{"id":19883,"date":"2018-10-18T13:01:33","date_gmt":"2018-10-18T18:01:33","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=19883"},"modified":"2018-12-13T13:13:33","modified_gmt":"2018-12-13T18:13:33","slug":"building-successful-website-guide","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/building-successful-website-guide\/","title":{"rendered":"The Ultimate Guide to Building a Successful Website"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You\u2019ve got an idea for a web property   whether it\u2019s for a business, to share your thoughts and ideas with the world, or to simply find and connect with other people who share your passions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The challenge now is to<\/span><a href=\"https:\/\/www.hostgator.com\/website-builder\"> <span style=\"font-weight: 400;\">build your website<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t know anything about web design or HTML, then building a website can seem like a daunting prospect. But getting all the <\/span><span style=\"font-weight: 400;\">elements of a successful website<\/span><span style=\"font-weight: 400;\"> into place is just a matter of knowing the right steps to take and tools to use. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide will cover all the main things you need to know to get started.<\/span><\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/website-builder\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12733\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-Website-Builder.png\" alt=\"HostGator Website Builder\" width=\"600\" height=\"73\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-Website-Builder.png 600w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-Website-Builder-300x37.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2>Step 1: Determine Your Website Goals.<\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019re starting a website for a reason. What is it you want the site to accomplish?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you actually start working on the website itself, sit down and really work out what you want your website to achieve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it\u2019s a business website, your main goal will be increasing your business profits, but you\u2019ll want to break that down into more specific and transitional goals as well, such as raising brand awareness or driving traffic into your store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re hoping to write blog posts about what you love and<\/span><a href=\"https:\/\/www.hostgator.com\/blog\/how-to-monetize-your-blog\/\"><span style=\"font-weight: 400;\"> eventually monetize your blog<\/span><\/a><span style=\"font-weight: 400;\">, then your goals will be based on driving traffic and building a community. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you just want to use your website to put your thoughts out into the world or share your creative projects, you probably want other people to find and connect with them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Successful website design<\/span><span style=\"font-weight: 400;\"> depends on what you want to get out of the website. Whether you want visitors, sales, subscribers, fame, community, or something entirely different, you have to start by clearly defining and writing out your website goals.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Step 2: Pick a Domain and Hosting Provider.<\/h2>\n<p><span style=\"font-weight: 400;\">While you can take each of these steps separately, they\u2019re lumped together here for a reason. Most hosting providers include a domain name (or multiple) in the cost of hosting, so you can save yourself some money by registering a domain through the hosting provider you go with.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Picking Your Domain Name<\/h3>\n<p><a href=\"https:\/\/www.hostgator.com\/blog\/whats-in-a-name-choosing-the-right-domain-name-for-your-website\/\"><span style=\"font-weight: 400;\">Choosing the right domain name<\/span><\/a><span style=\"font-weight: 400;\"> can be challenging. You need to pick something that makes sense for your websites, is easy for your visitors to remember, but that\u2019s still available. With millions of websites already out there, a lot of your options are already taken   especially if you want to use a .com option, which is recommended since it\u2019s what your visitors will automatically type in when looking for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a business name already, you\u2019ll ideally want to come up with a domain that matches it or is at least similar. If you\u2019re still figuring out what to call your brand or blog, then you have some more room to get creative here. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brainstorm different keywords and concepts that you like and that are relevant to what you\u2019ll be offering on the site. Put together different combinations of terms that you like the sound of and check the availability with HostGator\u2019s<\/span><a href=\"https:\/\/www.hostgator.com\/domains\"><span style=\"font-weight: 400;\"> domain name search<\/span><\/a><span style=\"font-weight: 400;\"> until you find an option you like that\u2019s available.<\/span><\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/domains\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17691\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/09\/image7-1-1024x793.png\" alt=\"register new domain name with hostgator\" width=\"510\" height=\"395\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/09\/image7-1-1024x793.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/09\/image7-1-300x232.