{"id":20692,"date":"2018-10-31T08:42:41","date_gmt":"2018-10-31T13:42:41","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=20692"},"modified":"2018-12-03T12:20:55","modified_gmt":"2018-12-03T17:20:55","slug":"create-social-media-holiday-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/create-social-media-holiday-marketing-plan\/","title":{"rendered":"How to Create a Social Media Holiday Marketing Plan"},"content":{"rendered":"

The <\/span>holiday season<\/span><\/a> is fast approaching, it\u2019s time to get ready for shopping, spending time with your family, big meals, and… social media marketing? <\/span><\/p>\n

Yes, this time of year is perfect for developing a top-notch social media marketing plan!<\/span><\/p>\n

Just like starting your own business or building a website<\/a>, modern day marketing doesn\u2019t have to be a challenging task anymore. There are plenty of different ways to reach a wide range of audiences. The most difficult decision you have to make now is deciding which sales methods you\u2019re going to use this year.<\/span><\/p>\n

Fortunately, we’ve made it easy for you. Here are four top ways you can add some seasonal spice to your social media marketing campaign. <\/span><\/p>\n

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1. Link Your Social Media to Your Holiday-Themed Emails<\/span><\/h2>\n

First, spread the cheer through your emails! You can use a tool like <\/span>Constant Contact<\/span><\/a> to build wonderful holiday-themed marketing emails. Make sure you take advantage of all of the holidays, Halloween, Thanksgiving, Christmas, and small, fun, social holidays in between.<\/span><\/p>\n

\"holiday<\/a><\/p>\n

Email marketing<\/span><\/a> is successful because you can reach a large group of people almost instantly. Typically, marketing emails have a <\/span>21.80%<\/span><\/a> read rate and a click through rate of just under 3%. Initially, these numbers may not seem impressive. <\/span><\/p>\n

However, take the time to consider that if you send emails out to 10,000 people, about 280 people are going to click through. Those are now 280 people that are much more likely to purchase a product from you. <\/span><\/p>\n

One great way to boost your click-through rate is to increase your email personalization. You can do this by segmenting email lists based on previous behavior. For example, if someone clicked through on a previous email, send them more of that type of email to incentivize them to make the purchase.<\/span><\/p>\n

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2. Use Festive Hashtags <\/span><\/h2>\n

If you\u2019re looking for a way to boost your marketing reach with Twitter or Instagram, start paying attention to\u00a0<\/span>holiday hashtags<\/a>.<\/p>\n

When people use hashtags, all of the same hashtags can be viewed on one page. For example, if someone uses #EmailMarketing, anyone can click the phrase and see what everyone who used that particular hashtag is talking about. <\/span><\/p>\n

You may be wondering how this fits in with the holidays. <\/span><\/p>\n

It\u2019s simple. If you use hashtags for the holidays such as Christmas, New Years, or Thanksgiving, your posts will appear when someone searches #Christmas or #NewYearsDay. When you use hashtags, you increase your visibility, especially when the topic you choose is being widely discussed, like during holidays.<\/span><\/p>\n

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Don’t stop at just the mainstay holidays. There are plenty of fun 'secondary holidays'\u009d that often start trending, like #NationalCocoaDay. Take advantage of these holidays by checking out an <\/span>event calendar<\/span><\/a> and scheduling your upcoming posts accordingly.<\/span><\/p>\n

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3. Incorporate Buyer Keywords Into Your Content<\/span><\/h2>\n

Did you know that Google\u2019s algorithm prioritizes certain content and businesses during the holiday season? This is because a <\/span>user\u2019s intent<\/span><\/a> usually changes around the holiday season. They are more likely to buy.<\/span><\/p>\n

The first thing you have to do is make a list of keywords you\u2019re going to target throughout your content. <\/span>Google Keyword Planner<\/span><\/a> is an ideal resource for <\/span>looking up keywords<\/span><\/a> and seeing how popular they are. If you are an eCommerce business, this is a great time to focus on creating content with targeted buying keywords. Some example of buying keywords to target this holiday are: <\/span><\/p>\n