{"id":20019,"date":"2018-09-12T14:00:34","date_gmt":"2018-09-12T19:00:34","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=20019"},"modified":"2018-09-12T14:00:34","modified_gmt":"2018-09-12T19:00:34","slug":"wordpress-right-business","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/wordpress-right-business\/","title":{"rendered":"Is WordPress Right for Your Business?"},"content":{"rendered":"

You\u2019re here because you\u2019re trying to decide if WordPress is the right tool to build your business website. <\/a><\/span><\/p>\n

It\u2019s a common concern to have, after all, there are dozens of different website builders, platforms, and content management systems to choose from. And you want what\u2019s best for your business.<\/span><\/p>\n

WordPress <\/span>currently powers around 30% of the internet<\/span><\/a>. This might not seem like a lot, but when compared to the hundreds of different ways people can build a website, it\u2019s pretty impressive.<\/span><\/p>\n

Is WordPress good for a business website?\u00a0<\/span>The short answer is yes.<\/span><\/p>\n

Below we’ll go into greater depth behind that answer. You\u2019ll learn what WordPress is, why it\u2019s a great choice for your business, and finally, we\u2019ll highlight a few themes that will be perfect for your new business website. <\/span><\/p>\n

\"best<\/a><\/p>\n

What is WordPress?<\/h2>\n

WordPress is a content management system. At its core, a content management system will allow you to build your site, and create, edit, and manage content all without knowing how to code.<\/span><\/p>\n

It originally started as a blogging platform, but since it\u2019s early days WordPress has gone on to power some of the largest sites in the world, like BBC America, The New Yorker, and Tech Crunch. <\/span><\/p>\n

With WordPress for business, you <\/span>build your business website<\/span><\/a> with themes, add new features with plugins, and use the built-in key features to create and manage your content. <\/span><\/p>\n

 <\/p>\n

Why WordPress is a Great Choice for Your Business<\/h2>\n

When you\u2019re choosing a platform to support your business, you have different needs than someone who\u2019s just building out a simple site for personal use.<\/span><\/p>\n

As a business owner, your website needs to offer you flexibility and control. It should be easy to use, and the platform should scale to meet the growing demands of your business.<\/span><\/p>\n

As you\u2019ll soon learn below, WordPress does all of these things and more. <\/span><\/p>\n

 <\/p>\n

1. WordPress Is Affordable<\/h3>\n

As a business owner, you probably want to cut costs whenever possible. Now, you don\u2019t want to sacrifice quality, but you\u2019re probably looking for the best possible deal. <\/span><\/p>\n

Luckily, WordPress satisfies those requirements. <\/span><\/p>\n

Right out of the box, the CMS is completely free and open source. Your only investments will be in your domain name and<\/span> WordPress<\/span> hosting plan<\/span>s<\/span><\/a>, and whether you decide to use a <\/span>free <\/span>WordPress<\/span> theme<\/span><\/a> or <\/span>a<\/span> premium theme to build out your site.<\/span><\/p>\n

You will have some initial upfront costs, but the lower ongoing costs will make it a better investment for years to come. <\/span><\/p>\n

 <\/p>\n

2. WordPress Is Infinitely Flexible<\/h3>\n

With WordPress, you can build any kind of site you desire, from advanced eCommerce sites to thousand page content machines, and every kind of site in between.<\/span><\/p>\n

You not only have thousands of different theme options to choose from, but you also have a \u00a0massive marketplace of <\/span>the <\/span>most popular<\/span> WordPress plugins<\/span><\/a> you can choose from to add more features to your site.<\/span><\/p>\n

The near-infinite flexibility of WordPress is part of the reason it\u2019s so popular. No matter what kind of business site you want to build, WordPress can help you build it. <\/span><\/p>\n

 <\/p>\n

3. WordPress Is Easy to Use<\/h3>\n

One of the reasons behind the widespread adoption of WordPress is that it\u2019s very easy to use. <\/span><\/p>\n

Plus you\u2019ll have infinitely more control over the end result of your site, and you\u2019ll always have complete ownership over your data.<\/span><\/p>\n

There are a wide range of WordPress tutorials out there that will help you do everything you need to get started, such as\u00a0<\/span>installing WordPress on your site<\/span><\/a>, building out your theme, installing plugins, and even troubleshooting different issues.<\/span><\/p>\n

 <\/p>\n

4. WordPress Has a Large Online Community<\/h3>\n

If you run into any issues with your site there\u2019s always a large community you can lean on. You\u2019ll find a wealth of support materials from your theme and plugin providers, and<\/span>\u00a0everything else you need is just a Google search away. <\/span><\/p>\n

Since WordPress is so popular, a dedicated and genuinely helpful community has sprung up. There are dozens of blogs and sites dedicated entirely to teaching you the ins and outs of WordPress and helping you overcome any issues you might run into. <\/span><\/p>\n

 <\/p>\n

5. WordPress Can Grow With You<\/h3>\n

WordPress powers everything from small blogs, all the way up to some of the largest websites online, like Thought Catalog, CNN, the New York Post, and more. What explains this varied demand?<\/span><\/p>\n

First, it has endless customization options.\u00a0<\/span><\/p>\n

Second, it\u2019s built to scale and manage even the largest websites that have thousands of posts and get millions of visitors per month. <\/span><\/p>\n

Another bonus? No major upgrades are required to meet this growth. You\u2019ll have everything you need to scale your website right from the very beginning. <\/span><\/p>\n

 <\/p>\n

6. WordPress Is Secure<\/h3>\n

As a business owner, your site needs to be secure. Getting your site hacked, or having a security breach can lead to a loss of trust in the eyes of your visitors. In some cases, their personal data can even become comprised, which can be difficult to recover from.<\/span><\/p>\n