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/09\/image7-1-768x595.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/09\/image7-1.png 1999w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Some domain registrars, including HostGator, allow you to bundle your domain purchase with your hosting plan. Let&#8217;s review how to choose a hosting plan next.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Choosing Your Web Hosting Plan<\/h3>\n<p><span style=\"font-weight: 400;\">When you start looking at , you may find it all overwhelming at first. The main things you need to<\/span><a href=\"https:\/\/www.hostgator.com\/blog\/web-hosting-checklist\/\"><span style=\"font-weight: 400;\"> cross off your web hosting checklist<\/span><\/a><span style=\"font-weight: 400;\"> are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Does the provider have a reliable server? <\/b><span style=\"font-weight: 400;\">Research a web hosting provider\u2019s uptime to make sure you pick one you can be confident will keep your website consistently active.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Can the plan handle your traffic? <\/b><span style=\"font-weight: 400;\">Unless you have an established brand, your website probably won\u2019t get that much traffic to start. But you want to make sure you choose a plan that can handle the amount you plan on getting.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Is the plan compatible with your web design needs? <\/b><span style=\"font-weight: 400;\">If your website will be on the simpler side, then you don\u2019t have much to worry about here, but if you have a developer that insists on using a specific type of programming language or software, you may need to choose your web hosting plan based on compatibility.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A good web hosting provider will have salespeople that can help you navigate the differences between the various plans they offer and customer support that will help you learn the ropes when getting your website set up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re considering HostGator for your provider,<\/span><a href=\"https:\/\/www.hostgator.com\/contact\"><span style=\"font-weight: 400;\"> our staff can help with any questions you have<\/span><\/a><span style=\"font-weight: 400;\"> and most of our plans come with at least one domain name included.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Step 3: Plan Out Your Site Organization.<\/h2>\n<p><span style=\"font-weight: 400;\">A <\/span><span style=\"font-weight: 400;\">successful website design<\/span><span style=\"font-weight: 400;\"> requires proper organization. You need the website to be intuitive to users. And if you care about being easy to find, you also need it to be<\/span><a href=\"https:\/\/www.hostgator.com\/blog\/website-architecture-best-practices-seo\/\"><span style=\"font-weight: 400;\"> organized well for SEO<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you work on the website design itself, sit down to figure out the main pages and categories your website will have. The most important pages should go in your main menu, which should be included on every page so it\u2019s easy for visitors to navigate to the most important parts of the site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your website will just have a few main pages and be pretty basic, figuring out your site organization won\u2019t be too difficult. But if you\u2019ll have a bigger site with a lot of different pages, categories, and subcategories, then it\u2019s even more important to get a plan into place for how it will all be organized now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think first and foremost when planning out your site\u2019s organization about your future visitors. What are the categories that will make the most sense to them? What site structure will make it easiest for them to find what they\u2019re looking for? You\u2019ll be doing some guesswork at this point (and your analytics after you launch will show you if you got it right or need to make changes later), but do your best to put yourself in their shoes now.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Step 4: Develop a Successful Website Design.<\/h2>\n<p><span style=\"font-weight: 400;\">Once you know the main pages you\u2019ll be creating and the way you\u2019ll be organizing the site, it\u2019s time to design your website. If you\u2019re not adept at web design yourself, you have two main options here:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0Using a website builder<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0Hiring a<\/span><a href=\"https:\/\/www.hostgator.com\/services\/web-design\"><span style=\"font-weight: 400;\"> professional web designer<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Option 1: Using a Website Builder<\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to learn coding to build a success website anymore. Now you can turn to website builders that make creating a website on your own much easier. Website builders usually offer a number of templates you can choose from to start with and let you make tweaks to personalize the site from there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can load your own images and copy, easily change out colors, and drag and drop images and other page elements to where you want them on the page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For someone without coding skills that has a limited budget, sticking with a<\/span><a href=\"https:\/\/www.hostgator.com\/blog\/website-builders-worth-it\/\"><span style=\"font-weight: 400;\"> website builder is worth it<\/span><\/a><span style=\"font-weight: 400;\"> to keep things easy, while still producing a website that looks good.