{"id":20001,"date":"2018-08-08T14:49:55","date_gmt":"2018-08-08T19:49:55","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=20001"},"modified":"2018-09-07T17:24:56","modified_gmt":"2018-09-07T22:24:56","slug":"how-to-build-a-warp-speed-website","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/how-to-build-a-warp-speed-website\/","title":{"rendered":"How to Build a Warp Speed Website"},"content":{"rendered":"

How to Build a Warp Speed Website<\/h2>\n

Perhaps you’ve already built your website, or maybe you’re just setting out to learn as much as you can before you <\/span>hire a web design expert or marketing firm<\/span><\/a> to build it for you. Either way, considering the investment of time and money you’ll put into your site, you want to make sure that it converts your visitors. You want those leads and prospects to visit your site, engage with your content, and become your new customers, but there’s one issue: your site loads way too slowly.\u00a0 <\/span><\/p>\n

Why do I need a warp speed website?<\/b><\/h2>\n

According to <\/span>Google Speed Insights<\/span><\/a> industry benchmarks report, as page load times increases, the chance of someone leaving your site increases substantially:<\/span>
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\"Google<\/a><\/span>
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\n<\/span>If visitors bounce from your site – meaning they do not interact with any element on your website and “press back” or close the tab – there is a slim chance they will return. That site bounce translates into lost business for you.<\/span>
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\n<\/span>In order to prevent those visitors from bouncing, your website needs to load fast. In essence, you need to build a warp speed website, which is no easy task. Slow site speed could be due to a number of variables including clunky code, unoptimized images, or oversized page elements and plugins. To narrow down the culprits, you’ll want to use a site like <\/span>Google’s TestMySite tool<\/span><\/a> to diagnose what’s going on under the hood.\u00a0 <\/span><\/p>\n

Using the Google TestMySite Tool<\/b><\/h2>\n