{"id":20156,"date":"2020-10-13T07:39:20","date_gmt":"2020-10-13T12:39:20","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=20156"},"modified":"2026-02-20T07:37:09","modified_gmt":"2026-02-20T13:37:09","slug":"online-fraud-prevention-holiday-shopping","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/online-fraud-prevention-holiday-shopping\/","title":{"rendered":"Protect Your Online Store from Fraud During the 2020 Holiday Season"},"content":{"rendered":"\n<p>The holidays are getting close   and we\u2019re close to covering all the stuff you need to know to get your new eCommerce store ready for its first holiday sales season. So far, we\u2019ve focused on fun and important topics like <a href=\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-gift-bundles-planning\/\">holiday deals you can offer<\/a> and <a href=\"https:\/\/www.hostgator.com\/blog\/gift-wrap-packaging-guide-ecommerce\/\">wrapping your holiday orders<\/a> to delight your customers.<\/p>\n\n\n\n<p>Now, we need to discuss an issue that - like Scrooge, the Grinch, or that one uncle who has no filter - can drain the joy from your holiday season: <strong>eCommerce<\/strong> <strong>fraud<\/strong>.&nbsp;<\/p>\n\n\n\n<p>It\u2019s sad but true that among the holiday merrymakers looking for gifts there may be scammers placing orders with other people\u2019s credit cards, and that can siphon away your holiday season profits.<\/p>\n\n\n\n<p>In this post, we\u2019re going to let you know why eCommerce fraud can be a big problem even for small online stores. And we\u2019re going to talk about your options for putting fraud protection in place or beefing up the protection you already have, so you and your customers can enjoy the season.<\/p>\n\n\n<div class=\"hgrp\"><h4>You might like&#8230;<\/h4><ul><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/web-hosting\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"shared_hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/web-hosting\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"shared_hosting\">Shared Hosting<\/a><\/li><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/vps-hosting\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"vps_hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/vps-hosting-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/vps-hosting-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/vps-hosting-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/vps-hosting.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/vps-hosting\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"vps_hosting\">VPS Hosting<\/a><\/li><\/ul><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-fraud-a-problem-for-online-stores\">Why is fraud a problem for online stores?<\/h2>\n\n\n\n<p>There are two things about eCommerce fraud that every new online store owner should know.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Most online fraud isn\u2019t committed by random people placing orders for things they want for themselves.<\/strong> It\u2019s a big, organized criminal enterprise that will wipe out an estimated <a href=\"https:\/\/www.pymnts.com\/news\/retail\/2020\/ecommerce-fraud-costs-prevention\/\" target=\"_blank\" rel=\"noopener noreferrer\">$12 billion in eCommerce revenue<\/a> worldwide this year.<\/li>\n\n\n\n<li><strong>Your website can\u2019t fly under the radar just because it\u2019s new or small<\/strong>. Once it\u2019s on the internet, <a href=\"https:\/\/www.sitelock.com\/blog\/how-hackers-compromise-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">fraudsters using specialized search techniques<\/a> to look for targets can find it, even if they\u2019ve never seen your social ads or blog posts.<\/li>\n<\/ol>\n\n\n\n<p>That means any eCommerce store on the web-especially a small store without the kind of anti-fraud resources- can be a target for fraud. And that can get expensive fast.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s why. When a cardholder discovers that someone made a purchase in your store with their card, they\u2019re going to report it to their card issuer. Then the card issuer is going to charge that purchase back to you. That\u2019s called a chargeback, and it\u2019s a four-letter word in the eCommerce world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-chargebacks-a-the-fraud-related-lump-of-coal-in-your-holiday-season-stocking\">Chargebacks   the fraud-related lump of coal in your holiday season stocking<\/h2>\n\n\n\n<p>When <a href=\"https:\/\/www.hostgator.com\/blog\/what-are-chargebacks\/\">you have a chargeback, that\u2019s not good<\/a>, because you need to:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Dispute the chargeback if you can prove that the customer really did place the order-and do it before the card company\u2019s deadline.<\/li>\n\n\n\n<li>Pay a chargeback fee ($20 to $100 per fraudulent order).<\/li>\n<\/ol>\n\n\n\n<p>So, fraud can make more work for you during your busy season. <strong>And it costs you money<\/strong>   the cost of the stolen order plus the chargeback fee. Even if you dispute the chargeback and win, the chargeback fee isn\u2019t refundable.