<\/span><\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/website-builder\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17356\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-14-at-11.20.14-AM.png\" alt=\"Website builder templates\" width=\"485\" height=\"283\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-14-at-11.20.14-AM.png 947w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-14-at-11.20.14-AM-300x175.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-14-at-11.20.14-AM-768x448.png 768w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/><\/a><\/p>\n<h3>Option 2: Using a Professional Designer<\/h3>\n<p><span style=\"font-weight: 400;\">For more complicated websites, a website builder may not cut it. If your website will have a lot of pages, include a difficult-to-build feature like <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/create-forum-website\/\"><span style=\"font-weight: 400;\">creating a forum<\/span><\/a><span style=\"font-weight: 400;\">, or if you have a really specific vision in mind   then you\u2019ll be better off hiring a professional to design your website for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research the design firms and freelance web designers in your area and set up interviews with anyone whose style you like. In each interview, make sure you discuss your main goals for the website and clearly describe what you\u2019re looking for. Pay attention to the questions they ask you and the tips or suggestions they provide   that\u2019s how you\u2019ll get a feel for their level of knowledge and whether they\u2019re a good fit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Developing a <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/web-design-best-practices-guide\/\"><span style=\"font-weight: 400;\">successful website design<\/span><\/a><span style=\"font-weight: 400;\"> with the right professional will ultimately be a collaborative effort, and finding the right person to hire is the most important step of that process.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Step 5: Write Your Website Copy.<\/h2>\n<p><span style=\"font-weight: 400;\">The design\u2019s important, but one of the other crucial <\/span><span style=\"font-weight: 400;\">elements of a successful website<\/span><span style=\"font-weight: 400;\"> is good copy. Website copywriting is a skill set in and of itself and, especially for business websites, the words you choose will make a big difference in how successful your website is at achieving your goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For many websites, your best bet at this step is to hire a professional copywriter who knows what kind of writing works well on the web and can help you clarify your business positioning and messaging so that it resonates with your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your website is more of a passion project than a business website with a profit goal, then it might not make as much sense to spend money on a professional copywriter. If you\u2019ll be writing your website copy yourself though, take some time to read up on<\/span><a href=\"https:\/\/www.hostgator.com\/blog\/online-copywriting-tips-improve-website\/\"><span style=\"font-weight: 400;\"> web copywriting best practices<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Step 6: Optimize for SEO.<\/h2>\n<p><span style=\"font-weight: 400;\">If you want people to find your website, then you need to be thinking about how to design your website for search engines as well as people (although people should always take priority!). That means learning the<\/span><a href=\"https:\/\/www.hostgator.com\/blog\/seo-for-beginners-ebook\/\"><span style=\"font-weight: 400;\"> basics of SEO<\/span><\/a><span style=\"font-weight: 400;\"> and optimizing each of the pages on your website before you publish it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search engine optimization is a big topic, but to give you the short version, it includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Performing keyword research to learn the terms your audience is using (and how competitive they are)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Including relevant keywords in your<\/span><a href=\"https:\/\/www.hostgator.com\/blog\/best-url-structure-seo\/\"><span style=\"font-weight: 400;\"> URL structure<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.hostgator.com\/blog\/write-title-tags-seo\/\"><span style=\"font-weight: 400;\"> title tags<\/span><\/a><span style=\"font-weight: 400;\">, headings,<\/span><a href=\"https:\/\/www.hostgator.com\/blog\/how-to-optimize-images-for-seo\/\"><span style=\"font-weight: 400;\"> image meta tags<\/span><\/a><span style=\"font-weight: 400;\">, and copy.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adding<\/span><a href=\"https:\/\/www.hostgator.com\/blog\/write-best-meta-descriptions\/\"><span style=\"font-weight: 400;\"> meta descriptions<\/span><\/a><span style=\"font-weight: 400;\"> for every page on your website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Including natural internal links on your web pages using relevant keywords in the anchor text. \u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Start doing this before your website goes up on the web and keep doing it for every new page you add over time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Step 7: Plan for Marketing.