{"id":20102,"date":"2018-12-05T08:07:05","date_gmt":"2018-12-05T13:07:05","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=20102"},"modified":"2018-12-13T13:41:45","modified_gmt":"2018-12-13T18:41:45","slug":"benefits-using-website-builder-small-business","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/","title":{"rendered":"12 Benefits of Using a Website Builder for Small Businesses"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The internet is a normal part of daily life and plays a huge role in how people do their shopping. And yet<\/span> <span style=\"font-weight: 400;\">nearly a third of small businesses<\/span> <i><span style=\"font-weight: 400;\">still don\u2019t have a website,\u00a0<\/span><\/i><span style=\"font-weight: 400;\">according to <a href=\"https:\/\/smallbusiness.com\/\">SmallBusiness.com<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At this point, a website isn\u2019t optional. The web is one of the main places people go to learn about new businesses and products. A website shows potential customers that a business is legitimate and established.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter what industry you\u2019re in, a website both helps more customers find you and gives you a chance to earn their trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But we get it. If you\u2019re an entrepreneur with limited time and zero coding skills,<\/span> <span style=\"font-weight: 400;\">designing a website<\/span><span style=\"font-weight: 400;\"> is intimidating. You don\u2019t even know where to start. It\u2019s easier to sit on your hands and keep hoping you can get by without one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can\u2019t. You need a website sooner rather than later, but creating one really isn\u2019t as daunting as it seems. You just need to <a href=\"https:\/\/www.hostgator.com\/website-builder\">find a good small business website builder<\/a>.<\/span><\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/website-builder\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12733\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-Website-Builder.png\" alt=\"HostGator Website Builder\" width=\"600\" height=\"73\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-Website-Builder.png 600w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-Website-Builder-300x37.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2><b>What is a Small Business Website Builder?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You may be wondering, '<\/span><a href=\"https:\/\/www.hostgator.com\/blog\/what-is-a-website-builder\/\"><span style=\"font-weight: 400;\">What is a website builder<\/span><\/a><span style=\"font-weight: 400;\">?'\u009d<\/span><span style=\"font-weight: 400;\"> A website builder is a digital tool that makes it easy for anyone to create a website   even without any knowledge of coding or graphic design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically website builders supply a number of templates or themes you can choose from to have an easy starting point. Then using their intuitive website editor, you can customize the template to make it into a website unique to your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good website editor will make it easy to:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Create new pages<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Determine your website\u2019s organization and menu<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Change the background and colors of the different parts of a page<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Change fonts and text formatting<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Move the elements of the page around (drag-and-drop functionality makes this particularly easy)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Upload and position your own images<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Fill in your own text with personalized content<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Add features important for business such as a map for local businesses or a contact form for service providers<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Add media such as video and music to your website<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Easily add a blog to your site<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you decide you want to sell products directly through your online store, then the best website builder for your small business will also include eCommerce features that allow you to easily add a shopping cart and check out functionality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, what a website builder is for <\/span><i><span style=\"font-weight: 400;\">you<\/span><\/i><span style=\"font-weight: 400;\"> is the path to finally getting a website up for your small business and creating an online presence to attract potential customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Why You Should Use a Website Builder for Small Businesses<\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re still not sure you\u2019re ready to get your website up and running with a good website builder, here are a few of the main benefits of doing so.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>1. You can get a website up faster.