put in the time to split test and find new improvements and opportunities daily. This is something that will take place during the life of your site.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Ready, Set&#8230; GO!<\/h2>\n<p><span style=\"font-weight: 400;\">Exciting stuff, right? I always love creating new sites and projects, as you never know what they might lead to in the coming months and years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter what your expertise is, how many sites you\u2019ve created, or even if you\u2019re a complete newbie'\u00a6 this is a simple five step formula that results in success time and time again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enough about me and my advice for creating something potentially life-changing and amazing. Now it\u2019s time for YOU to take action, build your blog website, and make things happen! <a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\">Get started with HostGator WordPress hosting.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With more than a billion active websites and blogs on the internet today, there are more than enough resources and&#8230;<\/p>\n","protected":false},"author":148,"featured_media":20937,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[104,120,122,121],"class_list":["post-20703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-small-business","tag-featured","tag-shared-hosting","tag-website-builder","tag-wordpress-hosting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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