{"id":20469,"date":"2019-03-01T17:55:19","date_gmt":"2019-03-01T22:55:19","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=20469"},"modified":"2019-03-01T17:55:26","modified_gmt":"2019-03-01T22:55:26","slug":"increase-views-ecommerce-product-videos","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/increase-views-ecommerce-product-videos\/","title":{"rendered":"How to Get More Views on Product Videos for Your Online Store"},"content":{"rendered":"

In a chaotic world where everything from technology and fashion to weather patterns seems to be in a constant state of rapid change, one statement will always be true: You need product videos for your online store. <\/span><\/p>\n

Why? Properly tagged and marked up videos can <\/span>improve your site’s SEO<\/span><\/a>, cause shoppers to spend more time on your site, and, yes,<\/span> boost your conversions<\/span><\/a>. <\/span><\/p>\n

Producing videos is easier now than it’s ever been, but production is just one step in the process. If you want more people to watch your videos, share them, and buy what they’re seeing, there are a few more steps you’ll need to take.<\/span><\/p>\n

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Know Your Numbers<\/h2>\n

Start by knowing how many views your product videos get now in a typical day, week, or month. It’s one thing to say you want more views, but your efforts will be more effective if you set a goal based on your current views in a set time period.<\/span><\/p>\n

Also, think about where people are seeing your product videos. If the only place they’re available is on your site, it’s easy to track view counts, but your potential audience is limited. Add your product videos to your social media marketing mix if you haven’t already just make sure you track views on each platform as well as on your site.<\/span><\/p>\n

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Be Your Own Toughest Video Critic<\/h2>\n

Set aside some time to re-watch your product videos and see how they perform on this checklist. <\/span><\/p>\n

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1. First impression<\/h3>\n

Does your adorable video of a puppy playing with your custom chew toys have an adorable thumbnail image, or is it just a blurred frame? <\/span><\/p>\n

Most platforms will automatically pick a thumbnail image for you, but you can usually change it if you need a clearer shot of your product. After you’ve uploaded your video, go into the editing tools for your post and you should find an option to choose a new thumbnail image. People are much more likely to click on a puppy than a blur.<\/span><\/p>\n

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2. Background<\/h3>\n

Is the background for your product videos a neutral color and free of clutter? This can be as simple as a white wall, to keep viewers’ focus on your goods and not the stuff around them, especially if your products are small items or highly detailed. If there are hands in the video modeling jewelry or showing how something works, are they clean and well-manicured? This <\/span>bag demo video shows how to keep the focus on the features<\/span>, without distractions.<\/span><\/p>\n