Almost every system is vulnerable to hacking. Since WordPress is such a popular platform it\u2019s more likely to be the subject of an attack.\u00a0Securing your website<\/a> will protect your WordPress site against many different types of cybersecurity threats. <\/span><\/p>\n

But, this also means you have even more people working to prevent those attacks and create patches when any security vulnerabilities might arise.<\/span><\/p>\n

You have an extensive set of security plugin options you can install to greatly improve the security of your site. You also have the ability to <\/span>choose a WordPress managed host<\/span>, which will take your site security to ultimate heights. <\/span><\/p>\n

 <\/p>\n

7. You Have Control Over Your Data<\/h3>\n

WordPress is open source, and you\u2019ll be self-hosting your own website. This means that you own everything regarding your website: your files, content, media, and even where you want to host your site.<\/span><\/p>\n

That means you can effectively pack up and bring your site elsewhere whenever you\u2019d like.<\/span><\/p>\n

Using closed systems like Squarespace means that you\u2019re never in full ownership of your site. It is possible to migrate away from platforms like that, but you\u2019ll typically have to leave a lot of your site behind – and spend time building a new site from scratch.<\/span><\/p>\n

Just like all business owners, you want to know who\u2019s in control of your site\u2019s data, and you want that person to be you. <\/span><\/p>\n

 <\/p>\n

Top WordPress Themes for Business<\/h2>\n

Hopefully, by now, you have a greater understanding of <\/span>why you should choose WordPress<\/span><\/a>\u00a0for your new business website.<\/span><\/p>\n

The next challenge you\u2019ll face is choosing the right WordPress themes for your business. <\/span><\/p>\n

Here are five of the best WordPress business themes we\u2019ve come across for business owners:<\/span><\/p>\n

 <\/p>\n

1. Divi<\/h3>\n

\"divi<\/p>\n

Divi<\/span><\/a> is a very clean, mobile responsive, and flexible theme. You can effectively use this theme to build any kind of website you desire.<\/span><\/p>\n

It\u2019s built on a drag and drop builder, so all your site\u2019s customization is just handled by dragging, dropping, and rearranging certain content blocks.<\/span><\/p>\n

There are also dozens of pre-built page layout options, so you don\u2019t have to create every single page from scratch. <\/span><\/p>\n

 <\/p>\n

2.Digital Pro<\/h3>\n

\"digital<\/p>\n

Digital Pro<\/span><\/a> is a great eCommerce business theme that sits on top of the Genesis framework. It\u2019s very clean and elegant and packed with features.<\/span><\/p>\n

You\u2019ll be able to easily customize your eCommerce site through the customization panel, adding text, changing color schemes, responsive layout options, and a lot more.<\/span><\/p>\n

Like most theme options in the <\/span>StudioPress library<\/span><\/a>, this makes use of a lot of whitespace and offers clean typography. The end result provides your visitors with a very comfortable browsing experience. <\/span><\/p>\n

 <\/p>\n

3. Navy<\/h3>\n

\"navy<\/p>\n

Navy<\/span><\/a> is a clean and versatile theme. It emphasizes large images along with clear and bold typography to help get your message across.<\/span><\/p>\n

If you\u2019re a cutting-edge company or want to give off a sleek and professional appearance, then this theme is a great choice.<\/span><\/p>\n

Once you install the theme you\u2019ll have the option of choosing between one of 12 different homepage templates, as well as a variety of templates for the rest of your site content.\u00a0<\/span><\/p>\n

Plus, there\u2019s a drag and drop builder built-in, so you can easily rearrange your pages to give them a unique look. <\/span><\/p>\n

 <\/p>\n

4. Corporate<\/h3>\n

\"corporate<\/p>\n

Corporate<\/span><\/a> will give your eCommerce site a very sleek and professional appearance. It offers you a very clean and spacious mobile responsive design so you can put the focus on your words and business.<\/span><\/p>\n

This theme works great for companies who also have a physical business, as you\u2019ll be able to integrate your phone number, team page, and address.<\/span><\/p>\n

It even includes cool features like an animated experience display (to highlight your skills), pricing tables, the parallax scaling effect, and more.<\/span><\/p>\n

 <\/p>\n

5. Foundry<\/h3>\n

\"foundry<\/p>\n

Foundry<\/span><\/a> offers a cutting-edge and minimalist theme for\u00a0<\/span>businesses that want a responsive design for mobile devices<\/span>. This theme presents you with a simple display, while still offering you all the customization options you require.<\/span><\/p>\n

It\u2019s equipped with 25 different concepts that are designed for specific niches or e-commerce business verticals. Each of these essentially acts as a skin on top of the existing<\/span>\u00a0theme.<\/p>\n

Since it\u2019s bundled with Visual Composer, you can drag and drop your way to building out your site. <\/span><\/p>\n

It\u2019s a great theme for businesses that want to project their message loud and clear.<\/span><\/p>\n

 <\/p>\n

WordPress: The Right Choice for Your Business Site<\/h2>\n

Hopefully, you see now that choosing WordPress to build your new business site is basically a no-brainer. Its flexibility, affordability, scalability, and ease of use are just a few of the reasons it should be your top choice.<\/span><\/p>\n

Build your WordPress business website today.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

You\u2019re here because you\u2019re trying to decide if WordPress is the right tool to build your business website. It\u2019s a…<\/p>\n","protected":false},"author":144,"featured_media":20050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-20019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-and-hosting-tips"],"yoast_head":"\nIs WordPress Right for Your Business? - HostGator<\/title>\n<meta name=\"description\" content=\"Not sure if WordPress is good for business websites? 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