<\/h3>\n<p><span style=\"font-weight: 400;\">Every day<\/span>\u00a0<span style=\"font-weight: 400;\">you don\u2019t have an eCommerce platform to improve your online presence<\/span><span style=\"font-weight: 400;\">, you\u2019re losing money and customers. It may not feel that way right now, but that\u2019s only because you can\u2019t track the<\/span><span style=\"font-weight: 400;\">\u00a0users<\/span><span style=\"font-weight: 400;\"> who aren\u2019t finding you now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The fact is, if you don\u2019t have a small business website up already, you\u2019re behind and it\u2019s hurting you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to release a professional, well designed website out into the world sooner rather than later. But with a website builder, this doesn\u2019t have to be a project that eats up your time for weeks or months   you could have your website created and ready to go within <\/span><i><span style=\"font-weight: 400;\">hours<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re busy and any company that provides a website builder for small businesses knows it. That\u2019s why small business website builders are purposely built to make the whole process of creating your website fast and easy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>2. It costs less than a designer.<\/h3>\n<p><span style=\"font-weight: 400;\">If you have the budget and time, there can definitely be benefits to<\/span><span style=\"font-weight: 400;\">hiring a professional <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/website-builder-vs-web-designer\/\"><span style=\"font-weight: 400;\">website designer<\/span><\/a><span style=\"font-weight: 400;\"> to build your website for you. But if you had the budget and time, you would already have a website that did what you needed it to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hiring a professional designer typically costs in the<\/span><a href=\"https:\/\/www.markbrinker.com\/website-cost\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">range of $3,000-$6,000<\/span><\/a><span style=\"font-weight: 400;\">, but could cost less or more depending on your particular needs and who you hire. That\u2019s a pretty big line item to add to your budget for the year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In comparison, some website builders are free, some cost $5-$40 a month, and some come free with other website services you need, such as hosting<\/span><span style=\"font-weight: 400;\">. \u00a0In any case, the cost of a website builder is easier to fit into a tight budget than the cost of bringing on a skilled professional.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>3. You have control over the look and feel.<\/h3>\n<p><span style=\"font-weight: 400;\">When you create a website yourself, you get to choose the overall look and feel. With a designer, you can describe what you have in mind and hope for the best, but at the end of the day you could end up with something that doesn\u2019t really match what you wanted. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A website builder puts the tools to create your website in your own hands so you can choose the layout, colors, and style of the website all yourself.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>4. You don\u2019t have to learn to code.<\/h3>\n<p><span style=\"font-weight: 400;\">This was probably one of the big hurdles that caused you to wait this long to begin with. <a href=\"https:\/\/www.hostgator.com\/blog\/learn-code-places\/\">Learning to code<\/a> takes time that you just don&#8217;t have when you\u2019re out running your business day after day. And if you don\u2019t have the budget to hire someone with the skill, then it\u2019s too easy to procrastinate figuring it out yourself until you realize years have passed and you still don\u2019t have a website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Procrastinating something that you know will eat up hours of your life over several weeks or months is understandable. But once you know you can create a website in a matter of hours over a day or two, getting it onto your to-do list suddenly doesn\u2019t look so hard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stop worrying about finding time for a coding bootcamp and use a tool that cuts coding entirely out of the process.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>5. A website builder is easy for beginners to use.<\/h3>\n<p><span style=\"font-weight: 400;\">Even if you\u2019re basically a luddite and have a hard time figuring out any new tech, a good website builder shouldn\u2019t require much of a learning curve. Website builders are specifically made to be easy to use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the exact layout and features included in a website builder are different for the various options on the market, any website builder made for small businesses should have an intuitive design that you can figure out with a few minutes of playing around in it.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20103\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/design-website-easily-with-hostgator-website-builder-1024x757.png\" alt=\"design website easily with hostgator website builder\" width=\"483\" height=\"357\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/design-website-easily-with-hostgator-website-builder-1024x757.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/design-website-easily-with-hostgator-website-builder-300x222.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/design-website-easily-with-hostgator-website-builder-768x568.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/design-website-easily-with-hostgator-website-builder.png 1999w\" sizes=\"(max-width: 483px) 100vw, 483px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20104\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/enter-text-on-hostgator-website-builder-1024x261.png\" alt=\"enter text on hostgator website builder\" width=\"487\" height=\"124\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/enter-text-on-hostgator-website-builder-1024x261.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/enter-text-on-hostgator-website-builder-300x76.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/enter-text-on-hostgator-website-builder-768x196.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/enter-text-on-hostgator-website-builder.png 1999w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><\/p>\n<h3>6. You still have a lot of flexibility and options.