{"id":19354,"date":"2018-07-17T13:48:53","date_gmt":"2018-07-17T18:48:53","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=19354"},"modified":"2019-07-02T13:10:09","modified_gmt":"2019-07-02T18:10:09","slug":"website-architecture-best-practices-seo","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/website-architecture-best-practices-seo\/","title":{"rendered":"Website Architecture: 6 Best Practices for SEO"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"629\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/05\/website-architecture-best-practices.png\" alt=\"website architecture best practices\" class=\"wp-image-19770\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/05\/website-architecture-best-practices.png 1200w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/05\/website-architecture-best-practices-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/05\/website-architecture-best-practices-768x403.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/05\/website-architecture-best-practices-1024x537.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">SEO 101: Best Practices for Website Architecture<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Some websites start simple with just a few pages and little by little over the years grow into something big, complicated, and unorganized. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you don\u2019t take time to think about your site structure early on, it\u2019s easy for your site to grow into something chaotic before you realize it. A badly organized site is confusing for the user, hard for the website owner to manage, and bad for SEO.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Whether you\u2019re reading this soon after launching a new website or already have a years-old website that\u2019s grown unwieldy, it\u2019s worth taking time now to <strong>define your website architecture<\/strong>. It\u2019s important for improving your SEO, and it will make your life easier when maintaining the site in the years to come.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.hostgator.com\/website-builder\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"73\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-Website-Builder.png\" alt=\"HostGator Website Builder\" class=\"wp-image-12733\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-Website-Builder.png 600w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-Website-Builder-300x37.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What Website Architecture Means<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Website architecture is the structure you use to organize your website. For most websites, your site hierarchy should have a <strong>pyramid structure<\/strong>:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">At the top is your <strong>home page<\/strong>, which is the most important page on the website. <\/span><\/li><li><span style=\"font-weight: 400;\">The next level below that will include the next most important pages, so those that you want to see in your website\u2019s main menu. That probably means your <a href=\"https:\/\/www.hostgator.com\/blog\/tips-for-creating-awesome-about-page-with-examples\/\">About page<\/a> and the&nbsp;few <strong>main category pages<\/strong> that most of your products and content will fall into. <\/span><\/li><li><span style=\"font-weight: 400;\">Below that will be any relevant <strong>subcategories<\/strong> that go under each category, followed by the <strong>individual pages<\/strong> that are all organized into the relevant categories you\u2019ve defined, such as product pages.<\/span><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/blog.kissmetrics.com\/site-structure-enhance-seo\/\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"353\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/05\/best-website-architecture-for-seo.png\" alt=\"best website architecture for seo\" class=\"wp-image-19376\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/05\/best-website-architecture-for-seo.png 650w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/05\/best-website-architecture-for-seo-300x163.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">A website architecture helps you organize your website so that you\u2019re giving priority to the most important pages in terms of visibility on the site while ensuring that every page is easy for visitors to navigate to when it\u2019s what they\u2019re interested in.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Your Site Hierarchy Matters for SEO<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">To start, a well-organized website is <strong>easier for users to navigate<\/strong>. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Given that Google cares about metrics that indicate a good user experience, such as bounce rates and the amount of time a visitor spends on the website, making it easy for your visitors to find what they\u2019re looking for will pay off in improved behavior metrics.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition, a clear site hierarchy makes your website <strong>easier for Google to crawl<\/strong>. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By using intuitive, clear categories and subcategories, Google\u2019s bots will have an easier time understanding the layout of the site, which pages are the most important (those high-level categories), and seeing how different pages relate to each other. That information helps Google better figure out what your website is about and what search terms your pages should show up for.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Build an Intuitive Site Hierarchy<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The earlier you define your site hierarchy, the easier it will be to keep your website organized in a way that\u2019s intuitive and good for SEO. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you already have a large site, then you may have to do some work upfront to move all of your current pages into the new structure, but once your structure is in place, sticking with it in the future will be easy.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Create an organization plan.