{"id":20057,"date":"2018-09-12T13:35:32","date_gmt":"2018-09-12T18:35:32","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=20057"},"modified":"2018-09-12T13:35:32","modified_gmt":"2018-09-12T18:35:32","slug":"top-web-design-trends-2018","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/top-web-design-trends-2018\/","title":{"rendered":"Top 15 Web Design Trends 2018"},"content":{"rendered":"

Your average internet user may not notice it day by day, but web design trends are always changing. <\/span><\/p>\n

We can all agree that what looked good to visitors in the 90\u2019s certainly wouldn\u2019t play well today, but noticing the more subtle changes in design that happen each year is harder.<\/span><\/p>\n

The shifts in web design norms are slow, but they\u2019re worth paying attention to. Even if you\u2019re not a great web designer and your skills begin and end with what you can do in a<\/span> website builder<\/span><\/a>, you can avoid waking up one day to realize your website is hopelessly outdated by reading up on the web design trends of 2018.<\/span><\/p>\n

1. Responsive Design<\/h2>\n

Responsive websites are not a new web design trend in 2018, but they\u2019re an important enough one to still include here. As mobile usage only seems to keep going up it first<\/span>surpassed desktop<\/span><\/a> a couple of years ago<\/span> making sure your website works at least as well on mobile devices as it does on bigger screens is crucial.<\/span><\/p>\n

\"responsive<\/p>\n

Visitors quite simply won’t stick around if your website provides a disappointing mobile experience, and it\u2019s bad for SEO on top of everything else.<\/span><\/p>\n

While you could create a separate version of your website that works well on mobile devices from the one people see on desktop, for most businesses the better option is to make one website that\u2019s responsive. <\/span><\/p>\n

On a responsive website, each page has all the same copy, images, and elements no matter what device you view it on, but they\u2019re arranged differently based on the size of the screen. An image that shows up next to the text on your desktop may show up below it on a smaller screen, for instance.<\/span><\/p>\n

Making your website responsive ensures that your mobile users get all the same information and value from your website, while still having a user friendly experience.<\/span><\/p>\n

As an added tip, if creating a responsive website sounds intimidating, consider a<\/span> website builder<\/span><\/a> that offers responsive templates. Most of the work will already be done for you.<\/span><\/p>\n

\"create<\/a><\/p>\n

2. Chatbots<\/h2>\n

You\u2019ve probably noticed in your own internet surfing that a lot of business websites now have a little window pop up at the bottom right side of the screen when you land on the website, giving you the chance to chat with a representative.<\/span><\/p>\n

Adding a chat window like this to your website means any visitor with a question can have it answered immediately. But for many websites, having someone available to answer those questions in real time is too much of a challenge.<\/span><\/p>\n

One possible solution:<\/span>\u00a0utilizing a\u00a0chatbot<\/span><\/a>. You can program a chatbot to answer the most common questions your customers have so that most visitors still get their answer right away. For questions the chatbot doesn\u2019t know, you can at least program it to provide details on how best to get in touch with a live representative so your visitor still knows what to do next.<\/span><\/p>\n

\"chatbots<\/p>\n

Chatbots don\u2019t make sense for every<\/span> type of website<\/span><\/a>, but if you have a business website and you frequently hear a few main questions from your visitors, they can save your staff time while still providing your visitors with a good experience.<\/span><\/p>\n

 <\/p>\n

3. Animation<\/h2>\n

Autoplay videos are very much out, but that doesn\u2019t mean your website has to be completely static. You can add some movement to your web design with some simple animations.<\/span><\/p>\n

A growing number of websites are working animations into the background or images of web pages. A good animation will draw the eye and capture a visitor\u2019s interest, without distracting from the main information you want them to see on the page. It\u2019s a web design trend that makes your website a little more engaging and adds some personality.<\/span><\/p>\n

\"example \"example<\/center><\/p>\n

4. Microinteractions<\/h2>\n

Microinteractions take animation one step further in terms of user engagement. These are animations that respond to what the user does on the page. If you notice a website changing when you mouse over a particular spot, or an animation that\u2019s triggered by scrolling down those are microinteractions.<\/span><\/p>\n