<\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t want your website to look like everybody else\u2019s. Even though you\u2019re working from templates other small businesses have access to, you have lots of options for customizing your website to make it all your own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to choosing from a number of starter templates, you can also decide on:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Color options<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Fonts<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Backgrounds<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0Formatting<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0The placement of different elements the page<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0And what elements to include on each page (images, text, buttons, shapes, forms, maps, mailing list sign ups, videos, social share buttons, etc.)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Even working within a pre-designed template, you can create something wholly unique that represents your brand effectively.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>7. Your employees can make website changes without needing training.<\/h3>\n<p><span style=\"font-weight: 400;\">Your website will need to be updated from time to time, even when it\u2019s just a matter of making small tweaks to make sure the information remains accurate. For a small business owner, it makes your life easier if you don\u2019t have to go in and make those changes yourself every time you want to alert visitors to upcoming holiday hours or a change in offerings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Website builders are easy enough to use that all you have to do is provide your employees with login information and they should be able to make any requested changes for you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it\u2019s easy for anyone in your company to make needed tweaks to the website, doing so becomes much more efficient.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>8. You can make site updates from anywhere.<\/h3>\n<p><span style=\"font-weight: 400;\">Another convenient feature of many small business site builders is that they live online. That means that anytime you have access to internet, a browser, and your login info, you can make updates to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you realize you need to make a change while on vacation, no problem. If you want to ask an employee who works from home to make a change from their device, easy. You don\u2019t have to worry about sharing the right files that live on one main desktop or server. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anytime someone needs to update the website, they only need to know the address of the website builder and how to log in. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>9. Pre-designed templates incorporate business best practices.<\/h3>\n<p><span style=\"font-weight: 400;\">Learning website design isn\u2019t just about learning how to code. Good website designers also spend time studying web design best practices that create a positive user experience and increase the chances of getting visitors to take the actions you want them to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s another part of website design that would require a big time commitment to learn well if you were trying to build a website on your own from scratch, but when you choose the right small business website builder, \u00a0you can trust that the templates they offer have been designed by people who have already done that work. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It doesn\u2019t hurt to still spend a little time learning what design practices work best for <a href=\"https:\/\/www.hostgator.com\/blog\/design-website-small-business\/\">small business websites<\/a>, but you don\u2019t have to go too deep here. The templates provided should help you start from a place of good business web design and build out from there.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>10. Your site will look good on your smartphone.<\/h3>\n<p><span style=\"font-weight: 400;\">For a long time, the most important way for small businesses to stay up-to-date in the tech world was to create a website. Now, it\u2019s just as important to make sure your<\/span><a href=\"https:\/\/www.hostgator.com\/blog\/how-make-website-mobile-friendly\/\"> <span style=\"font-weight: 400;\">website is mobile friendly.<\/span><\/a><span style=\"font-weight: 400;\"> \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within the last couple of years, mobile internet usage has become even more common than desktop. A lot of the users you want visiting your website will be doing their web browsing on mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means you don\u2019t just need a nice looking, professional website   you need one that looks good and works well on mobile devices as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best ways to create a mobile friendly website is to make your website responsive. When hiring a designer, that could mean paying extra. But when working with a website builder software, it\u2019s mostly a matter of making sure you choose a responsive template.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Starting with a responsive template will do most of the work of making your website mobile friendly for you, but go ahead and test out your website on a mobile device before you publish it. You want to make sure all your text and links are easy to use on a small device.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>11. Adding media features is intuitive.