{"id":20174,"date":"2018-09-12T14:19:33","date_gmt":"2018-09-12T19:19:33","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=20174"},"modified":"2018-10-02T15:25:54","modified_gmt":"2018-10-02T20:25:54","slug":"use-your-website-analytics-to-prepare-for-holiday-traffic","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/use-your-website-analytics-to-prepare-for-holiday-traffic\/","title":{"rendered":"Use Your Website Analytics to Prepare for Holiday Traffic"},"content":{"rendered":"

If you run an eCommerce store, it\u2019s already time to be thinking about the holidays. <\/span><\/p>\n

The holiday season is exciting for online stores because it means an influx of sales. But it\u2019s also stressful, because it\u2019s the most important time of year to be on your A-game so you don\u2019t miss out on the profit opportunities of all that gift giving.<\/span><\/p>\n

For the next couple of months, you want to make your website and holiday marketing strategy do as much for you as absolutely possible. <\/span><\/p>\n

One of the best ways make the right movies to get those holiday dollars is by making your analytics a key part of your planning for the holiday season.<\/span><\/p>\n

\"register<\/a><\/p>\n

8 Ways Website Analytics Can Prepare You for Holiday Shoppers<\/h2>\n

Here are eight ways your analytics can help you craft a more successful holiday marketing campaign this year.<\/span><\/p>\n

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1. Revisit last year\u2019s analytics.<\/h3>\n

Start by looking at the analytics for October through early January of last year. Pull up all the different data sources you have so you can get the big picture of what worked during last year\u2019s holiday season.<\/span><\/p>\n

This likely includes:<\/span><\/p>\n