<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The first step is to sit down and figure out how best to organize your website. If you have a small site with fewer than 10 pages, then this part should be fairly simple (although it\u2019s still important to do!). If you have a larger website with dozens or hundreds of pages, it will be a little more complicated.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Aim to keep your site hierarchy as simple and straightforward as possible. Unless you have a particularly large site with thousands of pages a la Amazon, your hierarchy shouldn\u2019t go more than three levels deep. &nbsp;Ideally, a user should never be more than three clicks away from any other page on the website.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your site hierarchy will also help with element of your SEO we\u2019ve covered in a separate blog post: your URL structure. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For most online stores, the category name is included in the URL for each product page in the category. If we take an online bookstore as an example, if the website has a category for Textbooks with different subjects as subcategories underneath, the URL for a math textbook would look something like:<\/span> <em><span style=\"font-weight: 400;\">www.book-website.com\/textbooks\/mathematics\/name-of-specific-textbook.html<\/span><\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This provides an extra SEO bonus, as categories become extra keywords in the URL that help Google understand what each page is about and which search terms it should rank for. &nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Define your primary categories.<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Think carefully about the main categories you can divide your pages into that are:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><span style=\"font-weight: 400;\"><strong>Descriptive<\/strong> of what the different pages and products are<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Intuitive<\/strong> to any visitor to your website.<\/span><\/li><\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">As an example, for an online bookstore it may be possible to divide your products into categories like length or the color of the book covers, but most visitors to the website will find it more intuitive to see your products divided into categories like <em>Fiction, Nonfiction<\/em>, and common genres. &nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In other words, don\u2019t choose your categories arbitrarily; they should be based on information that\u2019s valuable to your end user. Think first about the way they search and browse, then structure your website based on that.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Define any relevant subcategories.<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Not all websites will need subcategories within the larger categories, but many will. Using the example of our online bookstore, <em>Fiction<\/em> and <em>Nonfiction<\/em> are both huge categories on their own. Visitors will have a much easier time finding a book they like if they can browse more specific subcategories like <em>Science Fiction<\/em> or <em>Memoir<\/em>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As with your primary categories, try to think like your customers in determining the most useful subcategories to include. You want them to be specific enough to be useful, but not so specific that your categories become bogged down in lots of words and details. For our purposes here, <em>Science Fiction<\/em> is a better category than <em>YA Dystopian Books with a Female Lead<\/em> (although the latter could make a good topic for content).<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Minimize the number of clicks between pages.<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the benefits of a good site hierarchy is that it helps you create a site menu that makes the website easier for people to navigate without losing sight of other key parts of the website they may want to navigate to. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If people can see the main menu on every page of the website, and see the relevant subcategories as a dropdown menu when they scroll over it, then you make it easy for people to move through your website without having to use the back button or do a lot of clicking around.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This helps with the goal we discussed above of keeping every page on the website within three clicks of every other page. As you work out your site structure, pay attention to whether or not there are any pages or sections of the website that are more than three clicks from each other. If there are, then re-think your structure to correct that.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Strategically use internal linking.<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Internal links are an important SEO tool that help Google to more efficiently index your website and understand the relationship between your different pages. And since you have total control over the anchor text for internal links (the words that are hyperlinked and show up underlined in blue), they give you the chance to tell Google specific keywords to associate with the page. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Internal linking is also useful for your visitors. When they find a page on your website helpful, they can trust that the links on that page will bring them to more information that\u2019s also relevant and useful. It gives you a way to guide them from page to page and increase the traffic of related pages on your website.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As an added bonus, when you have a page that\u2019s doing especially well in the search engines, <a href=\"https:\/\/www.hostgator.com\/blog\/optimize-blog-posts-seo\/\">internal linking<\/a> is a way you can spread some of that page\u2019s authority around. By linking to other pages on your website on the page that Google\u2019s decided is authoritative, it boosts their authority as well.