<\/h3>\n<p><span style=\"font-weight: 400;\">Creating a blog or adding an embedded map of your store can get complicated if you\u2019re trying to figure out how to do it in a coding language. But a good website builder will make those updates as simple a few clicks of your mouse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can select the type of media (such as your social media or content pages) you want to add, upload it through the editor, and drag and drop it to the spot in the page where you want it. \u00a0As with all the other changes you make to customize your website, including media is fast and easy with a website builder.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>12.<\/strong><strong>\u00a0Including ecommerce elements is simple.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If your website will just exist to send people to your storefront, then you don\u2019t need to worry about this benefit. But if you want to increase your profits by selling items directly through your website and adding eCommerce functionalities, then this will make a big difference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selling products with your website requires having a shopping cart functionality on the website and a secure way for customers to provide their payment info. A good small business website builder will make adding that functionality simple and intuitive. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can quickly and easily get set up to allow purchases on your website and be confident that you\u2019re providing enough security to keep your customers safe.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>It&#8217;s Time to Build Your Small Business Website<\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ve waited long enough to get a small business website up and running. Chances are, any excuse you have for not getting it done can be addressed with the right website builder software. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">No more excuses, it\u2019s time to make your small business more accessible and successful with a good website. <a href=\"https:\/\/www.hostgator.com\/website-builder\"><strong>Start building with HostGator today!<\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The internet is a normal part of daily life and plays a huge role in how people do their shopping&#8230;.<\/p>\n","protected":false},"author":166,"featured_media":20393,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-20102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-and-hosting-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 Benefits of Using a Website Builder for Small Businesses - HostGator<\/title>\n<meta name=\"description\" content=\"Start utilizing the benefits of using a website builder for small businesses today by checking out our latest blog post. Read now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Benefits of Using a Website Builder for Small Businesses\" \/>\n<meta property=\"og:description\" content=\"Start utilizing the benefits of using a website builder for small businesses today by checking out our latest blog post. Read now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-05T13:07:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-13T18:41:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2018\/09\/benefits-of-using-a-website-builder-for-small-business.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kristen Hicks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atxcopywriter\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristen Hicks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/\"},\"author\":{\"name\":\"Kristen Hicks\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/9ab81f8120a12dcfbd7d2ab946dab0a5\"},\"headline\":\"12 Benefits of Using a Website Builder for Small Businesses\",\"datePublished\":\"2018-12-05T13:07:05+00:00\",\"dateModified\":\"2018-12-13T18:41:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/\"},\"wordCount\":2168,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/09\/benefits-of-using-a-website-builder-for-small-business.png\",\"articleSection\":[\"Web Hosting Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/\",\"name\":\"12 Benefits of Using a Website Builder for Small Businesses - HostGator\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/09\/benefits-of-using-a-website-builder-for-small-business.png\",\"datePublished\":\"2018-12-05T13:07:05+00:00\",\"dateModified\":\"2018-12-13T18:41:45+00:00\",\"description\":\"Start utilizing the benefits of using a website builder for small businesses today by checking out our latest blog post. Read now!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/#primaryimage\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/09\/benefits-of-using-a-website-builder-for-small-business.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/09\/benefits-of-using-a-website-builder-for-small-business.png\",\"width\":1200,\"height\":629,\"caption\":\"benefits of using a website builder for small business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hostgator.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"12 Benefits of Using a Website Builder for Small Businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"name\":\"HostGtaor\",\"description\":\"Web Hosting and Marketing Tips for Entrepreneurs\",\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\",\"name\":\"HostGtaor\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"width\":1092,\"height\":215,\"caption\":\"HostGtaor\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HostGator\",\"https:\/\/x.com\/HostGator\",\"https:\/\/www.instagram.com\/hostgator\",\"https:\/\/www.linkedin.com\/company\/hostgator-com\",\"https:\/\/www.pinterest.com\/hostgator\/\",\"https:\/\/www.youtube.com\/user\/hostgator\"],\"email\":\"support@gator.com\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/9ab81f8120a12dcfbd7d2ab946dab0a5\",\"name\":\"Kristen Hicks\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/457ef8a7379a7f4f39d7810b58ef0a0f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/457ef8a7379a7f4f39d7810b58ef0a0f?s=96&d=mm&r=g\",\"caption\":\"Kristen Hicks\"},\"description\":\"Kristen Hicks is an Austin-based freelance content writer and lifelong learner with an ongoing curiosity to learn new things. She uses that curiosity, combined with her experience as a freelance business owner, to write about subjects valuable to small business owners on the HostGator blog. You can find her on Twitter at @atxcopywriter.