These create a positive user experience because they hand visitors power over what they see as they interact with the site. Knowing your actions shape the design in front of you is a good feeling, even if it\u2019s only in minor ways.<\/span><\/p>\n

Microinteractions are becoming more common around the web, making them a good web design trend to have on your radar in 2018.<\/span><\/p>\n

 <\/p>\n

5. Original Illustrations<\/h2>\n

Stock photography\u2019s easy, but it doesn\u2019t add any personality to your website. That\u2019s why many website owners are now turning to original illustrations for the images on their pages.<\/span><\/p>\n

Custom illustrations do come at a cost artists must be paid but they can transform the style of your website and create an entirely unique experience. Custom illustrations often feel playful, while still doing the work of communicating something about your brand.<\/span><\/p>\n

\"original<\/p>\n

You get to choose the colors you want to include and can craft imagery that might be hard to stage in a photo. If you can find a good artist for your website, they\u2019re a good way to inject some extra personality into the website experience.<\/span><\/p>\n

 <\/p>\n

6. Including Social Proof<\/h2>\n

So far, most of these website design trends come with a fairly hefty price tag that may be out of reach for small businesses or websites devoted to passions rather than profit. This one is much more affordable.<\/span><\/p>\n

Social proof<\/span><\/a> is a way to convince new visitors that you\u2019re awesome by showing evidence of your success with other visitors. For a business, it could be logos of companies you work with or testimonials from other customers. For a blog, it could be publishing the number of email subscribers you have.<\/span><\/p>\n

You can (and should) tell other people how awesome your website is in your copy, but your words aren\u2019t going to mean as much to visitors as proof that other people like them think you\u2019re awesome. Find a way to work social proof into the design of your website to better highlight your value to new visitors.<\/span><\/p>\n

\"use<\/p>\n

7. Hamburger Menus<\/h2>\n

This is a<\/span> controversial web design trend<\/span><\/a> that\u2019s commonly used on apps and mobile websites because it\u2019s an easy way to provide a menu that takes up very little space. The hamburger icon itself is very small, and it opens up your main menu when you click on it. \u00a0As it\u2019s become more familiar to internet users with the growth of mobile, its use has started to spill over into the design of desktop websites as well.<\/span><\/p>\n

\"hamburger<\/p>\n

A hamburger menu removes the list of pages in your main menu from all the pages of your website and puts them behind the hamburger icon. If you want a website that has a very clean design, it allows you to include fewer elements on each page while still providing the navigation items your visitors need.<\/span><\/p>\n

As mentioned though, it is a controversial web design trend. It may not be right for your audience. This is a trend you should be very intentional about considering only use it if you have a good reason.<\/span><\/p>\n

 <\/p>\n

8. Rounder Edges<\/h2>\n

For a while buttons, windows, and containers on websites tended to have sharp corners. Recently more web designers are starting to shift their website designs toward softer, rounder edges.<\/span><\/p>\n

This is a web design trend you can see in buttons and chat windows around the web.<\/span><\/p>\n

\"use<\/p>\n

Plenty of websites still maintain their sharp edges, and some use a mix of both. This isn\u2019t a trend that\u2019s outright replaced the former way of doing things. But if you want to keep the shapes on your website a little softer, you\u2019ll be in line with one of the web design trends of 2018.<\/span><\/p>\n

 <\/p>\n

9. Tactile Design<\/h2>\n

Another common trend of the past was keeping web design flat. Many websites are now starting to buck the old trend by adding more shadowing and depth to the images on their pages.<\/span><\/p>\n

\"tactile<\/p>\n

Tactile design can bring the images on your website more to life for your visitors. In addition, it provides a way to add emphasis to your images. The difference is often subtle, but it changes the user experience of your website and adds a little more realism.<\/span><\/p>\n