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As with most SEO tacticss, you have to be careful not to overdo it with internal linking. Only use it when it\u2019s relevant and helpful to visitors. &nbsp;But if you keep an eye out for relevant internal linking opportunities, you\u2019ll find that there are plenty of times you can use internal links without getting spammy about it.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Make use of 301 redirects.<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Creating a site hierarchy and re-arranging your website to fit it will likely mean moving some pages to new URLs. Anytime you change a web page\u2019s URL   for this reason or any other   make sure you use a <a href=\"https:\/\/www.hostgator.com\/blog\/what-are-url-redirects\/\">301 redirect<\/a>. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If the page you moved has built up any link authority, you don\u2019t want to lose it. A 301 redirect lets Google know that the web page at the new URL is the same one that people liked and linked to at the old URL.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And importantly, it means that potential visitors can still find the page they\u2019re looking for rather than ending up on an <a href=\"https:\/\/www.hostgator.com\/blog\/how-identify-improve-404-pages\/\">error page<\/a>. Broken links create a bad user experience, something you always want to avoid.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Defining Your Website Architecture<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Creating a site hierarchy is a useful exercise for clarifying what you want your website to look like and how it should be organized. It\u2019s an important step for on-site SEO, but it\u2019s also a good practice for keeping your website organized and intuitive for both your users and yourself. Good website organization has no downsides and plenty of upsides.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Don&#8217;t miss the rest of the articles in our SEO 101 series!<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.hostgator.com\/blog\/how-search-engines-work\/\"><strong>How Do Search Engines Work?<\/strong><\/a><\/li><li><a href=\"https:\/\/www.hostgator.com\/blog\/write-title-tags-seo\/\"><strong>How to Write Compelling Title Tags<\/strong><\/a><\/li><li><a href=\"https:\/\/www.hostgator.com\/blog\/write-best-meta-descriptions\/\"><strong>How to Write the Best Meta Descriptions<\/strong><\/a><\/li><li><a href=\"https:\/\/www.hostgator.com\/blog\/best-url-structure-seo\/\"><strong>What&#8217;s the Best URL Structure?<\/strong><\/a><\/li><\/ul>\n\n\n\n<p><em>For more help improving your SEO rankings, get in touch with <strong><a href=\"https:\/\/www.hostgator.com\/services\/seo\">HostGator&#8217;s expert SEO services.<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO 101: Best Practices for Website Architecture Some websites start simple with just a few pages and little by little&#8230;<\/p>\n","protected":false},"author":166,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[123,120,121],"class_list":["post-19354","post","type-post","status-publish","format-standard","hentry","category-web-and-hosting-tips","tag-seo-marketing","tag-shared-hosting","tag-wordpress-hosting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Website Architecture: 6 Best Practices for SEO - HostGator<\/title>\n<meta name=\"description\" content=\"Your website architecture is important for SEO whether your site is brand new, or decades old. Learn how to improve your SEO with these 6 tips!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/website-architecture-best-practices-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Architecture: 6 Best Practices for SEO\" \/>\n<meta property=\"og:description\" content=\"Your website architecture is important for SEO whether your site is brand new, or decades old. Learn how to improve your SEO with these 6 tips!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/website-architecture-best-practices-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-17T18:48:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-02T18:10:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/05\/website-architecture-best-practices.png\" \/>\n<meta name=\"author\" content=\"Kristen Hicks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atxcopywriter\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristen Hicks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/website-architecture-best-practices-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/website-architecture-best-practices-seo\/\"},\"author\":{\"name\":\"Kristen Hicks\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/9ab81f8120a12dcfbd7d2ab946dab0a5\"},\"headline\":\"Website Architecture: 6 Best Practices for SEO\",\"datePublished\":\"2018-07-17T18:48:53+00:00\",\"dateModified\":\"2019-07-02T18:10:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/website-architecture-best-practices-seo\/\"},\"wordCount\":1664,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/website-architecture-best-practices-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/05\/website-architecture-best-practices.png\",\"keywords\":[\"SEO Marketing\",\"Shared Hosting\",\"WordPress Hosting\"],\"articleSection\":[\"Web Hosting Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/website-architecture-best-practices-seo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/website-architecture-best-practices-seo\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/website-architecture-best-practices-seo\/\",\"name\":\"Website Architecture: 6 Best Practices for SEO - HostGator\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/website-architecture-best-practices-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/website-architecture-best-practices-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/05\/website-architecture-best-practices.png\",\"datePublished\":\"2018-07-17T18:48:53+00:00\",\"dateModified\":\"2019-07-02T18:10:09+00:00\",\"description\":\"Your website architecture is important for SEO whether your site is brand new, or decades old. 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