{"id":20209,"date":"2018-09-19T16:05:04","date_gmt":"2018-09-19T21:05:04","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=20209"},"modified":"2019-04-30T11:04:24","modified_gmt":"2019-04-30T16:04:24","slug":"setup-email-drip-campaign-new-small-business","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/setup-email-drip-campaign-new-small-business\/","title":{"rendered":"How to Set Up an Email Drip Campaign for Your New Small Business"},"content":{"rendered":"

The early days of running a small business are typically the hardest. Getting your name out there so you can start earning your first customers is a big hurdle when starting from scratch. And all the work you do to raise awareness of your business goes to waste if the people who hear about you once promptly forget.<\/span><\/p>\n

One of the most important things you can do for your new business right now is to start building an email list.<\/strong><\/span><\/p>\n

An email list is one of the most powerful marketing tools a small business can have.<\/span> Email marketing<\/span><\/a> is nearly 40 times more effective than social media channels at turning leads into customers and delivers a much higher ROI than many other marketing tactics. <\/span><\/p>\n

Someone that takes the step of subscribing to your email list is showing an active interest in your business - that\u2019s meaningful.<\/span><\/p>\n

But for email marketing to really pay off, once you\u2019ve gotten someone to sign up, you have to work to keep them. Setting up an email drip campaign is a good strategy to do that.<\/span><\/p>\n

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What Is an Email Drip Campaign?<\/h2>\n

An email drip campaign is a series of automated emails<\/a> sent at set intervals after they\u2019re triggered by a specific action. Most frequently, that action is someone signing up for an email list. <\/span><\/p>\n

B<\/span>ut you can also set up drip campaigns triggered by someone downloading a piece of content, signing up for a free trial, or making a purchase - to name a few examples.<\/span><\/p>\n

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Why Your Small Business Should Use Email Drip Campaigns<\/h2>\n

You\u2019re busy running a new small business. To add a new marketing tactic to your to-do list, you need to be sure it\u2019s worth your time. There are three main reasons for a small business to consider using email drip campaigns.  <\/span><\/p>\n

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1. They\u2019re easy.<\/h3>\n

Any good email marketing software makes it easy to set up a drip campaign. Because the emails are automated, once you write and design the emails in your drip campaign once, your software takes care of sending them out to your subscribers at the right time moving forward.  <\/span><\/p>\n

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2. They build a relationship with your customers.<\/h3>\n

When you\u2019re browsing your inbox and trying to decide which emails are worth opening, what\u2019s the main deciding factor? For a lot of people -<\/span> 64%, to be precise<\/span><\/a> - it\u2019s recognizing who the sender is.<\/span><\/p>\n

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For many consumers, all the work marketers put into crafting the perfect email subject line ultimately matters less than whether or not they remember who you are when your email lands in their inbox.<\/span><\/p>\n

Setting up a drip campaign for your new subscribers ensures that they hear from you a number of times within the first few weeks after they sign up.  Instead of being a business whose website they landed on once and then forgot about, you become a business they\u2019ve interacted with enough to now see as familiar. That makes a big difference in how they\u2019ll view all the future emails you send.  <\/span><\/p>\n

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3. They\u2019re effective.<\/h3>\n

Drip campaigns get results.<\/span> Various studies<\/span><\/a> have found that open rates for drip campaigns are 80% higher than single send emails and they generate 50% more sales-ready leads. <\/span><\/p>\n

Drip campaigns nurture your leads. They\u2019re your opportunity take someone from a mild interest in your business to a strong understanding of what you do and why it matters.<\/span><\/p>\n

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How to Create Successful Drip Campaigns<\/h2>\n

Before you start setting up email drip campaigns for your business, take a little time to learn some basic best practices.<\/span><\/p>\n

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1. Clarify your goals.<\/h3>\n

Every email drip campaign should have both an overarching goal, as well as specific goals for every email included. Before you start on your emails, sit down and figure out what you want your drip campaign to achieve. Then figure out what you want each email to achieve on the path to that overall goal.<\/span><\/p>\n

Your overall goal in a drip campaign will often be to get your subscribers to make a purchase, but you don\u2019t want every email to make a hard sell. You wouldn\u2019t want to be friends with someone who asked for a favor every single time you saw them, so don\u2019t be that guy in your  emails.<\/span><\/p>\n

Some good (non-purchase) goals to have for specific emails in your drip campaign include:<\/span><\/p>\n