{"id":20539,"date":"2018-11-01T08:08:49","date_gmt":"2018-11-01T13:08:49","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=20539"},"modified":"2021-07-28T13:20:26","modified_gmt":"2021-07-28T18:20:26","slug":"best-ways-advertise-website","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/best-ways-advertise-website\/","title":{"rendered":"10 Best Ways To Advertise Your Website Online"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You\u2019ve put a lot of time into creating an awesome website. Now you need people to find it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Frankly, that\u2019s the hard part. The web is huge. With millions of websites on just about every topic you can imagine, you\u2019ve got a lot of competition to capture people\u2019s attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can\u2019t expect to launch your website and wait for your audience to find you. For people to visit your website, you have to work to get it in front of them. Luckily, there are a lot of different tactics you can use to make that happen and some of them are even free!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your website doesn\u2019t have a budget to put toward promotion, you still have some powerful ways to start reaching new website visitors. The catch is that, what you save in money, you should expect to spend in time. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of these tactics will require a significant time commitment (although notably, you can save the time if you have money to spend on hiring a professional to do these for you).<\/span><\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18313\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Wordpress.png\" alt=\"best WordPress hosting\" width=\"470\" height=\"60\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Wordpress.png 470w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Wordpress-300x38.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">1. &nbsp;&nbsp;&nbsp;&nbsp;Prioritize SEO.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google is the main way people find most of the websites they visit. Over <\/span><a href=\"https:\/\/sparktoro.com\/blog\/2018-search-market-share-myths-vs-realities-of-google-bing-amazon-facebook-duckduckgo-more\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">90% of all web searches<\/span><\/a><span style=\"font-weight: 400;\"> start there.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20798\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/top-us-search-engines-1024x775.png\" alt=\"promote website in online communities like quora\" width=\"487\" height=\"368\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/top-us-search-engines-1024x775.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/top-us-search-engines-300x227.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/top-us-search-engines-768x581.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/top-us-search-engines.png 1784w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">One of the best ways to make your website easier for people to find is to get it showing up in the search engines. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be clear, this isn\u2019t easy. <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/seo-for-beginners-ebook\/\"><span style=\"font-weight: 400;\">Search engine optimization<\/span><\/a><span style=\"font-weight: 400;\"> is competitive and requires doing a variety of tasks on an ongoing basis, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Doing audience research to identify the people you most want to reach. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Doing keyword research to learn the terms and topics your audience is interested in.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimizing each page on your site for your target keywords.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating relevant, high-quality content on a regular basis.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promoting your website and content to bring in more visitors and gain the attention of influencers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Performing <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/beginners-guide-to-building-website-backlinks\/\"><span style=\"font-weight: 400;\">link building<\/span><\/a><span style=\"font-weight: 400;\"> campaigns to increase your website\u2019s authority.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It requires creating a strategy and putting in the work, but SEO is one of the most valuable tactics for making your website more discoverable online. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We know that SEO can feel intimidating. <strong>Maybe you know that you need SEO, but don\u2019t know where to start. <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out the <a href=\"https:\/\/www.hostgator.com\/cloud-hosting\">HostGator Business Cloud package<\/a>. It comes with a free SEO tool that will generate a personalized step-by-step SEO plan for your website. The SEO tool will show you how to improve your search ranking, and will send you real-time updates to your website rankings and monitor your competitors\u2019 rankings as well.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">2. Do social media promotion.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Creating accounts on the various social media sites is completely free, as is sharing your content with followers on those sites. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to be on every single social media channel-for most website owners that would be overwhelming. Take some time to research where your audience is most likely to be and how they use the different sites. And consider <a href=\"https:\/\/www.hostgator.com\/blog\/social-media-sites-for-small-business\/\">which social channels are a fit for your website<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your audience generally prefers written content over video, then you may not need to be on YouTube. A photography website should definitely be on Instagram, but one that\u2019s light on images may do better on Facebook and Twitter. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whichever social media channels you decide to go with, there are a few best practices worth keeping in mind:<\/span><\/p>\n<ul>\n<li><b>Tailor your messaging to the channels.<\/b><span style=\"font-weight: 400;\"> If you promote your website on both Instagram and LinkedIn, you\u2019ll need to take different approaches to each.<\/span><\/li>\n<li><b>Promote your content more than the general site. <span style=\"font-weight: 400;\">Including your home page in your social media bio makes perfect sense, but tweeting out a link to just the homepage usually doesn\u2019t. You\u2019ll get more results if you drive people to pages on your website that include helpful content. <\/span><\/b><\/li>\n<li><strong>Do more than just promote your site.<\/strong> <span style=\"font-weight: 400;\">A common mistake people make on social media is to treat it only as a platform for promotion, when it\u2019s supposed to be social-it\u2019s right there in the name. Do drop your website link into your bio and share your awesome content with your followers, but also devote some time to interacting with other people on the site. Share and respond to <\/span><i><span style=\"font-weight: 400;\">their<\/span><\/i><span style=\"font-weight: 400;\"> stuff and look for opportunities to join conversations and communities. <\/span><\/li>\n<li><strong>Think before you share.