{"id":20434,"date":"2018-10-17T17:02:16","date_gmt":"2018-10-17T22:02:16","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=20434"},"modified":"2018-11-01T12:01:18","modified_gmt":"2018-11-01T17:01:18","slug":"holiday-sale-launch-checklist-online-stores","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/holiday-sale-launch-checklist-online-stores\/","title":{"rendered":"The 10-Step Holiday Sale Launch Checklist for Online Stores"},"content":{"rendered":"

The holiday season is coming! For eCommerce businesses, it\u2019s not so much the most wonderful time of the year as it is the most important. <\/span><\/p>\n

For the next couple of months, people will be in spending mode as they collect gifts for loved ones and prepare for various holiday celebrations.<\/span><\/p>\n

For retail businesses, <\/span>holiday sales account for 20-30%<\/span><\/a> of all sales for the entire year. A lot of your online store\u2019s success for the year could depend on these next few weeks - you don\u2019t want to do anything wrong.<\/span><\/p>\n

And yet, even<\/span> big sites like Target and Paypal<\/span><\/a> have taken a hit in the past on the biggest shopping days of the year for not being adequately prepared. If your website isn\u2019t doing its job right during the holiday season, you\u2019ll lose sales.<\/span><\/p>\n

\"best<\/a><\/p>\n

Your Holiday Sale Launch Checklist<\/h2>\n

Do everything in your power in the weeks leading up to the holidays to make sure your online store won\u2019t have any issues when it counts most.<\/span><\/p>\n

To make that easier for you, here\u2019s a handy checklist of steps to take.<\/span><\/p>\n

 <\/p>\n

1. Review last year\u2019s analytics so you know what to expect.<\/h3>\n

You can learn a lot about what to expect this year by looking to last year. Pull up your Google Analytics data from last year’s holiday months to see:<\/span><\/p>\n