{"id":20126,"date":"2019-01-04T08:05:28","date_gmt":"2019-01-04T13:05:28","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=20126"},"modified":"2019-11-25T11:53:48","modified_gmt":"2019-11-25T16:53:48","slug":"diy-website-building-mistakes","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/diy-website-building-mistakes\/","title":{"rendered":"DIY Website Building Mistakes to Avoid"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You need a website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a business (or are thinking of starting one), a website is an absolute necessity for customers to find you and for you to show your legitimacy. <\/span><span style=\"font-weight: 400;\">And if you have art or content you want to share with the world, a website is the easiest path to getting your stuff in front of other people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.hostgator.com\/website-builder\">Building a website<\/a> used to be something that felt out of reach to a lot of people. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learning to code and design a website from scratch is a big job that requires time and skill that most people just don\u2019t have. But even if you can\u2019t afford to hire a web designer or devote time to learning how to code, you can create a website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DIY website building is now accessible to just about anyone   no coding required. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right tools, you can build your own website within hours. But if you\u2019re not careful, you can still fall prey to mistakes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep reading to learn more about how to do DIY website building right, and which DIY website design mistakes to avoid.<\/span><\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/website-builder\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20109\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/create-your-website.png\" alt=\"create your website\" width=\"470\" height=\"60\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/create-your-website.png 470w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/create-your-website-300x38.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/a><\/p>\n<h2>How DIY Website Building Works<\/h2>\n<p><span style=\"font-weight: 400;\">You may be wondering, '<\/span><a href=\"https:\/\/www.hostgator.com\/blog\/what-is-a-website-builder\/\"><span style=\"font-weight: 400;\">What is a website builder<\/span><\/a><span style=\"font-weight: 400;\">?'\u009d and 'How can I use it?'\u009d<\/span><span style=\"font-weight: 400;\"> DIY website building is all about using the right tools. The main thing you need is a good website builder that has features that match your needs and an intuitive editor you can learn to use without much effort.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most website builders come with a number of <a href=\"https:\/\/www.hostgator.com\/blog\/hostgator-website-builder-themes-templates\/\">website builder themes<\/a> that give you a template to start from. Once you select your template, you use the editor to change out all the elements and details you want in order to make the website fully yours. With a good editor, you can easily:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Change the colors of each part of the page<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Sub in new backgrounds<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Upload new images<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Add media like videos or music<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Change out the text for your own<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Add buttons and forms<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Drag and drop different elements of a page to where you want them<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Add a map of your store location<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Add a shopping cart and check-out features for an ecommerce business<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The more you customize the template you start with, the more your website turns into something that\u2019s uniquely yours.<\/span><\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/website-builder\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17356 size-full\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-14-at-11.20.14-AM.png\" alt=\"Website builder templates\" width=\"947\" height=\"553\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-14-at-11.20.14-AM.png 947w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-14-at-11.20.14-AM-300x175.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-14-at-11.20.14-AM-768x448.png 768w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The right website builder makes designing a website for your business or personal project a fast and easy process. You can go from zero to a finished website in a matter of hours.<\/span><\/p>\n<h2>Website Design Mistakes to Avoid<\/h2>\n<p><span style=\"font-weight: 400;\">Website builders make DIY website building possible, but they don\u2019t come with automatic knowledge of web design best practices. If you create your website without doing some basic research, you may find yourself guilty of one of the common website design mistakes to avoid.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you steer clear of that fate, here are a few of the most important website mistakes to watch out for when building your first website.