<\/h2>\n<p><span style=\"font-weight: 400;\">A successful website doesn\u2019t start and stop with a good design. You also have to plan on taking steps to promote your website. SEO is one part of that, but you may also want to consider using tactics like paid advertising, social media marketing, and content marketing to get users to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">New websites often need an extra push to get those first visitors. If gaining an audience is important for you to meet your website goals, then you\u2019ll benefit from<\/span><a href=\"https:\/\/www.hostgator.com\/blog\/create-website-marketing-plan\/\"><span style=\"font-weight: 400;\"> creating a marketing plan<\/span><\/a><span style=\"font-weight: 400;\"> even before your website launches.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Step 8: Review All Pages for Any Errors.<\/h2>\n<p><span style=\"font-weight: 400;\">With your web design and website copy in place, you\u2019re so close! Now you just need to make sure everything looks good before you actually put your website out on the wide web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take time to read over every page and look for any errors. Make sure all your links point to the right place and all the information is accurate. Check how it looks on mobile devices and in different web browsers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a good phase to bring in some outside eyes. Have a friend go through the website as well to see if they find it intuitive and everything looks good to them too. You\u2019re so close to it that someone else will have an easier time spotting usability issues than you will.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Step 9: Launch!<\/h2>\n<p><span style=\"font-weight: 400;\">Once you\u2019re pretty confident that everything looks good and you have exactly the website you want, publish it to the web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure to set up a<\/span><a href=\"https:\/\/www.hostgator.com\/blog\/why-use-google-analytics\/\"><span style=\"font-weight: 400;\"> Google Analytics account<\/span><\/a><span style=\"font-weight: 400;\"> and add the tracking code to your website at this point (or before) to help with our last step.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Step 10: Monitor Your Site.<\/h2>\n<p><span style=\"font-weight: 400;\">No matter how hard you try, you won\u2019t come up with the perfect website design on the first try. To fully understand what works on your website with your audience, you\u2019ll have to wait and see what they do once your website is out in the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pay attention to your analytics and use the data to find opportunities to improve your website\u2019s design, your copy, and the marketing tactics you use over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A successful website is only a little bit about what you do when you\u2019re building it (although all that matters!). It\u2019s much more about what you do after it has launched. Make sure you build the best website you can, but also have a plan for what to do beyond launch day to achieve success.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve got an idea for a web property whether it\u2019s for a business, to share your thoughts and ideas with&#8230;<\/p>\n","protected":false},"author":166,"featured_media":20053,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-19883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-and-hosting-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Guide to Building a Successful Website - HostGator<\/title>\n<meta name=\"description\" content=\"Read about the must have elements of a successful website design to ensure you&#039;re setting your new website up for success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/building-successful-website-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide to Building a Successful Website\" \/>\n<meta property=\"og:description\" content=\"Read about the must have elements of a successful website design to ensure you&#039;re setting your new website up for success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/building-successful-website-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-18T18:01:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-13T18:13:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2018\/07\/ultimate-guide-to-building-a-successful-website.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kristen Hicks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atxcopywriter\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristen Hicks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/building-successful-website-guide\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/building-successful-website-guide\/\"},\"author\":{\"name\":\"Kristen Hicks\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/9ab81f8120a12dcfbd7d2ab946dab0a5\"},\"headline\":\"The Ultimate Guide to Building a Successful Website\",\"datePublished\":\"2018-10-18T18:01:33+00:00\",\"dateModified\":\"2018-12-13T18:13:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/building-successful-website-guide\/\"},\"wordCount\":2110,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/building-successful-website-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/07\/ultimate-guide-to-building-a-successful-website.png\",\"articleSection\":[\"Web Hosting Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/building-successful-website-guide\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/building-successful-website-guide\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/building-successful-website-guide\/\",\"name\":\"The Ultimate Guide to Building a Successful Website - 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