&nbsp;<\/p>\n\n\n\n<p>Why dispute the chargeback, then? Because if you get too many chargebacks, your payment processor can charge you more to handle your transactions. They can even cancel your account on short notice if your chargeback ratio gets too high too quickly-like if your shop is swarmed by fraud bots. So disputing chargebacks can help you keep your business healthy in the long run.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/y1tRKDJuzRuVu_1Fp271BLD2A6GZziwcfc32qhAqF17WI-dqpVnYNjV_gYt2QK6oECjl0ETOmmodap7ghYYDndCbCdoUf3XyTqO3JCz4kpArwGu-PAfJ9la0SEBK6DPUKjStw7Q\" alt=\"chargeback rate formula for online stores\"\/><figcaption class=\"wp-element-caption\"><em>Source: Chargebacks911.com<\/em><\/figcaption><\/figure>\n\n\n\n<p>How many chargebacks is too many? In general, if the number of chargebacks in one month is more than 1% of your total orders, you\u2019re in the danger zone and need to improve your fraud protection right away. But each card brand has its own way of calculating chargebacks, so make sure you understand <a href=\"https:\/\/chargebacks911.com\/chargeback-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">the rules for each kind of card you accept<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-options-for-fraud-protection-during-the-holidays-and-beyond\">Options for fraud protection during the holidays and beyond<\/h2>\n\n\n\n<p>Screening every order for fraud isn\u2019t something that eCommerce store owners have the time or expertise to do. So how do you keep fraudsters from placing orders on your site?&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-pick-payment-methods-that-include-fraud-screening-nbsp\">1. Pick payment methods that include fraud screening&nbsp;<\/h3>\n\n\n\n<p>Most <a href=\"https:\/\/www.hostgator.com\/blog\/online-payment-methods-ecommerce\/\">online payment options<\/a>, like Square, Stripe, Google Pay and others, screen orders for fraud. The details vary from one service to another, but in general, your payment processors will cancel or refuse to approve orders that they flag as fraud attempts.\u00a0Modern <a href=\"https:\/\/spd.tech\/pos-software-development-services\/\">POS management software<\/a> also requires secure CVV2 validation at checkout to reduce fraud risks and ensure cardholder verification during online and in-store transactions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-consider-adding-third-party-fraud-protection\">2. Consider adding third-party fraud protection<\/h3>\n\n\n\n<p>In addition to the basic fraud screening provided by your payment services, you may want to beef up your security with a fraud prevention service. There are a couple of reasons why paying for extra fraud protection can make sense:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Specialist fraud prevention services keep up with the latest techniques that fraudsters use to rip off stores, like account takeover attacks that impersonate good customers to slip past basic fraud controls.<\/li>\n\n\n\n<li>Some fraud services offer a chargeback guarantee or insurance, so that if fraud gets through, your store isn\u2019t responsible for paying the chargeback fees.<\/li>\n<\/ol>\n\n\n\n<p>You can usually find fraud-control services that partner with your eCommerce platform in their app store. For example, if you&nbsp;<a href=\"https:\/\/woocommerce.com\/search\/?q=Fraud&amp;categories=WooCommerce+Extensions\" target=\"_blank\" rel=\"noreferrer noopener\">search WooCommerce extensions for 'fraud,'\u009d<\/a>&nbsp;you\u2019ll find lots of payment gateways with fraud screenings built in, but you\u2019ll also find add on services like WooCommerce Anti-Fraud.&nbsp;<\/p>\n\n\n\n<p>WooCommerce Anti-Fraud generates a score for each order that shows you how risky it is and why it\u2019s risky.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/4RkExXiSEXaMwVePNzQBn2ZH9IoNz6MXoylCwOlgqTN37I9SMjvrM3RXP_KkcJc-z9XC_TZT_v9HjMomjgAYb7jvnX-y6lu410DLAXkXZbQeJipvVCheJIFsi14WaMs1D8FT-Adu0WRN0iPSXQ\" alt=\"woocommerce antifraud\"\/><\/figure>\n\n\n\n<p>Users can choose to automatically reject orders above a certain risk score or to review them before deciding whether to reject or approve.&nbsp;<\/p>\n\n\n\n<p>The Magento 2 marketplace offers several third-party fraud protection options. Some of these services, like Signifyd and ClearSale, offer subscription plans that cover the cost of any fraud-related chargebacks that slip through their filters. They also offer scores, usually in combination with detailed customer information.&nbsp;<\/p>\n\n\n\n<p>Some fraud protection services allow merchants to store information on good customers, fraudsters and fraud attack methods, like this fraud policies screenshot from Signifyd.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/qE4ln-uPbWb_2v3OIdslr6rGhBDIzaaT3zQmSPEGIpqqWLjlXqmh2ePsvpVbC-H-t_A3UtWr5w8I7p6_ZB4HuSer_zbRuoe0_eVmCESurQMJ-66XVNv4B5GtatdPqm5uJUajtfpXwXdY99EnCg\" alt=\"signifyd fraud policies\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-require-strong-passwords-on-customer-accounts\">3. Require strong passwords on customer accounts<\/h3>\n\n\n\n<p>If your store lets customers create accounts, make sure they have to use a <a href=\"https:\/\/www.hostgator.com\/blog\/setting-secure-password-remember\/\">strong password<\/a>, and encourage them to only use that password for their store account. These practices reduce the risk of fraudsters taking over their account and going shopping with their stored information.