{"id":20146,"date":"2019-04-08T06:36:37","date_gmt":"2019-04-08T11:36:37","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=20146"},"modified":"2019-05-16T10:54:48","modified_gmt":"2019-05-16T15:54:48","slug":"google-ads-facebook-ads-better-small-business","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/google-ads-facebook-ads-better-small-business\/","title":{"rendered":"Google Ads vs. Facebook Ads: Which Is Better for Your Small Business?"},"content":{"rendered":"

Google Ads vs. Facebook Ads: Which Is Better for Small Business?<\/h2>\n

Small business owners must make the best advertising decision for their bottom line.<\/span><\/p>\n

It\u2019s a daunting task that requires patience and market research. With so many possibilities, you\u2019ll want to consider your business goals and customers. <\/span>YourStory<\/span><\/i> contributor <\/span>Sromona Bhattacharyya<\/span><\/a>, shares her insight:<\/span><\/p>\n

'Selecting the perfect platform for advertisement requires a lot of prior research and efforts… Your customer\u2019s attention is constantly changing from one platform to another… It\u2019s important for any company to decide where their customers pay attention and get back to basics.'\u009d<\/em><\/p>\n

Ready to evaluate your advertising options? Here\u2019s a guide to show you when to use Google Ads<\/a> versus Facebook Ads. <\/span><\/p>\n

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When to Use Google Ads<\/h2>\n

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1. You Want To Reach Local Audiences<\/h3>\n

Most small businesses cater to distinct audiences within their geographical locations. You\u2019re selling winter coats to consumers in Chicago and not folks in Miami. In addition to eCommerce, some businesses have a local storefront. <\/span><\/p>\n

Google Ads<\/a> makes it easy to become a resource for your local consumer base. With local search ads, you can earn more foot traffic and get more phone inquiries from consumers. Plus, you can provide your audience with critical information, like your address and store hours.<\/span><\/p>\n

\"google<\/p>\n

If you own multiple stores in a local area, you\u2019ll want to build unique landing pages<\/a> specific to that area. These pages should highlight the different services and include local testimonials. This strategy ensures site visitors receive information that match their needs. <\/span><\/p>\n

Another idea is to run an ad promotion. Buyers are more likely to visit your store if they know you\u2019re offering a sale. <\/span><\/p>\n

You\u2019ll gain local visibility with Google Ads as part of your plan. More consumers entering into your store means more chances to increase your sales.<\/span><\/p>\n

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2. You Want To Generate Leads<\/h3>\n

Bringing in new customers is key for your small business. But you don\u2019t want every consumer, you need qualified leads that resemble your target audience. <\/span><\/p>\n

Lead generation comes with its own challenges. Acquiring new leads can be expensive. Research shows it costs <\/span>7 times more to get a new customer<\/span><\/a> than to retain an existing one.<\/span><\/p>\n

If you don\u2019t want to spend your entire budget on gaining new leads, then Google Ads may be the right solution for your small business. <\/span>Matt Ackerson<\/span><\/a>, founder of AutoGrow, explains:<\/span><\/p>\n

'If you have a micro budget, you\u2019re going to pinch your pennies. With a Google AdWords account, you can generate more leads without spending a ton of cash. You can then focus your efforts on creating a product or service that will maximize your AdWords ROI.'\u009d<\/span><\/em><\/p>\n

Google Ads allows you to reach customers with highly-targeted keywords. With lead generation, specificity works in your favor. It\u2019s better to connect with an audience that\u2019s searching for 'college basketball shorts,'\u009d rather than just 'basketball.'\u009d<\/span><\/p>\n

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3. You Want a Variety of Ad Types<\/h3>\n

Online shoppers peruse multiple places on the web. You can find them looking for a solution via a search engine or watching endless cat videos on YouTube. It\u2019s important for your advertising to reflect their whereabouts.<\/span><\/p>\n

Google Ads offers your small business various avenues to connect with your audience. Depending on your goals, you want to select a campaign type based on your desired actions from potential customers. <\/span><\/p>\n

For instance, you may develop a Search Network campaign to increase your leads. Then, your team may create a Video campaign to secure sales. Check out the video below to learn which ad campaign type is right for your business.<\/span><\/p>\n