<\/span><\/p>\n<h3>Mistake #1: Building your website without clear goals<\/h3>\n<p><span style=\"font-weight: 400;\">Every website has a purpose. If you\u2019re<\/span><a href=\"https:\/\/www.hostgator.com\/blog\/design-website-small-business\/\"> <span style=\"font-weight: 400;\">designing a small business website<\/span><\/a><span style=\"font-weight: 400;\">, building an eCommerce store, or starting a blog or podcast for fun   there\u2019s a reason (or several) you\u2019re putting time and money into creating something other people will see. Before you really get into building out your site, take time to work out what those reasons are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Write down what goals you want your website to accomplish. Do you want the website to drum up business for your online store? Do you want to build a community of followers who love teapots as much as you? Do you want to gain enough traffic blogging about something you love to start making money from ads or <a href=\"https:\/\/www.hostgator.com\/blog\/signs-affiliate-marketer\/\">affiliate marketing<\/a> links?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to defining the main goal(s) of your website, you\u2019ll also want to clarify the primary goal of each page you add to the website. Most websites shouldn\u2019t have the same goal for every page. For example, an eCommerce business website will have some pages where the main goal is getting customers to make a purchase, but may have others focused on building trust in the brand or getting new email subscribers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having clear goals in mind as you design your website will ensure you build each page to better meet those goals.<\/span><\/p>\n<h3>Mistake #2: Focusing exclusively on the desktop experience<\/h3>\n<p><span style=\"font-weight: 400;\">Users now spend more time browsing the internet on mobile devices than they do on desktop. If you build a website only works well on a desktop, a significant number of your visitors will have a bad experience and leave.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19967\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/mobile-vs-desktop-usage.png\" alt=\"mobile vs desktop usage\" width=\"951\" height=\"547\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/mobile-vs-desktop-usage.png 951w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/mobile-vs-desktop-usage-300x173.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/mobile-vs-desktop-usage-768x442.png 768w\" sizes=\"(max-width: 951px) 100vw, 951px\" \/><\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/blog\/how-make-website-mobile-friendly\/\">Making your website\u00a0<span style=\"font-weight: 400;\">mobile-friendly<\/span><\/a><span style=\"font-weight: 400;\">\u00a0isn\u2019t optional \u00ad  at least not if you want visitors to show up and stick around.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When using a website builder, one of the easiest ways to create a mobile-friendly site is by starting with a responsive template. Responsive websites provide all the same information and visuals on any device you use, but rearrange how it all shows up to ensure the page looks good no matter the size of your screen. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Responsive website templates are already set up to work on any device your visitors come from. All you have to do from there is test out your final design on mobile devices to check that all the changes you made to the template still work well on all device types. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your mobile visitors should have no problem reading the text or clicking on a link. Testing gives you a chance to confirm that all your buttons and text are big enough.<\/span><\/p>\n<h3>Mistake #3: Not making your website your own<\/h3>\n<p><span style=\"font-weight: 400;\">The great thing about starting with a template is that a good amount of the initial work is done for you. The not-so-great thing about it is the possibility that hundreds of other websites out there could be using the same theme you are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that\u2019s only a problem if the end result of your DIY web design (and theirs) still looks a lot like the template you started with. If you take advantage of all the customization options a website builder makes available, you can create a website that&#8217;s truly unique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be willing to switch up colors and move things around. Load original images and media, and fill in all the text with writing that tells visitors who you are and what you do (more on that part later).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you\u2019re starting with someone else\u2019s design, by the time you finish, you want it to be yours.<\/span><\/p>\n<h3>Mistake #4: Designing the website for yourself<\/h3>\n<p><span style=\"font-weight: 400;\">This could be confusing when paired with the last mistake on the list. We just told you to make it your own, but that doesn\u2019t mean to design the website as though you\u2019re the target audience. \u00a0Chances are, you\u2019re not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your goal isn\u2019t to build a website that you think looks nice. You want a website that <\/span><i><span style=\"font-weight: 400;\">your visitors<\/span><\/i><span style=\"font-weight: 400;\"> will like. And more specifically, you need your target audience   the visitors that you most want to find the site and stick around   to like it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you start designing your website, take some time to think about who your ideal visitors are. Do they have some general interests in common? Do they fit into any specific demographic categories? When you can picture who you\u2019re designing your website for, you\u2019ll do a better job creating something that will appeal to them.<\/span><\/p>\n<h3>Mistake #5: Organizing it in a confusing way<\/h3>\n<p><span style=\"font-weight: 400;\">You want every visitor to your website to have an easy time finding whatever they\u2019re looking for.