{"id":19404,"date":"2018-06-13T10:37:00","date_gmt":"2018-06-13T15:37:00","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=19404"},"modified":"2019-07-02T10:32:44","modified_gmt":"2019-07-02T15:32:44","slug":"how-much-website-worth","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/how-much-website-worth\/","title":{"rendered":"How Much Is My Website Worth?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19440\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/06\/how-much-is-your-website-worth-knowing-when-to-sell-your-website.png\" alt=\"how much is your website worth knowing when to sell your website\" width=\"1200\" height=\"629\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/06\/how-much-is-your-website-worth-knowing-when-to-sell-your-website.png 1200w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/06\/how-much-is-your-website-worth-knowing-when-to-sell-your-website-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/06\/how-much-is-your-website-worth-knowing-when-to-sell-your-website-768x403.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/06\/how-much-is-your-website-worth-knowing-when-to-sell-your-website-1024x537.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>How Much Is My Website Worth &#8211; Knowing When To Sell<\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ve put a lot of time and energy into your website. After another long day of typing away at your keyboard and working away at your website, you\u2019re probably wondering, what\u2019s the end goal?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some people create websites for the love of it, or as a necessity for their small business. Some people create sites with <a href=\"https:\/\/www.hostgator.com\/web-hosting\">hosting services<\/a> where the end goal is to eventually sell their site down the road.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have you ever thought about selling your site and asked yourself the question, &#8220;How much is my website worth?&#8221; If yes, then this post is for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below we\u2019ll show you how to determine how much your website is worth, so you can answer that lingering question, should I sell my website?<\/span><\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/domains\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18322\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Domains.png\" alt=\"register domain name\" width=\"470\" height=\"60\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Domains.png 470w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Domains-300x38.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Should You Sell Your Website?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If your website has been generating consistent revenue, then it is up to you whether you want to continue that monthly income, or try and cash out for a lump sum payment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, choosing to <a href=\"https:\/\/www.hostgator.com\/blog\/how-to-sell-a-website\/\">sell your website<\/a> is up to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve been generating consistent revenue, have decreased expenses as much as possible, and optimized your revenue streams, then you\u2019re in a solid position to sell.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If this sounds like you, then it could be time to sell your site:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You feel like your site has reached it\u2019s potential, both in income and traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You feel bored with your current site or frustrated that it\u2019s still taking up your time.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You want to cash out and move onto other opportunities. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Selling your site should be something you\u2019re excited about and not something you feel forced or pressured into. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>How Much is Your Website Worth?<\/h2>\n<p><span style=\"font-weight: 400;\">There isn\u2019t a way to determine the exact amount you\u2019ll get for your website. But, you can get a general range that\u2019ll be pretty close to what you can expect to get for the sale. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get a sense for how much your website is worth you\u2019ll multiply your monthly or yearly profit times a certain multiple. How large that multiple is depends upon what kind of site you run, its legacy of income, its traffic sources, and a lot more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The general equation is: (<em>your monthly revenue)<\/em>&nbsp;multiplied by <em>(a factor of&nbsp;24-36)<\/em>. However, this multiple will vary based upon a variety of factors. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below we explore how you can both determine and increase the amount you\u2019ll get for the sale:<\/span><\/p>\n<ul>\n<li><b>Your Net Profit<\/b><span style=\"font-weight: 400;\"> - How much does your website actually make? What\u2019s your yearly or monthly net profit after expenses? The higher this number the better. <\/span><\/li>\n<li><b>Long-Term Profit<\/b><span style=\"font-weight: 400;\"> - Have you been consistently generating revenue for years? Or, are you experiencing an income spike? Buyers like to see steady, or increasing income, month after month. <\/span><\/li>\n<li><b>Multiple Revenue Streams<\/b><span style=\"font-weight: 400;\"> - How many revenue streams do you have? If you rely on a single revenue stream your site could be a risky investment for potential buyers. On the other hand, if you\u2019re diversified across things like your own product income, advertising, and affiliate products, you\u2019ll likely get a higher multiple. <\/span><\/li>\n<li><b>Multiple Traffic Streams<\/b><span style=\"font-weight: 400;\"> - If your site relies on a single traffic source it could be risky if that dries up. Having a site solely based on SEO can net you more cash than an advertising-based site. But, the more website traffic sources available the better. <\/span><\/li>\n<li><b>External Factors<\/b><span style=\"font-weight: 400;\"> - Do you have an engaged <a href=\"https:\/\/www.hostgator.com\/blog\/what-to-do-with-email-list\/\">email list<\/a>? How about active social media channels? These aren\u2019t necessary, but they can help to improve the overall value of a sale. <\/span><\/li>\n<li><b>Time Required to Run<\/b><span style=\"font-weight: 400;\"> - Does your site require you to work a 50-hour week? Or, is it optimized where you only need to put in an hour or less per day? The less time your site requires to run the more it\u2019ll be worth. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you want to get an accurate representation of how much your current site is worth then <\/span><span style=\"font-weight: 400;\">check out the <a href=\"https:\/\/empireflippers.com\/valuation-tool\/\">Empire Flippers valuation tool<\/a><\/span><span style=\"font-weight: 400;\">. This website value calculator uses the criteria above and more to give you a general appraisal of your existing site.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>How to Sell Your Website<\/h2>\n<p><span style=\"font-weight: 400;\">Although you can technically sell your website to anyone at any time, the recommended approach is to go through a website broker. This will help get your site in front of potential buyers and help to ensure the safe transfer of your site and payment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The three most common places to sell your site are highlighted below:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><a href=\"https:\/\/flippa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">1. Flippa<\/span><\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-19489\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/06\/flippa-1024x600.png\" alt=\"flippa\" width=\"840\" height=\"492\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/06\/flippa-1024x600.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/06\/flippa-300x176.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/06\/flippa-768x450.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/06\/flippa.png 1209w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Flippa is an auction site where people can place bids on your website. You can list your site for a certain amount, but there\u2019s no guarantee that you\u2019ll get that amount, or that it will sell at all. They currently have around a 10% sell rate for the websites listed. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can think of it like a marketplace that\u2019s similar to eBay. Typically, sites that are sold on Flippa end up selling for smaller amounts, however, there have been some larger deals processed through the platform.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><a href=\"http:\/\/empireflippers.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">2. Empire Flippers<\/span><\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-19490\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/06\/empire-filppers-1024x544.png\" alt=\"empire filppers\" width=\"840\" height=\"446\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/06\/empire-filppers-1024x544.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/06\/empire-filppers-300x159.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/06\/empire-filppers-768x408.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/06\/empire-filppers.png 1313w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Empire Flippers acts as a partner in helping you sell your site. They help to walk you through the entire process, get your website in front of serious buyers, and even transfer over the site to the new owner, so you don\u2019t have to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can expect to pay a higher fee than listing your site on Flippa. But, if you\u2019re selling a high-quality site, and you want it done right, then they\u2019re worth checking out. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>3. <a href=\"https:\/\/feinternational.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">FE International<\/span><\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19491\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/06\/fe-international.png\" alt=\"fe international\" width=\"998\" height=\"532\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/06\/fe-international.png 998w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/06\/fe-international-300x160.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/06\/fe-international-768x409.png 768w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">FE International is an online brokerage that helps you sell your website and online business. They will work with you side by side the entire time and make it as easy as possible to sell your website or online business. With a 94.1% success rate, the chances of selling your website are high on FE International, as long as it\u2019s high-quality and bringing in unique visitors.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Is Your Website Worth Selling?<\/h2>\n<p><span style=\"font-weight: 400;\">There are many benefits to selling your website but it\u2019s important to explore your options before making a quick decision. Hopefully, you have a better idea of when you should sell your site, how to determine how much it\u2019s worth, and where you should consider listing your site for sale.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Much Is My Website Worth &#8211; Knowing When To Sell You\u2019ve put a lot of time and energy into&#8230;<\/p>\n","protected":false},"author":144,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[54,120,125],"class_list":["post-19404","post","type-post","status-publish","format-standard","hentry","category-web-and-hosting-tips","tag-dedicated-servers","tag-shared-hosting","tag-vps-hosting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Much Is My Website Worth? - HostGator<\/title>\n<meta name=\"description\" content=\"Thinking about selling your website? Find out how much your website is worth and understand when the best time to sell is.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/how-much-website-worth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Much Is My Website Worth?\" \/>\n<meta property=\"og:description\" content=\"Thinking about selling your website? 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