\",\"sameAs\":[\"http:\/\/austin-copywriter.com\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/atxcopywriter\"],\"url\":\"https:\/\/www.hostgator.com\/blog\/author\/khicks\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"12 Benefits of Using a Website Builder for Small Businesses - HostGator","description":"Start utilizing the benefits of using a website builder for small businesses today by checking out our latest blog post. Read now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/","og_locale":"en_US","og_type":"article","og_title":"12 Benefits of Using a Website Builder for Small Businesses","og_description":"Start utilizing the benefits of using a website builder for small businesses today by checking out our latest blog post. Read now!","og_url":"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/","og_site_name":"HostGator","article_publisher":"https:\/\/www.facebook.com\/HostGator","article_published_time":"2018-12-05T13:07:05+00:00","article_modified_time":"2018-12-13T18:41:45+00:00","og_image":[{"width":1200,"height":629,"url":"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2018\/09\/benefits-of-using-a-website-builder-for-small-business.png","type":"image\/png"}],"author":"Kristen Hicks","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/atxcopywriter","twitter_site":"@HostGator","twitter_misc":{"Written by":"Kristen Hicks","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/#article","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/"},"author":{"name":"Kristen Hicks","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/9ab81f8120a12dcfbd7d2ab946dab0a5"},"headline":"12 Benefits of Using a Website Builder for Small Businesses","datePublished":"2018-12-05T13:07:05+00:00","dateModified":"2018-12-13T18:41:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/"},"wordCount":2168,"commentCount":0,"publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/09\/benefits-of-using-a-website-builder-for-small-business.png","articleSection":["Web Hosting Tips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/","url":"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/","name":"12 Benefits of Using a Website Builder for Small Businesses - HostGator","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/#primaryimage"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/09\/benefits-of-using-a-website-builder-for-small-business.png","datePublished":"2018-12-05T13:07:05+00:00","dateModified":"2018-12-13T18:41:45+00:00","description":"Start utilizing the benefits of using a website builder for small businesses today by checking out our latest blog post. Read now!","breadcrumb":{"@id":"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/#primaryimage","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/09\/benefits-of-using-a-website-builder-for-small-business.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/09\/benefits-of-using-a-website-builder-for-small-business.png","width":1200,"height":629,"caption":"benefits of using a website builder for small business"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hostgator.com\/blog\/benefits-using-website-builder-small-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hostgator.com\/blog\/"},{"@type":"ListItem","position":2,"name":"12 Benefits of Using a Website Builder for Small Businesses"}]},{"@type":"WebSite","@id":"https:\/\/www.hostgator.com\/blog\/#website","url":"https:\/\/www.hostgator.com\/blog\/","name":"HostGtaor","description":"Web Hosting and Marketing Tips for Entrepreneurs","publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hostgator.com\/blog\/#organization","name":"HostGtaor","url":"https:\/\/www.hostgator.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","width":1092,"height":215,"caption":"HostGtaor"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HostGator","https:\/\/x.com\/HostGator","https:\/\/www.instagram.com\/hostgator","https:\/\/www.linkedin.com\/company\/hostgator-com","https:\/\/www.pinterest.com\/hostgator\/","https:\/\/www.youtube.com\/user\/hostgator"],"email":"support@gator.com"},{"@type":"Person","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/9ab81f8120a12dcfbd7d2ab946dab0a5","name":"Kristen Hicks","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/457ef8a7379a7f4f39d7810b58ef0a0f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/457ef8a7379a7f4f39d7810b58ef0a0f?s=96&d=mm&r=g","caption":"Kristen Hicks"},"description":"Kristen Hicks is an Austin-based freelance content writer and lifelong learner with an ongoing curiosity to learn new things. She uses that curiosity, combined with her experience as a freelance business owner, to write about subjects valuable to small business owners on the HostGator blog. You can find her on Twitter at @atxcopywriter.","sameAs":["http:\/\/austin-copywriter.com\/","https:\/\/x.com\/https:\/\/twitter.com\/atxcopywriter"],"url":"https:\/\/www.hostgator.com\/blog\/author\/khicks\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/20102"}],"collection":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/comments?post=20102"}],"version-history":[{"count":5,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/20102\/revisions"}],"predecessor-version":[{"id":21200,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/20102\/revisions\/21200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media\/20393"}],"wp:attachment":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media?parent=20102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/categories?post=20102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/tags?post=20102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}