{"id":20164,"date":"2018-09-26T10:31:07","date_gmt":"2018-09-26T15:31:07","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=20164"},"modified":"2019-07-09T15:45:34","modified_gmt":"2019-07-09T20:45:34","slug":"grow-blog-readership-with-videos","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/grow-blog-readership-with-videos\/","title":{"rendered":"Grow Your Blog Readership With These 5 Videos"},"content":{"rendered":"

To boost your blog readership, the solution isn\u2019t always to create better content. Instead, you may need to diversify the types of content you produce. <\/span><\/p>\n

Video content can attract and retain new visitors to your site. <\/span>Optinmonster<\/span><\/a> reports that 'video marketers achieve a 54% increase in brand awareness.'\u009d <\/span><\/p>\n

Explore your options when creating eye-catching video content. Here are five types of video to help increase your blog traffic. <\/span><\/p>\n

\"create<\/a><\/p>\n

1. Behind the Scenes<\/h3>\n

As the world becomes more connected, it transforms into a tight-knit community. This exclusivity gives rise to closed-door activities and sparks people\u2019s curiosity to see beyond the red velvet rope. <\/span><\/p>\n

With the help of video, your brand can feed into your readers\u2019 cravings with behind-the-scenes footage. It\u2019s a rock-star move to give your audience a backstage pass to how your business operates.<\/span><\/p>\n

But do more than show random clips. It\u2019s important that you tell an interesting story on your blog.<\/span> Ash Read<\/span><\/a>, content crafter at Buffer, explains:<\/span><\/p>\n

'The best video content tells stories that connect with the viewer. The better you tell stories about yourself, the more likely your viewers are going to understand what your company is offering and what it can do for them.'\u009d<\/span><\/em><\/p>\n

You can give your video an edge by using time-lapsing techniques, adding upbeat music in the background, or even performing a voice-over. These strategies will help engage your reader longer. <\/span><\/p>\n

Behind-the-scenes videos invite readers to explore your brand in a unique way. So, make it special for them.<\/span><\/p>\n

 <\/p>\n

2. On-Site Events<\/h2>\n

Events are an effective way to bring your audience together. Whether it\u2019s a live product demo or a charity fundraiser, it\u2019s an opportunity to showcase your brand. <\/span><\/p>\n

However, everyone can\u2019t attend your fun-filled event. By capturing these moments on video, readers don\u2019t miss these remarkable experiences. <\/span><\/p>\n

You\u2019ll want to build a strategy before pressing record. You may stream the live event to get folks\u2019 real-time reactions. Or you can stick to editing the footage later to produce a recap video.<\/span><\/p>\n

Below Toyota spotlights its presentation at th<\/span>e 2017 New York Auto Show. For avid auto enthusiasts, this video brings the experience to people who couldn\u2019t attend the live event.<\/span><\/p>\n