<\/strong> <span style=\"font-weight: 400;\">Social media faux pas are far too common. Don\u2019t let the fast, transitive nature of social media make you lazy. Proofread your social media posts and make sure everything you share is something you\u2019re willing to stand behind. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Social media is one of the most powerful free tools for promoting your website, but getting something out of it without sinking all your time into it can be a challenge. Be thoughtful and strategic about which sites you use and how you use them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">3. Create high-value content.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Consistently producing great content is useful for both SEO and <a href=\"https:\/\/www.hostgator.com\/blog\/create-social-media-content\/\">social media promotion<\/a>, but it\u2019s also good for drawing new visitors to your site in and of itself. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more content you create that helps people, the more reasons they have to visit your website. Blogging is a great tool for consistently producing fresh content that shows Google your website is current and relevant, while also giving visitors something useful to read and return to. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And you can use especially high-value content like an ebook or course to stand out in the crowded content space, draw in new visitors, and potentially get email addresses for your list.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">4. Start guest blogging.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Creating content on your own site is a smart strategy for giving people more reasons to visit, but usually it works best if you combine it with creating content on other relevant websites that give you the chance to reach a new and bigger audience. Many websites accept guest blogs because it means free content for them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For you, it means an opportunity to build links (good for SEO) and drive new visitors to your website. Be strategic in your <a href=\"https:\/\/www.hostgator.com\/blog\/guest-blogging-best-practices-small-businesses\/\">guest posting<\/a> to make sure you get the most out of it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Look for websites that cover similar or related topics to yours, whose audience will overlap with the one you\u2019re trying to reach.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prioritize pitching websites that have a large or dedicated audience (ideally both).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Take some time to get to know the website before you write a piece for it. You want to be familiar with their audience and the types of posts that generally perform well there. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include relevant links in your guest posts back to your own website, along with the link you include in your bio.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure your guest posts are high quality-you want to make a good impression on the new audience you reach.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Guest posts help you build up the authority of your website and attract new visitors at the same time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">5. Join and participate in online communities.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Online communities are valuable on a number of levels. They give you the chance to connect directly with your target audience. You can learn how they talk and the kinds of questions they regularly ask. You can turn that knowledge into a content strategy that ensures you\u2019re creating content you know your audience needs. And then you can go back and share that content in the communities the next time someone needs it, driving people back to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But as with social media, it pays to spend time participating in the community and becoming a valued member before you start pushing out your stuff. Depending on where your audience hangs out, you could find worthwhile communities to join on Reddit, Quora, LinkedIn, Facebook, or in industry-specific forums.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-20792\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/promote-website-in-online-communities-like-quora-1024x533.png\" alt=\"promote website in online communities like quora\" width=\"640\" height=\"333\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/promote-website-in-online-communities-like-quora-1024x533.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/promote-website-in-online-communities-like-quora-300x156.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/promote-website-in-online-communities-like-quora-768x400.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/promote-website-in-online-communities-like-quora.png 1999w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Decide which ones to join and start spending a little time in them each day or week to learn from your audience and start becoming a part of the community.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">6. &nbsp;&nbsp;&nbsp;&nbsp;Connect with influencers.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A lot of getting your website in front of other people depends on other people wanting to share it. That\u2019s part of what makes successful promotion difficult. You can share content on your own site all day, but people are more likely to care if someone else they follow and trust shares or links to it-giving it their endorsement in internet terms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And people who have a lot of authority or followers online are more likely to share content from people <\/span><i><span style=\"font-weight: 400;\">they<\/span><\/i><span style=\"font-weight: 400;\"> know and trust. You want to be one of those people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can pinpoint some of the influencers in your space by using tools like <\/span><a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Buzzsumo<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/followerwonk.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Followerwonk<\/span><\/a><span style=\"font-weight: 400;\"> to find the people with the most followers in your niche. Follow those influencers and pay attention to the people and websites they share.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-20799\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/use-buzzsumo-to-find-influencers-1024x616.png\" alt=\"use buzzsumo to find influencers\" width=\"640\" height=\"385\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/use-buzzsumo-to-find-influencers-1024x616.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/use-buzzsumo-to-find-influencers-300x181.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/use-buzzsumo-to-find-influencers-768x462.