{"id":20162,"date":"2019-07-29T07:10:45","date_gmt":"2019-07-29T12:10:45","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=20162"},"modified":"2019-07-23T14:43:38","modified_gmt":"2019-07-23T19:43:38","slug":"use-facebook-ads-grow-email-list","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/use-facebook-ads-grow-email-list\/","title":{"rendered":"How to Use Facebook Ads to Grow Your Email List in 10 Simple Steps"},"content":{"rendered":"

Email marketing<\/span><\/a> is one of the most effective types of digital marketing. Two-thirds of consumers say they\u2019ve made a purchase because of an email they received, and the average ROI of email marketing is $38 for every $1 spent.<\/span><\/p>\n

But for your business to see results like that, you need an email list. And <\/span>not<\/span><\/i> one you bought. Paying for an email list<\/a> isn\u2019t a good way to reach people who will <\/span>actually<\/span><\/i> care about what you have to say. And according to spam laws, it\u2019s also illegal.<\/span><\/p>\n

What you need is an email list you built - one that\u2019s made up of people who chose to opt in because they care about what you have to say. Email subscribers that chose you are extremely valuable, but hard to find. To build and grow a strong email list, you need a strategy for promoting it.<\/span><\/p>\n

There are a lot of smart techniques you can use to get more email subscribers<\/a>. A good option that many overlook is using Facebook ads.<\/span><\/p>\n

\"create<\/a><\/p>\n

5 Benefits of Using Facebook Ads to Grow Your Email List<\/h2>\n

Obviously Facebook ads have a cost in both time and money, so you want to be confident this is a tactic that makes sense for you. Facebook advertising has some strong benefits to offer.<\/span><\/p>\n

1. It\u2019s where your audience is.<\/h3>\n

'Go where your audience is'\u009d is marketing 101. Today, that means Facebook.<\/span><\/p>\n

Even with recent scandals that put the social media network in the headlines, tons of people use Facebook.  The platform has<\/span> over 2 billion monthly active users<\/span><\/a> and many of those users are on there every day.  In the U.S., the<\/span> average person spends 40 minutes<\/span><\/a> a day on Facebook.<\/span><\/p>\n

Facebook is such a ubiquitous part of our lives at this point that no matter who your target audience is, you can trust that they\u2019re hanging out on Facebook.<\/span><\/p>\n

2. Facebook doesn\u2019t offer much organic reach.<\/h3>\n

Anyone can create a Facebook page for their business for free, so you may figure you should just work on reaching your audience on the platform that way.  But over the last couple of years,<\/span> Facebook has made changes<\/span><\/a> that make it increasingly difficult for business pages to gain followers and for the followers they have to see those updates.<\/span><\/p>\n

That doesn\u2019t mean it\u2019s a waste to create a Facebook page and work on building followers to it, but on its own, that won\u2019t get you very far. To really gain traction on Facebook now, you have to pay for ads.<\/span><\/p>\n

3. You can reach people in your target audience.<\/h3>\n

If that\u2019s the bad news, this is the good news. By paying for Facebook exposure, you tap into the company\u2019s powerful targeting options. Your ad won\u2019t show up indiscriminately for all of Facebook\u2019s billions of users, you can specify who you want to see it based on factors like demographic categories, interests, and behaviors.<\/span><\/p>\n

4. You can reach them at the right moment.<\/h3>\n

The marketing ideal is reaching the right person with the right message at the right moment. Facebook\u2019s targeting options include controlling the timing of when you reach people. If the items you sell would make great gifts, you can target your ads to people with an anniversary coming up. If your business blog provides travel tips, you can target people currently planning a vacation.<\/span><\/p>\n

While the goal of an email list is to build an ongoing relationship with potential customers, you can still increase sign ups by ensuring your promotion shows up right when people will most value what you offer.<\/span><\/p>\n

5. Remarketing converts people who already showed an interest in your brand.<\/h3>\n

A lot of people will interact with your brand multiple times before they make the decision to sign up for your email list. If someone visits your website and never sees mention of you again, they\u2019re likely to forget you completely. <\/span><\/p>\n

But with remarketing, you can serve ads to the people that have already interacted with your brand in some capacity, increasing the chance that they\u2019ll take the step of signing up for your email list before you slip from their memory.<\/span><\/p>\n

How to Use Facebook Ads to Grow Your Email List in 10 Steps<\/h2>\n

Now that you know the why, here are a few tips to help with the how.<\/span><\/p>\n

1. Develop an email marketing plan.<\/h3>\n

Before you get to the point of using Facebook advertising to grow your list, you need to figure out<\/span> what you\u2019re going to do with your email list<\/span><\/a>. There\u2019s no point in working to gain subscribers if you\u2019re not ready to follow that up with work to keep them.<\/span><\/p>\n

Create a plan for the types of emails you\u2019ll send out and the schedule you\u2019ll send them out on. You may want to create an email newsletter that goes out every month, or plan on sending a weekly update that includes links to the new content on your site.<\/span><\/p>\n

You can send out more directly promotional emails as well, but don\u2019t make that all you ever do.  Promotional emails work best if the recipient is already familiar with your brand and has a reason to trust you. Your other emails will help build that trust.<\/span><\/p>\n

2. Select 'Lead Generation'\u009d as your campaign objective.<\/h3>\n

One of the first steps to creating an ad in Facebook is choosing your campaign objective. After you click the Create button<\/a>, you\u2019ll see a few options you can choose from in a dropdown menu. Since your primary goal is building an email list, select 'Lead Generation.'\u009d<\/span><\/p>\n

\"create<\/p>\n

This ensures that the options Facebook provides as you go through the steps of creating your ads will match up with your goal of collecting email addresses from people in your target audience.<\/span><\/p>\n

3. Clarify your target audience.<\/h3>\n

One of the next steps is to set up your audience targeting. Facebook allows advertisers to narrow down who will see your ads based on wide variety of factors, including:<\/span><\/p>\n