 <\/p>\n

10. Unique Fonts<\/h2>\n

Choosing a unique font is an easy way to add some personality to your website and make it stand out a bit more. Fonts are part of a website that many visitors don\u2019t really notice, but you can use your font choice to add some additional style to your website and draw more attention to important words.<\/span><\/p>\n

\"unique<\/p>\n

Make sure that any font you choose is easy for your visitors to read. Style shouldn\u2019t trump clarity here. But as long as you keep the text on your website legible for all your visitors, you can use your font choice as a way to add some extra personality to your site.<\/span><\/p>\n

 <\/p>\n

11. Asymmetry<\/h2>\n

A bold choice that\u2019s showing up on some websites now is asymmetric design. Using asymmetry in your web design provides a unique experience for your visitors, especially as it\u2019s still not a particularly common design choice at this stage.<\/span><\/p>\n

\"asymmetric<\/p>\n

This web design option definitely isn\u2019t for everybody. Because it\u2019s uncommon and unexpected, it might be less intuitive for some visitors. And it can complicate a website\u2019s ability to remain responsive. But if you want to provide a website experience that\u2019s outside of the box, going asymmetrical can do that.<\/span><\/p>\n

 <\/p>\n

12. Accessible Design<\/h2>\n

If you don\u2019t have any disabilities yourself, you\u2019ve probably approached web design in the past without thinking about how people with disabilities will experience your website. That\u2019s unfortunately normal many web designers just haven\u2019t had accessibility top of mind in the past.<\/span><\/p>\n

But that\u2019s beginning to change. One of the web design trends of 2018 is working to make websites more accessible for everyone. Design magazines and blogs have started to provide tips for<\/span> more accessible web design.<\/span><\/a><\/p>\n

Designing an accessible website requires broadening your perspective and doing a little work, but when you commit to it, you open up your site to an audience that was left out before.<\/span><\/p>\n

 <\/p>\n

13. Data Visualization<\/h2>\n

'Big data'\u009d has been a buzzword for a few years now and businesses in all industries have seen the growing influence of data on the tools and latest trends that shape how we do business. Perhaps it was only a matter of time until the influence of data made its way to web design as well.<\/span><\/p>\n

Many websites are now incorporating data visualization into their design. In some cases it becomes a part of the main website, in others they launch a separate site to highlight valuable data they\u2019ve created.<\/span><\/p>\n

In either case, data visualization becomes a part of the story the brand tells and the visual identity they have on the web.\u00a0\u00a0<\/span><\/p>\n

\"data<\/p>\n

14. Bold Colors<\/h2>\n

A lot of the web design trends for 2018 are about standing out and this is no exception. Many websites are employing color schemes that are bright and bold. Bright colors provide a distinctive experience that make your website more memorable.<\/span><\/p>\n

You can use your color choices strategically to draw attention to parts of the website you most want people to see.<\/span><\/p>\n

\"bold<\/p>\n

This is another website design trend that isn\u2019t for everyone. Some brands will be better served with more subtle colors, but if you\u2019re looking for a way to make your website stand out and really get attention, making bold color choices could do the trick.<\/span><\/p>\n

 <\/p>\n

15. Floating Navigation<\/h2>\n

Most of the websites you visit have their navigation in the same place: across the top of the website. Some websites are experimenting with different options though. We already talked about the hamburger menu option, but another possibility is floating navigation. \u00a0<\/span><\/p>\n

Floating navigation stays visible even as you scroll down the page. It provides a unique experience, but also offers the practical benefit of keeping all the navigation options present and visible no matter where your visitor is on the page.<\/span><\/p>\n

You can see an example of what that looks like on the<\/span> Anchor and Orbit website<\/span><\/a>. As yet, it\u2019s not a particularly common web design trend. But for any website owner looking for another way to stand out, it makes your website a little more distinctive.<\/span><\/p>\n

 <\/p>\n

Staying on Trend in 2018<\/h2>\n

As in any year, in 2018 make sure that everything about your website design puts the user first. Trying out something new that you think looks cool or interesting is fine, but only if you\u2019re confident your target audience will respond to it as well. Following website design trends can often be worth it, but paying attention to your visitors is always more important.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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