{"id":19646,"date":"2018-11-09T08:26:15","date_gmt":"2018-11-09T13:26:15","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=19646"},"modified":"2018-11-05T19:26:27","modified_gmt":"2018-11-06T00:26:27","slug":"benefits-google-advertising","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/benefits-google-advertising\/","title":{"rendered":"7 Benefits of Google Advertising"},"content":{"rendered":"

Everyone with a website has likely spent time thinking about Google and how to improve your visibility in the search engine. <\/span><\/p>\n

While SEO<\/span>\u00a0gets a lot of attention (and rightly so), it\u2019s not the only game in town. <\/span>The fastest way to get your website right at the top of the SERP is with Google advertising<\/strong><\/a>.<\/span><\/p>\n

If your website isn\u2019t getting as much traffic as you\u2019d like and you want a fairly quick and easy solution (and are willing to pay for it), Google advertising is well worth considering.<\/span><\/p>\n

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7 Reasons to Use Google Ads<\/h2>\n

Any business with an advertising budget has a lot of tactics and channels to choose between. Google Ads offers a few key benefits that can set it apart from some of your other options.<\/span><\/p>\n

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1. It\u2019s a fast way to get noticed.<\/h3>\n

SEO<\/a> is an important way to build your website\u2019s visibility and get more visitors, but it\u2019s slow. Most businesses can expect to spend months of continual work before they start to see much progress and sometimes longer. Not all businesses can wait that long for results.<\/span><\/p>\n

If you want to start gaining traction and getting people to your website faster, Google advertising works as a shortcut to getting the kind of visibility and results you want from SEO faster and with less work. \u00a0<\/span><\/p>\n

And with Google Ads, your ads usually show up above the natural results and can sometimes include images as well, which makes them that much more noticeable and likely to earn a click.<\/span><\/p>\n

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2. Google\u2019s reach is vast.<\/h3>\n

Google gets over<\/span> 3.5 billion searches every day<\/span><\/a>. Advertising on Google gives you access to one of the largest audiences you\u2019ll find anywhere. <\/span><\/p>\n

But the Google Ads platform goes even further than that. In addition to buying ads on the search engine results page itself, you can also buy ads for Google\u2019s other properties including the extremely popular Gmail and YouTube and for all<\/span> 2 million websites<\/span><\/a> and 650,000 apps that are included in Google Display network.<\/span><\/p>\n

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All of that adds up to Google Ads reaching over 90% of all internet users worldwide. That\u2019s a bigger reach that you\u2019ll get from just about any other advertising channel.<\/span><\/p>\n

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3. You can target ads for relevance.<\/h3>\n

The possibility of reaching a lot of people is nice, but what\u2019s even more important is figuring out how to reach the right people. Google Ads offers two main types of targeting that are both very important for getting your website in front of the people most likely to click to visit and buy your products:<\/span><\/p>\n