\u00a0<\/span><span style=\"font-weight: 400;\">Consider <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/website-architecture-best-practices-seo\/\"><span style=\"font-weight: 400;\">website organization best practices<\/span><\/a><span style=\"font-weight: 400;\"> that require<\/span><span style=\"font-weight: 400;\">s<\/span><span style=\"font-weight: 400;\"> organizing all your website pages in a clear and intuitive way. If your website will be fairly small and simple (say, 10 pages or less), creating a clear organization for the pages you create may be pretty easy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ll have a larger website with a lot of different pages, then you need to figure out a few top-level categories to sort them into that will be useful for your visitors. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you run a business that sells board games, then your top level categories could be something like genre (Trivia Games, Adventure Games, Horror Games, Fantasy Games, etc.) or something practical like number of players or the age group the games are for. \u00a0These categories would help your visitors jump more quickly to a choice that suits their preferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about what your visitors will be looking for when they come to your site and figure out categories and menu items that help them quickly and easily find it.<\/span><\/p>\n<h3>Mistake #6: Not designing with a visual hierarchy<\/h3>\n<p><span style=\"font-weight: 400;\">Remember the goals you defined for each page of your website? As you design each page, the main thing you want your visitors to do or see should be near the top of the page. The less important information that you still want to include can go further down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason to organize each page with your most important information up top is because some of your visitors won\u2019t bother scrolling down, so you want to capture their attention as quickly as possible. This is even more important for your mobile visitors. They see even less of the page on their devices and have to do more scrolling to get to the information further down on the page.<\/span><\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-20134\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/hostgator-mobile-website-199x300.png\" alt=\"hostgator mobile website\" width=\"199\" height=\"300\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/hostgator-mobile-website-199x300.png 199w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/hostgator-mobile-website-768x1158.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/hostgator-mobile-website-679x1024.png 679w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/hostgator-mobile-website.png 776w\" sizes=\"(max-width: 199px) 100vw, 199px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-20135\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/hostgator-desktop-website-300x161.png\" alt=\"hostgator desktop website\" width=\"300\" height=\"161\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/hostgator-desktop-website-300x161.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/hostgator-desktop-website-768x412.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/hostgator-desktop-website-1024x549.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/center><span style=\"font-weight: 400;\">By creating each page with a visual hierarchy in mind, you increase the chances that your visitors will see your most high-priority information.<\/span><\/p>\n<h3>Mistake #7: Having an inconsistent style<\/h3>\n<p><span style=\"font-weight: 400;\">If you spend some time browsing other websites, you\u2019ll notice that different pages of the same website will be recognizably connected by a visual style. This provides a visual signal to visitors that you\u2019re still in the same place. Even as you jump to a new page, you\u2019re experiencing the same brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you click on a link and find yourself on a page with an entirely different color scheme or menu, then you\u2019ll assume you\u2019ve left the website you\u2019re on, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To keep your website experience consistent and avoid that kind of confusion, make sure that each page you design on your website looks similar to the others. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want a consistent color scheme, a matching menu and footer, similar images or illustrations, and consistent fonts and formatting. If you have a logo, putting it in the top left corner of each page is another good way to ensure your visitors always know where they are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create a basic style guide for yourself before you start and stick with it. In a website builder, if you start working on each page by copying one you\u2019ve already created, keeping the same visual style should be pretty easy to accomplish.<\/span><\/p>\n<h3>Mistake #8: Using stock photography<\/h3>\n<p><span style=\"font-weight: 400;\">You need images for your website and stock photography is the easiest and most affordable option. <\/span><span style=\"font-weight: 400;\">But stock photography has some real downsides. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It looks generic. You could end up using the same photographs your visitors recognize from other sites. And a number of research studies have found that original photography simply gets better results. <\/span><span style=\"font-weight: 400;\">You should consider using <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/need-professional-photos-business-website\/\"><span style=\"font-weight: 400;\">professional photos for your business website<\/span><\/a><span style=\"font-weight: 400;\"> if you want to develop memorable and original website content. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-20113\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/use-social-proof-on-website-example-1024x563.png\" alt=\"use social proof on website example\" width=\"840\" height=\"462\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/use-social-proof-on-website-example-1024x563.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/use-social-proof-on-website-example-300x165.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/use-social-proof-on-website-example-768x423.