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/use-buzzsumo-to-find-influencers.png 1999w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Over time, you\u2019ll become familiar with the top websites in your topic area and the personalities behind them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look for ways to interact with them. Share their content, respond to their status updates, or leave comments on their blog. If you notice them participating in Twitter chats or social communities, join and participate as well. By interacting with them, you can start to get onto their radar and, ideally, begin to develop a relationship with them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This step takes time, and you need to be careful not to get pushy or ask too much-your interactions need to be genuine. But relationships are a crucial part of promoting your website and content, so this is an important step to incorporate into your strategy. Plus, you may get a few friends out of it!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">7. Become a source.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Journalists and bloggers often look for quotes and anecdotes from sources to add depth to the stories they write. If you can position yourself to be that source, you can gain a link back to your website and some attention from a new audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The easiest way to become a source is to sign up for <\/span><a href=\"https:\/\/www.helpareporter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Help a Reporter Out<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-20793\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/sign-up-for-help-a-reporter-out-1024x406.png\" alt=\"sign up for help a reporter out\" width=\"640\" height=\"254\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/sign-up-for-help-a-reporter-out-1024x406.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/sign-up-for-help-a-reporter-out-300x119.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/sign-up-for-help-a-reporter-out-768x305.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/10\/sign-up-for-help-a-reporter-out.png 1999w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can select the topics relevant to your expertise, and receive emails daily that collect all the requests writers around the web have for sources. When you see one that\u2019s a match for you, follow the instructions and share your knowledge, along with the name of your website and a link. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the writer uses a quote from you, they\u2019ll often (but not always) include a link back to your website in the piece.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">8. Use expert sources.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you quote somebody in the content on your website, they\u2019re more likely to take an interest in what you\u2019ve written. Even better, they\u2019ll often share it with their network of followers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re working on a new piece of content, consider if it could be strengthened by a quote from an expert-bonus points if you can identify an expert on the list of influencers you\u2019ve been working to connect with-and reach out to ask them for their insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try to keep your ask small. Most people that make a good expert source are busy. A quick answer by email or a 15-minute phone interview should do the trick. Work their insights into &nbsp;your piece, and then let them know once it\u2019s published.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">9. Do email marketing.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email marketing isn\u2019t exactly a strategy for finding new customers since it requires someone to have already visited your website and signed up for your email list. Keep in mind that people signed up for your email list because they already liked something on your website or something from your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where email marketing comes in handy &#8211; getting them to come back to your website or business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look for places around your website and in your content to encourage people to sign up for your email list. If you created an especially high-value piece of content like an ebook or course, you can put that behind a form that requires a visitor to provide their email address in order to access it. You can even <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/grow-email-list-social-media\/\"><span style=\"font-weight: 400;\">promote your email list on social media<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once people start to sign up for your list, you can use your emails to drive them back to your website whenever you add new content or, if you have a business website, new deals and products. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you use email marketing, make sure you send emails consistently to keep your website top of mind for your subscribers. Make your emails as valuable and entertaining as possible. And, as with social media, don\u2019t make them all about promoting yourself or your website. Fill your emails with information that will be genuinely valuable to your audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A note on email marketing: <\/span><a href=\"https:\/\/www.constantcontact.com\/?utm_source=HostGator_blog&amp;utm_medium=blog&amp;utm_campaign=HostGator%20blog%20content\"><span style=\"font-weight: 400;\">many email marketing software services have a free version<\/span><\/a><span style=\"font-weight: 400;\">, but as your list grows, you\u2019ll likely need to upgrade to a paid version. This is a tactic that can be free to start, but may require a budget with time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">10. &nbsp;Do link building.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is part of SEO, but also worth mentioning on its own. Link building provides two key benefits:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It makes your website look more authoritative to Google-links are widely considered to be one of the top ranking signals for the search engine.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It drives more traffic to your website from people who follow the links from other sites.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You have to be really careful with link building that you only use legitimate tactics. Links on low-quality sites could hurt rather than help you in the search engine rankings and wouldn\u2019t drive much traffic your way anyways. But including some <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/link-building-local-business-ideas\/\"><span style=\"font-weight: 400;\">smart white-hat link building tactics<\/span><\/a><span style=\"font-weight: 400;\"> in your strategy can help boost your rankings and raise awareness of your site to readers around the web.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">Creating your website isn\u2019t enough. You need to make it easy for people to find. You don\u2019t necessarily need to do everything on this list, but use it as a starting point to figure out the best tactics for you and put together a strategy that will ensure your website reaches more people.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve put a lot of time into creating an awesome website. Now you need people to find it. Frankly, that\u2019s&#8230;<\/p>\n","protected":false},"author":166,"featured_media":20545,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-20539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Ways To Advertise Your Website Online | HostGator<\/title>\n<meta name=\"description\" content=\"You\u00e2\u20ac\u2122ve put a lot of time into creating an awesome website, now you need people to find it. 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