{"id":20145,"date":"2019-03-07T21:00:13","date_gmt":"2019-03-08T02:00:13","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=20145"},"modified":"2019-03-11T18:21:08","modified_gmt":"2019-03-11T23:21:08","slug":"drive-blog-traffic-with-video-ideas","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/drive-blog-traffic-with-video-ideas\/","title":{"rendered":"Brands, Drive More Blog Traffic with These 5 Video Ideas"},"content":{"rendered":"

\"how<\/p>\n

5 Ways Brands Can Drive More Blog Traffic with Video<\/h2>\n

Video content plays an integral role in people\u2019s lives. According to a <\/span>Wyzowl survey<\/span><\/a>, respondents said on a typical day they watch 1.5 hours of video.<\/span><\/p>\n

Take advantage of this trend by adding video content to your blog. Explain how to cook a new recipe or earn their trust with a heartfelt confessional. <\/span><\/p>\n

It\u2019s time to use video content to benefit your corporate blog. Here are five ways to drive more blog traffic.<\/span><\/p>\n

\"Creating<\/a><\/p>\n

1. Grab Attention<\/h2>\n

Between breaking news and cute puppy GIFs, it may seem downright impossible to gain any attention from your audience. Video helps break up the monotony of text and adds a new flare to your blog.<\/span><\/p>\n

Before you spend countless hours shooting a video, it\u2019s vital to understand what actually grabs your visitors\u2019 attention. Do the research to learn what content appeals to them and how you can insert your own brand personality to the mix. <\/span><\/p>\n

Also, think about what emotions you want viewers to feel. <\/span>Kimbe MacMaster<\/span><\/a>, former manager of content marketing at Vidyard, explains:<\/span><\/p>\n

'Video is the most powerful way to evoke emotions online. It\u2019s King because it offers a slew of attributes above and beyond traditional content like tone of voice, face expressions, and music, to name a few.'\u009d<\/span><\/em><\/p>\n

Stay away from superficial tactics to draw people to your video content. (So, no throwing a toilet off a five-story building.) Doing absurd stunts or saying ridiculous phrases will leave your audience confused and possibly upset.<\/span><\/p>\n

Instead, share a unique story about your brand<\/a>, employees, or customers. Grabbing (and maintaining) your visitors\u2019 attention starts with video storytelling.<\/span><\/p>\n

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2. Boost Engagement<\/h2>\n

Enticing people to visit your blog is one hurdle to jump, but keeping visitors engaged requires another level of strategy. To avoid high bounce rates<\/a>, your brand must continually captivate your audience\u2019s time. Video is one solution to grow your engagement. <\/span><\/p>\n

Effective video marketing<\/a> centers around information and entertainment. Today\u2019s consumer enjoys learning something new and having fun in the process. <\/span><\/p>\n

Your short-term goal may involve getting the person to smile or laugh in the first 30 seconds of your video. By doing so, the viewer becomes comfortable and more willing to continue watching.<\/span><\/p>\n

In the video below, content unicorn <\/span>Brittany Berger<\/span> introduces her audience to the idea of repurposing content. The description even includes a link to a free download for viewers to further their engagement with her. <\/span><\/p>\n