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/use-social-proof-on-website-example.png 1999w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you need to use some stock photographs to get started in order to get your website out there, that\u2019s better than not having a website at all. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But make a plan to create original photographs or images to replace the stock images when you can. Your website experience will be better for it. <\/span><\/p>\n<h3>Mistake #9: Not<a href=\"https:\/\/www.hostgator.com\/blog\/how-to-optimize-images-for-seo\/\"> optimizing your images<\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Speaking of images, every one you add to your website provides some good SEO opportunities. Take a few seconds each time you add an image to make sure:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0The image is sized well (if it\u2019s too big it could slow down your page loading time, if it\u2019s too small it could look fuzzy and make the page look bad)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Your image filename includes your target keywords<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0You add image alt text that includes your target keywords<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It doesn\u2019t take long, but it <\/span><span style=\"font-weight: 400;\">makes<\/span><span style=\"font-weight: 400;\"> your <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/how-to-optimize-images-for-seo\/\"><span style=\"font-weight: 400;\">images optimized for SEO<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3>Mistake #10: Rushing the copy<\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re in a hurry to get your website out, then you may be tempted to just throw some words together that tell your visitors the basics of what your website is. This is a mistake.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t just need placeholder text that tells visitors the basics of what you do   you need copy that will convince them to care and take action. If you\u2019re creating a business website that will help you make money, hiring someone with expertise in website copywriting is likely well worth the cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If that\u2019s out of your budget or you\u2019re building a website for a personal project where bringing a professional in doesn\u2019t make sense, then do some research into<\/span><a href=\"https:\/\/www.hostgator.com\/blog\/online-copywriting-tips-improve-website\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">copywriting best practices<\/span><\/a><span style=\"font-weight: 400;\">. Some website writing tips to keep in mind:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0<\/span><b>Clarify your unique value proposition. <\/b><span style=\"font-weight: 400;\">The most important thing your copy needs to do is communicate to your visitors what you do and what makes you different from similar websites. This information needs to go high up on your home page and shape the messaging you provide throughout the rest of your website.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0<\/span><b>Focus on benefits you offer the visitor (rather than features). <\/b><span style=\"font-weight: 400;\">When you put a lot of work into developing a product or project, you tend to think of it in terms of what you did. Your copy needs to shift the focus away from what you did and toward what you can do for your visitors. For example, if you sell a reading light, talking about its brightness is a feature. Saying it makes it easier to read in bed without waking up your partner is a benefit because it solves a common problem your target audience has.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0<\/span><b>Keep your language simple and clear. <\/b><span style=\"font-weight: 400;\">If I weren\u2019t taking my own advice here, I could have said 'don\u2019t use multisyllabic flowery language needlessly when there are more conversational words that work.'\u009d Same sentiment, but with more (and longer) words than needed to get the point across. Don\u2019t use more words than you need and try to use language all your visitors will understand.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0<\/span><b>Use CTAs. \u00a0<\/b><span style=\"font-weight: 400;\">You want your visitors to take some kind of action, so tell them to. Calls to action are the phrases you use to get visitors to act, like 'click here'\u009d or 'learn more'\u009d or 'sign up today.'\u009d Make sure that every page on your website explicitly tells your visitors what you want them to do.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0<\/span><b>Proofread<\/b><span style=\"font-weight: 400;\">! Don\u2019t let embarrassing <\/span><span style=\"font-weight: 400;\">types<\/span> <i><span style=\"font-weight: 400;\">typos <\/span><\/i><span style=\"font-weight: 400;\">through. It makes you look sloppy and creates confusion for your visitors. Always read over your copy at least twice before publishing.<\/span><\/li>\n<\/ul>\n<h3>Mistake #11: Improper formatting<\/h3>\n<p><span style=\"font-weight: 400;\">Part of writing well for the web is getting the formatting right. People skim when they read online. Good formatting makes it easy for them to find the information they need as they quickly skim through your pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good formatting for the web includes:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Dividing your writing into sections with clear headings and subheadings<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Using numbered lists and bullets where appropriate (kinda like we\u2019ve done here. Meta, huh?)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Using bolds and italics for emphasis<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This will make your copy easier to read, gives you more opportunities to optimize your pages for SEO, and makes it easy to draw attention to the information you most want your visitors to notice.