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-watch-out-for-shipping-fraud\">4. Watch out for shipping fraud<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-shipping-guide\/\">Shipping fraud happens<\/a> after an order has been approved, and it\u2019s on store owners, their customer service team and their shipping partners to watch for it.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how it works. An order comes in that looks low risk, so it gets approved. Then the customer calls customer service or the shipping carrier and asks for the package to be sent to a different delivery address than the one they used for the order. They may have an excuse like they entered the wrong delivery address out of habit, or they\u2019re moving soon, etc. It could be a legitimate request, but it could also be a fraudster who knew that using the real delivery address would raise fraud flags during the order screening.&nbsp;<\/p>\n\n\n\n<p>Another shipping fraud approach is placing an order and then calling customer service to ask for the package to be sent using the customer\u2019s 'preferred'\u009d shipping carrier. Again, this could be a legitimate request, but it could also be a fraud scheme run by a team that has an 'inside'\u009d person at the preferred carrier.&nbsp;<\/p>\n\n\n\n<p>How can you tell if the request is real or fraud? You can\u2019t. The safest way to handle these requests is to offer the cancel the current order and let them place it again with the correct delivery information. That lets your fraud program re-screen the order, and some fraudsters may not even try. It\u2019s also a good policy to stick with the shipping carriers you select instead of adding others on request-and to ask that your shipping partners contact you if a customer asks them to reroute an order.<\/p>\n\n\n\n<p>OK, that\u2019s enough discussion of the Ghost of Christmas Fraud. Now that you know how to protect your store from scammers this holiday season, it&#8217;s time to think about how you\u2019re going to host a lot holiday shoppers in your store. <\/p>\n\n\n\n<p>Our next post on how to rock your eCommerce store\u2019s first holiday season will show you how to make sure your site is ready to handle spikes in site traffic and keep your customer data secure. Watch for it soon!<\/p>\n\n\n\n<p><em>Protect your eCommerce website from hackers, malware, and more with&nbsp;<a href=\"https:\/\/www.hostgator.com\/sitelock\"><strong>Sitelock<\/strong><\/a>, starting at just $1.99\/month.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The holidays are getting close and we\u2019re close to covering all the stuff you need to know to get your&#8230;<\/p>\n","protected":false},"author":162,"featured_media":26887,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[141,104,120,125,140],"class_list":["post-20156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-small-business","tag-ecommerce","tag-featured","tag-shared-hosting","tag-vps-hosting","tag-website-security"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Protect Your Online Store from Fraud During the 2020 Holiday Season - HostGator<\/title>\n<meta name=\"description\" content=\"Here are the eCommerce fraud schemes to watch out for this 2020 holiday season plus some tips for protecting your online store year-round.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/online-fraud-prevention-holiday-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protect Your Online Store from Fraud During the 2020 Holiday Season\" \/>\n<meta property=\"og:description\" content=\"Here are the eCommerce fraud schemes to watch out for this 2020 holiday season plus some tips for protecting your online store year-round.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/online-fraud-prevention-holiday-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-13T12:39:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-20T13:37:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/09\/Protect-Your-Online-Store-from-Fraud.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casey Kelly-Barton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casey Kelly-Barton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/online-fraud-prevention-holiday-shopping\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/online-fraud-prevention-holiday-shopping\/\"},\"author\":{\"name\":\"Casey Kelly-Barton\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4c68d74801037eb3f313d8a456d6506a\"},\"headline\":\"Protect Your Online Store from Fraud During the 2020 Holiday Season\",\"datePublished\":\"2020-10-13T12:39:20+00:00\",\"dateModified\":\"2026-02-20T13:37:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/online-fraud-prevention-holiday-shopping\/\"},\"wordCount\":1424,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/online-fraud-prevention-holiday-shopping\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/09\/Protect-Your-Online-Store-from-Fraud.jpg\",\"keywords\":[\"eCommerce\",\"featured\",\"Shared Hosting\",\"VPS Hosting\",\"Website Security\"],\"articleSection\":[\"Startup &amp; 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