<\/span><\/p>\n<h3>Mistake #12: Not enough white space<\/h3>\n<p><span style=\"font-weight: 400;\">Nobody online wants to encounter a wall of text   your website isn\u2019t a novel. White space makes your website look cleaner and less cluttered. It gives the words and images more room to breathe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Provide plenty of spacing between paragraphs and sections on your page. Some of the formatting options just shared will help with this, but just following those tips may not be enough. As you\u2019re designing each page and deciding what will go where, make sure you leave space between different elements on the page.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-20116\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/use-rounder-edges-in-web-design-1024x592.png\" alt=\"use rounder edges in web design\" width=\"840\" height=\"486\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/use-rounder-edges-in-web-design-1024x592.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/use-rounder-edges-in-web-design-300x173.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/use-rounder-edges-in-web-design-768x444.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/use-rounder-edges-in-web-design.png 1986w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And 'white space'\u009d doesn\u2019t always literally mean the color white   if you have a green background, leaving space between the text, images, and other elements of the page still counts even if it looks more like 'green space'\u009d to you.<\/span><\/p>\n<h3>Mistake #13: Forgetting on-site optimization<\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019re primarily designing your website for humans (and the humans in your target audience, more specifically). But for those humans to find your website, you need to incorporate design best practices for<\/span><a href=\"https:\/\/www.hostgator.com\/blog\/seo-for-beginners-ebook\/\"> <span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do keyword research to learn the language your target audience is using when they search for what you provide. \u00a0Choose a primary keyword and some secondary keywords for each page, and incorporate them into a few main parts of the page:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0The URL<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0The title tag<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0The headings<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0The image alt text<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0The meta description<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">On-site optimization is just one part of doing SEO, but it\u2019s the main part that\u2019s in your control. It doesn\u2019t take that long to make updates to each page that give it an edge in the search results.<\/span><\/p>\n<h3>Mistake #14: Skipping user testing<\/h3>\n<p><span style=\"font-weight: 400;\">You can try really hard to get inside the head of your target audience and create a website just for them. But you can\u2019t know how they\u2019ll respond to it without putting it to the test. The best way to find out if your website is intuitive and useful is to have some people test it out through <a href=\"https:\/\/www.hostgator.com\/blog\/diy-ux-guide-website-usability-testing\/\">usability testing<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try and find someone in your target audience if possible, whether they\u2019re a current customer or a friend that fits the demographics. Ask them to browse the website for you and try out some of the actions you want visitors to take   filling out a form, making a purchase, looking for a specific page. \u00a0Their experience will show you if there\u2019s anything that isn\u2019t quite working with the way the site looks now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And be sure your user testing includes different devices and browser types. If everything looks great in Chrome, but something doesn\u2019t load right in Firefox, you want to know about it.<\/span><\/p>\n<h3>Mistake #15: Showing no personality<\/h3>\n<p><span style=\"font-weight: 400;\">Your website will be your main face for your online presence. It should represent you. Don\u2019t create something that\u2019s dry and business like. Find ways to let some of your personality shine through on your personal or eCommerce website. It could be in the colors you choose, the media you add, or by including jokes or casual language in your copy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t think that people will only take your website seriously if you make it bland. Being professional and having a unique personality aren\u2019t mutually exclusive. Figure out how to let some of your more fun and human side through.<\/span><\/p>\n<h2>DIY Your Website &#8211; The Right Way<\/h2>\n<p><span style=\"font-weight: 400;\">DIY website building doesn\u2019t have to be a lot of work, but that doesn\u2019t mean you should be lazy about it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <a href=\"https:\/\/www.hostgator.com\/website-builder\">website builder<\/a> makes it easy to look good, but take some time to make sure your website will also work to achieve your goals and resonate with your audience. Doing the work to avoid these web design mistakes is a good start.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You need a website. If you have a business (or are thinking of starting one), a website is an absolute&#8230;<\/p>\n","protected":false},"author":166,"featured_media":20394,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-20126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-and-hosting-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DIY Website Building Mistakes to Avoid - HostGator<\/title>\n<meta name=\"description\" content=\"Don&#039;t make these DIY website building mistakes! Check out our blog post to learn how you can avoid them. 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